{"id":3988,"date":"2023-05-29T12:00:29","date_gmt":"2023-05-29T05:00:29","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/?p=3988"},"modified":"2023-05-29T12:00:30","modified_gmt":"2023-05-29T05:00:30","slug":"4-bai-hoc-marketing-dang-gia-tu-cac-thuong-hieu-hang-dau","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/van-hoa-doanh-nghiep\/4-bai-hoc-marketing-dang-gia-tu-cac-thuong-hieu-hang-dau","title":{"rendered":"4 b\u00e0i h\u1ecdc Marketing \u0111\u00e1ng gi\u00e1 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u"},"content":{"rendered":"\n
C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i h\u1ecdc Marketing<\/strong> h\u1eefu \u00edch cho doanh nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n Th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed7i doanh nghi\u1ec7p ph\u1ea7n l\u1edbn ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o. N\u00f3i \u0111\u1ebfn ti\u1ebfp th\u1ecb, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f3 r\u1ea5t nhi\u1ec1u kinh nghi\u1ec7m. H\u1ecd c\u00f3 h\u00e0ng th\u1eadp k\u1ef7, th\u1eadm ch\u00ed h\u00e0ng th\u1ebf k\u1ef7 t\u00ecm t\u00f2i v\u00e0 s\u00e1ng t\u1ea1o. Sau r\u1ea5t nhi\u1ec1u th\u1eed th\u00e1ch v\u00e0 sai s\u00f3t, h\u1ecd \u0111\u00e3 ngh\u0129 ra nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n\n\n\n M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb kh\u1ed5ng l\u1ed3 nh\u01b0 c\u00e1c \u201c\u00f4ng l\u1edbn\u201d n\u00e0y, nh\u01b0ng c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd gi\u00fap cho vi\u1ec7c kinh doanh ng\u00e0y c\u00e0ng ph\u00e1t \u0111\u1ea1t h\u01a1n.<\/p>\n\n\n\n M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed1t s\u1ebd t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty. Th\u1eb3ng th\u1eafn m\u00e0 n\u00f3i th\u00ec McDonald’s nh\u1eadn th\u1ee9c r\u00f5 r\u1eb1ng \u1ea9m th\u1ef1c c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u1eb7c bi\u1ec7t ngon, x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng 5 sao hay l\u00e0 l\u1ef1a ch\u1ecdn l\u00e0nh m\u1ea1nh nh\u1ea5t. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd kh\u00f4ng bao gi\u1edd c\u1ea1nh tranh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c ph\u1ea9m. Thay v\u00e0o \u0111\u00f3, h\u1ecd t\u1eadp trung ti\u1ebfp th\u1ecb v\u00e0o n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh: s\u1ef1 quen thu\u1ed9c, ti\u1ec7n l\u1ee3i, h\u1ee3p t\u00fai ti\u1ec1n v\u00e0 th\u00fa v\u1ecb.<\/p>\n\n\n\n N\u1ebfu McDonalds t\u1eadp trung ti\u1ebfp th\u1ecb v\u00e0o kh\u00eda c\u1ea1nh s\u1ee9c kh\u1ecfe ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c ph\u1ea9m c\u1ee7a h\u1ecd th\u00ec sao? M\u1eb7c d\u00f9 h\u1ecd c\u00f3 s\u1eb5n c\u00e1c m\u00f3n t\u1ed1t cho s\u1ee9c kh\u1ecfe trong th\u1ef1c \u0111\u01a1n, nh\u01b0ng h\u1ecd kh\u00f4ng ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 v\u1eady. \u0110\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c chi\u1ebfn ti\u1ebfp th\u1ecb m\u00e0 h\u1ecd \u0111\u01a1n gi\u1ea3n l\u00e0 s\u1ebd kh\u00f4ng bao gi\u1edd th\u1eafng. H\u1ecd \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh v\u00e0 t\u1eadp trung n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0o nh\u1eefng t\u00e0i s\u1ea3n \u0111\u00f3 thay v\u00ec c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh t\u1ea5t c\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n \u201cB\u1ea1n kh\u00f4ng n\u00ean ng\u1ea1i \u00e1p d\u1ee5ng c\u00e1c b\u00e0i h\u1ecdc Marketing t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, nh\u01b0ng h\u00e3y lu\u00f4n nh\u1edb th\u00eam gia v\u1ecb m\u1ed9t ch\u00fat v\u00e0 \u0111\u01b0a ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ed9c \u0111\u00e1o n\u00f3i l\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n Nike c\u0169ng c\u00f3 th\u1ec3 d\u1ea1y ch\u00fang ta r\u1ea5t nhi\u1ec1u v\u1ec1 c\u00e1c b\u00e0i h\u1ecdc Marketing<\/strong> \u0111\u1eaft gi\u00e1.<\/p>\n\n\n\n Ti\u1ebfp th\u1ecb l\u00e0 v\u1ec1 k\u1ec3 chuy\u1ec7n ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m. Nike l\u00e0 m\u1ed9t b\u1eadc th\u1ea7y trong ngh\u1ec7 thu\u1eadt n\u00e0y, v\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. H\u1ecd kh\u00f4ng ch\u1ec9 nh\u1eafm \u0111\u1ebfn m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, kh\u01a1i g\u1ee3i m\u1ed9t c\u1ea3m x\u00fac c\u1ee5 th\u1ec3 trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n Qu\u1ea3ng c\u00e1o \u201cFailure\u201d c\u1ee7a Michael Jordan cho Nike l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb k\u1ec3 chuy\u1ec7n s\u00e2u s\u1eafc, truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi xem th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p s\u1eed d\u1ee5ng th\u1ea5t b\u1ea1i l\u00e0m b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ec3 th\u00e0nh c\u00f4ng. Qu\u1ea3ng c\u00e1o \u0111\u00e3 n\u00eau b\u1eadt nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a Michael Jordan trong su\u1ed1t s\u1ef1 nghi\u1ec7p b\u00f3ng r\u1ed5 v\u00e0 c\u00e1ch \u00f4ng s\u1eed d\u1ee5ng nh\u1eefng th\u1ea5t b\u1ea1i \u0111\u00f3 \u0111\u1ec3 \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n D\u00f9 kinh doanh trong b\u1ea5t k\u1ef3 ng\u00e0nh ngh\u1ec1 n\u00e0o, b\u1ea1n c\u0169ng lu\u00f4n c\u00f3 c\u01a1 h\u1ed9i kh\u01a1i d\u1eady tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd \u1edf m\u1ee9c \u0111\u1ed9 t\u00ecnh c\u1ea3m. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng v\u00ec sao b\u1ea1n b\u1eaft \u0111\u1ea7u kinh doanh ho\u1eb7c m\u1ee5c \u0111\u00edch n\u00e0o \u0111\u00e3 th\u00fac \u0111\u1ea9y b\u1ea1n ra m\u1eaft n\u00f3.<\/p>\n\n\n\n V\u00ed d\u1ee5 nh\u01b0 m\u1ee5c \u0111\u00edch c\u1ee7a Nike l\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ed5i m\u1edbi cho m\u1ecdi v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u00ean th\u1ebf gi\u1edbi. S\u1ee9 m\u1ec7nh n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd, t\u1eeb c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean Instagram \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 qu\u1ea3ng c\u00e1o. B\u1eb1ng c\u00e1ch k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, Nike \u0111\u00e3 hi\u1ec7n th\u1ef1c h\u00f3a s\u1ee9 m\u1ec7nh c\u1ee7a h\u1ecd v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u00e3 gi\u00fap n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3 v\u00e0 hi\u1ec7n \u0111\u00e3 tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1eb7c tr\u01b0ng c\u1ee7a h\u00e3ng.<\/p>\n\n\n\n B\u1ea1n c\u00f3 bao gi\u1edd \u0111\u1ec3 \u00fd th\u1ea5y Apple h\u1ea7u nh\u01b0 kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i? Trong th\u1eddi \u0111\u1ea1i n\u00e0y, khi m\u00e0 m\u1ed9t n\u1eeda d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi t\u00edch c\u1ef1c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f3 v\u1ebb nh\u01b0 r\u1ea5t l\u1ea1 khi m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 cao tr\u00e1nh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ti\u1ebfp th\u1ecb l\u1ee3i h\u1ea1i nh\u01b0 v\u1eady ph\u1ea3i kh\u00f4ng? S\u1ef1 th\u1eadt l\u00e0 Apple kh\u00f4ng c\u1ea7n n\u00f3.<\/p>\n\n\n\n H\u1ecd \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 truy\u1ec1n b\u00e1 tin t\u1ee9c. Th\u1eed nh\u1eadp #apple tr\u00ean Facebook ngay b\u00e2y gi\u1edd, b\u1ea1n s\u1ebd th\u1ea5y c\u00f3 h\u00e0ng t\u1ea5n qu\u1ea3ng c\u00e1o Apple do ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o xu\u1ea5t hi\u1ec7n tr\u00ean d\u00f2ng th\u1eddi gian c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n B\u00e0i h\u1ecdc Marketing \u1edf \u0111\u00e2y l\u00e0 Apple quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 khi\u1ebfn ng\u01b0\u1eddi mua h\u00e0i l\u00f2ng. V\u00e0 khi \u0111\u00e3 h\u00e0i l\u00f2ng th\u00ec h\u1ecd s\u1ebd lu\u00f4n n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, n\u00ean cu\u1ed1i c\u00f9ng Apple \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n th\u00f4ng qua nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 v\u1eady.<\/p>\n\n\n\n Kh\u00e1ch h\u00e0ng l\u00e0 ngu\u1ed3n ch\u1ee9ng th\u1ef1c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t. M\u1ecdi ng\u01b0\u1eddi tin t\u01b0\u1edfng h\u01a1n v\u00e0o l\u1eddi ch\u1ee9ng th\u1ef1c v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mua m\u1ed9t s\u1ea3n ph\u1ea9m theo l\u1eddi gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n b\u00e8. H\u00e3y t\u1eadn d\u1ee5ng l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u00e2ng cao uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed ho\u1eb7c t\u1eb7ng qu\u00e0 \u0111\u00ednh k\u00e8m, t\u0103ng l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m nh\u01b0ng gi\u00e1 kh\u00f4ng \u0111\u1ed5i\u2026 d\u00f9 ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p n\u00e0o, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi mua, \u0111\u1ee7 \u0111\u1ec3 h\u1ecd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n N\u1ebfu l\u00e0 fan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Starbucks lu\u00f4n tr\u00e0n ng\u1eadp n\u1ed9i dung \u0111\u1ec1 cao gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c. H\u1ecd c\u00f4ng khai c\u00e1c ngu\u1ed3n nguy\u00ean li\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 ch\u1ec9 mua c\u00e0 ph\u00ea, tr\u00e0, ca cao v\u00e0 c\u00e1c h\u00e0ng h\u00f3a kh\u00e1c t\u1eeb nh\u1eefng trang tr\u1ea1i v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n Starbucks c\u0169ng g\u1ecdi h\u00e0nh tinh n\u00e0y l\u00e0 \u201c\u0111\u1ed1i t\u00e1c kinh doanh quan tr\u1ecdng nh\u1ea5t\u201d c\u1ee7a h\u1ecd v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0ng lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 gi\u1ea3m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng nh\u01b0 t\u00e1i ch\u1ebf c\u1ed1c \u0111\u1ef1ng, ti\u1ebft ki\u1ec7m n\u01b0\u1edbc v\u00e0 n\u0103ng l\u01b0\u1ee3ng \u0111\u1ed3ng th\u1eddi theo \u0111u\u1ed5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu \u1edf c\u1ea5p \u0111\u1ed9 to\u00e0n c\u1ea7u. N\u00f3i chung, Starbucks c\u1ed1 g\u1eafng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u1ea5t c\u00f3 th\u1ec3 trong m\u1ecdi kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0y ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00ec th\u00fac \u0111\u1ea9y m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi s\u1ebd kh\u00f4ng ng\u1ea1i gi\u00e1 cao n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i. Nhi\u1ec1u nghi\u00ean c\u1ee9u cho th\u1ea5y nh\u1eefng c\u00f4ng ty h\u1ed7 tr\u1ee3 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i ho\u1eb7c m\u00f4i tr\u01b0\u1eddng th\u00ec 93% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c h\u01a1n v\u1ec1 c\u00f4ng ty \u0111\u00f3. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Starbucks v\u00e0 k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c l\u00e0 b\u1eb1ng ch\u1ee9ng t\u00edch c\u1ef1c c\u1ee7a nghi\u00ean c\u1ee9u \u0111\u00f3.<\/p>\n\n\n\n \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc Marketing<\/strong> duy nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m n\u00ean t\u00ean tu\u1ed5i, nh\u01b0ng ch\u00fang l\u00e0 n\u01a1i kh\u1edfi \u0111\u1ea7u tuy\u1ec7t v\u1eddi. Linh ho\u1ea1t \u00e1p d\u1ee5ng v\u00e0 bi\u1ebft \u0111\u00e2u, ch\u1eb3ng m\u1ea5y ch\u1ed1c, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra l\u1eddi khuy\u00ean.<\/p>\n\n\n\n Nguy\u1ec5n L\u00fd<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i h\u1ecdc Marketing h\u1eefu \u00edch cho doanh nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n. Th\u00e0nh b\u1ea1i c\u1ee7a …<\/p>\n","protected":false},"author":58,"featured_media":3989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-3988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-van-hoa-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/posts\/3988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/comments?post=3988"}],"version-history":[{"count":1,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/posts\/3988\/revisions"}],"predecessor-version":[{"id":3990,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/posts\/3988\/revisions\/3990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/media\/3989"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/media?parent=3988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/categories?post=3988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/wp-json\/wp\/v2\/tags?post=3988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
4 b\u00e0i h\u1ecdc Marketing t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/h2>\n\n\n\n
McDonald’s: Bi\u1ebft \u0111i\u1ec3m m\u1ea1nh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec<\/strong><\/h3>\n\n\n\n
\n
Nike: B\u00e1n nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ea3m \u0111\u1ed9ng thay v\u00ec nh\u1eefng s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi<\/strong><\/h3>\n\n\n\n
Apple \u2013 H\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng qu\u1ea3ng c\u00e1o cho b\u1ea1n<\/strong><\/h3>\n\n\n\n
Starbucks \u2013 C\u00f3 \u00fd th\u1ee9c x\u00e3 h\u1ed9i v\u00e0 \u1ee7ng h\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00ec m\u00f4i tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n