{"id":5884,"date":"2023-08-24T10:00:12","date_gmt":"2023-08-24T03:00:12","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=5884"},"modified":"2026-03-27T17:22:28","modified_gmt":"2026-03-27T10:22:28","slug":"b2b-la-gi-dac-trung-va-loi-ich-cua-mo-hinh-kinh-doanh-b2b","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/kien-thuc-kinh-te\/b2b-la-gi-dac-trung-va-loi-ich-cua-mo-hinh-kinh-doanh-b2b","title":{"rendered":"B2B l\u00e0 g\u00ec? To\u00e0n c\u1ea3nh m\u00f4 h\u00ecnh kinh doanh doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"

Thu\u1eadt ng\u1eef B2B l\u00e0 g\u00ec<\/strong> xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 d\u1ecbch v\u1ee5 doanh nghi\u1ec7p b\u00f9ng n\u1ed5 t\u1ea1i Vi\u1ec7t Nam. Kh\u00f4ng \u00edt ng\u01b0\u1eddi m\u1edbi ra tr\u01b0\u1eddng ho\u1eb7c \u0111ang chuy\u1ec3n ng\u00e0nh c\u1ea3m th\u1ea5y m\u01a1 h\u1ed3 khi nghe \u0111\u1ebfn kh\u00e1i ni\u1ec7m n\u00e0y. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y gi\u1ea3i th\u00edch r\u00f5 B2B l\u00e0 g\u00ec, c\u00e1c m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1edbi B2C v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

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T\u1ed5ng quan nhanh v\u1ec1 B2B<\/strong><\/p>\n

\u2013 B2B = Business to Business: giao d\u1ecbch gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p, kh\u00f4ng ph\u1ea3i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n<\/p>\n

\u2013 Quy m\u00f4 \u0111\u01a1n h\u00e0ng l\u1edbn, chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i, quan h\u1ec7 h\u1ee3p t\u00e1c mang t\u00ednh d\u00e0i h\u1ea1n<\/p>\n

\u2013 4 m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn: s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i, d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B<\/p>\n<\/div>\n

1. B2B l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 ngu\u1ed3n g\u1ed1c<\/h2>\n

B2B l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Business to Business<\/strong> \u2014 m\u00f4 h\u00ecnh kinh doanh trong \u0111\u00f3 c\u00e1c giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i di\u1ec5n ra gi\u1eefa hai doanh nghi\u1ec7p v\u1edbi nhau, thay v\u00ec gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i (B2C). N\u00f3i \u0111\u01a1n gi\u1ea3n, b\u00ean b\u00e1n v\u00e0 b\u00ean mua \u0111\u1ec1u l\u00e0 t\u1ed5 ch\u1ee9c, c\u00f4ng ty ho\u1eb7c \u0111\u01a1n v\u1ecb kinh doanh.<\/p>\n

V\u00ed d\u1ee5 d\u1ec5 h\u00ecnh dung: m\u1ed9t nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t th\u00e9p b\u00e1n nguy\u00ean li\u1ec7u cho c\u00f4ng ty x\u00e2y d\u1ef1ng \u2014 \u0111\u00e2y l\u00e0 B2B. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t si\u00eau th\u1ecb b\u00e1n h\u00e0ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n \u2014 \u0111\u00e2y l\u00e0 B2C. M\u00f4 h\u00ecnh B2B t\u1ed3n t\u1ea1i t\u1eeb r\u1ea5t l\u00e2u tr\u01b0\u1edbc khi internet xu\u1ea5t hi\u1ec7n, nh\u01b0ng ch\u1ec9 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n trong nh\u1eadn th\u1ee9c chung khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh t\u1eeb nh\u1eefng n\u0103m 2000.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng B2B d\u1ef1 ki\u1ebfn \u0111\u1ea1t 75 t\u1ef7 USD v\u00e0o n\u0103m 2025<\/strong>, ph\u1ea3n \u00e1nh t\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a h\u00ecnh th\u1ee9c giao d\u1ecbch n\u00e0y trong n\u1ec1n kinh t\u1ebf s\u1ed1.<\/p>\n

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“Trong B2B, b\u1ea1n kh\u00f4ng b\u00e1n cho m\u1ed9t ng\u01b0\u1eddi \u2014 b\u1ea1n b\u00e1n cho c\u1ea3 m\u1ed9t t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 quy\u1ebft \u0111\u1ecbnh mua th\u01b0\u1eddng qua nhi\u1ec1u b\u01b0\u1edbc ph\u00ea duy\u1ec7t v\u00e0 c\u1ea7n nhi\u1ec1u d\u1eef li\u1ec7u thuy\u1ebft ph\u1ee5c h\u01a1n.” \u2014 Quan \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn trong c\u1ed9ng \u0111\u1ed3ng sales B2B Vi\u1ec7t Nam.<\/p>\n<\/blockquote>\n

2. \u0110\u1eb7c \u0111i\u1ec3m nh\u1eadn d\u1ea1ng c\u1ee7a m\u00f4 h\u00ecnh B2B<\/h2>\n

Kh\u00f4ng ph\u1ea3i c\u1ee9 b\u00e1n cho “c\u00f4ng ty” l\u00e0 B2B. C\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng c\u1ee5 th\u1ec3 gi\u00fap ph\u00e2n bi\u1ec7t r\u00f5 h\u00ecnh th\u1ee9c kinh doanh n\u00e0y.<\/p>\n

Kh\u00e1ch h\u00e0ng l\u00e0 t\u1ed5 ch\u1ee9c, kh\u00f4ng ph\u1ea3i c\u00e1 nh\u00e2n<\/h3>\n

Trong B2B, kh\u00e1ch h\u00e0ng l\u00e0 doanh nghi\u1ec7p, c\u01a1 quan, t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn ho\u1eb7c h\u1ee3p t\u00e1c x\u00e3. Ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh mua th\u01b0\u1eddng l\u00e0 tr\u01b0\u1edfng ph\u00f2ng, gi\u00e1m \u0111\u1ed1c ho\u1eb7c h\u1ed9i \u0111\u1ed3ng mua s\u1eafm \u2014 kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00e1 nh\u00e2n h\u00e0nh \u0111\u1ed9ng theo c\u1ea3m t\u00ednh.<\/p>\n

Quy m\u00f4 giao d\u1ecbch l\u1edbn v\u00e0 chu k\u1ef3 d\u00e0i<\/h3>\n

Gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng B2B th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u1ebfn h\u00e0ng t\u1ef7 \u0111\u1ed3ng. Chu k\u1ef3 b\u00e1n h\u00e0ng k\u00e9o d\u00e0i t\u1eeb v\u00e0i tu\u1ea7n \u0111\u1ebfn nhi\u1ec1u th\u00e1ng, bao g\u1ed3m c\u00e1c b\u01b0\u1edbc: t\u00ecm ki\u1ebfm nh\u00e0 cung c\u1ea5p, \u0111\u00e1nh gi\u00e1, \u0111\u00e0m ph\u00e1n, k\u00fd k\u1ebft v\u00e0 tri\u1ec3n khai. So v\u1edbi B2C, ng\u01b0\u1eddi mua B2B th\u01b0\u1eddng c\u00f3 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh l\u00fd t\u00ednh v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

Quan h\u1ec7 \u0111\u1ed1i t\u00e1c d\u00e0i h\u1ea1n<\/h3>\n

M\u1ed9t \u0111\u1eb7c tr\u01b0ng quan tr\u1ecdng c\u1ee7a B2B l\u00e0 t\u00ednh b\u1ec1n v\u1eefng trong quan h\u1ec7. Hai b\u00ean th\u01b0\u1eddng k\u00fd h\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n, c\u00f3 cam k\u1ebft v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y kh\u00e1c ho\u00e0n to\u00e0n v\u1edbi B2C, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua m\u1ed9t l\u1ea7n r\u1ed3i kh\u00f4ng quay l\u1ea1i.<\/p>\n

Quy tr\u00ecnh mua h\u00e0ng ph\u1ee9c t\u1ea1p<\/h3>\n

M\u1ed9t quy\u1ebft \u0111\u1ecbnh mua trong B2B th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn nhi\u1ec1u b\u1ed9 ph\u1eadn: ph\u00f2ng mua h\u00e0ng \u0111\u1ec1 xu\u1ea5t, ph\u00f2ng t\u00e0i ch\u00ednh duy\u1ec7t ng\u00e2n s\u00e1ch, ban gi\u00e1m \u0111\u1ed1c ph\u00ea duy\u1ec7t cu\u1ed1i c\u00f9ng. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng B2B c\u1ea7n hi\u1ec3u c\u1ea3 “\u1ee7y ban mua h\u00e0ng” n\u00e0y, kh\u00f4ng ch\u1ec9 ti\u1ebfp c\u1eadn m\u1ed9t ng\u01b0\u1eddi.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng t\u1ea1i chuy\u00ean m\u1ee5c vi\u1ec7c l\u00e0m b\u00e1n h\u00e0ng – kinh doanh<\/a> \u0111\u1ec3 h\u00ecnh dung nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng k\u1ef9 n\u0103ng doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm trong l\u0129nh v\u1ef1c B2B.<\/p>\n

3. So s\u00e1nh B2B v\u00e0 B2C \u2014 Kh\u00e1c nhau \u1edf \u0111\u00e2u?<\/h2>\n

Hai m\u00f4 h\u00ecnh n\u00e0y hay b\u1ecb nh\u1ea7m l\u1eabn. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y t\u00f3m t\u1eaft nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i:<\/p>\n\n\n\n\n\n\n\n\n\n\n
Ti\u00eau ch\u00ed<\/th>\nB2B<\/th>\nB2C<\/th>\n<\/tr>\n<\/thead>\n
Kh\u00e1ch h\u00e0ng<\/strong><\/td>\nDoanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c<\/td>\nNg\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n<\/td>\n<\/tr>\n
Quy m\u00f4 \u0111\u01a1n h\u00e0ng<\/strong><\/td>\nL\u1edbn, s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u<\/td>\nNh\u1ecf, l\u1ebb t\u1eebng s\u1ea3n ph\u1ea9m<\/td>\n<\/tr>\n
Chu k\u1ef3 b\u00e1n h\u00e0ng<\/strong><\/td>\nD\u00e0i (tu\u1ea7n \u2192 th\u00e1ng)<\/td>\nNg\u1eafn (ph\u00fat \u2192 ng\u00e0y)<\/td>\n<\/tr>\n
Ra quy\u1ebft \u0111\u1ecbnh<\/strong><\/td>\nL\u00fd t\u00ednh, nhi\u1ec1u ng\u01b0\u1eddi ph\u00ea duy\u1ec7t<\/td>\nC\u1ea3m t\u00ednh, c\u00e1 nh\u00e2n quy\u1ebft \u0111\u1ecbnh<\/td>\n<\/tr>\n
Quan h\u1ec7<\/strong><\/td>\nD\u00e0i h\u1ea1n, c\u00f3 h\u1ee3p \u0111\u1ed3ng<\/td>\nNg\u1eafn h\u1ea1n, giao d\u1ecbch \u0111\u01a1n l\u1ebb<\/td>\n<\/tr>\n
Marketing<\/strong><\/td>\nContent chuy\u00ean s\u00e2u, t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp<\/td>\nQu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0, c\u1ea3m x\u00fac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n s\u1ef1 kh\u00e1c bi\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u00eam b\u00e0i ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 B2C l\u00e0 g\u00ec<\/a> tr\u00ean CareerLink.<\/p>\n

N\u1ebfu mu\u1ed1n theo \u0111u\u1ed5i s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c B2B, tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh<\/a> \u0111\u1ec3 n\u1eafm b\u1eaft l\u1ed9 tr\u00ecnh ph\u00f9 h\u1ee3p.<\/p>\n

4. B\u1ed1n m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/h2>\n

Kh\u00f4ng c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh B2B duy nh\u1ea5t. T\u00f9y ng\u00e0nh ngh\u1ec1 v\u00e0 c\u00e1ch t\u1ea1o ra gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c nhau.<\/p>\n

B2B s\u1ea3n xu\u1ea5t<\/h3>\n

Doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t nguy\u00ean li\u1ec7u ho\u1eb7c linh ki\u1ec7n b\u00e1n cho doanh nghi\u1ec7p kh\u00e1c \u0111\u1ec3 ti\u1ebfp t\u1ee5c s\u1ea3n xu\u1ea5t ho\u1eb7c l\u1eafp r\u00e1p. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh t\u1ea1i Vi\u1ec7t Nam: c\u00e1c nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t bao b\u00ec nh\u1ef1a cung c\u1ea5p cho c\u00f4ng ty th\u1ef1c ph\u1ea9m nh\u01b0 Vinamilk hay Masan; nh\u00e0 s\u1ea3n xu\u1ea5t th\u00e9p b\u00e1n cho c\u00e1c c\u00f4ng ty x\u00e2y d\u1ef1ng.<\/p>\n

B2B ph\u00e2n ph\u1ed1i<\/h3>\n

M\u1ed9t doanh nghi\u1ec7p mua h\u00e0ng t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i l\u1ea1i cho c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1n l\u1ebb ho\u1eb7c doanh nghi\u1ec7p s\u1eed d\u1ee5ng cu\u1ed1i. M\u00f4 h\u00ecnh n\u00e0y r\u1ea5t ph\u1ed5 bi\u1ebfn trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m (ph\u00e2n ph\u1ed1i thu\u1ed1c cho b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c), thi\u1ebft b\u1ecb y t\u1ebf, v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG).<\/p>\n

B2B d\u1ecbch v\u1ee5<\/h3>\n

\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t trong k\u1ef7 nguy\u00ean s\u1ed1. C\u00e1c c\u00f4ng ty cung c\u1ea5p ph\u1ea7n m\u1ec1m, t\u01b0 v\u1ea5n, k\u1ebf to\u00e1n, marketing, nh\u00e2n s\u1ef1… cho doanh nghi\u1ec7p kh\u00e1c. V\u00ed d\u1ee5: MISA cung c\u1ea5p ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n cho h\u00e0ng tr\u0103m ngh\u00ecn doanh nghi\u1ec7p Vi\u1ec7t Nam; c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c ph\u1ee5c v\u1ee5 t\u1eadp \u0111o\u00e0n l\u1edbn; agency marketing tri\u1ec3n khai chi\u1ebfn d\u1ecbch cho nh\u00e3n h\u00e0ng.<\/p>\n

B2B th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h3>\n

C\u00e1c n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p theo h\u00ecnh th\u1ee9c tr\u1ef1c tuy\u1ebfn. Alibaba l\u00e0 v\u00ed d\u1ee5 to\u00e0n c\u1ea7u \u0111i\u1ec3n h\u00ecnh. T\u1ea1i Vi\u1ec7t Nam, c\u00e1c s\u00e0n nh\u01b0 Sendo B2B, PosApp hay n\u1ec1n t\u1ea3ng \u0111\u1eb7t h\u00e0ng c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb \u0111ang ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng n\u00e0y.<\/p>\n

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L\u1eddi khuy\u00ean cho ng\u01b0\u1eddi m\u1edbi<\/strong><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm vi\u1ec7c trong l\u0129nh v\u1ef1c B2B, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 b\u1ea1n mu\u1ed1n l\u00e0m trong m\u1ea3ng n\u00e0o: sales (kinh doanh tr\u1ef1c ti\u1ebfp), marketing (t\u1ea1o nhu c\u1ea7u v\u00e0 leads), hay account management (qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng d\u00e0i h\u1ea1n). M\u1ed7i vai tr\u00f2 \u0111\u00f2i h\u1ecfi b\u1ed9 k\u1ef9 n\u0103ng kh\u00e1c nhau nh\u01b0ng \u0111\u1ec1u c\u1ea7n n\u1ec1n t\u1ea3ng t\u01b0 duy ph\u00e2n t\u00edch t\u1ed1t.<\/p>\n<\/div>\n

5. B2B marketing \u2014 Ti\u1ebfp th\u1ecb trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p<\/h2>\n

Marketing B2B kh\u00e1c B2C \u1edf ch\u1ed7: b\u1ea1n kh\u00f4ng c\u1ed1 khi\u1ebfn ai \u0111\u00f3 “mu\u1ed1n” s\u1ea3n ph\u1ea9m \u2014 b\u1ea1n c\u1ed1 ch\u1ee9ng minh s\u1ea3n ph\u1ea9m \u0111\u00f3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n kinh doanh c\u1ee5 th\u1ec3. Ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh trong B2B \u0111\u1ecdc case study, so s\u00e1nh ROI, h\u1ecfi \u00fd ki\u1ebfn \u0111\u1ed3ng nghi\u1ec7p v\u00e0 y\u00eau c\u1ea7u th\u1eed nghi\u1ec7m tr\u01b0\u1edbc khi k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n

C\u00e1c k\u00eanh marketing B2B hi\u1ec7u qu\u1ea3 hi\u1ec7n nay bao g\u1ed3m:<\/p>\n

\u2013 Content marketing chuy\u00ean s\u00e2u (white paper, b\u00e1o c\u00e1o ng\u00e0nh, blog k\u1ef9 thu\u1eadt)<\/p>\n

\u2013 LinkedIn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean nghi\u1ec7p<\/p>\n

\u2013 H\u1ed9i th\u1ea3o, webinar v\u00e0 s\u1ef1 ki\u1ec7n ng\u00e0nh<\/p>\n

\u2013 Email marketing c\u00f3 c\u00e1 nh\u00e2n h\u00f3a cao<\/p>\n

\u2013 SEO t\u1eadp trung v\u00e0o t\u1eeb kh\u00f3a d\u00e0i, mang t\u00ednh nghi\u00ean c\u1ee9u<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, xu h\u01b0\u1edbng inbound marketing B2B<\/strong> \u0111ang n\u1ed5i l\u00ean m\u1ea1nh. Thay v\u00ec g\u1ecdi \u0111i\u1ec7n ch\u00e0o h\u00e0ng l\u1ea1nh (cold calling), c\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ef1 t\u00ecm \u0111\u1ebfn. \u0110\u00e2y l\u00e0 c\u00e1ch c\u00e1c c\u00f4ng ty SaaS Vi\u1ec7t Nam nh\u01b0 Base.vn, MISA, hay 1Office \u0111ang \u00e1p d\u1ee5ng.<\/p>\n

6. C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong l\u0129nh v\u1ef1c B2B t\u1ea1i Vi\u1ec7t Nam<\/h2>\n

B2B kh\u00f4ng ch\u1ec9 l\u00e0 kh\u00e1i ni\u1ec7m kinh doanh \u2014 \u0111\u00e2y c\u00f2n l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i vi\u1ec7c l\u00e0m r\u1ed9ng l\u1edbn. Nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng trong B2B \u0111ang khan hi\u1ebfm, \u0111\u1eb7c bi\u1ec7t \u1edf hai m\u1ea3ng ch\u00ednh:<\/p>\n

Sales B2B (Kinh doanh doanh nghi\u1ec7p)<\/h3>\n

Nh\u00e2n vi\u00ean kinh doanh B2B c\u1ea7n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh, thuy\u1ebft tr\u00ecnh chuy\u00ean nghi\u1ec7p, \u0111\u00e0m ph\u00e1n v\u00e0 duy tr\u00ec quan h\u1ec7 l\u00e2u d\u00e0i. M\u1ee9c thu nh\u1eadp c\u00f3 th\u1ec3 cao h\u01a1n sales B2C t\u00f9y theo ng\u00e0nh, v\u1ecb tr\u00ed v\u00e0 n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n, do gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng l\u1edbn h\u01a1n v\u00e0 y\u00eau c\u1ea7u chuy\u00ean m\u00f4n cao h\u01a1n.<\/p>\n

B2B Marketing \/ Growth<\/h3>\n

V\u1ecb tr\u00ed n\u00e0y y\u00eau c\u1ea7u t\u01b0 duy ph\u00e2n t\u00edch, k\u1ef9 n\u0103ng t\u1ea1o content chuy\u00ean s\u00e2u v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 h\u00e0nh tr\u00ecnh mua h\u00e0ng doanh nghi\u1ec7p. C\u00e1c ng\u00e0nh c\u1ea7n nhi\u1ec1u B2B marketer t\u1ea1i Vi\u1ec7t Nam: c\u00f4ng ngh\u1ec7, ph\u1ea7n m\u1ec1m, t\u01b0 v\u1ea5n, logistics v\u00e0 t\u00e0i ch\u00ednh doanh nghi\u1ec7p.<\/p>\n

\n

L\u01b0u \u00fd khi \u1ee9ng tuy\u1ec3n vi\u1ec7c l\u00e0m B2B<\/strong><\/p>\n

Nhi\u1ec1u v\u1ecb tr\u00ed B2B y\u00eau c\u1ea7u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 v\u1ec1 s\u1ea3n ph\u1ea9m m\u00ecnh b\u00e1n. V\u00ed d\u1ee5, sales ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n B2B c\u1ea7n hi\u1ec3u quy tr\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p; sales thi\u1ebft b\u1ecb y t\u1ebf B2B c\u1ea7n hi\u1ec3u c\u00e1ch b\u1ec7nh vi\u1ec7n v\u1eadn h\u00e0nh. K\u1ef9 n\u0103ng ng\u00e0nh l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn.<\/p>\n<\/div>\n

7. FAQ v\u1ec1 B2B<\/h2>\n

B2B kh\u00e1c B2C nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 quy tr\u00ecnh b\u00e1n h\u00e0ng?<\/em><\/strong><\/p>\n

Trong B2B, quy tr\u00ecnh b\u00e1n h\u00e0ng d\u00e0i h\u01a1n v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n: t\u1eeb t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ti\u1ebfp c\u1eadn, tr\u00ecnh b\u00e0y gi\u1ea3i ph\u00e1p, \u0111\u00e0m ph\u00e1n \u0111\u1ebfn k\u00fd h\u1ee3p \u0111\u1ed3ng c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i tu\u1ea7n \u0111\u1ebfn v\u00e0i th\u00e1ng. B2C th\u01b0\u1eddng ho\u00e0n t\u1ea5t trong v\u00e0i ph\u00fat \u0111\u1ebfn v\u00e0i ng\u00e0y.<\/p>\n

Doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh B2B kh\u00f4ng?<\/em><\/strong><\/p>\n

Ho\u00e0n to\u00e0n c\u00f3 th\u1ec3. Nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME) t\u1ea1i Vi\u1ec7t Nam ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh B2B, ch\u1eb3ng h\u1ea1n c\u00f4ng ty thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda nh\u1eadn d\u1ef1 \u00e1n t\u1eeb doanh nghi\u1ec7p, ho\u1eb7c x\u01b0\u1edfng in cung c\u1ea5p d\u1ecbch v\u1ee5 cho c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o.<\/p>\n

B2B marketing c\u1ea7n nh\u1eefng k\u1ef9 n\u0103ng g\u00ec?<\/em><\/strong><\/p>\n

B2B marketing \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung chuy\u00ean s\u00e2u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, hi\u1ec3u h\u00e0nh tr\u00ecnh mua h\u00e0ng doanh nghi\u1ec7p (buyer journey), qu\u1ea3n l\u00fd CRM v\u00e0 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi \u0111\u1ed9i sales.<\/p>\n

—<\/p>\n

Hi\u1ec3u r\u00f5 B2B l\u00e0 g\u00ec<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1i ni\u1ec7m kinh doanh quan tr\u1ecdng m\u00e0 c\u00f2n m\u1edf ra g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 c\u00e1ch c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb cho nhau. T\u1eeb s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i, d\u1ecbch v\u1ee5 \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed doanh nghi\u1ec7p, m\u00f4 h\u00ecnh B2B<\/strong> \u0111ang chi\u1ebfm t\u1ef7 tr\u1ecdng ng\u00e0y c\u00e0ng l\u1edbn trong n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam v\u00e0 t\u1ea1o ra h\u00e0ng tri\u1ec7u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m ch\u1ea5t l\u01b0\u1ee3ng cao. N\u1ebfu b\u1ea1n \u0111ang \u0111\u1ecbnh h\u01b0\u1edbng s\u1ef1 nghi\u1ec7p, \u0111\u00e2y l\u00e0 l\u0129nh v\u1ef1c \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng b\u00e0i b\u1ea3n.<\/p>\n

Minh An<\/em><\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng quan; c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 thu nh\u1eadp th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c, kinh nghi\u1ec7m, v\u1ecb tr\u00ed, doanh nghi\u1ec7p v\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Thu\u1eadt ng\u1eef B2B l\u00e0 g\u00ec xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 …<\/p>\n","protected":false},"author":58,"featured_media":5897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-5884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-te"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/5884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=5884"}],"version-history":[{"count":4,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/5884\/revisions"}],"predecessor-version":[{"id":15688,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/5884\/revisions\/15688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/5897"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=5884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=5884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=5884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}