{"id":6776,"date":"2024-02-21T09:53:41","date_gmt":"2024-02-21T02:53:41","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=6776"},"modified":"2024-03-20T15:35:44","modified_gmt":"2024-03-20T08:35:44","slug":"lead-scoring-la-gi-5-buoc-xay-dung-lead-scoring-toi-uu","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/tu-van-nghe-nghiep\/lead-scoring-la-gi-5-buoc-xay-dung-lead-scoring-toi-uu","title":{"rendered":"Lead Scoring l\u00e0 g\u00ec? 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Lead Scoring t\u1ed1i \u01b0u"},"content":{"rendered":"\n

Lead Scoring gi\u00fap doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, tr\u00e1nh b\u1ecf s\u00f3t c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1t sales th\u00e0nh c\u00f4ng. Mu\u1ed1n hi\u1ec3u c\u1ee5 th\u1ec3 v\u1ec1 Lead Scoring l\u00e0 g\u00ec, c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng Lead Scoring hi\u1ec7u qu\u1ea3 th\u1ebf n\u00e0o, c\u00e1c b\u1ea1n h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a Careerlink.vn nh\u00e9!<\/p>\n\n\n\n

\"Lead<\/figure>\n\n\n\n

Lead Scoring l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Lead Scoring l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p. N\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng (Lead) \u0111\u1ec3 l\u1ecdc ra MQL v\u00e0 SQL th\u00f4ng qua h\u1ec7 th\u1ed1ng CRM v\u00e0 quy tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1c t\u1eeb nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, ph\u1ea7n m\u1ec1m Lead Scoring s\u1eed d\u1ee5ng thang \u0111i\u1ec3m 100 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i m\u1ed9t c\u1ee7a m\u1ed9t Lead. D\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u l\u1ecdc t\u1eeb qu\u00e1 kh\u1ee9, h\u1ec7 th\u1ed1ng CRM s\u1ebd t\u00ecm ra nh\u1eefng y\u1ebfu t\u1ed1 chung \u0111\u1ec3 khi \u0111\u1ea1t \u0111i\u1ec1u ki\u1ec7n, s\u1ed1 \u0111i\u1ec3m c\u1ee7a Lead s\u1ebd \u0111\u01b0\u1ee3c c\u1ed9ng ho\u1eb7c tr\u1eeb t\u01b0\u01a1ng \u1ee9ng.  <\/p>\n\n\n\n

N\u00f3i ng\u1eafn g\u1ecdn d\u1ec5 hi\u1ec3u h\u01a1n th\u00ec Lead Scoring l\u00e0 m\u00f4 h\u00ecnh t\u00ednh \u0111i\u1ec3m ch\u00ednh x\u00e1c v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u1eady n\u00ean n\u00f3 r\u1ea5t quan tr\u1ecdng v\u1edbi c\u00e1c doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i kh\u1ea3 n\u0103ng t\u1ea1o ph\u1ec5u cho b\u1ed9 ph\u1eadn Sales, t\u0103ng t\u1ec9 l\u1ec7 ch\u1ed1t Sale th\u00e0nh c\u00f4ng, m\u1edf r\u1ed9ng quy m\u00f4 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

\u201cLead Scoring (ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng)<\/dfn> <\/em>l\u00e0 qu\u00e1 tr\u00ecnh x\u1ebfp h\u1ea1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 \u0111i\u1ec3m d\u1eef li\u1ec7u kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng mua h\u00e0ng c\u1ee7a h\u1ecd.\u201d<\/p>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a Lead Scoring l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Trong kinh doanh, Lead Scoring \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t chi\u1ebfc \u201cph\u1ec5u l\u1ecdc\u201d, l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a Sales. V\u1eady Lead Scoring mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p?<\/p>\n\n\n\n

T\u1ed1i \u0111a h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/h3>\n\n\n\n

Ph\u1ea7n m\u1ec1m Lead Scoring gi\u00fap c\u00e1c doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d v\u1ec1 danh s\u00e1ch kh\u00e1ch h\u00e0ng quan t\u00e2m. Thay v\u00ec g\u1ecdi \u0111i\u1ec7n l\u00e0m phi\u1ec1n r\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ecdc ra c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 m\u1ee9c \u0111\u1ed9 quan t\u00e2m h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c ch\u0103m s\u00f3c v\u00e0 t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch mua h\u00e0ng.<\/p>\n\n\n\n

Hay n\u00f3i c\u00e1ch kh\u00e1c th\u00ec v\u1edbi b\u1ed9 ph\u1eadn Sales, Lead Scoring ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh s\u00e0ng l\u1ecdc t\u1ec7p kh\u00e1ch h\u00e0ng chung \u0111\u1ec3 t\u00ecm ra nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t v\u00e0 gi\u1ea3m thi\u1ec3u s\u1ef1 l\u00e3ng ph\u00ed th\u1eddi gian cho nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u.<\/p>\n\n\n\n

L\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng<\/h3>\n\n\n\n

Lead Scoring c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho doanh nghi\u1ec7p b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng b\u1eb1sng c\u00e1ch ph\u00e2n t\u00edch ch\u00ednh x\u00e1c nh\u1eefng th\u00f4ng tin v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m mua h\u00e0ng \u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u1eadp trung ti\u1ebfp c\u1eadn v\u00e0 c\u00f3 ch\u00ednh s\u00e1ch ch\u0103m s\u00f3c nh\u1eefng v\u1ecb kh\u00e1ch \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y. M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gia t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

C\u00f2n v\u1edbi nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 Lead Scoring th\u1ea5p h\u01a1n s\u1ebd \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng ti\u1ebfp cho \u0111\u1ebfn khi s\u1ed1 \u0111i\u1ec3m cao h\u01a1n ho\u1eb7c \u0111\u1ee7 m\u1ee9c \u0111i\u1ec3m ti\u1ec1m n\u0103ng s\u1ebd chuy\u1ec3n giao cho Sales ch\u1ed1t \u0111\u01a1n.<\/p>\n\n\n\n

H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1c b\u01b0\u1edbc ti\u1ebfn h\u00e0nh Lead Scoring <\/h2>\n\n\n\n

\u0110\u1ec3 ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chu\u1ea9n x\u00e1c nh\u1ea5t, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i, \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c t\u1ed1i \u0111a ngu\u1ed3n l\u1ef1c c\u0169ng nh\u01b0 chi ph\u00ed ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n

Tr\u01b0\u1edbc khi thi\u1ebft l\u1eadp m\u1ed9t b\u1ea3n ch\u00e2n dung v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra nh\u1eefng ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ra kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p m\u00ecnh.<\/p>\n\n\n\n

C\u00e1ch t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian, c\u00f4ng s\u1ee9c c\u1ee7a b\u1ed9 ph\u1eadn Sales n\u00ean l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua l\u1ecbch s\u1eed giao d\u1ecbch, \u0111\u1eb7c \u0111i\u1ec3m mua h\u00e0ng v\u00e0 thi\u1ebft l\u1eadp ra m\u1ed9t b\u1ea3n danh s\u00e1ch kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n

X\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n

B\u01b0\u1edbc th\u1ee9 hai trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai h\u1ec7 th\u1ed1ng Lead Scoring l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed ch\u1ea5m \u0111i\u1ec3m v\u00e0 x\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ec danh s\u00e1ch c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd c\u00f3 s\u1ef1 thay \u0111\u1ed5i nh\u1ea5t \u0111\u1ecbnh n\u00ean hai nh\u00f3m Marketing v\u00e0 Sales c\u1ee7a doanh nghi\u1ec7p c\u1ea7n li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd, t\u01b0\u01a1ng tr\u1ee3 ph\u1ed1i h\u1ee3p v\u1edbi nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng.<\/p>\n\n\n\n

Sau khi l\u1ecdc b\u1eb1ng Lead Scoring th\u00ec danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p s\u1ebd thu h\u1eb9p, ch\u1ec9 c\u00f2n nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t. \u0110i\u1ec3m s\u1ed1 c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c ch\u1ea5m \u0111i\u1ec3m d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed sau: <\/p>\n\n\n\n

– Ti\u00eau ch\u00ed r\u00f5 r\u00e0ng (Explicit Criteria): Nh\u1eefng th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p. Nh\u1eefng th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp nh\u01b0 qua cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i qua qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb, qua email…<\/p>\n\n\n\n

– Ti\u00eau ch\u00ed ti\u1ec1m \u1ea9n (Implicit Criteria): nh\u1eefng th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd. N\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng cung c\u1ea5p nh\u01b0ng doanh nghi\u1ec7p v\u1eabn c\u00f3 th\u1ec3 t\u1ef1 tr\u00edch xu\u1ea5t ho\u1eb7c suy ra. C\u00e1c d\u1ea1ng ti\u00eau ch\u00ed ti\u1ec1m \u1ea9n g\u1ed3m: xem b\u00e0i \u0111\u0103ng, xem gi\u00e1, t\u1ea3i t\u00e0i li\u1ec7u t\u1eeb website c\u1ee7a doanh nghi\u1ec7p;<\/p>\n\n\n\n

– Ti\u00eau ch\u00ed ph\u1ee7 \u0111\u1ecbnh (Negative Criteria): L\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng cho th\u1ea5y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a v\u00e0o s\u1ef1 t\u01b0\u01a1ng t\u00e1c \u00edt v\u1edbi website c\u1ee7a doanh nghi\u1ec7p, b\u00e1o c\u00e1o spam c\u00e1c email ho\u1eb7c tin nh\u1eafn c\u1ee7a doanh nghi\u1ec7p\u2026<\/p>\n\n\n\n

X\u00e1c \u0111\u1ecbnh thang ch\u1ea5m \u0111i\u1ec3m cho t\u1eebng ti\u00eau ch\u00ed<\/h3>\n\n\n\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng Lead Scoring chu\u1ea9n x\u00e1c nh\u1ea5t, vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb cho c\u00e1c ti\u00eau ch\u00ed \u0111\u01b0\u1ee3c ch\u1ecdn v\u00f4 c\u00f9ng quan tr\u1ecdng. T\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb \u0111i\u1ec3m c\u00f3 \u0111\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p h\u01a1n. <\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh thang \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u v\u1edbi h\u1ec7 gi\u00e1 tr\u1ecb t\u1eeb 1-10. N\u1ebfu mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 ch\u00ednh x\u00e1c cao, gi\u00e1 tr\u1ecb t\u1ed1i \u0111a cho m\u1ed9t y\u1ebfu t\u1ed1 ph\u1ea3i gi\u1eef \u1edf m\u1ee9c th\u1ea5p. <\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch t\u00ednh \u0111i\u1ec3m t\u1ed1i \u01b0u nh\u1ea5t:<\/p>\n\n\n\n

– \u0110i\u1ec3m 1-2: Gi\u00e1 tr\u1ecb \u0111i\u1ec3m cho nh\u1eefng y\u1ebfu t\u1ed1 \u00edt \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n

– \u0110i\u1ec3m 3: Gi\u00e1 tr\u1ecb \u0111i\u1ec3m cho nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng trung b\u00ecnh.<\/p>\n\n\n\n

– \u0110i\u1ec3m 4-5: Gi\u00e1 tr\u1ecb \u0111i\u1ec3m cho nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng<\/h3>\n\n\n\n

Khi x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai Lead Scoring, vi\u1ec7c ki\u1ec3m tra tr\u01b0\u1edbc khi tri\u1ec3n khai l\u00e0 b\u01b0\u1edbc c\u1ef1c k\u1ef3 quan tr\u1ecdng. Vi\u1ec7c doanh nghi\u1ec7p n\u00ean l\u00e0m \u0111\u00f3 l\u00e0 ki\u1ec3m tra m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ng\u1eabu nhi\u00ean v\u00e0 xem t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m m\u00e0 h\u1ecd c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 CRM \u0111\u00e3 c\u00f3. <\/p>\n\n\n\n

Th\u01b0\u1eddng th\u00ec c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 \u0111i\u1ec3m cao nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn s\u1ef1 ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t h\u01a1n t\u1eeb b\u1ed9 ph\u1eadn Sales. Nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 Lead Scoring th\u1ea5p h\u01a1n s\u1ebd \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng ti\u1ebfp cho \u0111\u1ebfn khi s\u1ed1 \u0111i\u1ec3m cao h\u01a1n ho\u1eb7c \u0111\u1ee7 m\u1ee9c \u0111i\u1ec3m ti\u1ec1m n\u0103ng s\u1ebd chuy\u1ec3n giao cho Sales ch\u1ed1t \u0111\u01a1n.<\/p>\n\n\n\n

Ki\u1ec3m tra v\u00e0 c\u1eadp nh\u1eadt Lead Scoring sau khi tri\u1ec3n khai<\/h3>\n\n\n\n

\u0110\u1ec3 t\u1ed1i \u01b0u Lead Scoring, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n vi\u1ec7c ki\u1ec3m tra t\u1ed5ng th\u1ec3 qu\u00e1 tr\u00ecnh sau khi th\u1ef1c hi\u1ec7n. \u0110i\u1ec1u n\u00e0y s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng nh\u1ea7m l\u1eabn, sai s\u00f3t trong qu\u00e1 tr\u00ecnh ch\u1ea5m \u0111i\u1ec3m, d\u1eabn \u0111\u1ebfn b\u1ecf r\u01a1i nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

Chi ti\u1ebft v\u1ec1 Lead Scoring l\u00e0 g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch \u1edf tr\u00ean. Nh\u00ecn chung, ph\u1ea7n m\u1ec1m ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y th\u1ef1c s\u1ef1 h\u1eefu \u00edch v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c team Sales gi\u1edbi h\u1ea1n trong khi \u0111ang ph\u1ea3i ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Trong tr\u01b0\u1eddng h\u1ee3p n\u1ebfu nh\u00f3m Sales c\u1ee7a doanh nghi\u1ec7p v\u1eabn c\u00f3 th\u1ec3 ch\u0103m s\u00f3c t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec v\u1eabn nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch t\u1eeb Lead Scoring. N\u00f3 gi\u00fap k\u1ecbch b\u1ea3n r\u00f5 n\u00e9t h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 nu\u00f4i d\u01b0\u1ee1ng t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng quan t\u00e2m tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n

Th\u00fay Vui<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Lead Scoring gi\u00fap doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, tr\u00e1nh b\u1ecf s\u00f3t c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u00e0m …<\/p>\n","protected":false},"author":58,"featured_media":6780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-6776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/6776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=6776"}],"version-history":[{"count":2,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/6776\/revisions"}],"predecessor-version":[{"id":6914,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/6776\/revisions\/6914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/6780"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=6776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=6776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=6776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}