{"id":7592,"date":"2024-08-28T08:58:17","date_gmt":"2024-08-28T01:58:17","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=7592"},"modified":"2024-08-28T09:00:17","modified_gmt":"2024-08-28T02:00:17","slug":"greenwashing-la-gi-dau-hieu-nhan-biet-greenwashing","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/goc-ky-nang\/greenwashing-la-gi-dau-hieu-nhan-biet-greenwashing","title":{"rendered":"Greenwashing l\u00e0 g\u00ec? D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft Greenwashing"},"content":{"rendered":"\n

Greenwashing l\u00e0 g\u00ec?<\/strong> \u0110\u00e2y l\u00e0 t\u1eeb ch\u1ec9 chi\u1ebfn thu\u1eadt qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m g\u1eafn v\u1edbi c\u00e1c h\u00e0nh vi x\u1ea5u. Greenwashing \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ea3ng c\u00e1o t\u1ec7 h\u1ea1i v\u00e0 ch\u00fang ta c\u1ea7n bi\u1ebft c\u00e1c d\u1ea5u hi\u1ec7u nh\u1eadn di\u1ec7n n\u00f3.<\/p>\n\n\n\n

Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng m\u1ed9t l\u1ea7n nghe \u0111\u1ebfn t\u1eeb \u201ct\u1ea9y tr\u1eafng\u201d (whitewash) \u0111\u1ec3 n\u00f3i v\u1ec1 s\u1ef1 che \u0111\u1eady th\u00f4ng tin tai ti\u1ebfng trong gi\u1edbi gi\u1ea3i tr\u00ed v\u00e0 doanh nghi\u1ec7p. C\u00f2n \u201ct\u1ea9y xanh\u201d (Greenwashing) g\u1ea7n nh\u01b0 kh\u00f4ng ph\u1ed5 bi\u1ebfn v\u00e0 \u00edt ai bi\u1ebft \u0111\u1ebfn. Tuy nhi\u00ean \u0111\u00e2y c\u0169ng l\u00e0 thu\u1eadt ng\u1eef quan tr\u1ecdng trong ng\u00e0nh marketing v\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n bi\u1ebft \u0111\u1ebfn n\u00f3 nhi\u1ec1u h\u01a1n \u0111\u1ec3 tr\u1edf n\u00ean th\u00f4ng th\u00e1i khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

V\u1eady Greenwashing l\u00e0 g\u00ec? N\u00f3 c\u00f3 \u00fd ngh\u0129a ra sao v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eadn di\u1ec7n? T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p qua n\u1ed9i dung sau \u0111\u00e2y.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Greenwashing l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Thu\u1eadt ng\u1eef Greenwashing \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb th\u1eadp ni\u00ean nh\u1eefng n\u0103m 1960, v\u00e0 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn sau khi Jay Westerveld (m\u1ed9t nh\u00e0 m\u00f4i tr\u01b0\u1eddng h\u1ecdc ng\u01b0\u1eddi M\u1ef9) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u00e0o n\u0103m 1986.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt qu\u1ea3ng c\u00e1o gian d\u1ed1i, \u201ckho\u00e1c\u201d l\u00ean s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ch\u00ednh s\u00e1ch c\u1ee7a c\u00f4ng ty t\u1ea5m \u201cv\u1ecf b\u1ecdc\u201d th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, trong khi th\u1ef1c t\u1ebf th\u00ec kh\u00f4ng ph\u1ea3i nh\u01b0 v\u1eady.<\/p>\n\n\n\n

C\u1ee5 th\u1ec3, c\u00e1c c\u00f4ng ty d\u00e0nh nhi\u1ec1u ti\u1ec1n b\u1ea1c v\u00e0 th\u1eddi gian \u0111\u1ec3 \u201c\u0111\u00e1nh tr\u1ed1ng khua chi\u00eang\u201d, ti\u1ebfp th\u1ecb r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng, g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y m\u00f4i tr\u01b0\u1eddng \u201cxanh\u201d h\u01a1n. H\u1ecd t\u1ef1 x\u01b0ng l\u00e0 doanh nghi\u1ec7p \u201cxanh\u201d. H\u1ecd cung c\u1ea5p c\u00e1c th\u00f4ng tin sai l\u1ec7ch ho\u1eb7c m\u1eadp m\u1edd trong vai \u201cng\u01b0\u1eddi h\u00f9ng\u201d gi\u1ea3i c\u1ee9u h\u00e0nh tinh. Nh\u01b0ng s\u1ef1 th\u1eadt l\u00e0 h\u1ecd kh\u00f4ng th\u1ef1c hi\u1ec7n nh\u1eefng bi\u1ec7n ph\u00e1p n\u00e0o c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho m\u00f4i tr\u01b0\u1eddng. H\u00e0nh vi nh\u01b0 v\u1eady g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o xanh greenwashing.<\/p>\n\n\n\n

\u0110\u1eb7c tr\u01b0ng c\u1ee7a greenwashing<\/h2>\n\n\n\n

C\u0169ng nh\u01b0 \u201ct\u1ea9y tr\u1eafng\u201d, \u201ct\u1ea9y xanh\u201d (Greenwashing) l\u00e0 m\u1ed9t c\u00e1ch \u201cch\u01a1i ch\u1eef\u201d c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin sai l\u1ec7ch, m\u01a1 h\u1ed3 \u0111\u1ec3 che \u0111\u1eady b\u1ea3n ch\u1ea5t th\u1eadt c\u1ee7a doanh nghi\u1ec7p. C\u00f3 th\u1ec3 k\u1ebft l\u1ea1i 4 \u0111\u1eb7c tr\u01b0ng l\u00e0m n\u00ean kh\u00e1i ni\u1ec7m Greenwashing, \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n

    \n
  • C\u1ed1 t\u00ecnh t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng sai l\u1ea7m r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng;<\/li>\n\n\n\n
  • Kh\u00f4ng th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng g\u00e2y h\u1ea1i cho m\u00f4i tr\u01b0\u1eddng nh\u01b0 tuy\u00ean b\u1ed1.<\/li>\n\n\n\n
  • Kh\u00f4ng \u0111\u01b0a ra c\u00e1c b\u1eb1ng ch\u1ee9ng c\u1ee5 th\u1ec3, thuy\u1ebft ph\u1ee5c v\u1ec1 n\u1ed7 l\u1ef1c t\u00e1i t\u1ea1o \u201cxanh\u201d cho m\u00f4i tr\u01b0\u1eddng th\u00f4ng qua s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n
  • Th\u01b0\u1eddng \u0111\u1ea9y gi\u00e1 s\u1ea3n ph\u1ea9m l\u00ean cao g\u1ea5p nhi\u1ec1u l\u1ea7n \u0111\u1ec3 x\u1ee9ng t\u1ea7m v\u1edbi ho\u1ea1t \u0111\u1ed9ng \u201cnhu\u1ed9m xanh\u201d m\u00f4i tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n

    V\u00ed d\u1ee5 v\u1ec1 h\u00e0nh vi greenwashing<\/p>\n\n\n\n

    \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n greenwashing l\u00e0 g\u00ec<\/strong>, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t v\u00ed d\u1ee5 C\u1eeda h\u00e0ng b\u00e1n \u0111\u1ed3 u\u1ed1ng mang \u0111i tuy\u00ean b\u1ed1 r\u1eb1ng h\u1ecd kh\u00f4ng s\u1eed d\u1ee5ng \u1ed1ng h\u00fat nh\u1ef1a \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, trong khi v\u1eabn d\u00f9ng c\u1ed1c nh\u1ef1a v\u00e0 b\u1ecdc ni l\u00f4ng.<\/p>\n\n\n\n

    \n

    \u201cGreenwashing l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt l\u1eeba d\u1ed1i – cho d\u00f9 l\u00e0 c\u1ed1 \u00fd hay v\u00f4 t\u00ecnh – \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng tin r\u1eb1ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ee9 m\u1ec7nh c\u1ee7a h\u1ecd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 kh\u00f4ng.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

    L\u00fd do xu\u1ea5t hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb greenwashing<\/h2>\n\n\n\n

    S\u1ef1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu \u0111\u00e3 d\u1eabn \u0111\u1ebfn nhi\u1ec1u h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng cho tr\u00e1i \u0111\u1ea5t v\u00e0 con ng\u01b0\u1eddi. Trong n\u1ed7 l\u1ef1c c\u1ee9u l\u1ea5y h\u00e0nh tinh hi\u1ec7n nay, v\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng ch\u01b0a bao gi\u1edd \u201cn\u00f3ng\u201d \u0111\u1ebfn th\u1ebf. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Gen Z, ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1, t\u1ef1 nhi\u00ean v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

    Xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u1eadn d\u1ee5ng m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o greenwashing, h\u00f2ng \u0111\u01b0a h\u1ecd v\u00e0o \u201cm\u00ea h\u1ed3n tr\u1eadn\u201d c\u1ee7a nh\u1eefng t\u1eeb ng\u1eef hoa m\u1ef9 v\u00e0 d\u1ec5 g\u00e2y hi\u1ec3u l\u1ea7m. R\u00f5 r\u00e0ng greenwashing \u0111\u00e3 gi\u00fap \u00edch doanh nghi\u1ec7p r\u1ea5t nhi\u1ec1u trong vi\u1ec7c ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e1nh b\u00f3ng t\u00ean tu\u1ed5i v\u00e0 k\u00edch c\u1ea7u ti\u00eau d\u00f9ng. \u0110\u00f3 l\u00e0 l\u00fd do greenwashing ra \u0111\u1eddi v\u00e0 t\u1ed3n t\u1ea1i \u0111\u1ebfn ng\u00e0y nay.<\/p>\n\n\n\n

    T\u1ea1i sao greenwashing l\u1ea1i c\u00f3 h\u1ea1i?<\/h2>\n\n\n\n

    Greenwashing l\u00e0 kh\u00f4ng t\u1ed1t v\u00ec nhi\u1ec1u l\u00fd do. V\u1ea5n \u0111\u1ec1 quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng h\u1ecd \u0111ang c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng t\u00edch c\u1ef1c trong khi ti\u1ebfp t\u1ee5c g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 thay \u0111\u1ed5i kh\u00ed h\u1eadu c\u1ee7a h\u00e0nh tinh.<\/p>\n\n\n\n

    N\u00f3 c\u0169ng khi\u1ebfn t\u1ea5t c\u1ea3 ch\u00fang ta nghi ng\u1edd. Nh\u1eefng c\u00f4ng ty n\u00e0o \u0111ang greenwashing v\u00e0 nh\u1eefng c\u00f4ng ty n\u00e0o \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc th\u1ef1c s\u1ef1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u00e1c \u0111\u1ed9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng. S\u1ef1 nh\u1ea7m l\u1eabn n\u00e0y \u0111\u00e3 khi\u1ebfn m\u1ed9t s\u1ed1 c\u00f4ng ty tr\u00e1nh n\u00f3i v\u1ec1 c\u00f4ng vi\u1ec7c t\u1ed1t c\u1ee7a h\u1ecd v\u00ec s\u1ee3 b\u1ecb c\u00e1o bu\u1ed9c.<\/p>\n\n\n\n

    D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft greenwashing<\/h2>\n\n\n\n

    Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong \u0111\u1ecbnh ngh\u0129a greenwashing l\u00e0 g\u00ec, ho\u1ea1t \u0111\u1ed9ng \u201cqu\u1ea3ng c\u00e1o xanh\u201d bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1nh l\u1eeba ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft m\u1ed9t doanh nghi\u1ec7p \u0111ang th\u1ef1c hi\u1ec7n h\u00e0ng vi greenwashing?<\/p>\n\n\n\n

    \u0110\u00e1p \u00e1n l\u00e0 h\u00e3y ch\u00fa \u00fd c\u00e1c d\u1ea5u hi\u1ec7u kh\u1ea3 nghi sau:<\/p>\n\n\n\n

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    • S\u1eed d\u1ee5ng m\u00e0u xanh l\u00e0 c\u00e2y v\u00e0 c\u00e1c h\u00ecnh \u1ea3nh c\u1ed1 \u00fd g\u00e2y hi\u1ec3u l\u1ea7m: C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt greenwashing th\u01b0\u1eddng d\u00f9ng m\u00e0u xanh l\u00e1 c\u00e2y v\u00e0 c\u00e1c h\u00ecnh \u1ea3nh t\u1ef1 nhi\u00ean (\u0111\u1ed9ng v\u1eadt hoang d\u00e3, n\u00fai non, s\u00f4ng n\u01b0\u1edbc\u2026) trong b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00f4ng \u00edch l\u1ee3i g\u00ec cho m\u00f4i tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u1edf r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n
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      • T\u1eeb ng\u1eef m\u01a1 h\u1ed3:\u00a0M\u1ed9t c\u00f4ng ty \u0111\u01b0a ra tuy\u00ean b\u1ed1 ho\u1eb7c vi\u1ebft l\u00ean nh\u00e3n s\u1ea3n ph\u1ea9m nh\u01b0 \u201cgi\u1ea3m l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon\u201d ho\u1eb7c \u201ct\u1ef1 nhi\u00ean\u201d, \u201ctinh khi\u1ebft\u201d, \u201ch\u1eefu c\u01a1\u201d, \u201cs\u1ea1ch\u201d, \u201ct\u00e1i ch\u1ebf\u201d\u2026 \u0110\u00e2y s\u1ebd l\u00e0 nh\u1eefng v\u00ed d\u1ee5 r\u00f5 nh\u1ea5t v\u1ec1 kh\u1ea9u hi\u1ec7u m\u01a1 h\u1ed3 b\u1edfi v\u00ec ch\u00fang kh\u00f4ng \u0111i k\u00e8m v\u1edbi s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n\n\n\n
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        • Khoe khoang c\u00f3 ch\u1ee7 \u0111\u00edch: C\u00e1c tuy\u00ean b\u1ed1 \u201cph\u00f3ng \u0111\u1ea1i\u201d nh\u01b0 \u201cs\u1ea1ch 100%\u201d hay \u201cxanh\u201d h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, \u201ct\u1ed1t nh\u1ea5t th\u1ecb tr\u01b0\u1eddng\u201d\u2026 l\u00e0 d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y h\u00e0nh vi greenwashing.<\/li>\n<\/ul>\n\n\n\n
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          • S\u1eed d\u1ee5ng bi\u1ec7t ng\u1eef kh\u00f3 hi\u1ec3u: \u0110\u1ec3 \u201ct\u1ecf ra nguy hi\u1ec3m\u201d, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng tin r\u1eb1ng h\u1ecd th\u1eadt s\u1ef1 l\u00e0m \u201cxanh\u201d m\u00f4i tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng c\u1ed1 \u00fd khai th\u00e1c c\u00e1c bi\u1ec7t ng\u1eef kh\u00f3 hi\u1ec3u m\u00e0 ch\u1ec9 nh\u00e0 khoa h\u1ecdc ho\u1eb7c ng\u01b0\u1eddi trong chuy\u00ean ng\u00e0nh m\u1edbi bi\u1ebft.<\/li>\n<\/ul>\n\n\n\n
              \n
            • Kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng x\u00e1c th\u1ef1c:\u00a0M\u1ed9t s\u1ed1 c\u00f4ng ty \u201ctinh vi\u201d h\u01a1n khi d\u1eabn ra k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3, nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng \u0111\u00e1ng tin c\u1eady n\u00e0o ch\u1ee9ng minh h\u1ecd \u0111ang th\u1ef1c s\u1ef1 th\u1ef1c hi\u1ec7n n\u00f3. Ho\u1ea1t \u0111\u1ed9ng c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng ph\u1ea3i lu\u00f4n lu\u00f4n \u0111i \u0111\u00f4i v\u1edbi nh\u1eefng ch\u1ee9ng nh\u1eadn minh b\u1ea1ch t\u1eeb t\u1ed5 ch\u1ee9c c\u00f3 uy t\u00edn.<\/li>\n\n\n\n
            • \u0110\u01b0a ra\u00a0k\u1ebft qu\u1ea3 sai l\u1ec7ch:\u00a0C\u00f3 tr\u01b0\u1eddng h\u1ee3p c\u00f4ng ty tr\u00ecnh b\u00e0y sai k\u1ebft qu\u1ea3 c\u1ee7a h\u1ecd v\u1ec1 ch\u00ednh s\u00e1ch m\u00f4i tr\u01b0\u1eddng th\u00f4ng qua s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u00e0m \u201cm\u1edd m\u1eaft\u201d ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u1eadm ch\u00ed h\u1ecd c\u00f2n \u201cc\u1ea3 gan\u201d s\u1eed d\u1ee5ng tem ch\u1ee9ng nh\u1eadn gi\u1ea3.<\/li>\n<\/ul>\n\n\n\n

              Tr\u00ean \u0111\u00e2y l\u00e0 c\u00e1c th\u00f4ng tin gi\u1ea3i th\u00edch greenwashing l\u00e0 g\u00ec<\/strong> v\u00e0 c\u00e1c d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft h\u00e0nh vi n\u00e0y. T\u1ea5t nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty \u0111\u1ec1u s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt Greenwashing. M\u1ed9t s\u1ed1 c\u00f4ng ty th\u1eadt s\u1ef1 \u0111em \u0111\u1ebfn nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c v\u1edbi m\u00f4i tr\u01b0\u1eddng. Hy v\u1ecdng qua b\u00e0i vi\u1ebft \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o nh\u1eefng th\u00f4ng tin tr\u00ean \u0111\u1ec3 ki\u1ec3m tra \u0111\u1ed9 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mua s\u1eafm th\u00f4ng th\u00e1i h\u01a1n.<\/p>\n\n\n\n

              Pha L\u00ea<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

              Greenwashing l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 t\u1eeb ch\u1ec9 chi\u1ebfn thu\u1eadt qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m g\u1eafn v\u1edbi c\u00e1c h\u00e0nh vi x\u1ea5u. Greenwashing \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong …<\/p>\n","protected":false},"author":58,"featured_media":7599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-7592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-ky-nang"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/7592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=7592"}],"version-history":[{"count":3,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/7592\/revisions"}],"predecessor-version":[{"id":7603,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/7592\/revisions\/7603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/7599"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=7592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=7592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=7592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}