M\u00f9a cao \u0111i\u1ec3m g\u00f5 c\u1eeda, khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c tung ra d\u1ed3n d\u1eadp. Ng\u00e2n s\u00e1ch kh\u00f4ng ng\u1eebng \u0111\u1ed5 v\u00e0o, chi\u1ebfn d\u1ecbch n\u1ed1i ti\u1ebfp chi\u1ebfn d\u1ecbch, v\u1eady m\u00e0 \u0111\u01a1n h\u00e0ng v\u1eabn ch\u01b0a b\u00f9ng n\u1ed5, th\u1eadm ch\u00ed c\u00f2n th\u1ea5p h\u01a1n c\u1ea3 k\u1ef3 v\u1ecdng ban \u0111\u1ea7u.<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n t\u1eebng r\u01a1i v\u00e0o t\u00ecnh hu\u1ed1ng r\u1ea7m r\u1ed9 khuy\u1ebfn m\u00e3i m\u00f9a cao \u0111i\u1ec3m m\u00e0 kh\u00e1ch v\u1eabn th\u1edd \u01a1, c\u00f3 th\u1ec3 v\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf m\u1ee9c gi\u1ea3m m\u00e0 \u1edf c\u00e1ch ch\u00fang ta \u0111ang l\u00e0m khuy\u1ebfn m\u00e3i. \u0110\u00f4i khi, ch\u1ec9 m\u1ed9t v\u00e0i sai s\u00f3t nh\u1ecf trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai khuy\u1ebfn m\u00e3i c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn to\u00e0n b\u1ed9 n\u1ed7 l\u1ef1c b\u1ecb \u201ctr\u01b0\u1ee3t \u0111\u01b0\u1eddng ray\u201d.<\/p>\n\n\n\n
\n\u1ed4 \u1ea1t khuy\u1ebfn m\u00e3i m\u00f9a cao \u0111i\u1ec3m nh\u01b0ng doanh s\u1ed1 v\u1eabn l\u1eb9t \u0111\u1eb9t kh\u00f4ng ch\u1ec9 g\u00e2y l\u00e3ng ph\u00ed chi ph\u00ed marketing m\u00e0 c\u00f2n l\u00e0m suy gi\u1ea3m gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong><\/p>\n<\/blockquote>\n\n\n\n
Nh\u1eafm sai kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n
Chuy\u1ec7n kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 c\u1ee9 gi\u1ea3m gi\u00e1 th\u1eadt s\u00e2u th\u00ec ai c\u0169ng s\u1ebd th\u00edch v\u00e0 s\u1eb5n s\u00e0ng mua. Th\u1ef1c t\u1ebf, m\u1ed7i chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i \u0111\u1ec1u c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. Khi thi\u1ebfu \u0111i s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 ai, h\u1ecd quan t\u00e2m \u0111i\u1ec1u g\u00ec v\u00e0 h\u1ecd \u0111ang c\u1ea7n g\u00ec th\u00ec ch\u00fang ta r\u1ea5t d\u1ec5 t\u1ea1o ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n
Anh Minh Hi\u1ebfu, Marketing Manager k\u1ec3 v\u1ec1 c\u00e2u chuy\u1ec7n \u0111\u00e1ng nh\u1edb c\u1ee7a b\u1ea3n th\u00e2n \u201cC\u00f3 l\u1ea7n, m\u00ecnh ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 50% cho t\u1ea5t c\u1ea3 m\u1eb7t h\u00e0ng th\u1eddi trang cao c\u1ea5p, nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng VIP. Ch\u1eafc b\u1ea1n c\u0169ng \u0111o\u00e1n \u0111\u01b0\u1ee3c, k\u1ebft qu\u1ea3 l\u00e0 ch\u1eb3ng ai quan t\u00e2m c\u1ea3. B\u1edfi v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, h\u1ecd \u0111\u00e2u c\u1ea7n gi\u1ea3m gi\u00e1 hay khuy\u1ebfn m\u00e3i \u1ed3 \u1ea1t. \u0110i\u1ec1u h\u1ecd c\u1ea7n l\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t, gi\u00e1 tr\u1ecb x\u1ee9ng \u0111\u00e1ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1eb3ng c\u1ea5p\u201d. <\/p>\n\n\n\n
Khuy\u1ebfn m\u00e3i v\u1eeba ch\u1ea1y, h\u00e0ng \u0111\u00e3 h\u1ebft<\/h3>\n\n\n\n
\u201c\u0110\u00e2y c\u0169ng l\u00e0 c\u00e1i sai m\u00e0 m\u00ecnh \u0111\u00e3 \u201cn\u1ebfm m\u00f9i\u201d kh\u00f4ng \u00edt l\u1ea7n. \u0110\u1ee3t l\u00e0m ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u00e1o thun, m\u00ecnh ngh\u0129 \u0111\u01a1n gi\u1ea3n l\u00e0 chu\u1ea9n b\u1ecb \u0111\u1ee7 h\u00e0ng l\u00e0 \u0111\u01b0\u1ee3c. Ai ng\u1edd l\u01b0\u1ee3ng kh\u00e1ch tham gia \u0111\u00f4ng ngo\u00e0i d\u1ef1 ki\u1ebfn trong khi s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u1ea1i c\u00f3 h\u1ea1n. Th\u1ebf l\u00e0, m\u1ea5y \u0111\u1ee3t sau ph\u1ea3i h\u1ee7y \u0111\u01a1n ch\u1ec9 v\u00ec h\u1ebft h\u00e0ng. T\u1edbi gi\u1edd nh\u1eafc l\u1ea1i, m\u00ecnh v\u1eabn c\u00f2n th\u1ea5y ti\u1ebfc\u201d.<\/p>\n\n\n\n
R\u00fat kinh nghi\u1ec7m, anh lu\u00f4n chu\u1ea9n b\u1ecb l\u01b0\u1ee3ng h\u00e0ng d\u01b0 d\u1ea3 m\u1ed9t ch\u00fat, tr\u00e1nh \u0111\u1ec3 h\u1ebft h\u00e0ng th\u00e0nh th\u1ea3m h\u1ecda. B\u00ean c\u1ea1nh \u0111\u00f3, anh c\u0169ng \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng vi\u1ec7c ki\u1ec3m so\u00e1t kho b\u00e3i nh\u1eb1m \u0111\u1ea3m b\u1ea3o c\u00f3 th\u1ec3 b\u1ed5 sung h\u00e0ng k\u1ecbp th\u1eddi khi c\u1ea7n, h\u1ea1n ch\u1ebf t\u1ed1i \u0111a vi\u1ec7c khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ea5t v\u1ecdng v\u00ec ph\u1ea3i ch\u1edd \u0111\u1ee3i qu\u00e1 l\u00e2u.<\/p>\n\n\n\n
\u0110\u1ed9i ng\u0169 ch\u01b0a k\u1ecbp s\u1eb5n s\u00e0ng<\/h3>\n\n\n\n
M\u00f9a cao \u0111i\u1ec3m m\u00e0 kh\u00f4ng chu\u1ea9n b\u1ecb \u0111\u1ee7 \u201cl\u1ef1c l\u01b0\u1ee3ng chi\u1ebfn \u0111\u1ea5u\u201d th\u00ec coi nh\u01b0 t\u1ef1 \u201c\u0111\u00e2m \u0111\u1ea7u v\u00e0o t\u01b0\u1eddng\u201d. C\u1ea7n c\u00f3 \u0111\u1ee7 nh\u00e2n vi\u00ean \u0111\u1ec3 x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c t\u0103ng v\u1ecdt nh\u01b0ng kh\u00f4ng \u00edt doanh nghi\u1ec7p l\u1ea1i r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng thi\u1ebfu ng\u01b0\u1eddi. \u0110\u1ebfn l\u00fac l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean ch\u00f3ng m\u1eb7t th\u00ec nh\u00e2n vi\u00ean l\u00fang t\u00fang ch\u1eb3ng bi\u1ebft l\u00e0m sao. \u0110i\u1ec1u n\u00e0y bu\u1ed9c kh\u00e1ch ph\u1ea3i \u0111\u1ee3i l\u00e2u ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc k\u1ecbp th\u1eddi. L\u00fac \u0111\u00f3, m\u1ecdi th\u1ee9 d\u1ec5 b\u1ecb \u0111\u1ed5 b\u1ec3 ngay t\u1eeb l\u00fac kh\u1edfi \u0111\u1ed9ng. <\/p>\n\n\n\n
Th\u1ebf n\u00ean, theo anh Minh Hi\u1ebfu \u201cTr\u01b0\u1edbc khi khuy\u1ebfn m\u00e3i m\u00f9a cao \u0111i\u1ec3m, t\u1ed1t nh\u1ea5t l\u00e0 ph\u1ea3i chu\u1ea9n b\u1ecb ngu\u1ed3n l\u1ef1c s\u1eb5n s\u00e0ng: c\u00f3 th\u1ec3 tuy\u1ec3n th\u00eam nh\u00e2n vi\u00ean t\u1ea1m th\u1eddi ho\u1eb7c t\u0103ng ca l\u00e0m vi\u1ec7c cho \u0111\u1ed9i ng\u0169 hi\u1ec7n t\u1ea1i. \u0110\u1eb7c bi\u1ec7t l\u00e0 m\u1ecdi ng\u01b0\u1eddi trong team c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o k\u1ef9 \u0111\u1ec3 c\u00f3 th\u1ec3 x\u1eed l\u00fd nhanh g\u1ecdn c\u00e1c t\u00ecnh hu\u1ed1ng ph\u00e1t sinh m\u00e0 kh\u00f4ng b\u1ecb r\u1ed1i\u201d. <\/p>\n\n\n\n
Th\u00f4ng tin khuy\u1ebfn m\u00e3i m\u1eadp m\u1edd, d\u1ec5 g\u00e2y hi\u1ec3u l\u1ea7m<\/h3>\n\n\n\n
Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng th\u1ea5y nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 50%, h\u00e0o h\u1ee9ng \u0111\u1ecbnh mua nh\u01b0ng r\u1ed3i l\u1ea1i ph\u00e1t hi\u1ec7n ra s\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n hay ch\u1ec9 \u00e1p d\u1ee5ng v\u00e0o gi\u1edd v\u00e0ng. Th\u1ea5t v\u1ecdng kh\u00f4ng th\u1ec3 t\u1ea3, \u0111\u00fang kh\u00f4ng? C\u1ea3m gi\u00e1c \u1ea5y kh\u00f4ng ch\u1ec9 khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf \u0111i m\u00e0 c\u00f3 khi uy t\u00edn c\u1ee7a doanh nghi\u1ec7p c\u0169ng theo gi\u00f3 bay c\u00f9ng.<\/p>\n\n\n\n
\u0110\u1ec3 tr\u00e1nh \u0111i\u1ec1u n\u00e0y, m\u1ecdi th\u1ee9 n\u00ean \u0111\u01a1n gi\u1ea3n, r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u ngay t\u1eeb \u0111\u1ea7u. Gi\u1ea3m gi\u00e1 bao nhi\u00eau, s\u1ea3n ph\u1ea9m n\u00e0o \u00e1p d\u1ee5ng v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ebf n\u00e0o \u0111\u1ec1u ph\u1ea3i c\u00f4ng khai minh b\u1ea1ch. Nh\u01b0 anh Hi\u1ebfu \u0111\u00e3 n\u00f3i \u201c\u0110\u1eebng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 m\u00ecnh \u0111ang ph\u1ea3i l\u00f9ng s\u1ee5c th\u00f4ng tin hay b\u1ecb l\u1eeba b\u1edfi \u201cr\u1eebng\u201d \u0111i\u1ec1u ki\u1ec7n kh\u00f3 hi\u1ec3u. N\u1ebfu th\u1ea5y r\u1ed1i, h\u1ecd s\u1ebd b\u1ecf \u0111i ngay th\u00f4i\u201d. <\/p>\n\n\n\n
Gi\u1ea3m gi\u00e1 r\u1ea5t nhi\u1ec1u nh\u01b0ng tr\u1ea3i nghi\u1ec7m r\u1ea5t t\u1ec7<\/h3>\n\n\n\n
Gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd ban \u0111\u1ea7u nh\u01b0ng n\u1ebfu tr\u1ea3i nghi\u1ec7m qu\u00e1 t\u1ec7, doanh s\u1ed1 kh\u00f3 c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng ngay c\u1ea3 trong m\u00f9a cao \u0111i\u1ec3m. Ch\u1ec9 c\u1ea7n website t\u1ea3i ch\u1eadm, \u1ee9ng d\u1ee5ng g\u1eb7p tr\u1ee5c tr\u1eb7c khi thanh to\u00e1n hay kh\u00e2u giao h\u00e0ng thi\u1ebfu chuy\u00ean nghi\u1ec7p, m\u1ecdi k\u1ef3 v\u1ecdng ban \u0111\u1ea7u \u0111\u1ec1u c\u00f3 th\u1ec3 tan bi\u1ebfn. <\/p>\n\n\n\n
Khi kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i s\u1ef1 b\u1ea5t ti\u1ec7n v\u00e0 kh\u00f3 ch\u1ecbu ch\u1ec9 \u0111\u1ec3 nh\u1eadn m\u1ee9c gi\u00e1 r\u1ebb, h\u1ecd s\u1eb5n s\u00e0ng t\u1eeb b\u1ecf ho\u1eb7c kh\u00f4ng quay l\u1ea1i l\u1ea7n sau. \u0110\u00f3 l\u00e0 l\u00fd do m\u00e0 anh Hi\u1ebfu cho r\u1eb1ng \u201cSong song v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, b\u1ea1n c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o website, \u1ee9ng d\u1ee5ng v\u00e0 h\u1ec7 th\u1ed1ng thanh to\u00e1n v\u1eadn h\u00e0nh tr\u01a1n tru, c\u00f9ng \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3. Khi tr\u1ea3i nghi\u1ec7m kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n, kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng quay l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n trong nh\u1eefng l\u1ea7n mua s\u1eafm sau\u201d. <\/p>\n\n\n\n
\u0110\u1ee3i h\u1ebft chi\u1ebfn d\u1ecbch m\u1edbi nh\u00ecn l\u1ea1i k\u1ebft qu\u1ea3<\/h3>\n\n\n\n
N\u1ebfu ch\u1ec9 \u0111\u1ee3i \u0111\u1ebfn khi chi\u1ebfn d\u1ecbch kh\u00e9p l\u1ea1i m\u1edbi nh\u00ecn v\u00e0o k\u1ebft qu\u1ea3 th\u00ec c\u00f3 l\u1ebd \u0111\u00e3 qu\u00e1 mu\u1ed9n \u0111\u1ec3 xoay chuy\u1ec3n t\u00ecnh th\u1ebf v\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn. V\u00ec th\u1ebf, anh Minh Hi\u1ebfu g\u1ee3i \u00fd \u201cTheo d\u00f5i v\u00e0 nh\u00ecn l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1eebng ng\u00e0y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 ch\u00fang ta l\u1eafng nghe chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh \u0111ang \u201cth\u1edf\u201d ra sao. T\u1eeb nh\u1eefng con s\u1ed1 kh\u00f4 khan, ch\u00fang ta c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh t\u1eebng ch\u00fat m\u1ed9t \u0111\u1ec3 k\u1ecbp th\u1eddi k\u00e9o chi\u1ebfn d\u1ecbch tr\u1edf l\u1ea1i \u0111\u00fang qu\u1ef9 \u0111\u1ea1o.<\/p>\n\n\n\n
M\u00f9a cao \u0111i\u1ec3m kh\u00f4ng ch\u1edd \u0111\u1ee3i b\u1ea5t k\u1ef3 ai v\u00e0 khuy\u1ebfn m\u00e3i m\u00f9a cao \u0111i\u1ec3m c\u0169ng kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a m\u1ee9c gi\u1ea3m gi\u00e1. \u0110\u00f3 l\u00e0 l\u00fac doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n b\u1ea3n l\u0129nh v\u1eadn h\u00e0nh, kh\u1ea3 n\u0103ng \u0111\u1ecdc hi\u1ec3u d\u1eef li\u1ec7u v\u00e0 t\u1ed1c \u0111\u1ed9 ra quy\u1ebft \u0111\u1ecbnh trong t\u1eebng kho\u1ea3nh kh\u1eafc. Khi b\u1ea1n h\u00e0nh \u0111\u1ed9ng \u0111\u1ee7 nhanh v\u00e0 \u0111\u1ee7 \u0111\u00fang, m\u00f9a cao \u0111i\u1ec3m s\u1ebd kh\u00f4ng ch\u1ec9 mang l\u1ea1i doanh s\u1ed1 m\u00e0 c\u00f2n t\u1ea1o ra l\u1ee3i th\u1ebf b\u1ec1n v\u1eefng cho nh\u1eefng ch\u1eb7ng \u0111\u01b0\u1eddng ti\u1ebfp theo. <\/p>\n\n\n\n
Trang Tr\u1ea7n<\/strong><\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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