{"id":101,"date":"2015-10-19T06:53:23","date_gmt":"2015-10-19T06:53:23","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/?p=101"},"modified":"2026-03-26T16:08:57","modified_gmt":"2026-03-26T09:08:57","slug":"ban-da-biet-cach-de-lang-nghe-phan-hoi-tu-khach-hang-hay-chua","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-tuyen-dung\/van-hoa-doanh-nghiep\/ban-da-biet-cach-de-lang-nghe-phan-hoi-tu-khach-hang-hay-chua","title":{"rendered":"B\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch \u0111\u1ec3 l\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng hay ch\u01b0a?"},"content":{"rendered":"\n
\"B\u1ea1n<\/figure>\n\n\n\n

D\u00f9 mu\u1ed1n hay kh\u00f4ng, b\u1ea1n v\u1eabn nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00f4ng qua m\u1ea1ng internet v\u00e0.c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Twitter v\u00e0 Facebook. Nh\u1eadn x\u00e9t kh\u00e1ch quan c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng qu\u00fd gi\u00e1. Cho d\u00f9 kh\u00e1ch h\u00e0ng vi\u1ebft b\u00e0i \u0111\u00e1nh gi\u00e1 hay ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n, vi\u1ec7c y\u00eau c\u1ea7u h\u1ecd cho \u00fd ki\u1ebfn s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m \u0111\u1ec3 kinh doanh t\u1ed1t h\u01a1n. Ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c s\u1ebd \u0111\u1ea9y m\u1ea1nh vi\u1ec7c kinh doanh v\u00e0 nh\u1eefng l\u1eddi ph\u00ea b\u00ecnh c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n\n\n\n\n

T\u1ea1i sao c\u1ea7n ph\u1ea3i ti\u1ebfp nh\u1eadn th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n\n\n\n\n

C\u00f3 m\u1ed9t th\u1ef1c t\u1ebf l\u00e0 hi\u1ec7n nay m\u1ecdi doanh nghi\u1ec7p l\u1edbn \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb m\u1ea1ng internet. \u0110i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn. Tr\u01b0\u1edbc khi c\u00f3 internet, kh\u00e1ch h\u00e0ng ch\u1ec9 c\u00f3 th\u1ec3 g\u1ecdi \u0111i\u1ec7n \u0111\u1ebfn c\u00f4ng ty ho\u1eb7c chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8 n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n

Ng\u00e0y nay t\u00ecnh h\u00ecnh \u0111\u00e3 ho\u00e0n to\u00e0n kh\u00e1c. M\u1ed9t nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn nghi\u00eam t\u00fac s\u1ebd khuy\u1ebfn kh\u00edch vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng b\u00ecnh lu\u1eadn \u200b\u200bv\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean trang web c\u1ee7a h\u1ecd. H\u1ecd ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00f3 r\u1ea5t nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u1ed1t \u0111\u1ec3 c\u00e2n b\u1eb1ng v\u1edbi c\u00e1c ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c. Th\u00f4ng tin \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn ban l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc khi m\u1ecdi vi\u1ec7c v\u01b0\u1ee3t kh\u1ecfi t\u1ea7m ki\u1ec3m so\u00e1t.<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y tin c\u1eady v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m h\u01a1n n\u1ebfu c\u00f4ng ty s\u1eed d\u1ee5ng t\u1ed1t c\u00e1c th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 \u0111\u1ed9ng s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb kh\u00f3a \u0111a d\u1ea1ng m\u1edbi nh\u1ea5t c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Hi\u1ec7n nay Google \u0111\u00e3 c\u00f3 c\u00e1c m\u1ee5c ph\u1ea3n h\u1ed3i c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u01b0a c\u00e1c th\u00f4ng tin th\u1eb3ng v\u00e0o trang k\u1ebft qu\u1ea3.<\/p>\n\n\n\n\n\n\n\n

M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n\n\n\n\n

1.Kh\u1ea3o s\u00e1t<\/strong><\/p>\n\n\n\n

Kh\u1ea3o s\u00e1t l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 m\u1eb7c d\u00f9 kh\u1ea3o s\u00e1t kh\u00f4ng c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c, nh\u01b0ng nh\u1eefng k\u1ebft qu\u1ea3 mang l\u1ea1i c\u00f3 th\u1ec3 l\u00e0 r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb. Kh\u1ea3o s\u00e1t c\u00f3 hai m\u1ee5c \u0111\u00edch ch\u00ednh: x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m \u0111\u00fang, v\u00e0 – quan tr\u1ecdng h\u01a1n l\u00e0 – nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m sai.<\/p>\n\n\n\n\n\n\n\n

2.Nh\u00f3m h\u1ecdp<\/strong><\/p>\n\n\n\n

T\u1ed5 ch\u1ee9c nh\u1eefng bu\u1ed5i h\u1ecdp m\u1eb7t v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp. Nh\u00f3m h\u1ecdp gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n so v\u1edbi nh\u1eefng cu\u1ed9c kh\u1ea3o s\u00e1t v\u00ec kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ef1c ti\u1ebfp chia s\u1ebb cho b\u1ea1n bi\u1ebft th\u1ef1c ch\u1ea5t v\u1ea5n \u0111\u1ec1 l\u00e0 g\u00ec.<\/p>\n\n\n\n\n\n\n\n

3.Quan s\u00e1t<\/strong><\/p>\n\n\n\n

Quan s\u00e1t l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u1ea1i sao kh\u00e1ch h\u00e0ng mua – ho\u1eb7c kh\u00f4ng mua – s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n th\u00f3i quen mua s\u1eafm c\u1ee7a c\u1ee7a kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c t\u1eebng kh\u00e1ch h\u00e0ng c\u00f3 suy ngh\u0129 ho\u1eb7c th\u00f3i quen g\u00ec khi h\u1ecd mua s\u1eafm.<\/p>\n\n\n\n\n\n\n\n

4.\u0110i\u1ec3m b\u00e1n l\u1ebb<\/strong><\/p>\n\n\n\n

Nh\u1eefng nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng trong su\u1ed1t qu\u00e1 tr\u00ecnh mua h\u00e0ng. Th\u00f4ng qua nh\u1eefng trao \u0111\u1ed5i gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng, c\u00f4ng ty c\u00f3 c\u01a1 h\u1ed9i thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i ngay trong quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n\n\n\n\n

5.D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00f4ng ty t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n l\u00e0m t\u1ed1t d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng, b\u1ea1n s\u1ebd kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf \u0111\u00e2u, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n\n\n\n\n

6.Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/p>\n\n\n\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 gi\u00fap vi\u1ec7c thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 gi\u00fap qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean g\u1eafn k\u1ebft h\u01a1n. Nh\u1edd c\u00f3 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u r\u00f5 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec, bi\u1ebft \u0111\u01b0\u1ee3c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 ngay l\u1eadp t\u1ee9c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o.<\/p>\n\n\n\n\n\n\n\n

7.Th\u01b0 \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c lo\u1ea1i h\u00ecnh trang web<\/strong><\/p>\n\n\n\n

B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng li\u00ean l\u1ea1c v\u1edbi b\u1ea1n. Tr\u00ean trang web c\u1ee7a c\u00f4ng ty, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eedi \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd v\u00e0 li\u00ean h\u1ec7 v\u1edbi ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Ng\u00e0y nay mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng cao. Do v\u1eady vi\u1ec7c l\u1eafng nghe \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng. Nh\u1edd c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn v\u00e0 x\u00e3 h\u1ed9i, vi\u1ec7c l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong b\u00e0i, ta c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n ngo\u1ea1n m\u1ee5c c\u1ee7a Facebook v\u00e0 Twitter \u0111\u00e3 mang \u0111\u1ebfn l\u1ee3i \u00edch kinh t\u1ebf to l\u1edbn t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f3 th\u1ec3 cho r\u1eb1ng, c\u00e1c th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng ph\u00e1t sinh t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i th\u1eadt s\u1ef1 r\u1ea5t h\u1eefu \u00edch cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n\n\n\n\n

Thu Hi\u1ec1n<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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