{"id":3170,"date":"2026-03-18T16:19:28","date_gmt":"2026-03-18T09:19:28","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-luong\/?p=3170"},"modified":"2026-03-31T10:54:04","modified_gmt":"2026-03-31T03:54:04","slug":"muc-luong-nganh-marketing","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-luong\/muc-luong-nganh-marketing\/","title":{"rendered":"M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Marketing: T\u1eeb Fresher \u0111\u1ebfn CMO \u0111\u01b0\u1ee3c bao nhi\u00eau?"},"content":{"rendered":"\n

Ng\u00e0nh Ti\u1ebfp th\u1ecb (Marketing) \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c thu h\u00fat nh\u00e2n l\u1ef1c m\u1ea1nh nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p ng\u00e0y c\u00e0ng \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1. C\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra nhi\u1ec1u nh\u1ea5t v\u1edbi ng\u01b0\u1eddi m\u1edbi v\u00e0o ngh\u1ec1 l\u1eabn chuy\u00ean gia c\u00f3 kinh nghi\u1ec7m l\u00e0: m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Marketing<\/strong> hi\u1ec7n nay dao \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 t\u0103ng thu nh\u1eadp? B\u00e0i vi\u1ebft n\u00e0y t\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf theo c\u1ea5p b\u1eadc, m\u1ea3ng chuy\u00ean m\u00f4n v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng r\u00f5 r\u00e0ng nh\u1ea5t.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\nT\u1ed5ng quan l\u01b0\u01a1ng ng\u00e0nh Marketing 2026<\/strong>

<\/p>\n

\u2013 Fresher Marketing: 8\u201312 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/p>\n

\u2013 Junior (1\u20133 n\u0103m): 12\u201318 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/p>\n

\u2013 Senior (3\u20135 n\u0103m): 20\u201335 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/p>\n

\u2013 Marketing Manager: 35\u201360 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/p>\n

\u2013 CMO \/ Marketing Director: 60\u2013100 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng tr\u1edf l\u00ean<\/p>\n

\u2013 L\u01b0\u01a1ng th\u1ef1c t\u1ebf ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ea3ng chuy\u00ean m\u00f4n, quy m\u00f4 doanh nghi\u1ec7p v\u00e0 \u0111\u1ecba b\u00e0n l\u00e0m vi\u1ec7c.<\/p>\n<\/div>\n\n\n\n

1. M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Marketing theo c\u1ea5p b\u1eadc v\u00e0 kinh nghi\u1ec7m<\/h2>\n\n\n\n

Trong b\u1ea5t k\u1ef3 l\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p n\u00e0o thu\u1ed9c l\u0129nh v\u1ef1c Ti\u1ebfp th\u1ecb (Marketing), thu nh\u1eadp t\u0103ng d\u1ea7n theo n\u0103ng l\u1ef1c th\u1ef1c chi\u1ebfn, chi\u1ec1u s\u00e2u chuy\u00ean m\u00f4n v\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch. Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c c\u1ee9ng nh\u1eafc, nh\u01b0ng th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng Vi\u1ec7t Nam ghi nh\u1eadn c\u00e1c m\u1ee9c ph\u1ed5 bi\u1ebfn theo t\u1eebng giai \u0111o\u1ea1n nh\u01b0 sau.<\/p>\n\n\n\n

C\u1ea5p b\u1eadc<\/th>Kinh nghi\u1ec7m<\/th>L\u01b0\u01a1ng th\u00e1ng (gross)<\/th>V\u1ecb tr\u00ed \u0111i\u1ec3n h\u00ecnh<\/th><\/tr><\/thead>
Fresher<\/td>0\u20131 n\u0103m<\/td>8\u201312 tri\u1ec7u<\/td>Marketing Intern, Marketing Executive m\u1edbi ra tr\u01b0\u1eddng<\/td><\/tr>
Junior<\/td>1\u20133 n\u0103m<\/td>12\u201318 tri\u1ec7u<\/td>Marketing Executive, Content Marketing Specialist<\/td><\/tr>
Senior<\/td>3\u20135 n\u0103m<\/td>20\u201335 tri\u1ec7u<\/td>Senior Marketing Specialist, Digital Marketing Specialist, Brand Executive<\/td><\/tr>
Manager<\/td>5\u20138 n\u0103m<\/td>35\u201360 tri\u1ec7u<\/td>Marketing Manager, Brand Manager, Performance Marketing Lead<\/td><\/tr>
Director \/ CMO<\/td>8+ n\u0103m<\/td>60\u2013100 tri\u1ec7u+<\/td>Marketing Director, Chief Marketing Officer (CMO)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Giai \u0111o\u1ea1n Fresher th\u01b0\u1eddng k\u00e9o d\u00e0i 6\u201312 th\u00e1ng, trong \u0111\u00f3 ng\u01b0\u1eddi m\u1edbi h\u1ecdc c\u00e1ch v\u1eadn h\u00e0nh c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics, Meta Business Suite v\u00e0 quy tr\u00ecnh brief-execute-report c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch th\u1ef1c t\u1ebf. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m x\u00e2y n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt, kh\u00f4ng ph\u1ea3i th\u1eddi \u0111i\u1ec3m k\u1ef3 v\u1ecdng thu nh\u1eadp cao. B\u01b0\u1edbc nh\u1ea3y l\u00ean Senior th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi \u00edt nh\u1ea5t m\u1ed9t portfolio chi\u1ebfn d\u1ecbch th\u1ef1c s\u1ef1 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u1eb1ng KPI \u2014 kh\u00f4ng ph\u1ea3i ch\u1ec9 s\u1ed1 “likes” hay “reach” chung chung.<\/p>\n\n\n\n

\u1ede c\u1ea5p Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Manager) ho\u1eb7c Performance Marketing Lead, ng\u01b0\u1eddi qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1edbi doanh thu. \u0110\u00e2y l\u00e0 l\u00fd do l\u01b0\u01a1ng nh\u1ea3y v\u1ecdt \u0111\u00e1ng k\u1ec3 t\u1eeb m\u1ed1c 5 n\u0103m kinh nghi\u1ec7m tr\u1edf \u0111i.<\/p>\n\n\n\n

2. L\u01b0\u01a1ng theo m\u1ea3ng chuy\u00ean m\u00f4n Marketing<\/h2>\n\n\n\n

Ng\u00e0nh Ti\u1ebfp th\u1ecb (Marketing) kh\u00f4ng ph\u1ea3i m\u1ed9t kh\u1ed1i \u0111\u1ed3ng nh\u1ea5t. M\u1ed7i m\u1ea3ng chuy\u00ean m\u00f4n c\u00f3 h\u1ec7 sinh th\u00e1i c\u00f4ng c\u1ee5, y\u00eau c\u1ea7u k\u1ef9 n\u0103ng v\u00e0 m\u1eb7t b\u1eb1ng l\u01b0\u01a1ng ri\u00eang bi\u1ec7t. N\u1eafm r\u00f5 \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p hi\u1ec7u qu\u1ea3 h\u01a1n thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh to\u00e0n ng\u00e0nh.<\/p>\n\n\n\n

Digital Marketing<\/strong> l\u00e0 m\u1ea3ng r\u1ed9ng nh\u1ea5t, bao g\u1ed3m SEO, Google Ads, Facebook Ads, Email Marketing v\u00e0 Marketing Automation. Chuy\u00ean gia Digital Marketing Specialist \u1edf c\u1ea5p Senior c\u00f3 th\u1ec3 nh\u1eadn 22\u201335 tri\u1ec7u\/th\u00e1ng, \u0111\u1eb7c bi\u1ec7t n\u1ebfu th\u00e0nh th\u1ea1o HubSpot, Google Ads Certification ho\u1eb7c c\u00f3 track record r\u00f5 r\u00e0ng v\u1ec1 ROAS (Return on Ad Spend).<\/p>\n\n\n\n

Performance Marketing<\/strong> \u2014 m\u1ea3ng t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u2014 \u0111ang c\u00f3 m\u1ee9c l\u01b0\u01a1ng cao nh\u1ea5t trong nh\u00f3m th\u1ef1c thi. L\u00fd do \u0111\u01a1n gi\u1ea3n: ng\u01b0\u1eddi l\u00e0m Performance Marketing ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1edbi chi ph\u00ed v\u00e0 doanh thu. Senior Performance Marketing \u1edf c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn c\u00f3 th\u1ec3 nh\u1eadn 28\u201340 tri\u1ec7u, trong khi Manager c\u1ea5p cao t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n FMCG hay fintech \u0111\u1ea1t 50\u201370 tri\u1ec7u.<\/p>\n\n\n\n

Brand Marketing<\/strong> g\u1eafn v\u1edbi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p. V\u1ecb tr\u00ed Brand Manager t\u1ea1i c\u00f4ng ty FMCG l\u1edbn (Unilever, Masan, Vinamilk) th\u01b0\u1eddng nh\u1eadn 40\u201365 tri\u1ec7u\/th\u00e1ng, c\u1ed9ng v\u1edbi KPI bonus theo qu\u00fd ho\u1eb7c n\u0103m.<\/p>\n\n\n\n

Content Marketing<\/strong> c\u00f3 m\u1ee9c l\u01b0\u01a1ng kh\u1edfi \u0111i\u1ec3m th\u1ea5p h\u01a1n (8\u201315 tri\u1ec7u \u1edf c\u1ea5p Junior) nh\u01b0ng n\u1ebfu chuy\u00ean gia Content k\u1ebft h\u1ee3p \u0111\u01b0\u1ee3c SEO k\u1ef9 thu\u1eadt v\u00e0 hi\u1ec3u s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch, l\u01b0\u01a1ng Senior c\u00f3 th\u1ec3 \u0111\u1ea1t 20\u201330 tri\u1ec7u. Trade Marketing<\/strong> \u2014 m\u1ea3ng ph\u1ed5 bi\u1ebfn trong FMCG v\u00e0 b\u00e1n l\u1ebb \u2014 dao \u0111\u1ed9ng 15\u201345 tri\u1ec7u t\u00f9y c\u1ea5p b\u1eadc, v\u1edbi \u0111\u1eb7c th\u00f9 nhi\u1ec1u ph\u00fac l\u1ee3i th\u1ef1c \u0111\u1ecba v\u00e0 xe c\u00f4ng t\u00e1c.<\/p>\n\n\n\n

\u0110\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a> <\/em><\/strong>ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng chuy\u00ean m\u00f4n, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o danh s\u00e1ch tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean t\u1eeb nhi\u1ec1u doanh nghi\u1ec7p thu\u1ed9c c\u00e1c quy m\u00f4 kh\u00e1c nhau.<\/p>\n\n\n\n

\nL\u01b0u \u00fd khi so s\u00e1nh l\u01b0\u01a1ng Marketing<\/strong>

<\/p>\n

\u2013 L\u01b0\u01a1ng Gross v\u00e0 l\u01b0\u01a1ng Net ch\u00eanh nhau 10\u201325% t\u00f9y m\u1ee9c thu nh\u1eadp v\u00e0 s\u1ed1 ng\u01b0\u1eddi ph\u1ee5 thu\u1ed9c.<\/p>\n

\u2013 KPI bonus c\u00f3 th\u1ec3 chi\u1ebfm 15\u201330% t\u1ed5ng thu nh\u1eadp n\u0103m \u2014 \u0111\u1eebng b\u1ecf qua khi th\u01b0\u01a1ng l\u01b0\u1ee3ng.<\/p>\n

\u2013 C\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i th\u01b0\u1eddng tr\u1ea3 l\u01b0\u01a1ng theo Gross; startup Vi\u1ec7t Nam hay th\u1ecfa thu\u1eadn Net.<\/p>\n

\u2013 Lu\u00f4n h\u1ecfi r\u00f5 c\u01a1 c\u1ea5u l\u01b0\u01a1ng tr\u01b0\u1edbc khi nh\u1eadn offer \u0111\u1ec3 tr\u00e1nh nh\u1ea7m l\u1eabn th\u1ef1c nh\u1eadn.<\/p>\n<\/div>\n\n\n\n

3. Y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Marketing<\/h2>\n\n\n\n

Ngo\u00e0i c\u1ea5p b\u1eadc v\u00e0 m\u1ea3ng chuy\u00ean m\u00f4n, c\u00f3 ba nh\u00f3m y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn con s\u1ed1 tr\u00ean h\u1ee3p \u0111\u1ed3ng lao \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi l\u00e0m Ti\u1ebfp th\u1ecb (Marketing) t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

Quy m\u00f4 v\u00e0 lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p<\/strong> t\u1ea1o ra kho\u1ea3ng c\u00e1ch l\u01b0\u01a1ng l\u1edbn nh\u1ea5t. T\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia (Nestl\u00e9, P&G, L’Or\u00e9al) v\u00e0 c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn (VNG, MoMo, Tiki) tr\u1ea3 l\u01b0\u01a1ng Marketing cao h\u01a1n 40\u201370% so v\u1edbi doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u1edf c\u00f9ng c\u1ea5p b\u1eadc. Startup c\u00f4ng ngh\u1ec7 giai \u0111o\u1ea1n Series B tr\u1edf l\u00ean th\u01b0\u1eddng b\u00f9 \u0111\u1eafp b\u1eb1ng equity ho\u1eb7c ESOP, nh\u01b0ng l\u01b0\u01a1ng c\u1ee9ng c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n 10\u201320% so v\u1edbi corporate.<\/p>\n\n\n\n

\n

“Ng\u01b0\u1eddi l\u00e0m Marketing gi\u1ecfi kh\u00f4ng ch\u1ec9 s\u00e1ng t\u1ea1o \u2014 h\u1ecd bi\u1ebft \u0111\u1ecdc s\u1ed1, t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch v\u00e0 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u1edbi k\u1ebft qu\u1ea3 kinh doanh c\u1ee5 th\u1ec3. \u0110\u00f3 m\u1edbi l\u00e0 l\u00fd do \u0111\u1ec3 doanh nghi\u1ec7p tr\u1ea3 l\u01b0\u01a1ng x\u1ee9ng \u0111\u00e1ng.” \u2014 Quan \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn trong c\u1ed9ng \u0111\u1ed3ng tuy\u1ec3n d\u1ee5ng Marketing Vi\u1ec7t Nam.<\/p>\n<\/blockquote>\n\n\n\n

Ng\u00e0nh ngh\u1ec1 c\u1ee7a doanh nghi\u1ec7p<\/strong> c\u0169ng ph\u00e2n h\u00f3a m\u1ea1nh. Doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh (fintech), th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 d\u01b0\u1ee3c ph\u1ea9m tr\u1ea3 l\u01b0\u01a1ng Marketing cao h\u01a1n ng\u00e0nh truy\u1ec1n th\u1ed1ng nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng hay s\u1ea3n xu\u1ea5t c\u01a1 kh\u00ed. L\u00fd do l\u00e0 ng\u00e2n s\u00e1ch marketing c\u1ee7a ng\u00e0nh tech th\u01b0\u1eddng l\u1edbn h\u01a1n v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n\n\n\n

V\u00f9ng mi\u1ec1n<\/strong> v\u1eabn l\u00e0 bi\u1ebfn s\u1ed1 quan tr\u1ecdng. H\u00e0 N\u1ed9i v\u00e0 TP.HCM c\u00f3 m\u1eb7t b\u1eb1ng l\u01b0\u01a1ng cao h\u01a1n 20\u201335% so v\u1edbi c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c. Tuy nhi\u00ean, k\u1ec3 t\u1eeb 2022, l\u00e0m vi\u1ec7c t\u1eeb xa (remote) \u0111\u00e3 gi\u00fap m\u1ed9t s\u1ed1 chuy\u00ean gia Digital Marketing \u1edf t\u1ec9nh h\u01b0\u1edfng l\u01b0\u01a1ng t\u1eeb c\u00f4ng ty t\u1ea1i hai th\u00e0nh ph\u1ed1 l\u1edbn ho\u1eb7c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i.<\/p>\n\n\n\n

Ch\u1ee9ng ch\u1ec9 chuy\u00ean m\u00f4n<\/strong> c\u00f3 th\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf th\u01b0\u01a1ng l\u01b0\u1ee3ng, nh\u01b0ng kh\u00f4ng thay th\u1ebf \u0111\u01b0\u1ee3c kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn. Google Ads Certification, HubSpot Inbound Marketing Certificate hay Meta Blueprint gi\u00fap CV n\u1ed5i b\u1eadt \u1edf giai \u0111o\u1ea1n Fresher\u2013Junior, nh\u01b0ng t\u1eeb Senior tr\u1edf \u0111i, nh\u00e0 tuy\u1ec3n d\u1ee5ng quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n

4. Ph\u00fac l\u1ee3i v\u00e0 th\u01b0\u01a1ng l\u01b0\u1ee3ng l\u01b0\u01a1ng trong ng\u00e0nh Marketing<\/h2>\n\n\n\n

L\u01b0\u01a1ng c\u1ee9ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n trong t\u1ed5ng gi\u00e1 tr\u1ecb \u0111\u00e3i ng\u1ed9 c\u1ee7a v\u1ecb tr\u00ed Marketing. Khi \u0111\u00e1nh gi\u00e1 m\u1ed9t offer, c\u1ea7n c\u1ed9ng g\u1ed9p c\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n bi\u1ebfn \u0111\u1ed5i v\u00e0 ph\u00fac l\u1ee3i phi t\u00e0i ch\u00ednh.<\/p>\n\n\n\n

KPI bonus<\/strong> l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t trong Marketing. H\u1ea7u h\u1ebft doanh nghi\u1ec7p thi\u1ebft k\u1ebf bonus theo qu\u00fd ho\u1eb7c n\u0103m, dao \u0111\u1ed9ng 10\u201330% l\u01b0\u01a1ng n\u0103m n\u1ebfu \u0111\u1ea1t KPI. V\u1edbi Performance Marketing v\u00e0 Brand Manager, bonus c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb doanh s\u1ed1 chi\u1ebfn d\u1ecbch ho\u1eb7c t\u0103ng tr\u01b0\u1edfng th\u1ecb ph\u1ea7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Training budget<\/strong> (ng\u00e2n s\u00e1ch \u0111\u00e0o t\u1ea1o) l\u00e0 ph\u00fac l\u1ee3i \u0111\u00e1ng \u0111\u1ec3 \u0111\u00e0m ph\u00e1n, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00e0 t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p h\u1ed7 tr\u1ee3 10\u201330 tri\u1ec7u\/n\u0103m cho kh\u00f3a h\u1ecdc, h\u1ed9i th\u1ea3o ho\u1eb7c ch\u1ee9ng ch\u1ec9 qu\u1ed1c t\u1ebf li\u00ean quan \u0111\u1ebfn Marketing Automation, Google Analytics 4 hay HubSpot.<\/p>\n\n\n\n

Ngo\u00e0i ra, ch\u1ebf \u0111\u1ed9 l\u00e0m vi\u1ec7c linh ho\u1ea1t (remote\/hybrid), b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe b\u1ed5 sung v\u00e0 ph\u1ee5 c\u1ea5p c\u00f4ng c\u1ee5 l\u00e0m vi\u1ec7c (\u0111i\u1ec7n tho\u1ea1i, laptop) l\u00e0 c\u00e1c ph\u00fac l\u1ee3i th\u01b0\u1eddng th\u1ea5y t\u1ea1i doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 v\u00e0 startup.<\/p>\n\n\n\n

Khi th\u01b0\u01a1ng l\u01b0\u1ee3ng l\u01b0\u01a1ng, m\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng l\u00e0 ch\u1ecdn \u0111\u00e0m ph\u00e1n theo Gross hay Net. B\u00e0i vi\u1ebft n\u00ean deal l\u01b0\u01a1ng Gross hay Net<\/a><\/em><\/strong> ph\u00e2n t\u00edch chi ti\u1ebft s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e0m ph\u00e1n ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ho\u00e0n c\u1ea3nh.<\/p>\n\n\n\n

\nL\u1eddi khuy\u00ean \u0111\u1ec3 t\u0103ng l\u01b0\u01a1ng trong ng\u00e0nh Marketing<\/strong>

<\/p>\n

\u2013 X\u00e2y d\u1ef1ng portfolio s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3: CPL, ROAS, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u2014 kh\u00f4ng ph\u1ea3i ch\u1ec9 m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c \u0111\u00e3 l\u00e0m.<\/p>\n

\u2013 K\u1ebft h\u1ee3p k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o v\u1edbi n\u0103ng l\u1ef1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb Google Analytics, HubSpot \u0111\u1ec3 tr\u1edf th\u00e0nh T-shaped marketer.<\/p>\n

\u2013 Ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t th\u0103ng c\u1ea5p s\u1edbm 3\u20136 th\u00e1ng, k\u00e8m b\u1eb1ng ch\u1ee9ng KPI \u0111\u00e3 v\u01b0\u1ee3t m\u1ee5c ti\u00eau.<\/p>\n

\u2013 C\u00e2n nh\u1eafc d\u1ecbch chuy\u1ec3n sang c\u00f4ng ty c\u00f4ng ngh\u1ec7 ho\u1eb7c FMCG n\u1ebfu \u0111ang \u1edf doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng v\u00e0 mu\u1ed1n t\u0103ng l\u01b0\u01a1ng nhanh h\u01a1n.<\/p>\n

\u2013 L\u1ea5y ch\u1ee9ng ch\u1ec9 Google Ads Certification ho\u1eb7c HubSpot Inbound \u0111\u1ec3 n\u00e2ng gi\u00e1 tr\u1ecb CV \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u s\u1ef1 nghi\u1ec7p.<\/p>\n<\/div>\n\n\n\n

5. C\u00e2u ho\u0309i th\u01b0\u01a1\u0300ng g\u0103\u0323p<\/h2>\n\n\n\n

1. Fresher ng\u00e0nh Marketing l\u01b0\u01a1ng bao nhi\u00eau l\u00e0 h\u1ee3p l\u00fd?<\/em><\/strong><\/p>\n\n\n\n

M\u1ee9c ph\u1ed5 bi\u1ebfn cho Fresher Marketing t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM l\u00e0 8\u201312 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng (gross). M\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f4ng ngh\u1ec7 ho\u1eb7c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia c\u00f3 th\u1ec3 tr\u1ea3 12\u201315 tri\u1ec7u cho \u1ee9ng vi\u00ean c\u00f3 k\u1ef9 n\u0103ng th\u1ef1c chi\u1ebfn t\u1eeb th\u1ef1c t\u1eadp ho\u1eb7c d\u1ef1 \u00e1n c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

2. Ng\u00e0nh Marketing m\u1ea3ng n\u00e0o l\u01b0\u01a1ng cao nh\u1ea5t hi\u1ec7n nay?<\/em><\/strong><\/p>\n\n\n\n

Performance Marketing v\u00e0 Brand Marketing t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n FMCG, fintech ho\u1eb7c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang c\u00f3 m\u1ee9c l\u01b0\u01a1ng cao nh\u1ea5t. Senior Performance Marketing c\u00f3 th\u1ec3 \u0111\u1ea1t 28\u201340 tri\u1ec7u, trong khi Brand Manager t\u1ea1i t\u1eadp \u0111o\u00e0n l\u1edbn nh\u1eadn 40\u201365 tri\u1ec7u\/th\u00e1ng.<\/p>\n\n\n\n

3. C\u1ea7n kinh nghi\u1ec7m bao nhi\u00eau n\u0103m \u0111\u1ec3 \u0111\u1ea1t l\u01b0\u01a1ng 30 tri\u1ec7u trong ng\u00e0nh Marketing?<\/em><\/strong><\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng c\u1ea7n 3\u20135 n\u0103m kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn \u1edf m\u1ea3ng chuy\u00ean s\u00e2u nh\u01b0 Digital Marketing, Performance hay Brand. T\u1ed1c \u0111\u1ed9 t\u0103ng l\u01b0\u01a1ng ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p \u2014 ng\u01b0\u1eddi chuy\u1ec3n sang c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn sau 3 n\u0103m th\u01b0\u1eddng \u0111\u1ea1t m\u1ed1c 30 tri\u1ec7u nhanh h\u01a1n so v\u1edbi \u1edf l\u1ea1i doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/p>\n\n\n\n

Nh\u00ecn chung, m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Marketing<\/strong> t\u1ea1i Vi\u1ec7t Nam c\u00f3 bi\u00ean \u0111\u1ed9 r\u1ea5t r\u1ed9ng \u2014 t\u1eeb 8 tri\u1ec7u c\u1ee7a Fresher \u0111\u1ebfn h\u01a1n 100 tri\u1ec7u c\u1ee7a CMO t\u1ea1i t\u1eadp \u0111o\u00e0n l\u1edbn. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t kh\u00f4ng n\u1eb1m \u1edf b\u1eb1ng c\u1ea5p hay th\u00e2m ni\u00ean \u0111\u01a1n thu\u1ea7n, m\u00e0 \u1edf kh\u1ea3 n\u0103ng ch\u1ee9ng minh k\u1ebft qu\u1ea3 b\u1eb1ng s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf. Ng\u01b0\u1eddi l\u00e0m Marketing hi\u1ec3u d\u1eef li\u1ec7u, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt c\u00f4ng c\u1ee5 m\u1edbi s\u1ebd lu\u00f4n c\u00f3 l\u1ee3i th\u1ebf th\u01b0\u01a1ng l\u01b0\u1ee3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/p>\n\n\n\n

Minh An<\/strong><\/p>\n\n\n\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng quan; c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 thu nh\u1eadp th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c, kinh nghi\u1ec7m, v\u1ecb tr\u00ed, doanh nghi\u1ec7p v\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh Ti\u1ebfp th\u1ecb (Marketing) \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c thu h\u00fat nh\u00e2n l\u1ef1c m\u1ea1nh nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p …<\/p>\n","protected":false},"author":58,"featured_media":3193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[54],"class_list":["post-3170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-quyet-luong","tag-muc-luong-theo-nganh"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts\/3170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/comments?post=3170"}],"version-history":[{"count":1,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts\/3170\/revisions"}],"predecessor-version":[{"id":3201,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/posts\/3170\/revisions\/3201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/media\/3193"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/media?parent=3170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/categories?post=3170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-luong\/wp-json\/wp\/v2\/tags?post=3170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}