{"id":7560,"date":"2024-08-22T09:02:10","date_gmt":"2024-08-22T02:02:10","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=7560"},"modified":"2024-08-22T09:02:11","modified_gmt":"2024-08-22T02:02:11","slug":"metric-la-gi-diem-khac-biet-giua-kpi-va-metric","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/goc-ky-nang\/metric-la-gi-diem-khac-biet-giua-kpi-va-metric","title":{"rendered":"Metric l\u00e0 g\u00ec? \u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa KPI v\u00e0 metric"},"content":{"rendered":"\n

Ng\u00e0y nay, v\u1edbi m\u1ed7i doanh nghi\u1ec7p vi\u1ec7c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua metric v\u00e0 KPI. V\u1eady metric l\u00e0 g\u00ec? S\u1ef1 kh\u00e1c nhau gi\u1eefa KPI v\u00e0 metric ra sao? Ch\u00fang \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? T\u1ea5t t\u1ea7n t\u1eadt nh\u1eefng th\u1eafc m\u1eafc n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i gi\u00e1p trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Metric l\u00e0 g\u00ec?<\/h2>\n\n\n\n
\n

\u201cMetric l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c con s\u1ed1 ho\u1eb7c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec \u0111\u00f3, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c k\u1ebft qu\u1ea3 cho th\u1ea5y doanh nghi\u1ec7p, d\u1ef1 \u00e1n ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0o \u0111\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Business metric (ch\u1ec9 s\u1ed1 trong doanh nghi\u1ec7p) th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i c\u00e1c quy tr\u00ecnh, hi\u1ec7u su\u1ea5t quan tr\u1ecdng v\u00e0 gi\u00fap \u0111\u00e1nh gi\u00e1 \u201cs\u1ee9c kh\u1ecfe\u201d c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y s\u1ebd bao g\u1ed3m c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 doanh thu, l\u1ee3i nhu\u1eadn, s\u1ed1 li\u1ec7u li\u00ean quan \u0111\u1ebfn nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng\u2026 C\u00e1c metric cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

Marketing metric l\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p marketing. Ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ee9ng minh hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau.<\/p>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 m\u1ea1ng x\u00e3 h\u1ed9i, email marketing v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi. K\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb s\u1ed1 \u0111\u00f2i h\u1ecfi t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng theo m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

Vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c metric marketing th\u00edch h\u1ee3p r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn k\u00eanh b\u1ea1n \u0111ang d\u00f9ng v\u00e0 ai s\u1ebd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh. C\u00e1c lo\u1ea1i metric b\u1ea1n mu\u1ed1n theo d\u00f5i s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o vai tr\u00f2 ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3. C\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh mu\u1ed1n nh\u00ecn nh\u1eadn t\u1ed5ng quan cho m\u1ed7i k\u00eanh ti\u1ebfp th\u1ecb, trong khi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd mong mu\u1ed1n \u0111i s\u00e2u v\u00e0o c\u00e1c metric \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa KPI v\u00e0 metric l\u00e0 g\u00ec?<\/h2>\n\n\n\n

KPI (Key Performance Indicator) v\u00e0 metric \u0111\u1ec1u l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 ti\u1ebfn \u0111\u1ed9 trong m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3. Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u00fap b\u1ea1n ph\u00e2n bi\u1ec7t KPI v\u00e0 Metric nh\u01b0 sau:<\/p>\n\n\n\n

V\u1ec1 kh\u00e1i ni\u1ec7m<\/h3>\n\n\n\n
    \n
  • KPI \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ed9 ph\u1eadn n\u00e0o \u0111\u00f3. KPI c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c nhau.<\/li>\n\n\n\n
  • Metric l\u00e0 c\u00e1c \u0111i\u1ec3m c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1c nhau d\u00f9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng KPI.<\/li>\n<\/ul>\n\n\n\n

    Th\u1eddi gian<\/h3>\n\n\n\n
      \n
    • KPI \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong m\u1ed9t m\u1ed1c th\u1eddi gian c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\n\n\n\n
    • Ng\u01b0\u1ee3c l\u1ea1i, metric l\u1ea1i kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 gi\u1edbi h\u1ea1n v\u1ec1 v\u1ea5n \u0111\u1ec1 th\u1eddi gian.\u00a0<\/li>\n<\/ul>\n\n\n\n

      M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n
        \n
      • KPI th\u01b0\u1eddng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c \u01b0u ti\u00ean c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p nh\u01b0 doanh thu, l\u1ee3i nhu\u1eadn, chi ph\u00ed\u2026<\/li>\n\n\n\n
      • Metric l\u00e0 b\u1ea5t k\u1ef3 \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. V\u00ed d\u1ee5 s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a b\u00e1n \u0111\u01b0\u1ee3c, th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a SEO\u2026<\/li>\n<\/ul>\n\n\n\n

        M\u1ed1i quan h\u1ec7<\/h3>\n\n\n\n
          \n
        • KPI ch\u00ednh l\u00e0 m\u1ed9t lo\u1ea1i c\u1ee7a metric.<\/li>\n\n\n\n
        • Kh\u00f4ng ph\u1ea3i Metric n\u00e0o c\u0169ng l\u00e0 KPI.<\/li>\n<\/ul>\n\n\n\n

          V\u00ec sao c\u1ea7n ch\u1ec9 s\u1ed1 Metric v\u00e0 KPI trong doanh nghi\u1ec7p?<\/h2>\n\n\n\n

          Vi\u1ec7c s\u1eed d\u1ee5ng c\u1ea3 metric v\u00e0 KPI trong m\u1ed9t doanh nghi\u1ec7p c\u00f3 vai tr\u00f2 quan tr\u1ecdng v\u00ec m\u1ed7i lo\u1ea1i \u0111o l\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 kh\u00e1c nhau v\u00e0 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch ri\u00eang. H\u00e3y c\u00f9ng \u0111i s\u00e2u t\u00ecm hi\u1ec3u l\u1ee3i \u00edch c\u1ee7a metric l\u00e0 g\u00ec nh\u00e9.<\/p>\n\n\n\n

          H\u1ed7 tr\u1ee3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n<\/h3>\n\n\n\n

          Metric cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy tr\u00ecnh trong doanh nghi\u1ec7p, cho ph\u00e9p b\u1ea1n \u0111o l\u01b0\u1eddng nhi\u1ec1u kh\u00eda c\u1ea1nh v\u00e0 y\u1ebfu t\u1ed1 kh\u00e1c nhau. Song song v\u1edbi \u0111\u00f3, \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p, KPI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh r\u00f5 c\u00e1c ch\u1ec9 ti\u00eau quan tr\u1ecdng nh\u1ea5t.<\/p>\n\n\n\n

          X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n

          KPI \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u01b0u ti\u00ean c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang t\u1eadp trung v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3. Trong khi \u0111\u00f3, metric cung c\u1ea5p th\u00f4ng tin ph\u1ea3n \u00e1nh hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p, gi\u00fap \u0111\u00e1nh gi\u00e1 c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ebfn hay kh\u00f4ng.<\/p>\n\n\n\n

          Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/h3>\n\n\n\n

          S\u1eed d\u1ee5ng c\u1ea3 metric v\u00e0 KPI cho ph\u00e9p b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Nh\u1edd \u0111\u00f3, ngay sau khi ph\u00e1t hi\u1ec7n ra s\u1ef1 ch\u00eanh l\u1ec7ch ho\u1eb7c v\u1ea5n \u0111\u1ec1, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng metric \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n, trong khi KPI s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t cho doanh nghi\u1ec7p<\/p>\n\n\n\n

          T\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 t\u1eadp trung<\/h3>\n\n\n\n

          KPI th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 t\u1eadp trung m\u1ecdi ng\u01b0\u1eddi v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t. B\u00ean c\u1ea1nh \u0111\u00f3, metric h\u1ed7 tr\u1ee3 b\u1ed5 sung b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

          M\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing<\/h2>\n\n\n\n

          C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing l\u00e0 nh\u1eefng th\u00f4ng s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing:<\/p>\n\n\n\n

          L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI)<\/h3>\n\n\n\n

          \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0. ROI cho th\u1ea5y thu v\u1ec1 ho\u1eb7c m\u1ea5t \u0111i c\u1ee7a m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 b\u1eb1ng c\u00e1ch so s\u00e1nh v\u00e0 \u0111o l\u01b0\u1eddng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n

          ROI = (L\u1ee3i nhu\u1eadn r\u00f2ng \/ Chi ph\u00ed \u0111\u1ea7u t\u01b0) x 100<\/p>\n\n\n\n

          Trong \u0111\u00f3:<\/p>\n\n\n\n

            \n
          • \u00a0L\u1ee3i nhu\u1eadn r\u00f2ng (hay c\u00f2n g\u1ecdi l\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf) = T\u1ed5ng doanh thu \u2013 Chi ph\u00ed \u0111\u1ea7u t\u01b0.<\/li>\n\n\n\n
          • Chi ph\u00ed \u0111\u1ea7u t\u01b0 = Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh + chi ph\u00ed bi\u1ebfn \u0111\u1ed5i\u00a0<\/li>\n<\/ul>\n\n\n\n

            Chi ph\u00ed cho m\u1ed7i \u0111\u01a1n h\u00e0ng (CPW – Cost Per Wafer)<\/h3>\n\n\n\n

            Chi ph\u00ed cho m\u1ed7i \u0111\u01a1n h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c m\u00ecnh ph\u1ea3i chi bao nhi\u00eau v\u00e0 doanh thu t\u1eeb 1 \u0111\u01a1n h\u00e0ng th\u1ef1c t\u1ebf l\u00e0 bao nhi\u00eau, gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u00f9ng m\u1ed9t l\u00fac v\u1edbi nhau.<\/p>\n\n\n\n

             L\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS – Return on ad spend)<\/h3>\n\n\n\n

            C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng ROAS \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng l\u1ee3i nhu\u1eadn do qu\u1ea3ng c\u00e1o t\u1ea1o ra. \u0110\u00e2y l\u00e0 th\u01b0\u1edbc \u0111o h\u1eefu \u00edch nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. B\u1edfi v\u00ec ROAS \u0111o l\u01b0\u1eddng doanh thu b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c cho m\u1ed7i \u0111\u1ed3ng b\u1ea1n chi cho qu\u1ea3ng c\u00e1o. Kh\u00f4ng gi\u1ed1ng nh\u01b0 ROI s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan, ROAS c\u00f3 th\u1ec3 gi\u00fap xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng c\u00e1c chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch chi ti\u1ebft d\u1ef1a tr\u00ean t\u1eebng m\u1ea3ng ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n

            ROAS = (doanh thu qu\u1ea3ng c\u00e1o\/chi ph\u00ed ngu\u1ed3n qu\u1ea3ng c\u00e1o)<\/p>\n\n\n\n

            T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)<\/h3>\n\n\n\n

            T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch l\u1ea5y t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u201cchuy\u1ec3n \u0111\u1ed5i\u201d (v\u00ed d\u1ee5: b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o), chia cho quy m\u00f4 t\u1ed5ng th\u1ec3 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 chuy\u1ec3n con s\u1ed1 \u0111\u00f3 th\u00e0nh t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m.<\/p>\n\n\n\n

            Ch\u1eb3ng h\u1ea1n: N\u1ebfu chi\u1ebfn d\u1ecbch c\u00f3 1000 ng\u01b0\u1eddi truy c\u1eadp, trong \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c 10 leads (ng\u01b0\u1eddi ph\u1ea3n h\u1ed3i ho\u1eb7c quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m), v\u1eady th\u00ec t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ea5y l\u00e0 10*1000\/100 = 1%<\/p>\n\n\n\n

            Doanh s\u1ed1 b\u00e1n h\u00e0ng gia t\u0103ng (Incremental Sales)<\/h3>\n\n\n\n

            \u0110\u00e2y l\u00e0 s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa doanh s\u1ed1 b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf khi c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee5 th\u1ec3 v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 b\u1ea1n \u01b0\u1edbc t\u00ednh s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu kh\u00f4ng c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong c\u00f9ng kho\u1ea3ng th\u1eddi gian.<\/p>\n\n\n\n

            Ph\u1ec5u thanh to\u00e1n (Purchase Funnel)<\/h3>\n\n\n\n

            \u0110\u00f3 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Ti\u1ebfp th\u1ecb v\u00e0 B\u00e1n h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh qu\u00e1 tr\u00ecnh mua h\u00e0ng m\u00e0 m\u1ed9t ng\u01b0\u1eddi ph\u1ea3i tr\u1ea3i qua, t\u1eeb th\u1eddi \u0111i\u1ec3m h\u1ecd ph\u00e1t hi\u1ec7n ra nhu c\u1ea7u cho \u0111\u1ebfn khi quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 th\u1ecfa m\u00e3n n\u00f3. N\u00f3i t\u00f3m l\u1ea1i, \u0111\u00f3 l\u00e0 con \u0111\u01b0\u1eddng m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111i theo t\u1eeb th\u1eddi \u0111i\u1ec3m h\u1ecd bi\u1ebft \u0111\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n cho \u0111\u1ebfn khi h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

            Hy v\u1ecdng v\u1edbi t\u1ea5t t\u1ea7n t\u1eadt nh\u1eefng chia s\u1ebb tr\u00ean v\u1ec1 metric l\u00e0 g\u00ec \u0111\u00e3 gi\u00fap b\u1ea1n \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m n\u00e0y. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c metric hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a m\u00ecnh theo th\u1eddi gian. H\u00e3y truy c\u1eadp Mb668s.com \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam c\u00e1c thu\u1eadt ng\u1eef kh\u00e1c nh\u00e9.<\/p>\n\n\n\n

            \u0110o\u00e0n Loan<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

            Ng\u00e0y nay, v\u1edbi m\u1ed7i doanh nghi\u1ec7p vi\u1ec7c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n …<\/p>\n","protected":false},"author":58,"featured_media":7570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-7560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-ky-nang"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/7560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=7560"}],"version-history":[{"count":1,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/7560\/revisions"}],"predecessor-version":[{"id":7571,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/7560\/revisions\/7571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/7570"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=7560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=7560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=7560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}