{"id":6,"date":"2014-06-13T15:12:32","date_gmt":"2014-06-13T15:12:32","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/?p=6"},"modified":"2026-03-26T16:10:31","modified_gmt":"2026-03-26T09:10:31","slug":"tao-tieu-de-dang-tin-tuyen-dung-hieu-qua","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/bi-quyet-tuyen-dung\/tao-tieu-de-dang-tin-tuyen-dung-hieu-qua","title":{"rendered":"T\u1ea1o ti\u00eau \u0111\u1ec1 \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n
\"T\u1ea1o<\/figure>\n\n\n

Th\u1eadt không d\u1ec5 dàng \u0111\u1ec3 chúng ta t\u1ea1o \u0111\u01b0\u1ee3c tiêu \u0111\u1ec1 \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng<\/strong><\/em> \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, th\u1ec3 hi\u1ec7n rõ ràng, th\u1ed1ng nh\u1ea5t ph\u1ea7n mô t\u1ea3 công vi\u1ec7c \u0111\u1ec3 tìm ki\u1ebfm \u1ee9ng viên phù h\u1ee3p.<\/span><\/p>\n

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Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng mà b\u1ea1n h\u01b0\u1edbng t\u1edbi – nh\u01b0 nh\u1eefng ng\u01b0\u1eddi tìm vi\u1ec7c, nh\u1eefng website tuy\u1ec3n d\u1ee5ng, các công ty trung gian tuy\u1ec3n d\u1ee5ng và c\u1ea3 nh\u1eefng khách hàng c\u1ee7a b\u1ea1n…. Thu hút t\u1ea5t c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ó là m\u1ed9t công vi\u1ec7c ph\u1ee9c t\u1ea1p.<\/span><\/p>\n

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Các \u0111\u1ed1i t\u01b0\u1ee3ng liên quan có th\u1ec3 có nhi\u1ec1u suy ngh\u0129 sáng t\u1ea1o khác nhau v\u1edbi nh\u1eefng t\u1eeb ng\u1eef mô t\u1ea3 công vi\u1ec7c trong các thông tin tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n, \u0111ôi khi chúng gián ti\u1ebfp làm th\u1ed5i ph\u1ed3ng t\u1ea7m quan tr\u1ecdng c\u1ee7a các \u1ee9ng viên khi \u0111\u0103ng ký \u1ee9ng tuy\u1ec3n. Do \u0111ó, b\u1ea1n ph\u1ea3i th\u1ef1c s\u1ef1 chú ý \u0111\u1ebfn các t\u1eeb ng\u1eef \u0111\u1ec3 ph\u1ea7n nào \u0111ó ít \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ebfn các nhân viên hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

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B\u1ea1n nên nh\u1edb r\u1eb1ng: Khi b\u1ea1n \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng<\/strong><\/em> lên web, b\u1ea1n không th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng suy ngh\u0129 b\u1ea5t ch\u1ee3t c\u1ee7a các bên liên quan n\u1ed9i b\u1ed9 trong công ty b\u1ea1n nh\u01b0 th\u1ebf nào.<\/span><\/p>\n

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\u0110i\u1ec1u b\u1ea1n c\u1ea7n ghi nh\u1edb khi so\u1ea1n th\u1ea3o nh\u1eefng v\u0103n b\u1ea3n quan tr\u1ecdng là luôn ph\u1ea3i \u0111\u1eb7t công ty lên \u0111\u1ea7u tiên. <\/span><\/p>\n

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S\u1eed d\u1ee5ng thu\u1eadt ng\u1eef thông d\u1ee5ng, không s\u1eed d\u1ee5ng nh\u1eefng thu\u1eadt ng\u1eef n\u1ed9i b\u1ed9<\/span><\/p>\n

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\u0110i\u1ec1u này \u0111\u1eb7c bi\u1ec7t \u0111úng trong các tiêu \u0111\u1ec1 \u0111\u0103ng tin tuy\u1ec3n tuy\u1ec3n d\u1ee5ng. <\/span>“Nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef riêng c\u1ee7a h\u1ecd là b\u1edfi vì h\u1ecd không nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi \u1edf bên ngoài s\u1eed d\u1ee5ng các thu\u1eadt ng\u1eef khác nhau”<\/span> – Bob Gladstein, m\u1ed9t chuyên gia SEO nói.<\/span><\/p>\n

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Do v\u1eady, b\u1ea1n nên h\u1ecfi nh\u1eefng ng\u01b0\u1eddi \u0111ang gi\u1eef nh\u1eefng v\u1ecb trí t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1ecb trí \u0111ang tuy\u1ec3n d\u1ee5ng \u0111\u1ec3 có th\u1ec3 có \u0111\u01b0\u1ee3c nh\u1eefng thu\u1eadt ng\u1eef mô t\u1ea3 công vi\u1ec7c phù h\u1ee3p nh\u1ea5t.<\/span><\/p>\n

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Không s\u1eed d\u1ee5ng t\u1eeb ng\u1eef khó hi\u1ec3u<\/span><\/p>\n

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S\u1eed d\u1ee5ng nh\u1eefng con s\u1ed1 trong mô t\u1ea3 công vi\u1ec7c có th\u1ec3 gây khó hi\u1ec3u cho ng\u01b0\u1eddi tìm vi\u1ec7c. Nh\u1eefng ví d\u1ee5 ki\u1ec3u nh\u01b0 <\/span>“K\u1ebf toán c\u1ea5p II”<\/span> hay <\/span>“Qu\u1ea3n lý d\u1ef1 án – Ki\u1ebfn trúc S12-3622”<\/span> có th\u1ec3 có m\u1ed9t ý ngh\u0129a r\u1ea5t c\u1ee5 th\u1ec3 trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n, nh\u01b0ng các lo\u1ea1i ch\u1ee9c danh công vi\u1ec7c nh\u01b0 th\u1ebf này th\u1ef1c s\u1ef1 gây c\u1ea3n tr\u1edf cho vi\u1ec7c \u1ee9ng tuy\u1ec3n c\u1ee7a các \u1ee9ng viên vì quá khó hi\u1ec3u, nh\u1ea5t là khi h\u1ecd không \u1edf cùng môi tr\u01b0\u1eddng công ty v\u1edbi b\u1ea1n.<\/span><\/p>\n

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\u1ee8ng viên bên ngoài s\u1ebd không bi\u1ebft li\u1ec7u c\u1ea5p II là c\u1ea5p cao nh\u1ea5t, hay th\u1ea5p nh\u1ea5t. Và vi\u1ec7c mô t\u1ea3 dài dòng s\u1ebd ch\u1ec9 khi\u1ebfn ph\u1ea7n x\u1ebfp h\u1ea1ng trong ph\u1ea7m tìm ki\u1ebfm công vi\u1ec7c c\u1ee7a \u1ee9ng viên v\u1edbi v\u1ecb trí mà b\u1ea1n \u0111ang tuy\u1ec3n b\u1ecb \u0111\u1ea9y xu\u1ed1ng. Vì v\u1eady, hãy c\u1eaft b\u1ecf các ph\u1ea7n ch\u1eef s\u1ed1 kh\u1ecfi tiêu \u0111\u1ec1 công vi\u1ec7c và kèm theo vi\u1ec7c gi\u1ea3i thích nh\u1eefng \u0111i\u1ec1u chi ti\u1ebft \u0111ó trong b\u1ea3n mô t\u1ea3 công vi\u1ec7c chi ti\u1ebft, ch\u1ec9 sau khi \u1ee9ng viên \u0111ã \u0111i sâu h\u01a1n.<\/span><\/p>\n

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S\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 mô t\u1ea3 công vi\u1ec7c b\u1ea1n \u0111ang tuy\u1ec3n<\/span><\/p>\n

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S\u1eed d\u1ee5ng tính n\u0103ng tìm ki\u1ebfm nhanh trong nh\u1eefng trang tìm ki\u1ebfm vi\u1ec7c làm \u0111\u1ec3 xem nh\u1eefng t\u1eeb ng\u1eef nào th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng có th\u1ec3 mô t\u1ea3 công vi\u1ec7c \u0111ang c\u1ea7n tuy\u1ec3n ng\u01b0\u1eddi c\u1ee7a b\u1ea1n, hãy l\u1ef1a ch\u1ecdn nh\u1eefng t\u1eeb ng\u1eef phù h\u1ee3p nh\u1ea5t trong s\u1ed1 nh\u1eefng gì b\u1ea1n tìm \u0111\u01b0\u1ee3c.<\/span><\/p>\n

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“N\u1ebfu m\u1ed9t tiêu \u0111\u1ec1 xu\u1ea5t hi\u1ec7n trong tìm ki\u1ebfm nhanh, \u0111i\u1ec1u \u0111ó có ngh\u0129a là \u0111ây là m\u1ed9t tin mà các công ty l\u1edbn \u0111ã tìm ki\u1ebfm hay \u0111ã có ng\u01b0\u1eddi tìm ki\u1ebfm trên Google”<\/span> – Gladstein chia s\u1ebb.<\/span><\/p>\n

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Christine Stack, Giám \u0111\u1ed1c c\u1ea5p cao c\u1ee7a c\u01a1 quan truy\u1ec1n thông MEC B\u1eafc M\u1ef9 t\u1ea1i New York chia s\u1ebb<\/span>: “Theo quan \u0111i\u1ec3m tuy\u1ec3n d\u1ee5ng, mu\u1ed1n t\u01b0\u01a1ng tác g\u1ea7n h\u01a1n v\u1edbi \u1ee9ng viên thì c\u1ea7n ph\u1ea3i \u0111\u01a1n gi\u1ea3n. G\u1ecdi \u0111úng tên công vi\u1ec7c \u0111\u1ec3 nh\u1eefng “khán gi\u1ea3” mà b\u1ea1n h\u01b0\u1edbng t\u1edbi có th\u1ec3 bi\u1ebft chính xác b\u1ea1n \u0111ang nh\u1eafc t\u1edbi \u0111i\u1ec1u gì”.<\/span><\/p>\n

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S\u1ebd không ph\u1ea3i là \u0111i\u1ec1u khôn ngoan n\u1ebfu m\u1ea5t nhi\u1ec1u th\u1eddi gian cho ph\u1ea7n tiêu \u0111\u1ec1 \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng<\/span><\/p>\n

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Hãy s\u1eed d\u1ee5ng nh\u1eefng tiêu \u0111\u1ec1 thông l\u1ec7. “<\/span>T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u1ed1 g\u1eafng \u0111\u1ec3 sáng t\u1ea1o và luôn mu\u1ed1n t\u1ecf ra thông minh h\u01a1n, do \u0111ó \u0111ôi khi chúng ta luôn ph\u1ea3i t\u1ea1o nên nh\u1eefng tiêu \u0111\u1ec1 vô lý, thông tin chúng \u0111\u1ebfn v\u1edbi các \u1ee9ng viên và cu\u1ed1i cùng không nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 ph\u1ea3n h\u1ed3i nào c\u1ea3” –<\/span> Stack nói. <\/span>“Ví d\u1ee5 nh\u01b0, n\u1ebfu b\u1ea1n vi\u1ebft r\u1eb1ng \u0111ang mu\u1ed1n tìm ki\u1ebfm m\u1ed9t “k\u1ebft n\u1ed1i nh\u1eefng m\u1ed1i quan h\u1ec7” (có th\u1ec3 hi\u1ec3u là nhân viên nhân s\u1ef1 n\u1ed9i b\u1ed9), ch\u1eafc ch\u1eafn là s\u1ebd không ai \u1ee9ng tuy\u1ec3n vì h\u1ecd không hi\u1ec3u \u0111ó là gì c\u1ea3”.<\/span><\/p>\n

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Duy trì kh\u1ea3 n\u0103ng tìm ki\u1ebfm c\u1ee7a tiêu \u0111\u1ec1 công vi\u1ec7c<\/span><\/p>\n

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“Chuyên gia nhân s\u1ef1” nghe có v\u1ebb là m\u1ed9t tiêu \u0111\u1ec1 công vi\u1ec7c \u1ed5n v\u1ec1 lý thuy\u1ebft, nh\u01b0ng các \u1ee9ng viên có kh\u1ea3 n\u0103ng tìm ki\u1ebfm v\u1ecb trí này khi tìm ki\u1ebfm online v\u1ec1 ngh\u1ec1 nhân s\u1ef1 không? <\/span>“H\u1ea7u nh\u01b0 là không”<\/span>, Roberta Matuson, ch\u1ee7 t\u1ecbch công ty gi\u1ea3i pháp cung \u1ee9ng ngu\u1ed3n nhân l\u1ef1c c\u1ee7a Northampton, Massachusetts nói.<\/span><\/p>\n

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Qu\u1ea3ng cáo công vi\u1ec7c c\u1ee7a b\u1ea1n trong ph\u1ea7n mô t\u1ea3 công vi\u1ec7c<\/span><\/p>\n

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“Ng\u01b0\u1eddi truy\u1ec1n gi\u1ea3ng” là m\u1ed9t trong nh\u1eefng t\u1eeb tiêu \u0111\u1ec1 \u0111áng ti\u1ec1n, nh\u01b0ng thi\u1ebfu chính xác n\u1ebfu s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u1ec3 tìm ki\u1ebfm. Do \u0111ó hãy l\u01b0u l\u1ea1i nó trong ph\u1ea7n mô t\u1ea3 công vi\u1ec7c và \u0111\u1eebng \u0111\u1ec3 vào tiêu \u0111\u1ec1. B\u1ea1n có th\u1ec3 nói nhi\u1ec1u h\u01a1n v\u1ec1 công vi\u1ec7c này trong ph\u1ea7n mô t\u1ea3 công vi\u1ec7c nh\u01b0ng hãy dành nh\u1eefng t\u1eeb ng\u1eef \u0111\u01a1n gi\u1ea3n va quý báu cho ph\u1ea7n tiêu \u0111\u1ec1 công vi\u1ec7c.<\/span><\/p>\n

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Hãy \u0111\u01a1n gi\u1ea3n nh\u01b0ng không m\u01a1 h\u1ed3<\/span><\/p>\n

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“Khi tôi \u0111ang tìm ngu\u1ed3n cung \u1ee9ng các \u1ee9ng c\u1eed viên, n\u1ebfu tôi th\u1eed tìm ki\u1ebfm theo c\u1ee5m t\u1eeb “giám \u0111\u1ed1c k\u1ef9 thu\u1eadt s\u1ed1”, tôi s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 trên tr\u1eddi không liên quan gì”<\/span> – Stack nói. Do \u0111ó hãy t\u1ea1o m\u1ed9t tiêu \u0111\u1ec1 th\u1eadt c\u1ee5 th\u1ec3 công vi\u1ec7c mà b\u1ea1n \u0111ang \u1ee9ng tuy\u1ec3n. <\/span><\/p>\n

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Chính xác<\/span><\/p>\n

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N\u1ebfu b\u1ea1n \u0111ang tìm ki\u1ebfm \u1ee9ng viên cho v\u1ecb trí Java Developer, \u0111\u1eebng qu\u1ea3ng bá cho m\u1ed9t nhà thi\u1ebft k\u1ebf web. N\u1ebfu công vi\u1ec7c c\u0169ng bao g\u1ed3m nhi\u1ec7m v\u1ee5 thi\u1ebft k\u1ebf web, hãy nêu rõ ràng và c\u1ee5 th\u1ec3 \u0111i\u1ec1u \u0111ó trong ph\u1ea7n yêu c\u1ea7u công vi\u1ec7c. <\/span><\/p>\n

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Phù h\u1ee3p<\/span><\/p>\n

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Công c\u1ee5 tìm ki\u1ebfm s\u1ebd th\u01b0\u1edfng cho s\u1ef1 nh\u1ea5t quán cách di\u1ec5n \u0111\u1ea1t c\u1ee7a b\u1ea1n v\u1edbi th\u1ee9 h\u1ea1ng cao. <\/span>“Hãy ch\u1eafc ch\u1eafn r\u1eb1ng tiêu \u0111\u1ec1 tuy\u1ec3n d\u1ee5ng và v\u1ecb trí \u0111\u01b0\u1ee3c tuy\u1ec3n d\u1ee5ng có s\u1ef1 phù h\u1ee3p, nh\u1ea5t quán v\u1ec1 tiêu \u0111\u1ec1 trang, URL và ph\u1ea7n n\u1ed9i dung mô t\u1ea3 công vi\u1ec7c”<\/span> – Neil Costa, Giám \u0111\u1ed1c \u0111i\u1ec1u hành c\u1ee7a HireClix, m\u1ed9t nhà ti\u1ebfp th\u1ecb tuy\u1ec3n d\u1ee5ng \u1edf Gloucester, Massachusetts nói.<\/span><\/p>\n


Hi\u1ec3u rõ nh\u1eefng \u0111i\u1ec1u b\u1ea1n có th\u1ec3 g\u1eb7p khó kh\u0103n<\/span><\/p>\n

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M\u1ed9t s\u1ed1 nhà qu\u1ea3n lý s\u1ebd kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 quan tâm trong l\u0129nh v\u1ef1c kinh t\u1ebf nhi\u1ec1u h\u01a1n t\u1ea5t c\u1ea3 nh\u1eefng m\u1eb7t khác, th\u1eadm chí vi\u1ec7c h\u1ecd nh\u1ea5n m\u1ea1nh v\u1ec1 tiêu \u0111\u1ec1 \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng hi\u1ec7n t\u1ea1i có th\u1ec3 làm gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u1ee7a quá trình tuy\u1ec3n d\u1ee5ng. Do \u0111ó b\u1ea1n nên l\u01b0\u1eddng tr\u01b0\u1edbc nh\u1eefng \u0111i\u1ec1u khó kh\u0103n khi b\u1ea1n \u0111\u0103ng thông tin tuy\u1ec3n d\u1ee5ng, có th\u1ec3 \u0111i kèm m\u1ee9c l\u01b0\u01a1ng trong tiêu \u0111\u1ec1 \u0111\u1ec3 có th\u1ec3 t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi các \u1ee9ng viên\/nhà qu\u1ea3n lý.<\/span><\/p>\n

 <\/span><\/p>\n

Thu Hi\u1ec1n<\/span><\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Th\u1eadt không d\u1ec5 dàng \u0111\u1ec3 chúng ta t\u1ea1o \u0111\u01b0\u1ee3c tiêu \u0111\u1ec1 \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, th\u1ec3 hi\u1ec7n rõ ràng, th\u1ed1ng nh\u1ea5t ph\u1ea7n …<\/p>\n","protected":false},"author":58,"featured_media":4110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-quyet-tuyen-dung"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":2,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"predecessor-version":[{"id":6075,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/posts\/6\/revisions\/6075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/media\/4110"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}