{"id":3212,"date":"2026-03-20T15:49:47","date_gmt":"2026-03-20T08:49:47","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-luong\/?p=3212"},"modified":"2026-03-31T10:53:52","modified_gmt":"2026-03-31T03:53:52","slug":"muc-luong-nganh-bao-chi","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-luong\/muc-luong-nganh-bao-chi\/","title":{"rendered":"M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh B\u00e1o ch\u00ed: Ph\u00f3ng vi\u00ean \u0111\u1ebfn Media Director bao nhi\u00eau?"},"content":{"rendered":"

Ng\u00e0nh B\u00e1o ch\u00ed \u2014 Truy\u1ec1n th\u00f4ng (Journalism \u2014 Media) t\u1ea1i Vi\u1ec7t Nam \u0111ang chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh khi n\u1ec1n t\u1ea3ng s\u1ed1 d\u1ea7n thay th\u1ebf b\u00e1o in. C\u00e2u h\u1ecfi nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m l\u00e0 m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh b\u00e1o ch\u00ed<\/strong> th\u1ef1c t\u1ebf ra sao, t\u1eeb ph\u00f3ng vi\u00ean m\u1edbi ra tr\u01b0\u1eddng \u0111\u1ebfn qu\u1ea3n l\u00fd t\u00f2a so\u1ea1n. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch theo c\u1ea5p b\u1eadc, lo\u1ea1i h\u00ecnh c\u01a1 quan v\u00e0 thu nh\u1eadp t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau.<\/p>\n

\"\"<\/figure>\n
\nT\u1ed5ng quan l\u01b0\u01a1ng ng\u00e0nh B\u00e1o ch\u00ed 2026<\/strong>\n

\u2013 Fresher \/ Ph\u00f3ng vi\u00ean t\u1eadp s\u1ef1: 7\u201310 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/p>\n

\u2013 Ph\u00f3ng vi\u00ean (Reporter) 1\u20133 n\u0103m: 10\u201318 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/p>\n

\u2013 Bi\u00ean t\u1eadp vi\u00ean (Editor) cao c\u1ea5p: 18\u201330 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/p>\n

\u2013 T\u1ed5ng Bi\u00ean t\u1eadp (Editor-in-Chief): 30\u201350 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/p>\n

\u2013 Media Director \/ Gi\u00e1m \u0111\u1ed1c Truy\u1ec1n th\u00f4ng: 50\u201380 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng tr\u1edf l\u00ean<\/p>\n

\u2013 Thu nh\u1eadp th\u1ef1c t\u1ebf ph\u1ee5 thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh c\u01a1 quan, m\u1ea3ng chuy\u00ean m\u00f4n v\u00e0 ngu\u1ed3n nhu\u1eadn b\u00fat b\u1ed5 sung.<\/p>\n<\/div>\n

1. B\u1ea3ng l\u01b0\u01a1ng ng\u00e0nh B\u00e1o ch\u00ed theo c\u1ea5p b\u1eadc v\u00e0 kinh nghi\u1ec7m<\/h2>\n

Trong ng\u00e0nh B\u00e1o ch\u00ed \u2014 Truy\u1ec1n th\u00f4ng (Journalism \u2014 Media), l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn v\u00e0 t\u0103ng l\u01b0\u01a1ng c\u00f3 \u0111\u1eb7c th\u00f9 ri\u00eang so v\u1edbi nhi\u1ec1u ng\u00e0nh kh\u00e1c. Ng\u01b0\u1eddi l\u00e0m b\u00e1o ch\u00ed kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng c\u1ed1 \u0111\u1ecbnh t\u1eeb t\u00f2a so\u1ea1n m\u00e0 c\u00f2n c\u00f3 nhu\u1eadn b\u00fat (ti\u1ec1n b\u00e0i vi\u1ebft) theo s\u1ea3n l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u00e1c ph\u1ea9m. Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng ghi nh\u1eadn c\u00e1c khung l\u01b0\u01a1ng ph\u1ed5 bi\u1ebfn sau.<\/p>\n

\n\n\n\n\n\n\n\n\n\n
C\u1ea5p b\u1eadc<\/th>\nKinh nghi\u1ec7m<\/th>\nL\u01b0\u01a1ng th\u00e1ng (gross)<\/th>\nV\u1ecb tr\u00ed \u0111i\u1ec3n h\u00ecnh<\/th>\n<\/tr>\n<\/thead>\n
Fresher<\/td>\n0\u20131 n\u0103m<\/td>\n7\u201310 tri\u1ec7u<\/td>\nPh\u00f3ng vi\u00ean t\u1eadp s\u1ef1, CTV (C\u1ed9ng t\u00e1c vi\u00ean), Th\u1ef1c t\u1eadp sinh t\u00f2a so\u1ea1n<\/td>\n<\/tr>\n
Ph\u00f3ng vi\u00ean<\/td>\n1\u20133 n\u0103m<\/td>\n10\u201318 tri\u1ec7u<\/td>\nPh\u00f3ng vi\u00ean (Reporter), Bi\u00ean t\u1eadp vi\u00ean (Editor) c\u01a1 s\u1edf, MC ki\u00eam nhi\u1ec7m<\/td>\n<\/tr>\n
Senior<\/td>\n3\u20135 n\u0103m<\/td>\n18\u201330 tri\u1ec7u<\/td>\nBi\u00ean t\u1eadp vi\u00ean cao c\u1ea5p, Tr\u01b0\u1edfng ban chuy\u00ean m\u1ee5c, Producer<\/td>\n<\/tr>\n
Qu\u1ea3n l\u00fd<\/td>\n5\u20138 n\u0103m<\/td>\n30\u201350 tri\u1ec7u<\/td>\nPh\u00f3 T\u1ed5ng Bi\u00ean t\u1eadp, T\u1ed5ng Bi\u00ean t\u1eadp (Editor-in-Chief), Content Director<\/td>\n<\/tr>\n
Director<\/td>\n8+ n\u0103m<\/td>\n50\u201380 tri\u1ec7u+<\/td>\nMedia Director, Gi\u00e1m \u0111\u1ed1c Truy\u1ec1n th\u00f4ng, Gi\u00e1m \u0111\u1ed1c N\u1ed9i dung<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Giai \u0111o\u1ea1n Fresher trong b\u00e1o ch\u00ed th\u01b0\u1eddng k\u00e9o d\u00e0i 1\u20132 n\u0103m, d\u00e0i h\u01a1n nhi\u1ec1u ng\u00e0nh kh\u00e1c, v\u00ec ph\u00f3ng vi\u00ean m\u1edbi c\u1ea7n th\u1eddi gian x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ngu\u1ed3n tin, r\u00e8n k\u1ef9 n\u0103ng vi\u1ebft t\u1ed1c \u0111\u1ed9 v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 l\u0129nh v\u1ef1c chuy\u00ean tr\u00e1ch. Ph\u00f3ng vi\u00ean t\u1eadp s\u1ef1 t\u1ea1i c\u00e1c t\u00f2a so\u1ea1n l\u1edbn nh\u01b0 VnExpress, Tu\u1ed5i Tr\u1ebb Online hay Thanh Ni\u00ean th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ee9c l\u01b0\u01a1ng c\u01a1 b\u1ea3n 7\u201310 tri\u1ec7u, c\u1ed9ng th\u00eam nhu\u1eadn b\u00fat theo b\u00e0i.<\/p>\n

B\u01b0\u1edbc nh\u1ea3y l\u1edbn nh\u1ea5t x\u1ea3y ra khi chuy\u1ec3n t\u1eeb Ph\u00f3ng vi\u00ean l\u00ean Bi\u00ean t\u1eadp vi\u00ean cao c\u1ea5p ho\u1eb7c Tr\u01b0\u1edfng ban chuy\u00ean m\u1ee5c. \u1ede giai \u0111o\u1ea1n n\u00e0y, ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 kh\u00f4ng ch\u1ec9 vi\u1ebft b\u00e0i m\u00e0 c\u00f2n qu\u1ea3n l\u00fd n\u1ed9i dung c\u1ea3 ban, duy\u1ec7t b\u00e0i c\u1ee7a ph\u00f3ng vi\u00ean kh\u00e1c v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng chuy\u00ean m\u1ee5c tr\u01b0\u1edbc ban bi\u00ean t\u1eadp. T\u1ea1i \u0110\u00e0i Truy\u1ec1n h\u00ecnh Vi\u1ec7t Nam (VTV) ho\u1eb7c Th\u00f4ng t\u1ea5n x\u00e3 Vi\u1ec7t Nam (TTXVN), Tr\u01b0\u1edfng ban chuy\u00ean m\u1ee5c nh\u1eadn 20\u201330 tri\u1ec7u\/th\u00e1ng t\u00f9y th\u00e2m ni\u00ean v\u00e0 ph\u1ee5 c\u1ea5p ch\u1ee9c v\u1ee5.<\/p>\n

\u1ede c\u1ea5p T\u1ed5ng Bi\u00ean t\u1eadp (Editor-in-Chief) v\u00e0 Media Director, thu nh\u1eadp ph\u1ea3n \u00e1nh tr\u00e1ch nhi\u1ec7m to\u00e0n di\u1ec7n v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung, tu\u00e2n th\u1ee7 Lu\u1eadt B\u00e1o ch\u00ed 2016 v\u00e0 qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh t\u00f2a so\u1ea1n. \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed \u0111\u00f2i h\u1ecfi kh\u00f4ng ch\u1ec9 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n m\u00e0 c\u00f2n hi\u1ec3u bi\u1ebft ph\u00e1p l\u00fd s\u00e2u r\u1ed9ng \u2014 theo quy \u0111\u1ecbnh c\u1ee7a H\u1ed9i Nh\u00e0 b\u00e1o Vi\u1ec7t Nam, T\u1ed5ng Bi\u00ean t\u1eadp ph\u1ea3i c\u00f3 th\u1ebb nh\u00e0 b\u00e1o v\u00e0 \u00edt nh\u1ea5t 3 n\u0103m kinh nghi\u1ec7m qu\u1ea3n l\u00fd.<\/p>\n

2. M\u1ee9c l\u01b0\u01a1ng theo lo\u1ea1i h\u00ecnh c\u01a1 quan b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n th\u00f4ng<\/h2>\n

M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh b\u00e1o ch\u00ed<\/strong> ph\u00e2n h\u00f3a m\u1ea1nh t\u00f9y theo lo\u1ea1i h\u00ecnh c\u01a1 quan \u2014 b\u00e1o ch\u00ed nh\u00e0 n\u01b0\u1edbc, b\u00e1o \u0111i\u1ec7n t\u1eed t\u01b0 nh\u00e2n, \u0111\u00e0i truy\u1ec1n h\u00ecnh hay c\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n. M\u1ed7i m\u00f4i tr\u01b0\u1eddng c\u00f3 c\u01a1 c\u1ea5u thu nh\u1eadp v\u00e0 ph\u00fac l\u1ee3i kh\u00e1c nhau \u0111\u00e1ng k\u1ec3.<\/p>\n

B\u00e1o ch\u00ed nh\u00e0 n\u01b0\u1edbc (VTV, TTXVN, B\u00e1o Nh\u00e2n D\u00e2n)<\/strong> c\u00f3 l\u01b0\u01a1ng c\u01a1 b\u1ea3n theo ng\u1ea1ch c\u00f4ng ch\u1ee9c ho\u1eb7c vi\u00ean ch\u1ee9c, th\u01b0\u1eddng th\u1ea5p h\u01a1n 10\u201320% so v\u1edbi khu v\u1ef1c t\u01b0 nh\u00e2n \u1edf c\u00f9ng c\u1ea5p b\u1eadc. Tuy nhi\u00ean, ph\u00fac l\u1ee3i \u1ed5n \u0111\u1ecbnh \u2014 bao g\u1ed3m BHXH \u0111\u1ea7y \u0111\u1ee7, ph\u1ee5 c\u1ea5p th\u00e2m ni\u00ean, ph\u1ee5 c\u1ea5p ngh\u1ec1 v\u00e0 nhu\u1eadn b\u00fat \u2014 gi\u00fap t\u1ed5ng thu nh\u1eadp c\u1ea1nh tranh h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ee9c l\u01b0\u01a1ng ghi tr\u00ean b\u1ea3ng. Ph\u00f3ng vi\u00ean VTV sau 5 n\u0103m c\u00f3 th\u1ec3 nh\u1eadn t\u1ed5ng thu nh\u1eadp 20\u201330 tri\u1ec7u\/th\u00e1ng khi t\u00ednh \u0111\u1ea7y \u0111\u1ee7 ph\u1ee5 c\u1ea5p v\u00e0 nhu\u1eadn b\u00fat.<\/p>\n

B\u00e1o \u0111i\u1ec7n t\u1eed v\u00e0 trang tin t\u1ee9c<\/strong> (VnExpress, Zing News, D\u00e2n Tr\u00ed) tr\u1ea3 l\u01b0\u01a1ng linh ho\u1ea1t h\u01a1n, v\u1edbi c\u01a1 c\u1ea5u g\u1ed3m l\u01b0\u01a1ng c\u1ee9ng + KPI theo l\u01b0\u1ee3t xem + nhu\u1eadn b\u00fat b\u00e0i vi\u1ebft. Ph\u00f3ng vi\u00ean s\u1ea3n xu\u1ea5t n\u1ed9i dung viral ho\u1eb7c ph\u00f3ng s\u1ef1 chuy\u00ean s\u00e2u c\u00f3 th\u1ec3 nh\u1eadn nhu\u1eadn b\u00fat v\u01b0\u1ee3t l\u01b0\u01a1ng c\u01a1 b\u1ea3n. Senior Editor t\u1ea1i VnExpress \u2014 t\u1edd b\u00e1o \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t Vi\u1ec7t Nam \u2014 nh\u1eadn 22\u201335 tri\u1ec7u\/th\u00e1ng.<\/p>\n

\u0110\u00e0i truy\u1ec1n h\u00ecnh v\u00e0 ph\u00e1t thanh<\/strong> c\u00f3 m\u1ee9c l\u01b0\u01a1ng ph\u00e2n h\u00f3a theo k\u00eanh v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh. MC\/Presenter (Ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh) t\u1ea1i VTV, HTV nh\u1eadn 15\u201340 tri\u1ec7u\/th\u00e1ng t\u00f9y ch\u01b0\u01a1ng tr\u00ecnh, ch\u01b0a k\u1ec3 thu nh\u1eadp t\u1eeb s\u1ef1 ki\u1ec7n b\u00ean ngo\u00e0i. Bi\u00ean t\u1eadp vi\u00ean h\u00ecnh \u1ea3nh (Video Editor) v\u00e0 Producer ch\u01b0\u01a1ng tr\u00ecnh nh\u1eadn 12\u201325 tri\u1ec7u. \u0110\u00e1ng ch\u00fa \u00fd, MC n\u1ed5i ti\u1ebfng c\u00f3 thu nh\u1eadp t\u1eeb d\u1eabn s\u1ef1 ki\u1ec7n, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 g\u1ea5p nhi\u1ec1u l\u1ea7n l\u01b0\u01a1ng ch\u00ednh th\u1ee9c.<\/p>\n

C\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 agency<\/strong> tr\u1ea3 l\u01b0\u01a1ng theo c\u01a1 ch\u1ebf doanh nghi\u1ec7p t\u01b0 nh\u00e2n, th\u01b0\u1eddng cao h\u01a1n 15\u201330% so v\u1edbi t\u00f2a so\u1ea1n truy\u1ec1n th\u1ed1ng. Content Producer, Video Journalist ho\u1eb7c Social Media Editor t\u1ea1i c\u00e1c agency l\u1edbn nh\u1eadn 15\u201328 tri\u1ec7u\/th\u00e1ng \u1edf c\u1ea5p Senior.<\/p>\n

\u0110\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m b\u00e1o ch\u00ed bi\u00ean t\u1eadp<\/a><\/em><\/strong> \u0111ang tuy\u1ec3n d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o danh s\u00e1ch c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean t\u1eeb c\u00e1c t\u00f2a so\u1ea1n, \u0111\u00e0i truy\u1ec1n h\u00ecnh v\u00e0 c\u00f4ng ty truy\u1ec1n th\u00f4ng tr\u00ean c\u1ea3 n\u01b0\u1edbc.<\/p>\n

3. Nhu\u1eadn b\u00fat v\u00e0 thu nh\u1eadp t\u1eeb freelance \u2014 \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1o ch\u00ed<\/h2>\n

Nhu\u1eadn b\u00fat (ti\u1ec1n b\u00e0i vi\u1ebft) l\u00e0 kho\u1ea3n thu nh\u1eadp \u0111\u1eb7c tr\u01b0ng c\u1ee7a ng\u00e0nh B\u00e1o ch\u00ed \u2014 Truy\u1ec1n th\u00f4ng, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong t\u1ed5ng thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi l\u00e0m ngh\u1ec1, \u0111\u1eb7c bi\u1ec7t \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u s\u1ef1 nghi\u1ec7p khi l\u01b0\u01a1ng c\u01a1 b\u1ea3n c\u00f2n khi\u00eam t\u1ed1n.<\/p>\n

\n

“Ngh\u1ec1 b\u00e1o \u1edf Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 s\u1ed1ng b\u1eb1ng l\u01b0\u01a1ng t\u00f2a so\u1ea1n \u2014 nhu\u1eadn b\u00fat, c\u1ed9ng t\u00e1c vi\u00ean cho nhi\u1ec1u \u0111\u1ea7u b\u00e1o v\u00e0 vi\u1ebft n\u1ed9i dung cho doanh nghi\u1ec7p l\u00e0 ba ngu\u1ed3n thu nh\u1eadp gi\u00fap ph\u00f3ng vi\u00ean c\u00f3 cu\u1ed9c s\u1ed1ng \u1ed5n \u0111\u1ecbnh h\u01a1n so v\u1edbi ch\u1ec9 d\u1ef1a v\u00e0o m\u1ed9t t\u00f2a so\u1ea1n duy nh\u1ea5t.” \u2014 Chia s\u1ebb ph\u1ed5 bi\u1ebfn trong c\u1ed9ng \u0111\u1ed3ng nh\u00e0 b\u00e1o Vi\u1ec7t Nam.<\/p>\n<\/blockquote>\n

Nhu\u1eadn b\u00fat t\u00f2a so\u1ea1n<\/strong> dao \u0111\u1ed9ng theo lo\u1ea1i b\u00e0i v\u00e0 \u0111\u1ea7u b\u00e1o. Tin ng\u1eafn th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u1ea3 100.000\u2013300.000 \u0111\u1ed3ng\/b\u00e0i, trong khi b\u00e0i ph\u00f3ng s\u1ef1 chuy\u00ean s\u00e2u ho\u1eb7c \u0111i\u1ec1u tra c\u00f3 th\u1ec3 \u0111\u1ea1t 1\u20135 tri\u1ec7u\/b\u00e0i t\u1ea1i c\u00e1c t\u00f2a so\u1ea1n l\u1edbn. Ph\u00f3ng vi\u00ean vi\u1ebft 15\u201320 b\u00e0i\/th\u00e1ng c\u00f3 th\u1ec3 thu th\u00eam 3\u20138 tri\u1ec7u nhu\u1eadn b\u00fat ngo\u00e0i l\u01b0\u01a1ng c\u01a1 b\u1ea3n.<\/p>\n

C\u1ed9ng t\u00e1c vi\u00ean (CTV) \u0111a t\u00f2a so\u1ea1n<\/strong> l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn \u2014 m\u1ed9t ph\u00f3ng vi\u00ean kinh t\u1ebf c\u00f3 th\u1ec3 v\u1eeba l\u00e0m ch\u00ednh t\u1ea1i m\u1ed9t t\u00f2a so\u1ea1n, v\u1eeba vi\u1ebft CTV cho 2\u20133 \u0111\u1ea7u b\u00e1o kh\u00e1c v\u1ec1 c\u00f9ng l\u0129nh v\u1ef1c. Thu nh\u1eadp CTV dao \u0111\u1ed9ng 3\u201310 tri\u1ec7u\/th\u00e1ng t\u00f9y s\u1ea3n l\u01b0\u1ee3ng v\u00e0 uy t\u00edn. Lu\u1eadt B\u00e1o ch\u00ed 2016 cho ph\u00e9p nh\u00e0 b\u00e1o c\u1ed9ng t\u00e1c v\u1edbi nhi\u1ec1u c\u01a1 quan b\u00e1o ch\u00ed, nh\u01b0ng c\u1ea7n tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 xung \u0111\u1ed9t l\u1ee3i \u00edch.<\/p>\n

Freelance vi\u1ebft n\u1ed9i dung cho doanh nghi\u1ec7p<\/strong> l\u00e0 ngu\u1ed3n thu nh\u1eadp b\u1ed5 sung ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. Nhi\u1ec1u ph\u00f3ng vi\u00ean c\u00f3 kinh nghi\u1ec7m vi\u1ebft PR article (b\u00e0i qu\u1ea3ng c\u00e1o), ghostwrite cho l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n xu\u1ea5t n\u1ed9i dung branded content. M\u1ee9c ph\u00ed dao \u0111\u1ed9ng 2\u201315 tri\u1ec7u\/b\u00e0i t\u00f9y \u0111\u1ed9 d\u00e0i, y\u00eau c\u1ea7u nghi\u00ean c\u1ee9u v\u00e0 uy t\u00edn c\u00e1 nh\u00e2n.<\/p>\n

Kho\u1ea3ng c\u00e1ch thu nh\u1eadp gi\u1eefa b\u00e1o ch\u00ed truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1<\/strong> ng\u00e0y c\u00e0ng r\u00f5 r\u1ec7t. Ph\u00f3ng vi\u00ean th\u00e0nh th\u1ea1o s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111a n\u1ec1n t\u1ea3ng \u2014 vi\u1ebft b\u00e0i, quay video, d\u1ef1ng podcast \u2014 c\u00f3 thu nh\u1eadp cao h\u01a1n 30\u201350% so v\u1edbi ph\u00f3ng vi\u00ean ch\u1ec9 vi\u1ebft b\u00e0i thu\u1ea7n text. Data journalist (nh\u00e0 b\u00e1o d\u1eef li\u1ec7u) bi\u1ebft ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u v\u00e0 tr\u1ef1c quan h\u00f3a th\u00f4ng tin b\u1eb1ng c\u00f4ng c\u1ee5 nh\u01b0 Tableau ho\u1eb7c Google Data Studio l\u00e0 v\u1ecb tr\u00ed m\u1edbi c\u00f3 m\u1ee9c l\u01b0\u01a1ng c\u1ea1nh tranh, \u0111\u1ea1t 18\u201330 tri\u1ec7u \u1edf c\u1ea5p Senior.<\/p>\n

Tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft n\u00ean deal l\u01b0\u01a1ng Gross hay Net<\/a> \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c kh\u00eda c\u1ea1nh li\u00ean quan.<\/p>\n

4. Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 b\u00e1o ch\u00ed<\/h2>\n

Ngo\u00e0i c\u1ea5p b\u1eadc v\u00e0 lo\u1ea1i h\u00ecnh c\u01a1 quan, c\u00f3 ba nh\u00f3m y\u1ebfu t\u1ed1 ch\u00ednh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn thu nh\u1eadp v\u00e0 tri\u1ec3n v\u1ecdng ph\u00e1t tri\u1ec3n c\u1ee7a ng\u01b0\u1eddi l\u00e0m B\u00e1o ch\u00ed \u2014 Truy\u1ec1n th\u00f4ng (Journalism \u2014 Media) t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

L\u0129nh v\u1ef1c chuy\u00ean tr\u00e1ch<\/strong> ph\u00e2n h\u00f3a l\u01b0\u01a1ng r\u00f5 r\u1ec7t. Ph\u00f3ng vi\u00ean m\u1ea3ng t\u00e0i ch\u00ednh \u2014 ch\u1ee9ng kho\u00e1n, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng c\u00f3 thu nh\u1eadp cao h\u01a1n 20\u201340% so v\u1edbi ph\u00f3ng vi\u00ean m\u1ea3ng v\u0103n h\u00f3a \u2014 gi\u1ea3i tr\u00ed \u1edf c\u00f9ng c\u1ea5p b\u1eadc. L\u00fd do l\u00e0 m\u1ea3ng t\u00e0i ch\u00ednh \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u, ngu\u1ed3n tin kh\u00f3 ti\u1ebfp c\u1eadn v\u00e0 nhu c\u1ea7u qu\u1ea3ng c\u00e1o t\u1eeb doanh nghi\u1ec7p l\u1edbn h\u01a1n.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 m\u1ed1i quan h\u1ec7 ngu\u1ed3n tin<\/strong> l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh nh\u01b0ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn thu nh\u1eadp. Ph\u00f3ng vi\u00ean c\u00f3 t\u00ean tu\u1ed5i trong ng\u00e0nh \u2014 \u0111\u01b0\u1ee3c m\u1eddi b\u00ecnh lu\u1eadn tr\u00ean truy\u1ec1n h\u00ecnh, vi\u1ebft column c\u1ed1 \u0111\u1ecbnh \u2014 c\u00f3 v\u1ecb th\u1ebf \u0111\u00e0m ph\u00e1n l\u01b0\u01a1ng v\u01b0\u1ee3t tr\u1ed9i. Nhi\u1ec1u nh\u00e0 b\u00e1o n\u1ed5i ti\u1ebfng chuy\u1ec3n sang vai tr\u00f2 c\u1ed1 v\u1ea5n truy\u1ec1n th\u00f4ng (Media Consultant) cho doanh nghi\u1ec7p l\u1edbn v\u1edbi m\u1ee9c ph\u00ed 30\u201360 tri\u1ec7u\/th\u00e1ng.<\/p>\n

K\u1ef9 n\u0103ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/strong> \u0111ang tr\u1edf th\u00e0nh y\u00eau c\u1ea7u c\u01a1 b\u1ea3n. T\u00f2a so\u1ea1n hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 c\u1ea7n ph\u00f3ng vi\u00ean vi\u1ebft gi\u1ecfi \u2014 h\u1ecd c\u1ea7n ng\u01b0\u1eddi bi\u1ebft quay video b\u1eb1ng smartphone, d\u1ef1ng clip ng\u1eafn cho TikTok\/YouTube Shorts, thu \u00e2m podcast v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Ph\u00f3ng vi\u00ean \u0111a k\u1ef9 n\u0103ng (multimedia journalist) nh\u1eadn m\u1ee9c l\u01b0\u01a1ng nh\u1ec9nh h\u01a1n 15\u201325% so v\u1edbi ph\u00f3ng vi\u00ean vi\u1ebft thu\u1ea7n t\u00fay.<\/p>\n

L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n<\/strong> trong ng\u00e0nh b\u00e1o ch\u00ed c\u00f3 hai h\u01b0\u1edbng ch\u00ednh. H\u01b0\u1edbng th\u1ee9 nh\u1ea5t l\u00e0 th\u0103ng ti\u1ebfn trong t\u00f2a so\u1ea1n: Ph\u00f3ng vi\u00ean l\u00ean Bi\u00ean t\u1eadp vi\u00ean, Tr\u01b0\u1edfng ban, r\u1ed3i Ph\u00f3 T\u1ed5ng\/T\u1ed5ng Bi\u00ean t\u1eadp. H\u01b0\u1edbng th\u1ee9 hai l\u00e0 chuy\u1ec3n sang truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p (Corporate Communications) ho\u1eb7c qu\u1ea3n l\u00fd n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 \u2014 con \u0111\u01b0\u1eddng n\u00e0y th\u01b0\u1eddng mang l\u1ea1i thu nh\u1eadp cao h\u01a1n t\u1eeb c\u1ea5p Senior tr\u1edf l\u00ean, v\u00ec doanh nghi\u1ec7p tr\u1ea3 l\u01b0\u01a1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 cao h\u01a1n t\u00f2a so\u1ea1n 20\u201350%.<\/p>\n

\nL\u01b0u \u00fd khi \u0111\u00e1nh gi\u00e1 l\u01b0\u01a1ng ng\u00e0nh b\u00e1o ch\u00ed<\/strong>\n

\u2013 L\u01b0\u01a1ng c\u01a1 b\u1ea3n t\u1ea1i t\u00f2a so\u1ea1n nh\u00e0 n\u01b0\u1edbc th\u01b0\u1eddng th\u1ea5p, nh\u01b0ng nhu\u1eadn b\u00fat + ph\u1ee5 c\u1ea5p c\u00f3 th\u1ec3 t\u0103ng t\u1ed5ng thu nh\u1eadp th\u00eam 30\u201350%.<\/p>\n

\u2013 Kh\u00f4ng n\u00ean so s\u00e1nh l\u01b0\u01a1ng b\u00e1o ch\u00ed v\u1edbi ng\u00e0nh IT hay t\u00e0i ch\u00ednh \u2014 m\u1ed7i ng\u00e0nh c\u00f3 c\u01a1 c\u1ea5u thu nh\u1eadp v\u00e0 gi\u00e1 tr\u1ecb ngh\u1ec1 nghi\u1ec7p kh\u00e1c nhau.<\/p>\n

\u2013 Thu nh\u1eadp t\u1eeb freelance v\u00e0 CTV kh\u00f4ng \u1ed5n \u0111\u1ecbnh \u2014 c\u1ea7n qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n c\u1ea9n th\u1eadn n\u1ebfu ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o ngu\u1ed3n n\u00e0y.<\/p>\n

\u2013 Lu\u1eadt B\u00e1o ch\u00ed 2016 quy \u0111\u1ecbnh tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd r\u00f5 r\u00e0ng cho nh\u00e0 b\u00e1o \u2014 hi\u1ec3u lu\u1eadt gi\u00fap b\u1ea3o v\u1ec7 s\u1ef1 nghi\u1ec7p d\u00e0i h\u1ea1n.<\/p>\n<\/div>\n

\nL\u1eddi khuy\u00ean \u0111\u1ec3 t\u0103ng thu nh\u1eadp trong ng\u00e0nh B\u00e1o ch\u00ed<\/strong>\n

\u2013 Chuy\u00ean s\u00e2u v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c (t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7, y t\u1ebf) thay v\u00ec vi\u1ebft \u0111a m\u1ea3ng \u2014 ph\u00f3ng vi\u00ean chuy\u00ean ng\u00e0nh lu\u00f4n \u0111\u01b0\u1ee3c tr\u1ea3 nhu\u1eadn b\u00fat cao h\u01a1n.<\/p>\n

\u2013 H\u1ecdc th\u00eam k\u1ef9 n\u0103ng video, podcast v\u00e0 data journalism \u0111\u1ec3 tr\u1edf th\u00e0nh multimedia journalist \u2014 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a t\u00f2a so\u1ea1n hi\u1ec7n \u0111\u1ea1i.<\/p>\n

\u2013 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 column chuy\u00ean m\u1ee5c \u2014 uy t\u00edn c\u00e1 nh\u00e2n gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb \u0111\u00e0m ph\u00e1n l\u01b0\u01a1ng.<\/p>\n

\u2013 C\u00e2n nh\u1eafc chuy\u1ec3n sang truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p ho\u1eb7c content marketing sau 3\u20135 n\u0103m n\u1ebfu mu\u1ed1n t\u0103ng thu nh\u1eadp nhanh h\u01a1n con \u0111\u01b0\u1eddng t\u00f2a so\u1ea1n.<\/p>\n

\u2013 L\u1ea5y th\u1ebb nh\u00e0 b\u00e1o t\u1eeb H\u1ed9i Nh\u00e0 b\u00e1o Vi\u1ec7t Nam \u2014 \u0111\u00e2y l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c cho nhi\u1ec1u v\u1ecb tr\u00ed qu\u1ea3n l\u00fd v\u00e0 l\u00e0 minh ch\u1ee9ng chuy\u00ean m\u00f4n h\u1eefu \u00edch.<\/p>\n<\/div>\n

5. C\u00e2u ho\u0309i th\u01b0\u01a1\u0300ng g\u0103\u0323p<\/h2>\n

1. Ph\u00f3ng vi\u00ean m\u1edbi ra tr\u01b0\u1eddng l\u01b0\u01a1ng bao nhi\u00eau l\u00e0 h\u1ee3p l\u00fd?<\/em><\/strong><\/p>\n

M\u1ee9c ph\u1ed5 bi\u1ebfn cho ph\u00f3ng vi\u00ean t\u1eadp s\u1ef1 t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM l\u00e0 7\u201310 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng (gross), c\u1ed9ng th\u00eam nhu\u1eadn b\u00fat theo b\u00e0i \u0111\u0103ng. T\u1ea1i c\u00e1c t\u00f2a so\u1ea1n l\u1edbn nh\u01b0 VnExpress, Tu\u1ed5i Tr\u1ebb hay Thanh Ni\u00ean, t\u1ed5ng thu nh\u1eadp giai \u0111o\u1ea1n \u0111\u1ea7u (l\u01b0\u01a1ng + nhu\u1eadn b\u00fat) c\u00f3 th\u1ec3 \u0111\u1ea1t 10\u201314 tri\u1ec7u n\u1ebfu ph\u00f3ng vi\u00ean vi\u1ebft n\u0103ng su\u1ea5t v\u00e0 c\u00f3 b\u00e0i ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

2. Bi\u00ean t\u1eadp vi\u00ean v\u00e0 ph\u00f3ng vi\u00ean \u2014 v\u1ecb tr\u00ed n\u00e0o c\u00f3 thu nh\u1eadp cao h\u01a1n?<\/em><\/strong><\/p>\n

Bi\u00ean t\u1eadp vi\u00ean cao c\u1ea5p (Senior Editor) c\u00f3 l\u01b0\u01a1ng c\u01a1 b\u1ea3n cao h\u01a1n ph\u00f3ng vi\u00ean c\u00f9ng th\u00e2m ni\u00ean, th\u01b0\u1eddng ch\u00eanh 15\u201325%. Tuy nhi\u00ean, ph\u00f3ng vi\u00ean t\u00edch c\u1ef1c vi\u1ebft CTV cho nhi\u1ec1u t\u00f2a so\u1ea1n ho\u1eb7c nh\u1eadn d\u1ef1 \u00e1n freelance c\u00f3 th\u1ec3 c\u00f3 t\u1ed5ng thu nh\u1eadp ngang ho\u1eb7c v\u01b0\u1ee3t bi\u00ean t\u1eadp vi\u00ean. S\u1ef1 kh\u00e1c bi\u1ec7t ph\u1ee5 thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c thu nh\u1eadp c\u00e1 nh\u00e2n.<\/p>\n

3. C\u00f3 n\u00ean chuy\u1ec3n t\u1eeb b\u00e1o ch\u00ed sang truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p \u0111\u1ec3 t\u0103ng l\u01b0\u01a1ng?<\/em><\/strong><\/p>\n

Chuy\u1ec3n sang truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p (Corporate Communications) ho\u1eb7c content marketing l\u00e0 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn c\u1ee7a ph\u00f3ng vi\u00ean c\u00f3 3\u20135 n\u0103m kinh nghi\u1ec7m. M\u1ee9c l\u01b0\u01a1ng th\u01b0\u1eddng t\u0103ng 20\u201350% so v\u1edbi v\u1ecb tr\u00ed t\u01b0\u01a1ng \u0111\u01b0\u01a1ng t\u1ea1i t\u00f2a so\u1ea1n. Tuy nhi\u00ean, c\u1ea7n c\u00e2n nh\u1eafc r\u1eb1ng c\u00f4ng vi\u1ec7c truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p \u00edt t\u1ef1 do s\u00e1ng t\u1ea1o h\u01a1n v\u00e0 \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9.<\/p>\n

T\u1ed5ng h\u1ee3p l\u1ea1i, m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh b\u00e1o ch\u00ed<\/strong> t\u1ea1i Vi\u1ec7t Nam n\u0103m 2026 tr\u1ea3i t\u1eeb 7 tri\u1ec7u cho ph\u00f3ng vi\u00ean t\u1eadp s\u1ef1 \u0111\u1ebfn h\u01a1n 80 tri\u1ec7u cho Media Director t\u1ea1i t\u1eadp \u0111o\u00e0n truy\u1ec1n th\u00f4ng l\u1edbn. Thu nh\u1eadp ph\u1ee5 thu\u1ed9c v\u00e0o l\u0129nh v\u1ef1c chuy\u00ean tr\u00e1ch, kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111a n\u1ec1n t\u1ea3ng v\u00e0 ngu\u1ed3n thu nhu\u1eadn b\u00fat. Ng\u01b0\u1eddi l\u00e0m b\u00e1o th\u00edch \u1ee9ng v\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 s\u1ebd c\u00f3 v\u1ecb th\u1ebf t\u1ed1t h\u01a1n trong th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i.<\/p>\n

Minh An<\/strong><\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng quan; c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 thu nh\u1eadp th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c, kinh nghi\u1ec7m, v\u1ecb tr\u00ed, doanh nghi\u1ec7p v\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n

\n<\/p>","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh B\u00e1o ch\u00ed \u2014 Truy\u1ec1n th\u00f4ng (Journalism \u2014 Media) t\u1ea1i Vi\u1ec7t Nam \u0111ang chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh khi n\u1ec1n t\u1ea3ng s\u1ed1 d\u1ea7n thay th\u1ebf b\u00e1o in. …<\/p>\n","protected":false},"author":58,"featured_media":3251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[54],"class_list":["post-3212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-quyet-luong","tag-muc-luong-theo-nganh"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts\/3212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/comments?post=3212"}],"version-history":[{"count":2,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts\/3212\/revisions"}],"predecessor-version":[{"id":3459,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts\/3212\/revisions\/3459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/media\/3251"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/media?parent=3212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/categories?post=3212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/tags?post=3212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}