{"id":3207,"date":"2026-03-20T15:51:31","date_gmt":"2026-03-20T08:51:31","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-luong\/?p=3207"},"modified":"2026-03-31T10:53:50","modified_gmt":"2026-03-31T03:53:50","slug":"muc-luong-nganh-sales","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-luong\/muc-luong-nganh-sales\/","title":{"rendered":"M\u1ee9c L\u01b0\u01a1ng Ng\u00e0nh Sales \u2013 B\u1ea3ng L\u01b0\u01a1ng Chi Ti\u1ebft Theo V\u1ecb Tr\u00ed & C\u1ea5p B\u1eadc"},"content":{"rendered":"

Ng\u00e0nh b\u00e1n h\u00e0ng (Sales) lu\u00f4n n\u1eb1m trong nh\u00f3m ngh\u1ec1 c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. Tuy nhi\u00ean, m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Sales<\/strong> dao \u0111\u1ed9ng r\u1ea5t l\u1edbn t\u00f9y thu\u1ed9c v\u00e0o l\u0129nh v\u1ef1c, c\u1ea5p b\u1eadc v\u00e0 c\u01a1 c\u1ea5u hoa h\u1ed3ng. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch b\u1ea3ng l\u01b0\u01a1ng, y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n thu nh\u1eadp cho ng\u01b0\u1eddi l\u00e0m Sales n\u0103m 2026.<\/p>\n

\"\"<\/figure>\n
\nT\u1ed5ng quan m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Sales 2026<\/strong>\n

\u2013 Nh\u00e2n vi\u00ean Sales Fresher nh\u1eadn l\u01b0\u01a1ng c\u1ee9ng t\u1eeb 7\u201310 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, t\u1ed5ng thu nh\u1eadp c\u00f3 th\u1ec3 \u0111\u1ea1t 12\u201315 tri\u1ec7u khi c\u00f3 hoa h\u1ed3ng.<\/p>\n

\u2013 V\u1ecb tr\u00ed Sales Manager t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 Unilever, Masan c\u00f3 t\u1ed5ng thu nh\u1eadp 35\u201360 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/p>\n

\u2013 C\u01a1 c\u1ea5u thu nh\u1eadp Sales g\u1ed3m 3 ph\u1ea7n: l\u01b0\u01a1ng c\u1ee9ng (base salary), hoa h\u1ed3ng (commission) v\u00e0 th\u01b0\u1edfng KPI (bonus).<\/p>\n

\u2013 Sales Director t\u1ea1i c\u00e1c ng\u00e0nh B2B c\u00f4ng ngh\u1ec7, b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u00f3 th\u1ec3 \u0111\u1ea1t 60\u2013120 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng tr\u1edf l\u00ean.<\/p>\n<\/div>\n

1. C\u01a1 c\u1ea5u thu nh\u1eadp \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh Sales<\/h2>\n

Kh\u00e1c v\u1edbi nhi\u1ec1u ng\u00e0nh ngh\u1ec1 kh\u00e1c, thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi l\u00e0m b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb l\u01b0\u01a1ng c\u1ee9ng h\u00e0ng th\u00e1ng. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m \u0111\u1eb7c th\u00f9 quan tr\u1ecdng m\u00e0 b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Sales c\u1ea7n n\u1eafm r\u00f5 tr\u01b0\u1edbc khi \u0111\u00e1nh gi\u00e1 con s\u1ed1 tr\u00ean b\u1ea3ng l\u01b0\u01a1ng.<\/p>\n

C\u01a1 c\u1ea5u thu nh\u1eadp c\u1ee7a Nh\u00e2n vi\u00ean kinh doanh (Sales Executive) th\u01b0\u1eddng bao g\u1ed3m ba ph\u1ea7n ch\u00ednh. Ph\u1ea7n th\u1ee9 nh\u1ea5t l\u00e0 l\u01b0\u01a1ng c\u1ee9ng (Base Salary), \u0111\u00e2y l\u00e0 kho\u1ea3n c\u1ed1 \u0111\u1ecbnh h\u00e0ng th\u00e1ng kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o doanh s\u1ed1, chi\u1ebfm kho\u1ea3ng 40\u201360% t\u1ed5ng thu nh\u1eadp t\u00f9y t\u1eebng c\u00f4ng ty. Ph\u1ea7n th\u1ee9 hai l\u00e0 hoa h\u1ed3ng (Commission), \u0111\u01b0\u1ee3c t\u00ednh theo ph\u1ea7n tr\u0103m doanh s\u1ed1 b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf, th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb 1\u201310% t\u00f9y ng\u00e0nh h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng. Ph\u1ea7n th\u1ee9 ba l\u00e0 th\u01b0\u1edfng KPI v\u00e0 th\u01b0\u1edfng n\u00f3ng (Bonus), \u00e1p d\u1ee5ng khi nh\u00e2n vi\u00ean v\u01b0\u1ee3t ch\u1ec9 ti\u00eau doanh s\u1ed1 theo th\u00e1ng, qu\u00fd ho\u1eb7c n\u0103m.<\/p>\n

\n\n\n\n\n\n\n\n\n
Th\u00e0nh ph\u1ea7n thu nh\u1eadp<\/th>\nT\u1ef7 tr\u1ecdng<\/th>\n\u0110\u1eb7c \u0111i\u1ec3m<\/th>\n<\/tr>\n<\/thead>\n
L\u01b0\u01a1ng c\u1ee9ng (Base Salary)<\/td>\n40\u201360%<\/td>\nC\u1ed1 \u0111\u1ecbnh, tr\u1ea3 h\u00e0ng th\u00e1ng b\u1ea5t k\u1ec3 doanh s\u1ed1<\/td>\n<\/tr>\n
Hoa h\u1ed3ng (Commission)<\/td>\n20\u201340%<\/td>\nTheo % doanh s\u1ed1 th\u1ef1c t\u1ebf, thanh to\u00e1n theo k\u1ef3<\/td>\n<\/tr>\n
Th\u01b0\u1edfng KPI (Bonus)<\/td>\n10\u201320%<\/td>\nTh\u01b0\u1edfng khi \u0111\u1ea1t\/v\u01b0\u1ee3t ch\u1ec9 ti\u00eau theo qu\u00fd\/n\u0103m<\/td>\n<\/tr>\n
Ph\u1ee5 c\u1ea5p<\/td>\n5\u201310%<\/td>\nX\u0103ng xe, \u0111i\u1ec7n tho\u1ea1i, ti\u1ebfp kh\u00e1ch, c\u00f4ng t\u00e1c ph\u00ed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

T\u1ea1i c\u00e1c doanh nghi\u1ec7p FMCG l\u1edbn nh\u01b0 Unilever Vi\u1ec7t Nam hay Masan Consumer, t\u1ef7 l\u1ec7 l\u01b0\u01a1ng c\u1ee9ng th\u01b0\u1eddng cao h\u01a1n (chi\u1ebfm 50\u201360%) v\u00ec h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u0111\u00e3 \u1ed5n \u0111\u1ecbnh. Ng\u01b0\u1ee3c l\u1ea1i, trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n ho\u1eb7c b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd, l\u01b0\u01a1ng c\u1ee9ng c\u00f3 th\u1ec3 ch\u1ec9 chi\u1ebfm 20\u201330% nh\u01b0ng hoa h\u1ed3ng m\u1ed7i giao d\u1ecbch l\u1ea1i r\u1ea5t h\u1ea5p d\u1eabn, \u0111\u00f4i khi l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng cho m\u1ed9t th\u01b0\u01a1ng v\u1ee5 th\u00e0nh c\u00f4ng.<\/p>\n

Theo quy \u0111\u1ecbnh t\u1ea1i B\u1ed9 lu\u1eadt Lao \u0111\u1ed9ng 2019, m\u1ee9c l\u01b0\u01a1ng c\u1ee9ng t\u1ed1i thi\u1ec3u ph\u1ea3i tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 l\u01b0\u01a1ng t\u1ed1i thi\u1ec3u v\u00f9ng do Ch\u00ednh ph\u1ee7 ban h\u00e0nh. N\u0103m 2026, m\u1ee9c l\u01b0\u01a1ng t\u1ed1i thi\u1ec3u v\u00f9ng I l\u00e0 4.960.000 \u0111\u1ed3ng\/th\u00e1ng, l\u00e0 m\u1ee9c s\u00e0n m\u00e0 m\u1ecdi doanh nghi\u1ec7p ph\u1ea3i \u0111\u00e1p \u1ee9ng.<\/p>\n

2. B\u1ea3ng l\u01b0\u01a1ng ng\u00e0nh Sales chi ti\u1ebft theo c\u1ea5p b\u1eadc v\u00e0 kinh nghi\u1ec7m<\/h2>\n

M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Sales t\u1ea1i Vi\u1ec7t Nam c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t theo c\u1ea5p b\u1eadc v\u00e0 s\u1ed1 n\u0103m kinh nghi\u1ec7m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng t\u1ed5ng h\u1ee3p d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u1ea3o s\u00e1t t\u1eeb c\u00e1c \u0111\u01a1n v\u1ecb tuy\u1ec3n d\u1ee5ng uy t\u00edn v\u00e0 s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng n\u0103m 2025\u20132026. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c vi\u1ec7c l\u00e0m b\u00e1n h\u00e0ng kinh doanh<\/a><\/em><\/strong> \u0111ang tuy\u1ec3n d\u1ee5ng \u0111\u1ec3 h\u00ecnh dung r\u00f5 h\u01a1n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay.<\/p>\n

\n\n\n\n\n\n\n\n\n\n
C\u1ea5p b\u1eadc<\/th>\nV\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn<\/th>\nKinh nghi\u1ec7m<\/th>\nL\u01b0\u01a1ng c\u1ee9ng\/th\u00e1ng<\/th>\nT\u1ed5ng thu nh\u1eadp \u01b0\u1edbc t\u00ednh<\/th>\n<\/tr>\n<\/thead>\n
Fresher<\/td>\nSales Executive, Telesales<\/td>\n0\u20131 n\u0103m<\/td>\n7\u201310 tri\u1ec7u<\/td>\n10\u201315 tri\u1ec7u<\/td>\n<\/tr>\n
Junior<\/td>\nSales Executive, Account Executive<\/td>\n1\u20133 n\u0103m<\/td>\n10\u201318 tri\u1ec7u<\/td>\n15\u201325 tri\u1ec7u<\/td>\n<\/tr>\n
Senior<\/td>\nSenior Sales, Account Manager<\/td>\n3\u20135 n\u0103m<\/td>\n20\u201335 tri\u1ec7u<\/td>\n30\u201350 tri\u1ec7u<\/td>\n<\/tr>\n
Manager<\/td>\nSales Manager, Regional Sales Manager<\/td>\n5\u20138 n\u0103m<\/td>\n35\u201360 tri\u1ec7u<\/td>\n50\u201390 tri\u1ec7u<\/td>\n<\/tr>\n
Director<\/td>\nSales Director, VP of Sales<\/td>\n8+ n\u0103m<\/td>\n60\u2013120 tri\u1ec7u<\/td>\n100\u2013200+ tri\u1ec7u<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

C\u1ea7n l\u01b0u \u00fd r\u1eb1ng c\u1ed9t “T\u1ed5ng thu nh\u1eadp \u01b0\u1edbc t\u00ednh” \u0111\u00e3 bao g\u1ed3m hoa h\u1ed3ng, th\u01b0\u1edfng KPI v\u00e0 c\u00e1c ph\u1ee5 c\u1ea5p. Con s\u1ed1 th\u1ef1c t\u1ebf ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n v\u00e0 ch\u00ednh s\u00e1ch t\u1eebng doanh nghi\u1ec7p. M\u1ed9t Account Manager t\u1ea1i c\u00f4ng ty ph\u1ea7n m\u1ec1m B2B c\u00f3 th\u1ec3 nh\u1eadn t\u1ed5ng thu nh\u1eadp 40\u201350 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng khi \u0111\u1ea1t target, nh\u01b0ng ch\u1ec9 nh\u1eadn 20\u201325 tri\u1ec7u n\u1ebfu ch\u01b0a ho\u00e0n th\u00e0nh ch\u1ec9 ti\u00eau.<\/p>\n

V\u1ecb tr\u00ed Regional Sales Manager (Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng khu v\u1ef1c) t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia nh\u01b0 P&G, Abbott hay Samsung th\u01b0\u1eddng c\u00f3 m\u1ee9c l\u01b0\u01a1ng c\u1ee9ng t\u1eeb 40\u201360 tri\u1ec7u, c\u1ed9ng th\u00eam th\u01b0\u1edfng doanh s\u1ed1 c\u00f3 th\u1ec3 \u0111\u1ea1t 70\u201390 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 t\u1eeb 20\u201350 nh\u00e2n vi\u00ean sales tr\u1ea3i r\u1ed9ng tr\u00ean nhi\u1ec1u t\u1ec9nh th\u00e0nh.<\/p>\n

3. Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Sales<\/h2>\n

Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 ng\u01b0\u1eddi l\u00e0m Sales \u0111\u1ec1u nh\u1eadn m\u1ee9c thu nh\u1eadp nh\u01b0 nhau, ngay c\u1ea3 khi c\u00f9ng c\u1ea5p b\u1eadc v\u00e0 s\u1ed1 n\u0103m kinh nghi\u1ec7m. C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 ch\u00eanh l\u1ec7ch \u0111\u00e1ng k\u1ec3 trong b\u1ea3ng l\u01b0\u01a1ng th\u1ef1c t\u1ebf.<\/p>\n

L\u0129nh v\u1ef1c kinh doanh<\/h3>\n

L\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ebfn thu nh\u1eadp Sales. Ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m (Pharma Sales) v\u00e0 c\u00f4ng ngh\u1ec7 B2B th\u01b0\u1eddng tr\u1ea3 m\u1ee9c l\u01b0\u01a1ng c\u1ee9ng cao h\u01a1n 20\u201330% so v\u1edbi ng\u00e0nh FMCG hay b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean (Medical Representative) t\u1ea1i c\u00e1c h\u00e3ng d\u01b0\u1ee3c l\u1edbn nh\u01b0 Sanofi, Roche hay Abbott c\u00f3 l\u01b0\u01a1ng c\u1ee9ng t\u1eeb 15\u201325 tri\u1ec7u \u0111\u1ed3ng cho v\u1ecb tr\u00ed junior, cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi nh\u00e2n vi\u00ean kinh doanh FMCG c\u00f9ng c\u1ea5p b\u1eadc.<\/p>\n

Trong khi \u0111\u00f3, Sales b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd c\u00f3 l\u01b0\u01a1ng c\u1ee9ng th\u1ea5p nh\u01b0ng ti\u1ec1m n\u0103ng hoa h\u1ed3ng r\u1ea5t l\u1edbn. M\u1ed9t nh\u00e2n vi\u00ean Sales b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u00f3 th\u1ec3 nh\u1eadn hoa h\u1ed3ng 0,5\u20131,5% gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng cho m\u1ed7i giao d\u1ecbch th\u00e0nh c\u00f4ng t\u1ea1i c\u00e1c d\u1ef1 \u00e1n cao c\u1ea5p.<\/p>\n

Quy m\u00f4 v\u00e0 lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p<\/h3>\n

C\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia v\u00e0 c\u00f4ng ty ni\u00eam y\u1ebft th\u01b0\u1eddng c\u00f3 ch\u00ednh s\u00e1ch l\u01b0\u01a1ng th\u01b0\u1edfng minh b\u1ea1ch v\u00e0 c\u1ea1nh tranh h\u01a1n so v\u1edbi doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Theo kh\u1ea3o s\u00e1t c\u1ee7a Mercer Vietnam, m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh t\u1ea1i c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i cao h\u01a1n 25\u201340% so v\u1edbi doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba c\u00f9ng quy m\u00f4 \u1edf v\u1ecb tr\u00ed Sales.<\/p>\n

\n

“Sales l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt ng\u00e0nh ngh\u1ec1 m\u00e0 thu nh\u1eadp ph\u1ee5 thu\u1ed9c ph\u1ea7n l\u1edbn v\u00e0o n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n h\u01a1n l\u00e0 b\u1eb1ng c\u1ea5p. M\u1ed9t nh\u00e2n vi\u00ean Sales gi\u1ecfi v\u1edbi 3 n\u0103m kinh nghi\u1ec7m ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ki\u1ebfm nhi\u1ec1u h\u01a1n m\u1ed9t qu\u1ea3n l\u00fd t\u1ea1i ng\u00e0nh kh\u00e1c.” \u2014 B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng nh\u00e2n s\u1ef1 Robert Walters Vietnam 2025<\/p>\n<\/blockquote>\n

Khu v\u1ef1c \u0111\u1ecba l\u00fd<\/h3>\n

M\u1ee9c l\u01b0\u01a1ng Sales t\u1ea1i TP.HCM v\u00e0 H\u00e0 N\u1ed9i cao h\u01a1n 15\u201325% so v\u1edbi c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c. \u0110\u00e0 N\u1eb5ng v\u00e0 B\u00ecnh D\u01b0\u01a1ng c\u0169ng \u0111ang tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn khi nhi\u1ec1u doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u00e0 logistics m\u1edf r\u1ed9ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng t\u1ea1i \u0111\u00e2y.<\/p>\n

K\u1ef9 n\u0103ng v\u00e0 ch\u1ee9ng ch\u1ec9 chuy\u00ean m\u00f4n<\/h3>\n

Ng\u01b0\u1eddi s\u1edf h\u1eefu c\u00e1c ch\u1ee9ng ch\u1ec9 b\u00e1n h\u00e0ng qu\u1ed1c t\u1ebf nh\u01b0 SPIN Selling c\u1ee7a Huthwaite International, ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn Sandler Training hay ch\u1ee9ng ch\u1ec9 Salesforce Certified Sales Cloud Consultant th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n trong m\u1eaft nh\u00e0 tuy\u1ec3n d\u1ee5ng. Nh\u1eefng k\u1ef9 n\u0103ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 l\u1ee3i th\u1ebf \u0111\u00e0m ph\u00e1n l\u01b0\u01a1ng khi chuy\u1ec3n vi\u1ec7c.<\/p>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u00eam b\u00e0i vi\u1ebft ch\u00ednh s\u00e1ch l\u01b0\u01a1ng th\u01b0\u1edfng nh\u00e2n vi\u00ean kinh doanh<\/a> tr\u00ean C\u1ea9m nang L\u01b0\u01a1ng CareerLink.<\/p>\n

4. L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn v\u00e0 t\u0103ng l\u01b0\u01a1ng trong ng\u00e0nh Sales<\/h2>\n

Ng\u00e0nh b\u00e1n h\u00e0ng c\u00f3 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn kh\u00e1 r\u00f5 r\u00e0ng, v\u00e0 m\u1ed7i b\u01b0\u1edbc th\u0103ng ti\u1ebfn \u0111\u1ec1u \u0111i k\u00e8m v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng thu nh\u1eadp \u0111\u00e1ng k\u1ec3. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh Sales kh\u00f4ng qu\u00e1 ch\u00fa tr\u1ecdng b\u1eb1ng c\u1ea5p m\u00e0 \u0111\u00e1nh gi\u00e1 cao k\u1ebft qu\u1ea3 kinh doanh th\u1ef1c t\u1ebf.<\/p>\n

Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean t\u1eeb 0\u20132 n\u0103m, b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u \u1edf v\u1ecb tr\u00ed Sales Executive ho\u1eb7c Telesales v\u1edbi nhi\u1ec7m v\u1ee5 ch\u00ednh l\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, x\u00e2y d\u1ef1ng pipeline v\u00e0 ho\u00e0n th\u00e0nh ch\u1ec9 ti\u00eau c\u00e1 nh\u00e2n. L\u01b0\u01a1ng c\u1ee9ng giai \u0111o\u1ea1n n\u00e0y khi\u00eam t\u1ed1n nh\u01b0ng \u0111\u00e2y l\u00e0 th\u1eddi gian t\u00edch l\u0169y k\u1ef9 n\u0103ng n\u1ec1n t\u1ea3ng v\u1ec1 \u0111\u00e0m ph\u00e1n, x\u1eed l\u00fd t\u1eeb ch\u1ed1i v\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1eeb n\u0103m th\u1ee9 2 \u0111\u1ebfn n\u0103m th\u1ee9 5, nh\u1eefng ng\u01b0\u1eddi c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t s\u1ebd \u0111\u01b0\u1ee3c th\u0103ng ti\u1ebfn l\u00ean Account Manager ho\u1eb7c Senior Sales, ph\u1ee5 tr\u00e1ch c\u00e1c t\u00e0i kho\u1ea3n l\u1edbn h\u01a1n v\u00e0 tham gia v\u00e0o c\u00e1c th\u01b0\u01a1ng v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cao. Giai \u0111o\u1ea1n n\u00e0y m\u1ee9c l\u01b0\u01a1ng c\u1ee9ng t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi fresher, \u0111\u1ed3ng th\u1eddi t\u1ef7 l\u1ec7 hoa h\u1ed3ng c\u0169ng c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3.<\/p>\n

T\u1eeb n\u0103m th\u1ee9 5 tr\u1edf \u0111i, hai h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ch\u00ednh m\u1edf ra. H\u01b0\u1edbng qu\u1ea3n l\u00fd bao g\u1ed3m Sales Manager r\u1ed3i \u0111\u1ebfn Sales Director, t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 v\u00e0 \u0111\u1ea1t m\u1ee5c ti\u00eau doanh s\u1ed1 \u1edf c\u1ea5p khu v\u1ef1c ho\u1eb7c to\u00e0n qu\u1ed1c. H\u01b0\u1edbng chuy\u00ean gia bao g\u1ed3m Key Account Manager hay Business Development Director, chuy\u00ean x\u1eed l\u00fd c\u00e1c th\u01b0\u01a1ng v\u1ee5 ph\u1ee9c t\u1ea1p v\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p l\u1edbn.<\/p>\n

T\u1ea1i c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 nh\u01b0 FPT Software, VNG hay c\u00e1c startup \u0111ang g\u1ecdi v\u1ed1n, v\u1ecb tr\u00ed VP of Sales (Ph\u00f3 ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch kinh doanh) c\u00f3 th\u1ec3 nh\u1eadn g\u00f3i \u0111\u00e3i ng\u1ed9 bao g\u1ed3m l\u01b0\u01a1ng, th\u01b0\u1edfng v\u00e0 c\u1ed5 phi\u1ebfu (stock option) v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng.<\/p>\n

5. So s\u00e1nh m\u1ee9c l\u01b0\u01a1ng Sales gi\u1eefa c\u00e1c ng\u00e0nh n\u1ed5i b\u1eadt<\/h2>\n

\u0110\u1ec3 gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t thu nh\u1eadp gi\u1eefa c\u00e1c l\u0129nh v\u1ef1c, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh cho v\u1ecb tr\u00ed Sales Executive (1\u20133 n\u0103m kinh nghi\u1ec7m) t\u1ea1i m\u1ed9t s\u1ed1 ng\u00e0nh ti\u00eau bi\u1ec3u.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
Ng\u00e0nh<\/th>\nL\u01b0\u01a1ng c\u1ee9ng\/th\u00e1ng<\/th>\nHoa h\u1ed3ng trung b\u00ecnh<\/th>\nT\u1ed5ng thu nh\u1eadp<\/th>\n<\/tr>\n<\/thead>\n
FMCG (Unilever, Masan)<\/td>\n10\u201315 tri\u1ec7u<\/td>\n3\u20138 tri\u1ec7u<\/td>\n15\u201323 tri\u1ec7u<\/td>\n<\/tr>\n
B2B C\u00f4ng ngh\u1ec7<\/td>\n12\u201318 tri\u1ec7u<\/td>\n5\u201315 tri\u1ec7u<\/td>\n18\u201333 tri\u1ec7u<\/td>\n<\/tr>\n
B\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/td>\n5\u201310 tri\u1ec7u<\/td>\n10\u201350+ tri\u1ec7u<\/td>\n15\u201360+ tri\u1ec7u<\/td>\n<\/tr>\n
D\u01b0\u1ee3c ph\u1ea9m<\/td>\n15\u201322 tri\u1ec7u<\/td>\n3\u201310 tri\u1ec7u<\/td>\n18\u201332 tri\u1ec7u<\/td>\n<\/tr>\n
B\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd<\/td>\n3\u20137 tri\u1ec7u<\/td>\n10\u201340+ tri\u1ec7u<\/td>\n13\u201347+ tri\u1ec7u<\/td>\n<\/tr>\n
\u00d4 t\u00f4 (Toyota, Hyundai)<\/td>\n8\u201312 tri\u1ec7u<\/td>\n5\u201315 tri\u1ec7u<\/td>\n13\u201327 tri\u1ec7u<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

B\u1ea3ng tr\u00ean cho th\u1ea5y b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 b\u1ea3o hi\u1ec3m l\u00e0 hai ng\u00e0nh c\u00f3 bi\u00ean \u0111\u1ed9 thu nh\u1eadp r\u1ed9ng nh\u1ea5t, ph\u1ee5 thu\u1ed9c g\u1ea7n nh\u01b0 ho\u00e0n to\u00e0n v\u00e0o n\u0103ng l\u1ef1c b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. Trong khi \u0111\u00f3, FMCG v\u00e0 d\u01b0\u1ee3c ph\u1ea9m cung c\u1ea5p m\u1ee9c thu nh\u1eadp \u1ed5n \u0111\u1ecbnh h\u01a1n v\u1edbi l\u01b0\u01a1ng c\u1ee9ng chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn.<\/p>\n

\nL\u01b0u \u00fd quan tr\u1ecdng khi \u0111\u00e1nh gi\u00e1 l\u01b0\u01a1ng Sales<\/strong>\n

\u2013 Nhi\u1ec1u c\u00f4ng ty qu\u1ea3ng c\u00e1o “thu nh\u1eadp l\u00ean \u0111\u1ebfn XX tri\u1ec7u” nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ee9c t\u1ed1i \u0111a khi ho\u00e0n th\u00e0nh to\u00e0n b\u1ed9 KPI, kh\u00f4ng ph\u1ea3i m\u1ee9c trung b\u00ecnh th\u1ef1c t\u1ebf.<\/p>\n

\u2013 Tr\u01b0\u1edbc khi nh\u1eadn offer, h\u00e3y h\u1ecfi r\u00f5 c\u01a1 c\u1ea5u l\u01b0\u01a1ng c\u1ee9ng v\u00e0 hoa h\u1ed3ng, t\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean \u0111\u1ea1t target h\u00e0ng th\u00e1ng, v\u00e0 th\u1eddi gian ramp-up cho nh\u00e2n vi\u00ean m\u1edbi.<\/p>\n

\u2013 M\u1ed9t s\u1ed1 ng\u00e0nh c\u00f3 t\u00ednh m\u00f9a v\u1ee5 cao (b\u1ea5t \u0111\u1ed9ng s\u1ea3n, b\u1ea3o hi\u1ec3m), thu nh\u1eadp c\u00f3 th\u1ec3 ch\u00eanh l\u1ec7ch l\u1edbn gi\u1eefa c\u00e1c th\u00e1ng trong n\u0103m.<\/p>\n<\/div>\n

\nM\u1eb9o t\u0103ng thu nh\u1eadp cho ng\u01b0\u1eddi l\u00e0m Sales<\/strong>\n

\u2013 \u0110\u1ea7u t\u01b0 h\u1ecdc c\u00e1c ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng c\u00f3 h\u1ec7 th\u1ed1ng nh\u01b0 SPIN Selling ho\u1eb7c Solution Selling \u0111\u1ec3 n\u00e2ng t\u1ef7 l\u1ec7 ch\u1ed1t deal.<\/p>\n

\u2013 X\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng referral, \u0111\u00e2y l\u00e0 ngu\u1ed3n lead c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t trong h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh.<\/p>\n

\u2013 Th\u00e0nh th\u1ea1o c\u00f4ng c\u1ee5 CRM nh\u01b0 Salesforce, HubSpot ho\u1eb7c Zoho \u0111\u1ec3 qu\u1ea3n l\u00fd pipeline hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ef1 b\u00e1o doanh s\u1ed1 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n<\/div>\n

6. C\u00e2u ho\u0309i th\u01b0\u01a1\u0300ng g\u0103\u0323p<\/h2>\n

1. M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Sales cho ng\u01b0\u1eddi m\u1edbi ra tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau?<\/em><\/strong><\/p>\n

Nh\u00e2n vi\u00ean Sales Fresher (0\u20131 n\u0103m kinh nghi\u1ec7m) th\u01b0\u1eddng nh\u1eadn l\u01b0\u01a1ng c\u1ee9ng t\u1eeb 7\u201310 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. Tuy nhi\u00ean, t\u1ed5ng thu nh\u1eadp bao g\u1ed3m hoa h\u1ed3ng v\u00e0 th\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111\u1ea1t 10\u201315 tri\u1ec7u n\u1ebfu ho\u00e0n th\u00e0nh ch\u1ec9 ti\u00eau. M\u1ee9c n\u00e0y dao \u0111\u1ed9ng t\u00f9y theo ng\u00e0nh, trong \u0111\u00f3 ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m v\u00e0 B2B c\u00f4ng ngh\u1ec7 tr\u1ea3 l\u01b0\u01a1ng kh\u1edfi \u0111i\u1ec3m cao h\u01a1n so v\u1edbi b\u00e1n l\u1ebb hay b\u1ea3o hi\u1ec3m.<\/p>\n

2. Ng\u00e0nh n\u00e0o tr\u1ea3 l\u01b0\u01a1ng Sales cao nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam?<\/em><\/strong><\/p>\n

X\u00e9t v\u1ec1 t\u1ed5ng thu nh\u1eadp, b\u1ea5t \u0111\u1ed9ng s\u1ea3n cao c\u1ea5p v\u00e0 B2B c\u00f4ng ngh\u1ec7 (SaaS, gi\u1ea3i ph\u00e1p doanh nghi\u1ec7p) th\u01b0\u1eddng \u0111\u1ee9ng \u0111\u1ea7u b\u1ea3ng l\u01b0\u01a1ng ng\u00e0nh Sales. Tuy nhi\u00ean, thu nh\u1eadp trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n bi\u1ebfn \u0111\u1ed9ng l\u1edbn theo chu k\u1ef3 th\u1ecb tr\u01b0\u1eddng, trong khi B2B c\u00f4ng ngh\u1ec7 \u1ed5n \u0111\u1ecbnh h\u01a1n v\u1edbi l\u01b0\u01a1ng c\u1ee9ng chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn.<\/p>\n

3. Sales c\u00f3 c\u1ea7n b\u1eb1ng c\u1ea5p cao \u0111\u1ec3 th\u0103ng ti\u1ebfn v\u00e0 t\u0103ng l\u01b0\u01a1ng kh\u00f4ng?<\/em><\/strong><\/p>\n

Ng\u00e0nh Sales \u0111\u00e1nh gi\u00e1 doanh s\u1ed1 th\u1ef1c t\u1ebf (track record) h\u01a1n b\u1eb1ng c\u1ea5p. Tuy nhi\u00ean, \u1edf c\u1ea5p b\u1eadc Manager tr\u1edf l\u00ean, ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb kinh doanh, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o tr\u1edf n\u00ean c\u1ea7n thi\u1ebft. C\u00e1c ch\u1ee9ng ch\u1ec9 nh\u01b0 Sandler Training, ch\u1ee9ng ch\u1ec9 Salesforce hay b\u1eb1ng MBA ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh s\u1ebd l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh khi \u1ee9ng tuy\u1ec3n v\u1ecb tr\u00ed qu\u1ea3n l\u00fd.<\/p>\n

Nh\u00ecn chung, m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Sales<\/strong> n\u0103m 2026 ph\u00e2n h\u00f3a m\u1ea1nh theo l\u0129nh v\u1ef1c, c\u1ea5p b\u1eadc v\u00e0 hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n. T\u1eeb m\u1ee9c kh\u1edfi \u0111i\u1ec3m 7\u201310 tri\u1ec7u \u0111\u1ed3ng cho Fresher \u0111\u1ebfn h\u01a1n 100 tri\u1ec7u \u0111\u1ed3ng cho Sales Director, ng\u00e0nh b\u00e1n h\u00e0ng v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn cho ng\u01b0\u1eddi c\u00f3 tinh th\u1ea7n ch\u1ee7 \u0111\u1ed9ng v\u00e0 kh\u1ea3 n\u0103ng ch\u1ecbu \u00e1p l\u1ef1c doanh s\u1ed1. Hi\u1ec3u r\u00f5 c\u01a1 c\u1ea5u thu nh\u1eadp v\u00e0 ch\u1ecdn \u0111\u00fang ng\u00e0nh ph\u00f9 h\u1ee3p l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh.<\/p>\n

Minh An<\/strong><\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng quan; c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 thu nh\u1eadp th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c, kinh nghi\u1ec7m, v\u1ecb tr\u00ed, doanh nghi\u1ec7p v\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh b\u00e1n h\u00e0ng (Sales) lu\u00f4n n\u1eb1m trong nh\u00f3m ngh\u1ec1 c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. Tuy nhi\u00ean, m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Sales …<\/p>\n","protected":false},"author":58,"featured_media":3255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[54],"class_list":["post-3207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-quyet-luong","tag-muc-luong-theo-nganh"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts\/3207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/comments?post=3207"}],"version-history":[{"count":3,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts\/3207\/revisions"}],"predecessor-version":[{"id":3461,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts\/3207\/revisions\/3461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/media\/3255"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/media?parent=3207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/categories?post=3207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/tags?post=3207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}