{"id":5000,"date":"2023-04-12T10:55:15","date_gmt":"2023-04-12T03:55:15","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=5000"},"modified":"2023-06-06T09:04:17","modified_gmt":"2023-06-06T02:04:17","slug":"storytelling-la-gi-5-dieu-co-ban-trong-xay-dung-storytelling","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/tu-van-nghe-nghiep\/storytelling-la-gi-5-dieu-co-ban-trong-xay-dung-storytelling","title":{"rendered":"Storytelling l\u00e0 g\u00ec? 5 \u0111i\u1ec1u c\u01a1 b\u1ea3n trong x\u00e2y d\u1ef1ng Storytelling"},"content":{"rendered":"\n

Storytelling l\u00e0 g\u00ec? <\/strong>C\u00f3 bao gi\u1edd b\u1ea1n xem qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a nh\u1eefng nh\u00e3n h\u00e0ng l\u1edbn nh\u01b0 Coca, Pepsi, c\u00e0 ph\u00ea Trung Nguy\u00ean\u2026 m\u00e0 kh\u00f4ng kh\u1ecfi c\u1ea3m th\u1ea5y \u1ea5n t\u01b0\u1ee3ng, thu h\u00fat ch\u01b0a? C\u00e1c nh\u00e3n h\u00e0ng n\u1ed5i ti\u1ebfng n\u00e0y kh\u00f4ng l\u1ef1a ch\u1ecdn c\u00e1ch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp m\u00e0 th\u01b0\u1eddng \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p d\u1ef1a v\u00e0o nh\u1eefng c\u00e2u chuy\u1ec7n \u00fd ngh\u0129a li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y g\u1ecdi l\u00e0 storytelling.<\/p>\n\n\n\n

\u0110\u1ec3 t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ecbnh ngh\u0129a storytelling, <\/strong>m\u1eddi b\u1ea1n h\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a CareerLink nh\u00e9!<\/p>\n\n\n\n

\"storytelling<\/figure>\n\n\n\n

Storytelling l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
\n

\u201cStorytelling l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb, h\u00ecnh \u1ea3nh ho\u1eb7c video \u0111\u1ec3 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac \u0111\u1ed3ng c\u1ea3m v\u1ec1 th\u00f4ng \u0111i\u1ec7p m\u00e0 ng\u01b0\u1eddi k\u1ec3 mu\u1ed1n truy\u1ec1n t\u1ea3i.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Storytelling l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a nhi\u1ec1u nh\u00e3n h\u00e0ng, c\u00f4ng ty \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1edbi c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ed3ng th\u1eddi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng nhanh ch\u00f3ng gi\u00fap c\u00e1c c\u00f4ng ty, nh\u00e3n h\u00e0ng truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t.<\/p>\n\n\n\n

5 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n trong x\u00e2y d\u1ef1ng storytelling<\/strong><\/h2>\n\n\n\n

Glue (k\u1ebft n\u1ed1i)<\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 nguy\u00ean t\u1eafc th\u1ec3 hi\u1ec7n s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing v\u1edbi ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec th\u1ebf m\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p b\u1ea1n \u0111\u01b0a ra c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u00f9 h\u1ee3p v\u1edbi ni\u1ec1m tin c\u1ee7a h\u1ecd. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i \u0111\u00f3 b\u1ea1n c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1eadt k\u1ef9 v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, nh\u1eefng quan \u0111i\u1ec3m s\u1ed1ng c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

Reward (ph\u1ea7n th\u01b0\u1edfng)<\/h3>\n\n\n\n

Khi nghe m\u1ed9t c\u00e2u chuy\u1ec7n ho\u1eb7c xem m\u1ed9t b\u1ed9 phim ai c\u0169ng mong mu\u1ed1n k\u1ebft th\u00fac c\u1ee7a n\u00f3 c\u00f3 h\u1eadu. V\u00e0 c\u00e2u chuy\u1ec7n trong h\u00ecnh th\u1ee9c storytelling c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. B\u1edfi kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i bi\u1ebft m\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec, c\u00f3 s\u1ef1 thay \u0111\u1ed5i n\u00e0o t\u00edch c\u1ef1c \u0111\u1ebfn t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m gi\u1ed1ng nh\u00e2n v\u1eadt trong c\u00e2u chuy\u1ec7n hay kh\u00f4ng. Nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y s\u1ebd \u0111em \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c l\u1edbn quy\u1ebft \u0111\u1ecbnh vi\u1ec7c c\u00f3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Emotion (c\u1ea3m x\u00fac)<\/h3>\n\n\n\n

Nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd nhi\u1ec1u th\u01b0\u1eddng l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111em l\u1ea1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd cho ng\u01b0\u1eddi xem. C\u0169ng gi\u1ed1ng nh\u01b0 k\u1ebft n\u1ed1i, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c t\u00e2m l\u00fd, t\u00ecnh c\u1ea3m hay nh\u1eefng \u0111i\u1ec1u d\u1ec5 l\u00e0m kh\u00e1ch h\u00e0ng x\u00fac \u0111\u1ed9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn t\u00ecnh c\u1ea3m s\u00e2u l\u1eafng b\u00ean trong m\u1ed7i ng\u01b0\u1eddi.<\/p>\n\n\n\n

Authentic (ch\u00e2n th\u1eadt)<\/h3>\n\n\n\n

M\u1ecdi c\u00e2u chuy\u1ec7n d\u00f9 hay \u0111\u1ebfn \u0111\u00e2u nh\u01b0ng kh\u00f4ng c\u00f3 t\u00ednh ch\u00e2n th\u1eadt th\u00ec r\u1ea5t kh\u00f3 chi\u1ebfm \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady c\u00e2u chuy\u1ec7n m\u00e0 b\u1ea1n x\u00e2y d\u1ef1ng c\u0169ng c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean nh\u1eefng s\u1ef1 ki\u1ec7n c\u00f3 th\u1eadt ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng c\u1ea7n \u0111\u00fang v\u1edbi th\u1ef1c t\u1ebf. Nh\u01b0 v\u1eady kh\u00e1ch h\u00e0ng m\u1edbi s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n. B\u1ea1n c\u0169ng \u0111\u1eebng qu\u00e1 ch\u00fa \u00fd v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebft qu\u1ea3 t\u1ed1t \u0111\u1eb9p m\u00e0 qu\u00ean \u0111i y\u1ebfu t\u1ed1 ch\u00e2n th\u1ef1c.<\/p>\n\n\n\n

Target (m\u1ee5c ti\u00eau)<\/h3>\n\n\n\n

B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed1t truy\u1ec7n ph\u00f9 h\u1ee3p v\u00e0 thu h\u00fat. Vi\u1ec7c nh\u1eafm v\u00e0o qu\u00e1 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng cho m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u1eddng ph\u1ea3n t\u00e1c d\u1ee5ng v\u00e0 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n

Ch\u1eb3ng h\u1ea1n n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 n\u1eef th\u00ec h\u1ecd th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng y\u00eau th\u00edch th\u1eddi trang, c\u00f2n c\u00e1c b\u1ea1n nam th\u00ec l\u1ea1i th\u00edch th\u1ec3 thao. V\u1eady n\u00ean c\u1ea7n nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ed9t c\u00e1ch k\u1ef9 c\u00e0ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn n\u1ed9i dung c\u00e2u chuy\u1ec7n h\u1ee3p l\u00fd, nh\u1eafm \u0111\u00fang v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

V\u00ed d\u1ee5 v\u1ec1 storytelling<\/strong><\/h2>\n\n\n\n

G&P: \u0110\u00f3 l\u00e0 video v\u1edbi c\u00e1c b\u00e0 m\u1eb9 \u0111\u1ed3ng h\u00e0nh c\u00f9ng con trong h\u00e0nh tr\u00ecnh \u0111\u1ea7y n\u01b0\u1edbc m\u1eaft \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean Olympic t\u01b0\u01a1ng lai. C\u00e1c b\u00e0 m\u1eb9 \u0111\u00e3 khuy\u1ebfn kh\u00edch con c\u1ee7a m\u00ecnh. Ch\u00fang ta th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ee9a tr\u1ebb ph\u1ea1m sai l\u1ea7m v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb \u0111\u00f3. V\u00e0 sau bao nhi\u00eau n\u1ed7 l\u1ef1c, m\u1eb9 v\u00e0 con \u0111\u00e3 chia s\u1ebb ni\u1ec1m vui c\u00f9ng nhau khi gi\u00e0nh \u0111\u01b0\u1ee3c chi\u1ebfn th\u1eafng sau bu\u1ed5i thi \u0111\u1ea5u.<\/p>\n\n\n\n

Nike (Find Your Greatness): \u1ede \u0111\u00e2y, m\u00e1y quay lia l\u00ean trong m\u1ed9t c\u1ea3nh quay r\u1ed9ng, \u0111\u1eadm ch\u1ea5t \u0111i\u1ec7n \u1ea3nh t\u1eadp trung v\u00e0o m\u1ed9t c\u1eadu b\u00e9 \u0111ang ch\u1ea1y tr\u00ean m\u1ed9t con \u0111\u01b0\u1eddng v\u1eafng. Kh\u00f4ng c\u00f3 nh\u1ea1c \u0111\u1ec7m, ch\u1ec9 c\u00f3 l\u1eddi t\u01b0\u1eddng thu\u1eadt \u0111\u1ea7y ch\u1ea5t th\u01a1 ph\u1ea3n \u00e1nh \u00fd ngh\u0129a c\u1ee7a \u201cs\u1ef1 v\u0129 \u0111\u1ea1i\u201d, qu\u1ea3ng c\u00e1o c\u00f3 c\u1ea3m gi\u00e1c v\u1eafng l\u1eb7ng nh\u01b0ng m\u1ea1nh m\u1ebd v\u00e0 ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/p>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a storytelling l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

T\u1ea1o ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi cho content marketing<\/h3>\n\n\n\n

Storytelling gi\u00fap cho nh\u1eefng ng\u01b0\u1eddi x\u00e2y d\u1ef1ng n\u1ed9i dung c\u00f3 th\u00eam nhi\u1ec1u \u00fd t\u01b0\u1edfng m\u1edbi l\u1ea1, \u0111\u1ed9c \u0111\u00e1o b\u1eb1ng c\u00e1ch suy ngh\u0129 v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c cung c\u1ea5p. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd gi\u00fap c\u00e1c \u00fd t\u01b0\u1edfng n\u1ed9i dung b\u1ecb b\u00e3o h\u00f2a tr\u1edf n\u00ean m\u1edbi m\u1ebb, thu h\u00fat v\u00e0 c\u00f3 c\u1ed1t truy\u1ec7n h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n\n\n\n

Thu h\u00fat s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean th\u00ec storytelling l\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ch\u1ea1m v\u00e0o c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch g\u1ea7n g\u0169i, t\u1ef1 nhi\u00ean nh\u1ea5t. V\u1eady n\u00ean gi\u1eefa mu\u00f4n v\u00e0n c\u00e1ch ti\u1ebfp nh\u1eadn th\u00f4ng t\u1eeb c\u00e1c nh\u00e3n h\u00e0ng, doanh nghi\u1ec7p th\u00ec vi\u1ec7c l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c storytelling \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n thu h\u00fat s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Khi \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 ch\u00fa \u00fd t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng th\u00ec doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a h\u1ecd t\u1eeb \u0111\u00f3 thu h\u00fat h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

Truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/h3>\n\n\n\n

N\u1ebfu nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng \u0111\u00f4i l\u00fac b\u1ecb c\u1ee9ng nh\u1eafc v\u00e0 nh\u00e0m ch\u00e1n th\u00ec storytelling s\u1ebd l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o mang \u0111\u1ebfn s\u1ef1 m\u1edbi m\u1ebb, uy\u1ec3n chuy\u1ec3n v\u00e0 linh ho\u1ea1t \u0111\u1ec3 doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean h\u01a1n. M\u1ed9t c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf, s\u1ed1ng \u0111\u1ed9ng v\u00e0 d\u1ec5 nh\u1edb s\u1ebd \u0111em \u0111\u1ebfn nh\u1eadn th\u1ee9c \u0111\u1ea7y thi\u1ec7n c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho doanh nghi\u1ec7p. \u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi storytelling l\u00e0 g\u00ec<\/strong>.<\/p>\n\n\n\n

S\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 \u201ck\u1ec3 chuy\u1ec7n\u201d s\u1ebd gi\u00fap cho kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng \u0111\u1ed3ng c\u1ea3m v\u1edbi doanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean h\u01a1n, \u0111\u00f3 c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

M\u1ed7i m\u1ed9t c\u00e2u chuy\u1ec7n khi \u0111\u01b0a ra \u0111\u1ec1u ch\u1ee9a \u0111\u1ef1ng qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u00eam nhi\u1ec1u th\u00f4ng tin v\u1ec1 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

N\u1ebfu c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c storytelling m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn th\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ng\u00e0y c\u00e0ng ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n \u0111\u01b0\u1ee3c v\u1edbi c\u00f4ng ch\u00fang, c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m ch\u00fa \u00fd c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n\n\n\n

T\u1ea1o \u01b0u th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p<\/h3>\n\n\n\n

Gi\u1eefa h\u00e0ng ng\u00e0n doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng storytelling m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn, d\u00e0nh \u01b0u th\u1ebf c\u0169ng s\u1ebd g\u00f3p ph\u1ea7n gi\u00fap cho kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u0169ng l\u00e0 b\u00e0n \u0111\u1ea1p cho doanh nghi\u1ec7p t\u1ecfa s\u00e1ng v\u00e0 nhanh ch\u00f3ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Giao ti\u1ebfp, th\u1ea5u hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

Storytelling l\u00e0 c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf, li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. V\u1eady n\u00ean ngo\u00e0i \u0111\u1ec3 qu\u1ea3ng c\u00e1o th\u00ec \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3.<\/p>\n\n\n\n

N\u1ebfu c\u00e2u chuy\u1ec7n b\u1ea1n k\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m \u0111\u00f4ng \u0111\u1ea3o, \u0111\u1ed3ng c\u1ea3m t\u1eeb c\u00f4ng ch\u00fang th\u00ec c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u00e1nh tr\u00fang \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o b\u01b0\u1edbc \u0111\u1ec7m v\u1eefng ch\u1eafc \u0111\u1ec3 b\u1ea1n tri\u1ec3n khai th\u00eam nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

T\u1ea1o th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h3>\n\n\n\n

Storytelling c\u00f2n ch\u1ee9a c\u1ea3 t\u1ea7m nh\u00ecn trong t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p. V\u1eady n\u00ean khi \u0111\u00e3 th\u1ea5u hi\u1ec3u, \u0111\u1ed3ng c\u1ea3m v\u1edbi doanh nghi\u1ec7p th\u00ec vi\u1ec7c t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 d\u00e0ng. V\u1ec1 l\u00e2u d\u00e0i h\u1ecd s\u1ebd d\u1ea7n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Th\u00fac \u0111\u1ea9y n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u1edbi nh\u00e2n vi\u00ean trong c\u00f4ng ty<\/h3>\n\n\n\n

Storytelling c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u1ec3 k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n xoay quanh doanh nghi\u1ec7p nh\u01b0 l\u1ecbch s\u1eed c\u00f4ng ty, t\u1ea7m nh\u00ecn, m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n. V\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 trung t\u00e2m v\u00e0 \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00f3. Vi\u1ec7c n\u00e0y gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 doanh nghi\u1ec7p, c\u1ee7ng c\u1ed1 th\u00eam ni\u1ec1m tin v\u00e0o c\u00f4ng ty v\u00e0 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

4 c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 s\u1eed d\u1ee5ng storytelling trong Marketing<\/strong><\/h2>\n\n\n\n

C\u00f3 qu\u00e1 nhi\u1ec1u l\u1ee3i \u00edch \u0111\u1ec3 \u00e1p d\u1ee5ng storytelling ph\u1ea3i kh\u00f4ng n\u00e0o? V\u1eady c\u1ee5 th\u1ec3 c\u00e1ch \u0111\u1ec3 s\u1eed d\u1ee5ng storytelling l\u00e0 g\u00ec?<\/p>\n\n\n\n

K\u1ec3 c\u00e2u chuy\u1ec7n b\u1ea1n b\u1eaft \u0111\u1ea7u kinh doanh nh\u01b0 th\u1ebf n\u00e0o<\/h3>\n\n\n\n

M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1ch n\u00f3 ra \u0111\u1eddi. M\u1ed9t video ng\u1eafn 2-3 ph\u00fat v\u1ec1 ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u00f3i v\u1ec1 qu\u00e1 tr\u00ecnh th\u00e0nh l\u1eadp c\u00f4ng ty c\u00f3 th\u1ec3 r\u1ea5t h\u1ea5p d\u1eabn. N\u00f3 s\u1ebd gi\u00fap ng\u01b0\u1eddi xem gi\u00e1n ti\u1ebfp chia s\u1ebb s\u1ef1 ph\u1ea5n kh\u00edch v\u00e0 lo l\u1eafng \u0111i c\u00f9ng v\u1edbi vi\u1ec7c ra m\u1eaft m\u1ed9t doanh nghi\u1ec7p ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n\n\n\n

Chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

C\u00e1c c\u00e2u chuy\u1ec7n n\u00e0y l\u00e0 nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e3 mang l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng th\u1ef1c. N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 c\u00e2u chuy\u1ec7n n\u00e0o trong kho n\u1ed9i dung c\u1ee7a m\u00ecnh, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111i t\u00ecm kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 b\u1ea1n.<\/p>\n\n\n\n

Chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n

Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e1ng tin c\u1eady h\u01a1n v\u00e0 th\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u trong vi\u1ec7c t\u1ea1o doanh thu so v\u1edbi n\u1ed9i dung do th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra.<\/p>\n\n\n\n

N\u1ed9i dung do kh\u00e1ch h\u00e0ng t\u1ea1o ra m\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n th\u1ed1ng, ho\u00e0n ch\u1ec9nh, c\u00f3 \u0111\u1ea7u c\u00f3 \u0111u\u00f4i. Thay v\u00e0o \u0111\u00f3, nh\u1eefng g\u00ec b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ebd gi\u1ed1ng nh\u01b0 m\u1ed9t khung h\u00ecnh c\u1ee7a m\u1ed9t b\u1ed9 phim. Nh\u01b0ng th\u1ebf l\u00e0 \u0111\u1ee7 – con ng\u01b0\u1eddi ch\u00fang ta r\u1ea5t gi\u1ecfi trong vi\u1ec7c \u0111i\u1ec1n th\u00f4ng tin c\u00f2n thi\u1ebfu v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n ch\u1ec9 chi\u1ebfu m\u1ed9t kho\u1ea3nh kh\u1eafc trong c\u00e2u chuy\u1ec7n c\u1ee7a ai \u0111\u00f3, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 tin t\u01b0\u1edfng kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh s\u1ebd \u201chi\u1ec3u\u201d ph\u1ea7n c\u00f2n l\u1ea1i.<\/p>\n\n\n\n

Chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 nh\u00e2n vi\u00ean ho\u1eb7c v\u0103n h\u00f3a c\u00f4ng ty<\/h3>\n\n\n\n

Thay v\u00ec n\u00f3i \u201cCh\u00fang t\u00f4i khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean ch\u1ea5p nh\u1eadn r\u1ee7i ro\u201d, h\u00e3y k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1ch nh\u00e2n vi\u00ean ch\u1ea5p nh\u1eadn r\u1ee7i ro. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 ch\u00ednh nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Nh\u1eefng lo\u1ea1i c\u00e2u chuy\u1ec7n v\u1ec1 c\u00f4ng ty n\u00e0y r\u1ea5t t\u1ed1t \u0111\u1ec3 thu h\u00fat nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng. B\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 chia s\u1ebb nhi\u1ec1u v\u1ec1 c\u1ea3m gi\u00e1c l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty c\u1ee7a m\u00ecnh th\u00ec c\u00e0ng t\u1ed1t. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u00e0 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u00f9 h\u1ee3p s\u1edbm bi\u1ebft \u0111i\u1ec1u \u0111\u00f3. C\u1ea3 hai \u0111i\u1ec1u ti\u1ebft ki\u1ec7m cho nh\u00e2n s\u1ef1 r\u1ea5t nhi\u1ec1u th\u1eddi gian.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 th\u1ea5y, storytelling l\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean v\u1eadn d\u1ee5ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi c\u00f4ng ch\u00fang b\u1eb1ng c\u00e1ch th\u1ee9c k\u1ec3 chuy\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, l\u00f4i cu\u1ed1n v\u00e0 ch\u1ea1m c\u1ea3m x\u00fac. Hy v\u1ecdng r\u1eb1ng sau khi \u0111\u1ecdc xong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u h\u01a1n v\u1ec1 \u0111\u1ecbnh ngh\u0129a storytelling l\u00e0 g\u00ec<\/strong> c\u0169ng nh\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n trong x\u00e2y d\u1ef1ng storytelling.<\/p>\n\n\n\n

H\u1ed3ng An<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Storytelling l\u00e0 g\u00ec? C\u00f3 bao gi\u1edd b\u1ea1n xem qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a nh\u1eefng nh\u00e3n h\u00e0ng l\u1edbn nh\u01b0 Coca, Pepsi, c\u00e0 …<\/p>\n","protected":false},"author":58,"featured_media":5482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-5000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/5000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=5000"}],"version-history":[{"count":2,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/5000\/revisions"}],"predecessor-version":[{"id":5483,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/5000\/revisions\/5483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/5482"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=5000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=5000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=5000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}