{"id":6441,"date":"2023-12-07T15:44:25","date_gmt":"2023-12-07T08:44:25","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=6441"},"modified":"2023-12-07T15:44:27","modified_gmt":"2023-12-07T08:44:27","slug":"content-pillar-la-gi-cac-buoc-tao-content-pillar-hieu-qua","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/tu-van-nghe-nghiep\/content-pillar-la-gi-cac-buoc-tao-content-pillar-hieu-qua","title":{"rendered":"Content pillar l\u00e0 g\u00ec? C\u00e1c b\u01b0\u1edbc t\u1ea1o content pillar hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n

<\/p>\n\n\n\n

C\u00f3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi t\u1ea1i sao m\u1ed9t s\u1ed1 trang web v\u00e0 th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n n\u1ed5i b\u1eadt, thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c t\u1eeb c\u1ed9ng \u0111\u1ed3ng? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf content Pillar. V\u1eady content pillar l\u00e0 g\u00ec<\/strong>? H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m n\u00e0y v\u00e0 l\u00e0m r\u00f5 c\u00e1ch content pillar t\u1ea1o n\u00ean nh\u1eefng trang web n\u1ed5i b\u1eadt, ghi d\u1ea5u \u1ea5n v\u00e0 thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i nh\u00e9.<\/p>\n\n\n\n

\"Content<\/figure>\n\n\n\n

Content pillar l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Content pillar c\u00f2n c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 tr\u1ee5 c\u1ed9t n\u1ed9i dung, l\u00e0 ba \u0111\u1ebfn n\u0103m ch\u1ee7 \u0111\u1ec1 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd li\u00ean t\u1ee5c th\u1ea3o lu\u1eadn v\u00e0 t\u1ea1o n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng content pillar, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng n\u1ed9i dung c\u00f3 c\u1ea5u tr\u00fac v\u00e0 logic. Content pillar l\u00e0 n\u1ed9i dung ch\u00ednh, c\u00f2n c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ee5 l\u00e0 nh\u1eefng c\u1ea7u n\u1ed1i \u0111\u01b0a kh\u00e1n gi\u1ea3 \u0111i t\u1eeb \u0111i\u1ec3m n\u00e0y \u0111\u1ebfn \u0111i\u1ec3m kh\u00e1c trong th\u1ebf gi\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Gi\u1ea3 s\u1eed, b\u1ea1n l\u00e0 ch\u1ee7 m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang. Content pillar c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 th\u1eddi trang m\u00f9a h\u00e8. \u0110\u00e2y ch\u00ednh l\u00e0 tr\u1ecdng t\u00e2m cho chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c ch\u1ee7 \u0111\u1ec1 con (Subtopics) nh\u01b0 \u201c\u00c1o s\u01a1 mi m\u00f9a h\u00e8\u201d hay \u201cph\u1ee5 ki\u1ec7n bi\u1ec3n\u201d \u0111\u1ec3 l\u00e0m phong ph\u00fa n\u1ed9i dung.<\/p>\n\n\n\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a content pillar<\/h2>\n\n\n\n

Content pillar \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch truy c\u1eadp d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n tr\u00ean trang web c\u1ee7a b\u1ea1n, \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch xem c\u00e1c n\u1ed9i dung tuy\u1ec7t v\u1eddi kh\u00e1c hi\u1ec7n c\u00f3 v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 duy tr\u00ec \u0111\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i m\u00e0 b\u1ea1n mong mu\u1ed1n. Content pillar c\u0169ng t\u1ea1o ra c\u00e1c backlink c\u0169ng nh\u01b0 t\u0103ng s\u1ed1 l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

K\u1ebft h\u1ee3p c\u00e1c l\u1ee3i \u00edch n\u00e0y, content pillar gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a trang web tr\u00ean Google v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n, \u0111i\u1ec1u m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u mong mu\u1ed1n.<\/p>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa content angle v\u00e0 content pillar l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Content pillar l\u00e0 n\u1ed9i dung c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 l\u00e0 \u0111\u01b0\u1ee3c chia nh\u1ecf sau n\u00e0y. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, content pillar s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c ph\u1ea7n nh\u1ecf h\u01a1n, d\u1ec5 hi\u1ec3u h\u01a1n, sau \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau \u0111\u1ec3 h\u1ed7 tr\u1ee3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3. Content pillar l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho m\u1ed9t lo\u1ea1t n\u1ed9i dung kh\u00e1c xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u00f3. C\u00e1c ph\u1ea7n n\u1ed9i dung nh\u1ecf h\u01a1n, c\u00f3 k\u00edch th\u01b0\u1edbc v\u1eeba ph\u1ea3i c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ecdi th\u1ee9 t\u1eeb b\u00e0i \u0111\u0103ng tr\u00ean blog, \u0111\u1ed3 h\u1ecda th\u00f4ng tin, \u1ea3nh GIF, video\u2026<\/p>\n\n\n\n

Content angle l\u00e0 c\u00e1ch tri\u1ec3n khai m\u1ed9t ch\u1ee7 \u0111\u1ec1 d\u01b0\u1edbi nh\u1eefng g\u00f3c \u0111\u1ed9 kh\u00e1c nhau ho\u1eb7c th\u00f4ng qua nh\u1eefng g\u00f3c nh\u00ecn, t\u00ecnh hu\u1ed1ng, nh\u00e2n v\u1eadt kh\u00e1c nhau. C\u00e1c h\u00ecnh th\u1ee9c content angle ph\u1ed5 bi\u1ebfn g\u1ed3m: n\u00eau r\u00f5 l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng, k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n, chia s\u1ebb c\u1ee7a chuy\u00ean gia hay so s\u00e1nh.<\/p>\n\n\n\n

C\u00e1c lo\u1ea1i content pillar ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n

N\u1ed9i dung \u201cL\u00e0 g\u00ec\u201d<\/h3>\n\n\n\n

M\u1ed7i ng\u00e0y c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi truy c\u1eadp v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1edbi c\u00e1c c\u00e2u h\u1ecfi b\u1eaft \u0111\u1ea7u b\u1eb1ng \u201cl\u00e0 g\u00ec\u201d, do \u0111\u00f3, vi\u1ec7c t\u1eadp trung v\u00e0o n\u1ed9i dung n\u00e0y l\u00e0 c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

N\u1ed9i dung \u201cH\u01b0\u1edbng d\u1eabn\u201d<\/h3>\n\n\n\n

Lo\u1ea1i n\u1ed9i dung n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t n\u01a1i \u0111\u00e1ng tin c\u1eady v\u1ec1 ch\u1ee7 \u0111\u1ec1 b\u1ea1n \u0111ang th\u1ea3o lu\u1eadn.<\/p>\n\n\n\n

N\u1ed9i dung \u201ch\u01b0\u1edbng d\u1eabn\u201d cung c\u1ea5p m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o bao qu\u00e1t v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn ph\u00f9 h\u1ee3p cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n t\u00ecm hi\u1ec3u t\u1ea5t c\u1ea3 v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3. Trong n\u1ed9i dung c\u1ee7a n\u00f3, N\u1ed9i dung \u201ch\u01b0\u1edbng d\u1eabn\u201d s\u1ebd li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan ho\u1eb7c c\u00e1c trang cung c\u1ea5p ki\u1ebfn \u200b\u200bth\u1ee9c m\u1edf r\u1ed9ng v\u1ec1 c\u00e1c ph\u1ea7n c\u1ee5 th\u1ec3 c\u1ee7a ch\u1ee7 \u0111\u1ec1 ch\u00ednh.<\/p>\n\n\n\n

N\u1ed9i dung \u201ch\u01b0\u1edbng d\u1eabn\u201d c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tinh ch\u1ec9nh cho ng\u01b0\u1eddi d\u00f9ng n\u00e2ng cao. S\u1eed d\u1ee5ng lo\u1ea1i n\u1ed9i dung n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin, t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 ph\u00e1t tri\u1ec3n l\u01b0\u1ee3ng backlink c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

N\u1ed9i dung \u201cC\u00e1ch th\u1ef1c hi\u1ec7n\u201d<\/h3>\n\n\n\n

Cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, n\u1ed9i dung \u201ch\u01b0\u1edbng d\u1eabn\u201d t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc c\u00e1c b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng m\u00e0 h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, t\u1ea1o ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 ho\u1eb7c c\u1ea3i thi\u1ec7n m\u1ed9t kh\u00eda c\u1ea1nh trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap ch\u1ee9ng minh b\u1ea1n l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Do \u0111\u00f3, n\u1ed9i dung \u201ch\u01b0\u1edbng d\u1eabn\u201d mang l\u1ea1i cho ch\u1ee7 s\u1edf h\u1eefu trang web c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1edbi kh\u00e1n gi\u1ea3 nh\u1eefng c\u00f4ng c\u1ee5 ho\u1eb7c d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn. T\u1ea5t nhi\u00ean, \u0111i\u1ec1u n\u00e0y s\u1ebd ch\u1ec9 hi\u1ec7u qu\u1ea3 n\u1ebfu b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n tr\u01b0\u1edbc ti\u00ean cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb. \u0110\u1eebng qu\u00ean \u0111\u01b0a v\u00e0o \u0111\u1ed3 h\u1ecda th\u00f4ng tin, h\u00ecnh \u1ea3nh v\u00e0o \u0111\u1ec3 t\u0103ng th\u00eam s\u1ee9c h\u1ea5p d\u1eabn nh\u00e9.<\/p>\n\n\n\n

C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng content pillar<\/h2>\n\n\n\n

Kh\u00f4ng g\u00ec c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung m\u1ea1nh m\u1ebd gi\u1eefa th\u1eddi \u0111\u1ea1i c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay. Content pillar kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p vi\u1ebft n\u1ed9i dung m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Nh\u01b0ng, c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng content pillar l\u00e0 g\u00ec? \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o ngay 6 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n

B\u01b0\u1edbc 1: Ch\u1ecdn ch\u1ee7 \u0111\u1ec1 ch\u00ednh<\/h3>\n\n\n\n

Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ed9t ch\u1ee7 \u0111\u1ec1 ch\u00ednh. \u0110\u00e2y l\u00e0 tr\u00e1i tim c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c content pillar. H\u00e3y l\u1ef1a ch\u1ecdn m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n quan t\u00e2m v\u00e0 n\u00f3 ph\u1ea3i ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. Ch\u1ee7 \u0111\u1ec1 ch\u00ednh c\u1ee7a b\u1ea1n n\u00ean l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u1ee7 r\u1ed9ng, li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn ng\u00e0nh c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng tri\u1ec3n khai nhi\u1ec1u n\u1ed9i dung chi ti\u1ebft li\u00ean quan.<\/p>\n\n\n\n

B\u01b0\u1edbc 2: T\u1ea1o Topic Cluster v\u00e0 Subtopic<\/h3>\n\n\n\n

Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c pillar content ch\u00ednh, ti\u1ebfp theo b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c cluster content ho\u1eb7c subtopic. \u0110\u00e2y l\u00e0 nh\u1eefng b\u00e0i vi\u1ebft chi ti\u1ebft, t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a ch\u1ee7 \u0111\u1ec1 ch\u00ednh. \u0110i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 ph\u1ea3i t\u00ecm ra c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung xung quanh ch\u00fang. B\u01b0\u1edbc n\u00e0y \u0111\u00f2i h\u1ecfi vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi Pillar content.<\/p>\n\n\n\n

B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng pillar page<\/h3>\n\n\n\n

Pillar Page ch\u00ednh c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m ph\u00e2n \u0111o\u1ea1n n\u1ed9i dung, \u0111\u1ea3m b\u1ea3o c\u1ea5u tr\u00fac c\u1ee7a trang web d\u1ec5 theo d\u00f5i, s\u1eed d\u1ee5ng c\u00e1c th\u1ebb v\u00e0 li\u00ean k\u1ebft m\u1ed9t c\u00e1ch c\u00f3 logic. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang n\u00e0y c\u00f3 c\u1ea5u tr\u00fac m\u1ea1ch l\u1ea1c, d\u1ec5 \u0111\u1ecdc v\u00e0 h\u1ee3p v\u1edbi c\u00e1c quy t\u1eafc SEO. <\/p>\n\n\n\n

B\u01b0\u1edbc 4: Vi\u1ebft content pillar<\/h3>\n\n\n\n

Vi\u1ebft n\u1ed9i dung cho pillar page \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng. H\u00e3y x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 cung c\u1ea5p cho h\u1ecd nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb. Nh\u1eefng n\u1ed9i dung n\u00e0y bu\u1ed9c ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 bao qu\u00e1t t\u1ea5t c\u1ea3 c\u00e1c cluster content li\u00ean quan.<\/p>\n\n\n\n

B\u01b0\u1edbc 5: Qu\u1ea3ng b\u00e1 content pillar<\/h3>\n\n\n\n

Sau khi \u0111\u00e3 ho\u00e0n th\u00e0nh n\u1ed9i dung, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng n\u1ed9i dung \u0111\u00f3 \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Chia s\u1ebb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, g\u1eedi email, \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan kh\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch l\u00e0m ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng.<\/p>\n\n\n\n

B\u01b0\u1edbc 6: Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra v\u00e0 c\u1eadp nh\u1eadt n\u1ed9i dung<\/h3>\n\n\n\n

Internet lu\u00f4n thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin b\u1ea1n cung c\u1ea5p l\u00e0 nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t.<\/p>\n\n\n\n

T\u00f3m l\u1ea1i, content pillar l\u00e0 g\u00ec<\/strong>? N\u00f3 kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u h\u00f3a SEO v\u00e0 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 c\u00f2n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n, gi\u00fap h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n. \u0110\u1eebng ng\u1ea7n ng\u1ea1i th\u1eed nghi\u1ec7m chi\u1ebfn l\u01b0\u1ee3c content pillar v\u00e0 quan s\u00e1t c\u00e1ch n\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi cho nh\u1eefng trang th\u00f4ng tin tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Trang \u0110o\u00e0n<\/strong><\/p>\n\n\n\n

<\/p>

<\/p>

\u00a0<\/span><\/p> \n","protected":false},"excerpt":{"rendered":"

C\u00f3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi t\u1ea1i sao m\u1ed9t s\u1ed1 trang web v\u00e0 th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n n\u1ed5i b\u1eadt, thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 …<\/p>\n","protected":false},"author":58,"featured_media":6452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-6441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/6441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=6441"}],"version-history":[{"count":1,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/6441\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/6441\/revisions\/6453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/6452"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=6441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=6441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=6441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}