{"id":7952,"date":"2024-11-07T08:56:00","date_gmt":"2024-11-07T01:56:00","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=7952"},"modified":"2024-11-07T08:56:21","modified_gmt":"2024-11-07T01:56:21","slug":"funnel-design-la-gi-tim-hieu-sales-funnel-va-cach-xay-dung","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/tu-van-nghe-nghiep\/funnel-design-la-gi-tim-hieu-sales-funnel-va-cach-xay-dung","title":{"rendered":"Funnel design l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u sales funnel v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Funnel design \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c ban \u0111\u1ea7u \u0111\u1ebfn giai \u0111o\u1ea1n mua h\u00e0ng cu\u1ed1i c\u00f9ng. Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta s\u1ebd c\u00f9ng \u0111i s\u00e2u t\u00ecm hi\u1ec3u <strong>funnel design l\u00e0 g\u00ec<\/strong> nh\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2024\/11\/07085540\/Business-sales-funnel-infographic-1024x1024.jpg\" alt=\"\" class=\"wp-image-7961\" style=\"width:772px;height:auto\" srcset=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2024\/11\/07085540\/Business-sales-funnel-infographic-1024x1024.jpg 1024w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2024\/11\/07085540\/Business-sales-funnel-infographic-300x300.jpg 300w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2024\/11\/07085540\/Business-sales-funnel-infographic-150x150.jpg 150w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2024\/11\/07085540\/Business-sales-funnel-infographic-768x768.jpg 768w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2024\/11\/07085540\/Business-sales-funnel-infographic.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Funnel design l\u00e0 g\u00ec?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cFunnel design li\u00ean quan \u0111\u1ebfn qu\u00e1 tr\u00ecnh l\u1eadp chi\u1ebfn l\u01b0\u1ee3c c\u00e1c b\u01b0\u1edbc m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua tr\u01b0\u1edbc khi mua h\u00e0ng\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng, c\u00e1c b\u01b0\u1edbc n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u00ecnh dung d\u01b0\u1edbi d\u1ea1ng ph\u1ec5u, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua nhi\u1ec1u giai \u0111o\u1ea1n kh\u00e1c nhau, t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn c\u00e2n nh\u1eafc, sau \u0111\u00f3 l\u00e0 quy\u1ebft \u0111\u1ecbnh v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 h\u00e0nh \u0111\u1ed9ng. H\u00e0nh tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ec9 m\u1ec9 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed7i \u0111i\u1ec3m, cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funnel design hi\u1ec7u qu\u1ea3 t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u00e2m l\u00fd h\u1ecdc \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ed1i \u0111a h\u00f3a k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sales Funnel l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sales Funnel l\u00e0 ph\u1ec5u b\u00e1n h\u00e0ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch mua h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00ed d\u1ee5 v\u1ec1 Sales funnel trong c\u00e1c l\u0129nh v\u1ef1c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Sales Funnel trong Software as a service (SAAS)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trong l\u0129nh v\u1ef1c ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5, Sales Funnel g\u1ed3m c\u00e1c b\u01b0\u1edbc:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Awareness (Nh\u1eadn th\u1ee9c): ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m SaaS th\u00f4ng qua qu\u1ea3ng c\u00e1o online, blog ho\u1eb7c trang web c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interest (Quan t\u00e2m): sau khi bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m, h\u1ecd th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m b\u1eb1ng c\u00e1ch t\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin, t\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u t\u01b0 v\u1ea5n ho\u1eb7c tham gia c\u00e1c h\u1ed9i th\u1ea3o v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consideration (C\u00e2n nh\u1eafc): Ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c y\u00eau c\u1ea7u b\u00e1o gi\u00e1 c\u00e1c g\u00f3i ph\u1ea7n m\u1ec1m c\u00f3 t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intent (\u00dd \u0111\u1ecbnh): ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u1ec3 hi\u1ec7n \u00fd \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Purchase (Mua h\u00e0ng): Ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n mua h\u00e0ng, thanh to\u00e1n v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retention (Duy tr\u00ec): Sau khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng, c\u00f4ng ty duy tr\u00ec m\u1ed1i quan h\u1ec7, cung c\u1ea5p h\u1ed7 tr\u1ee3 v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ec3 duy tr\u00ec s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sales Funnel trong l\u0129nh v\u1ef1c Business to Business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Awareness: c\u00e1c doanh nghi\u1ec7p kh\u00e1c bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty qua email marketing, h\u1ed9i th\u1ea3o ho\u1eb7c c\u00e1c m\u1ed1i quan h\u1ec7 doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interest: h\u1ecd th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u th\u00eam th\u00f4ng tin ho\u1eb7c \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consideration: c\u00e1c doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c th\u0103m d\u00f2 v\u00e0 xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intent: H\u1ecd ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 th\u1ec3 hi\u1ec7n \u00fd \u0111\u1ecbnh mua h\u00e0ng th\u00f4ng qua vi\u1ec7c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Purchase: thanh to\u00e1n v\u00e0 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retention: cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 sau khi b\u00e1n h\u00e0ng \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sales Funnel trong l\u0129nh v\u1ef1c Business to Consumer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Awareness: ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 qua qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interest: h\u1ecd th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m b\u1eb1ng c\u00e1ch truy c\u1eadp v\u00e0o trang web, xem x\u00e9t c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 tham gia c\u00e1c s\u1ef1 ki\u1ec7n khuy\u1ebfn m\u00e3i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consideration: ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m, so s\u00e1nh gi\u00e1 v\u00e0 t\u00ednh n\u0103ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intent: h\u1ecd ti\u1ebfn h\u00e0nh \u0111\u1eb7t h\u00e0ng<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Purchase: h\u1ecd th\u1ef1c hi\u1ec7n thanh to\u00e1n v\u00e0 mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retention: Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch g\u1eedi th\u00f4ng tin, \u01b0u \u0111\u00e3i v\u00e0 ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, Sales funnel s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Tuy nhi\u00ean, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c giai \u0111o\u1ea1n c\u01a1 b\u1ea3n c\u1ee7a sales funnel l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c giai \u0111o\u1ea1n trong m\u1ed9t Sales Funnel c\u01a1 b\u1ea3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4 h\u00ecnh Sales funnel c\u01a1 b\u1ea3n g\u1ed3m 4 giai \u0111o\u1ea1n sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Giai \u0111o\u1ea1n 1: Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t sales funnel b\u1eaft \u0111\u1ea7u b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u1eb1m tr\u00ean c\u00f9ng c\u1ee7a ph\u1ec5u. L\u00fac n\u00e0y, h\u1ecd \u0111ang nh\u1eadn th\u1ee9c nhu c\u1ea7u c\u1ee7a b\u1ea3n th\u00e2n v\u00e0 \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Giai \u0111o\u1ea1n 2: Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00f4ng qua giai \u0111o\u1ea1n 1, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ban \u0111\u1ea7u s\u1ebd gi\u1ea3m xu\u1ed1ng. C\u00e1c kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh v\u00e0 tin t\u01b0\u1edfng v\u00e0o c\u00e1c th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p. Tuy nhi\u00ean, h\u1ecd v\u1eabn c\u1ea7n th\u00eam th\u1eddi gian \u0111\u1ec3 c\u00e2n nh\u1eafc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Giai \u0111o\u1ea1n 3: Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00fac n\u00e0y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Th\u1ebf nh\u01b0ng h\u1ecd v\u1eabn c\u1ea7n th\u00eam l\u00fd do v\u00e0 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh h\u01a1n \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Giai \u0111o\u1ea1n 4: Kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh th\u1ee9c tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng. Tr\u01b0\u1eddng h\u1ee3p x\u1ea5u nh\u1ea5t l\u00e0 khi doanh nghi\u1ec7p kh\u00f4ng thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed3ng ngh\u0129a t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng 0. M\u1ed9t doanh nghi\u1ec7p \u00e1p d\u1ee5ng Sales Funnel th\u00e0nh c\u00f4ng l\u00e0 khi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ng\u00e0y c\u00e0ng cao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vai tr\u00f2 c\u1ee7a Sales funnel trong doanh nghi\u1ec7p<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e2y l\u00e0 quy tr\u00ecnh ph\u00e2n chia giai \u0111o\u1ea1n r\u00f5 r\u00e0ng \u0111\u1ec3 ch\u1ed1t \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n h\u00e0ng h\u01a1n.<\/li>\n\n\n\n<li>Gi\u00fap \u0111\u1ecbnh l\u01b0\u1ee3ng doanh s\u1ed1 b\u00e1n h\u00e0ng trong t\u01b0\u01a1ng lai.<\/li>\n\n\n\n<li>Gi\u00fap x\u00e2y d\u1ef1ng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 quy m\u00f4 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t doanh s\u1ed1 \u0111\u1ec1 ra.<\/li>\n\n\n\n<li>L\u00e0 ph\u01b0\u01a1ng ph\u00e1p d\u1ea1y c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u1ec1 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a n\u0103ng su\u1ea5t v\u00e0 t\u1ed1i thi\u1ec3u chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quy tr\u00ecnh x\u00e2y d\u1ef1ng Sales Funnel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 <strong>funnel design l\u00e0 g\u00ec<\/strong>, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u quy tr\u00ecnh x\u00e2y d\u1ef1ng Sales Funnel nh\u00e9. C\u00f3 7 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng Sales Funnel nh\u01b0 sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 b\u1ea1n mu\u1ed1n gi\u1ea3i quy\u1ebft cho kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 x\u00e2y d\u1ef1ng Sales funnel hi\u1ec7u qu\u1ea3, \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. V\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd l\u00e0 g\u00ec? K\u1ef3 v\u1ecdng, s\u1edf th\u00edch c\u1ee7a h\u1ecd ra sao? B\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u th\u00f4ng tin, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n v\u00e0 t\u1ea1o ra \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c ti\u00eau bao g\u1ed3m thu h\u00fat kh\u00e1ch h\u00e0ng, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9n, \u0111\u0103ng k\u00fd nh\u1eadn email ho\u1eb7c mua h\u00e0ng. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau cho t\u1eebng giai \u0111o\u1ea1n r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng xem sales funnel c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t hay kh\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 3: t\u1ea1o ra \u0111\u1ec1 xu\u1ea5t ban \u0111\u1ea7u \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c \u01b0u \u0111\u00e3i n\u00e0o c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 quan t\u00e2m nh\u01b0 d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed ho\u1eb7c t\u1eb7ng qu\u00e0 \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y th\u00f4ng tin li\u00ean h\u1ec7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 4: \u0110\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0o c\u0169ng gi\u1ed1ng nhau, c\u00f3 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi quan t\u00e2m nh\u01b0ng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ty v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 5: K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea5t k\u1ec3 \u0111\u00f3 l\u00e0 g\u00ec, b\u1ea1n c\u1ea7n ph\u1ea3i khi\u1ebfn h\u1ecd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh nh\u01b0 t\u0103ng th\u1eddi gian d\u00f9ng th\u1eed ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t. M\u1ee5c ti\u00eau l\u00e0 lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng di chuy\u1ec3n d\u1ea7n xu\u1ed1ng \u0111\u00e1y ph\u1ec5u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 6: Ch\u1ed1t \u0111\u01a1n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 quy\u1ebft \u0111\u1ecbnh ho\u1eb7c l\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ho\u1eb7c kh\u00f4ng mua h\u00e0ng. C\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n c\u1ea7n gi\u1eef li\u00ean l\u1ea1c v\u1edbi h\u1ecd. V\u1edbi ng\u01b0\u1eddi kh\u00f4ng mua h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 quay l\u1ea1i b\u01b0\u1edbc k\u1ebft n\u1ed1i \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd v\u00e0i th\u00e1ng m\u1ed9t l\u1ea7n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a h\u1ecd trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 7: Theo d\u00f5i k\u1ebft qu\u1ea3 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n nh\u1ea5t c\u0169ng kh\u00f4ng mua h\u00e0ng. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ng\u0103n ch\u1eb7n \u0111i\u1ec1u n\u00e0y l\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng \u0111i\u1ec1u \u0111\u00e3 b\u1ecf l\u1ee1 \u0111\u1ec3 c\u00e2n nh\u1eafc c\u1ea3i thi\u1ec7n. \u0110i\u1ec1u n\u00e0y c\u0169ng cho th\u1ea5y ph\u1ec5u b\u00e1n h\u00e0ng c\u1ea7n t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a Sales funnel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00e0i ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u c\u1ee7a Sales funnel ph\u1ed5 bi\u1ebfn<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i Conversion Rate: \u0110\u00e2y l\u00e0 t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd nh\u1eadn email\u2026<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 tho\u00e1t Bounce rate: \u0111\u00e2y l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch truy c\u1eadp r\u1eddi kh\u1ecfi trang web sau khi ch\u1ec9 xem m\u1ed9t trang<\/li>\n\n\n\n<li>Th\u1eddi gian tr\u00ean trang (Time on page): Th\u1eddi gian tr\u00ean trang l\u00e0 th\u1eddi gian trung b\u00ecnh kh\u00e1ch d\u00e0nh cho m\u1ed9t trang web.<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 quay l\u1ea1i (return rate): \u0111\u00e2y l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng quay l\u1ea1i truy c\u1eadp trang web sau khi \u0111\u00e3 truy c\u1eadp tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n\n\n\n<li>Chi ph\u00ed tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Cost per Lead): \u0111\u00e2y l\u00e0 chi ph\u00ed trung b\u00ecnh m\u00e0 doanh nghi\u1ec7p b\u1ecf ra \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li>Chi ph\u00ed tr\u00ean m\u1ed7i giao d\u1ecbch (Cost per Acquistion): \u0111\u00e2y l\u00e0 chi ph\u00ed trung b\u00ecnh m\u00e0 c\u00f4ng ty b\u1ecf ra \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf (Churn rate): l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng ng\u1eebng mua h\u00e0ng trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi (Customer Lifetime Value) l\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p trong th\u1eddi gian h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (Average Order Value): l\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i \u0111\u01a1n h\u00e0ng ho\u1eb7c giao d\u1ecbch.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">M\u1ed9t s\u1ed1 th\u1eafc m\u1eafc ki\u00ean quan \u0111\u1ebfn Sales Funnel<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1ef1 kh\u00e1c nhau gi\u1eefa Sales Funnel v\u00e0 Flywheel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sales Funnel l\u00e0 m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng, trong \u0111\u00f3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua c\u00e1c b\u01b0\u1edbc t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn mua h\u00e0ng. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flywheel l\u00e0 m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i c\u1ee7a Hubspot, trong \u0111\u00f3 kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1ef1 kh\u00e1c nhau gi\u1eefa Sales Funnel v\u00e0 Sales pipeline<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sales Pipeline l\u00e0 quy tr\u00ecnh qu\u1ea3n l\u00fd c\u00e1c giao d\u1ecbch b\u00e1n h\u00e0ng trong khi Sale funnel m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tripwire Sales l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tripwire Sales l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong \u0111\u00f3 doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u1edbi gi\u00e1 th\u1ea5p \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 cao h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Sales funnel l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Sales funnel l\u00e0 m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb t\u1ea1o ra l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, chuy\u1ec3n \u0111\u1ed3i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi theo d\u00f5i qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM funnel l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 ph\u1ec5u b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi ph\u1ea7n m\u1ec1m CRM, gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd c\u00e1c giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing l\u1eabn b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc <strong>funnel design l\u00e0 g\u00ec<\/strong>, sales funnel c\u0169ng nh\u01b0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng sales funnel hi\u1ec7u qu\u1ea3. H\u00e3y truy c\u1eadp v\u00e0o CareerLink \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam nhi\u1ec1u thu\u1eadt ng\u1eef kh\u00e1c v\u00e0 c\u1eadp nh\u1eadt c\u00e1c vi\u1ec7c l\u00e0m m\u1edbi nh\u1ea5t nh\u00e9.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Thu Trang<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Funnel design \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c ban \u0111\u1ea7u \u0111\u1ebfn giai \u0111o\u1ea1n &#8230;<\/p>\n","protected":false},"author":58,"featured_media":7961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-7952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/7952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=7952"}],"version-history":[{"count":1,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/7952\/revisions"}],"predecessor-version":[{"id":7962,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/7952\/revisions\/7962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/7961"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=7952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=7952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=7952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}