{"id":44,"date":"2014-09-24T06:11:48","date_gmt":"2014-09-24T06:11:48","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/?p=44"},"modified":"2026-03-26T16:09:52","modified_gmt":"2026-03-26T09:09:52","slug":"the-hien-thuong-hieu-cong-ty-de-thu-hut-ung-vien","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/van-hoa-doanh-nghiep\/the-hien-thuong-hieu-cong-ty-de-thu-hut-ung-vien","title":{"rendered":"Th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 thu h\u00fat c\u00e1c \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ty"},"content":{"rendered":"\n
\"Th\u1ec3<\/figure>\n\n\n\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng ng\u00f4i sao s\u00e1ng gi\u00e1 v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t cho c\u00f4ng vi\u1ec7c \u0111ang tuy\u1ec3n d\u1ee5ng, c\u00e1c c\u00f4ng ty hi\u1ec3u bi\u1ebft \u0111\u00e3 c\u00f3 m\u1ed9t th\u1eddi gian d\u00e0i qu\u1ea3ng b\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed, t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc uy t\u00edn v\u00e0 tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n v\u1edbi nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn kh\u00e1 c\u1ea9n th\u1eadn.<\/span><\/p>\n\n\n\n

Th\u1ec3 hi\u1ec7n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u1edbi nh\u1eefng th\u00f4ng tin h\u1ea5p d\u1eabn \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n khi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n. Do \u0111\u00f3, c\u1ea7n ho\u1ea1ch \u0111\u1ecbnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 marketing mang t\u00ednh ngh\u1ec7 thu\u1eadt cao \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n vi\u00ean h\u1ea5p d\u1eabn nh\u1ea5t trong ng\u00e0nh truy\u1ec1n th\u00f4ng n\u01a1i h\u1ecd \u0111ang sinh s\u1ed1ng.<\/span><\/p>\n\n\n\n

\u201cN\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p mang t\u00ednh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u00ean nhi\u1ec1u k\u00eanh th\u00f4ng tin, b\u1ea1n n\u00ean th\u1ec3 hi\u1ec7n nh\u1eefng th\u00f4ng tin m\u00f4 t\u1ea3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty b\u1ea1n m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u00f3\u201d<\/span>, Leslie Cope, gi\u00e1m \u0111\u1ed1c s\u1ea3n xu\u1ea5t c\u1ea5p cao t\u1ea1i Monster.com n\u00f3i. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p c\u0169ng nh\u01b0 n\u1ed9i dung th\u1ed1ng nh\u1ea5t v\u1ec1 c\u00f4ng ty b\u1ea1n trong b\u1ea5t c\u1ee9 qu\u1ea3ng c\u00e1o v\u1ec1 c\u00f4ng vi\u1ec7c hay \u0111\u1ea9y m\u1ea1nh th\u00f4ng tin v\u1ec1 c\u00f4ng ty s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/span><\/p>\n\n\n\n

T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty v\u1eabn l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n ph\u1ea3i nh\u1eafc t\u1edbi?<\/span><\/p>\n\n\n\n

Trong m\u1ed9t n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi: T\u1ea1i sao, v\u1edbi r\u1ea5t nhi\u1ec1u \u1ee9ng vi\u00ean g\u00f5 c\u1eeda v\u00e0o c\u00f4ng ty b\u1ea1n trong th\u1ecb tr\u01b0\u1eddng cung \u1ee9ng lao \u0111\u1ed9ng, \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ec3 \u0111\u1ea7u t\u01b0 th\u1eadm ch\u00ed c\u00f2n khi\u00eam t\u1ed1n trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty v\u1edbi c\u00e1c \u1ee9ng vi\u00ean? Th\u1ef1c ra, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c \u1ee9ng vi\u00ean, \u0111\u00f3 c\u00f2n ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n

\u201cS\u1ef1 suy tho\u00e1i kinh t\u1ebf \u0111\u00e3 mang \u0111\u1ebfn s\u1ef1 ch\u1ecdn l\u1ecdc trong vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u00e2n vi\u00ean\u201d<\/span>, Bob Kelleher, <\/span>CEO c\u1ee7a  Employee Engagement Group t\u1ea1i Waltham, Mass n\u00f3i. Khi c\u00e1c nh\u00e2n vi\u00ean ti\u1ebfp t\u1ee5c ngh\u1ec9 h\u01b0u, s\u1ef1 khan hi\u1ebfm nh\u1eefng lao \u0111\u1ed9ng tr\u1ebb s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn trong m\u1ed9t ho\u1eb7c hai n\u0103m t\u1edbi, Kelleher n\u00f3i.<\/span><\/p>\n\n\n\n

M\u1ed9t s\u1ed1 c\u00f4ng ty th\u1ea5y r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. <\/span><\/p>\n\n\n\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng vi\u1ec7c t\u00edch h\u1ee3p qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty c\u1ee7a h\u1ecd trong  m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c. <\/span>“\u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u1ea3 ng\u01b0\u1eddi t\u00ecm vi\u1ec7c th\u1ee5 \u0111\u1ed9ng v\u00e0 ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng tin vi\u1ec7c l\u00e0m c\u1ee7a c\u00f4ng ty trong su\u1ed1t qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.”<\/span><\/p>\n\n\n\n

S\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 thu h\u00fat nh\u00e2n t\u00e0i <\/span><\/p>\n\n\n\n

H\u01a1n bao gi\u1edd h\u1ebft, m\u1ecdi th\u00f4ng tin tuy\u1ec3n d\u1ee5ng \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i. <\/span>“N\u1ebfu b\u1ea1n tuy\u1ec3n nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi doanh nghi\u1ec7p v\u00e0 v\u0103n h\u00f3a c\u00f4ng ty c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd m\u1ea5t ng\u01b0\u1eddi \u0111\u00f3”<\/span>, \u00f4ng Jeff Quinn, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao to\u00e0n c\u1ea7u, Monster Insights t\u1ea1i Monster.com n\u00f3i. <\/span><\/p>\n\n\n\n

B\u00ed quy\u1ebft \u0111\u1ea7u ti\u00ean c\u1ee7a s\u1ef1 k\u1ebft n\u1ed1i l\u00e0 thu h\u1eb9p l\u0129nh v\u1ef1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 n\u01a1i m\u00e0 b\u1ea1n s\u1ebd qu\u1ea3ng c\u00e1o \u2013 h\u00ecnh th\u1ee9c v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. <\/span>“Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng l\u00e0 vi\u1ec7c l\u00e0 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i l\u00e0m”<\/span>, Durbin n\u00f3i<\/span>. “V\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng lu\u00f4n l\u00e0 c\u00e2u h\u1ecfi:” L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00fang ng\u01b0\u1eddi \u0111\u00e1p \u1ee9ng c\u00f4ng vi\u1ec7c? “R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c email n\u1eefa -. Do \u0111\u00f3 b\u1ea1n ph\u1ea3i li\u00ean h\u1ec7 v\u1edbi h\u1ecd trong m\u00f4i tr\u01b0\u1eddng c\u1ee7a h\u1ecd”.<\/span><\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi nh\u1eefng \u1ee9ng c\u1eed vi\u00ean n\u00e0y th\u01b0\u1eddng th\u00ec ph\u1ea7n nhi\u1ec1u s\u1ebd s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ed9t c\u00e1ch \u0111\u1ec3 k\u1ebft n\u1ed1i m\u1ed9t c\u00e1ch “truy\u1ec1n th\u1ed1ng” nh\u1eb1m truy\u1ec1n th\u00f4ng cho th\u00f4ng tin tuy\u1ec3n d\u1ee5ng \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p tuy\u1ec3n d\u1ee5ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, cho ph\u00e9p b\u1ea1n \u0111\u01b0a th\u00f4ng tin vi\u1ec7c l\u00e0m c\u1ee7a b\u1ea1n tr\u00ean Facebook ho\u1eb7c Twitter th\u00f4ng qua m\u1ed9t ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u t\u1eeb trang ch\u1ee7 c\u1ee7a c\u00f4ng vi\u1ec7c. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn. <\/span><\/p>\n\n\n\n

D\u00f9 b\u1ea1n l\u00e0m g\u00ec v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, b\u1ea1n c\u0169ng c\u00f3 \u0111\u1ec3 theo d\u00f5i t\u1ea5t c\u1ea3 ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c topic t\u01b0\u01a1ng t\u00e1c. <\/span>“To\u00e0n b\u1ed9 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00f4ng ty truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i – bao g\u1ed3m c\u1ea3 c\u00e1c trang, b\u00e0i vi\u1ebft v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a c\u00f4ng ty \u0111\u1ec3 b\u00e0i vi\u1ebft fan h\u00e2m m\u1ed9 – s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c nh\u00e2n vi\u00ean ti\u1ec1m n\u0103ng c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin g\u00ec”<\/span>, Quinn n\u00f3i.<\/span><\/p>\n\n\n\n

Email tuy\u1ec3n d\u1ee5ng ti\u1ebfp th\u1ecb n\u00ean l\u00e0m b\u1eadt l\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n <\/span><\/p>\n\n\n\n

Khi danh s\u00e1ch ph\u00e2n ph\u1ed1i \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00ean m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn, email l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda \u0111\u1ec3 c\u00f3 m\u1ed9t email \u1ea5n t\u01b0\u1ee3ng v\u00e0 ph\u00f9 h\u1ee3p. <\/span><\/p>\n\n\n\n

M\u1ed9t chi\u1ebfn d\u1ecbch th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn cho ph\u00e9p nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u1ebfn c\u00e1c \u1ee9ng c\u1eed vi\u00ean \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t, c\u0169ng nh\u01b0 c\u00e1c \u1ee9ng c\u1eed vi\u00ean th\u1ee5 \u0111\u1ed9ng, Dellovo n\u00f3i. <\/span>Khi l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u h\u1ed3 s\u01a1, b\u1ea1n th\u1eadm ch\u00ed c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.” Nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c n\u00e2ng cao t\u1ec9 l\u1ec7 m\u1edf tin nh\u1eafn v\u00e0 email c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch c\u1ea9n th\u1eadn trong vi\u1ec7c t\u1ea1o c\u00e1c t\u1eeb ng\u1eef c\u1ee7a d\u00f2ng ti\u00eau \u0111\u1ec1 email “.<\/span>  <\/span><\/p>\n\n\n\n

D\u00f9 l\u00e0 \u1edf m\u00f4i tr\u01b0\u1eddng n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00f4ng bao gi\u1edd \u0111\u1ec3 cho c\u00e1c tin nh\u1eafn qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty \u0111i tr\u01b0\u1edbc nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 \u0111ang di\u1ec5n ra c\u00f4ng ty \u0111\u00f3. <\/span>“C\u1ed1t l\u00f5i c\u1ee7a b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p n\u00e0o c\u0169ng l\u00e0 th\u1ec3 hi\u1ec7n b\u1ea1n l\u00e0 ai “,<\/span> Quinn n\u00f3i. <\/span><\/p>\n\n\n\n

Thu Hi\u1ec1n<\/span><\/span><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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