{"id":4857,"date":"2023-04-03T10:51:15","date_gmt":"2023-04-03T03:51:15","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=4857"},"modified":"2023-05-16T14:24:42","modified_gmt":"2023-05-16T07:24:42","slug":"big-idea-la-gi-tieu-chi-cua-mot-big-idea-hieu-qua","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/tu-van-nghe-nghiep\/big-idea-la-gi-tieu-chi-cua-mot-big-idea-hieu-qua","title":{"rendered":"Big idea l\u00e0 g\u00ec? Ti\u00eau ch\u00ed c\u1ee7a m\u1ed9t big idea hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n

Nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng m\u00e0 ch\u00fang ta nh\u1edb \u0111\u1ebfn \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb big idea. N\u1ebfu kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t big idea th\u1ef1c th\u1ee5, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f3 l\u00f2ng t\u1ea1o n\u00ean ti\u1ebfng vang v\u00e0 \u0111\u1ecdng l\u1ea1i trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1eady, big idea l\u00e0 g\u00ec<\/strong> v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean big idea? B\u00e0i vi\u1ebft h\u00f4m nay s\u1ebd gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3.<\/p>\n\n\n\n

\"Big<\/figure>\n\n\n\n

Big idea l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Big idea l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m v\u00f4 c\u00f9ng quen thu\u1ed9c v\u1edbi nh\u1eefng ai ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing. \u0110\u00fang nh\u01b0 ngh\u0129a tr\u00ean m\u1eb7t ch\u1eef, big idea ch\u00ednh l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn.<\/p>\n\n\n\n

\u201cBig idea l\u00e0 th\u00f4ng \u0111i\u1ec7p t\u1ed5ng qu\u00e1t v\u00e0 l\u00e0 \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng ch\u1ee7 \u0111\u1ea1o trong m\u1ed9t chi\u1ebfn d\u1ecbch marketing.\u201d<\/strong><\/p><\/blockquote>\n\n\n\n

C\u00f3 th\u1ec3 v\u00ed big idea nh\u01b0 tr\u00e1i tim c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch, l\u00e0 c\u1ea7u n\u1ed1i gi\u00fap c\u00e1c marketer truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch th\u00fa v\u1ecb, \u1ea5n t\u01b0\u1ee3ng v\u00e0 d\u1ec5 ti\u1ebfp nh\u1eadn h\u01a1n. <\/p>\n\n\n\n

M\u1ed9t \u00fd t\u01b0\u1edfng th\u00f4ng th\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u1ebfn b\u1ea5t ch\u1ee3t v\u00e0 xu\u1ea5t hi\u1ec7n l\u00fac ta kh\u00f4ng ng\u1edd t\u1edbi nh\u01b0ng m\u1ed9t big idea nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb insight c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (target audience). \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng big idea cho chi\u1ebfn d\u1ecbch marketing.<\/p>\n\n\n\n

Vai tr\u00f2 c\u1ee7a big idea l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Khi tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch marketing, ch\u00fang ta nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p  truy\u1ec1n th\u00f4ng \u0111\u1ee7 m\u1ea1nh, \u0111\u1ee7 s\u1ee9c h\u00fat \u0111\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. L\u00e0 m\u1ed9t marketer th\u1ef1c th\u1ee5, b\u1ea1n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch ch\u1ec9 ch\u0103m ch\u0103m v\u00e0o l\u1ee3i \u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00f3i qu\u00e1 nhi\u1ec1u v\u1ec1 ch\u1ee9c n\u0103ng, gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 nh\u00e0m ch\u00e1n, thi\u1ebfu \u0111i\u1ec3m nh\u1ea5n trong c\u00e1ch truy\u1ec1n t\u1ea3i v\u00e0 khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nhanh ch\u00f3ng l\u00e3ng qu\u00ean b\u1edfi v\u00ec h\u1ecd th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 nhu c\u1ea7u l\u1eafng nghe nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u00f3.<\/p>\n\n\n\n

Big idea s\u1ebd gi\u00fap marketer x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u1ecd mu\u1ed1n kh\u00e1n gi\u1ea3 nh\u1edb \u0111\u1ebfn chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh l\u00e0 g\u00ec, t\u1eeb \u0111\u00f3 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec1u \u0111\u01b0\u1ee3c tri\u1ec3n khai theo c\u00f9ng m\u1ed9t qu\u1ef9 \u0111\u1ea1o, h\u01b0\u1edbng t\u1edbi m\u1ed9t m\u1ee5c ti\u00eau nh\u1ea5t qu\u00e1n, v\u00e0 truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t. V\u00ec l\u1ebd \u0111\u00f3, big idea l\u00e0 th\u1ee9 c\u1ea7n \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n, \u0111\u1eb7c bi\u1ec7t ph\u1ea3i mang t\u00ednh \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t nh\u01b0ng ph\u1ea3i th\u1ef1c s\u1ef1 g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a h\u1ecd, \u0111\u01b0\u1ee3c h\u1ecd kh\u1eafc s\u00e2u v\u00e0o tr\u00ed nh\u1edb v\u00e0 t\u00e2m th\u1ee9c. C\u00f3 nh\u01b0 v\u1eady chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

C\u00e1c v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 big idea<\/strong><\/h2>\n\n\n\n

\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1 \u2013 Biti\u2019s Hunter<\/h3>\n\n\n\n

Trong chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m m\u1edbi Biti\u2019s Hunter – d\u00f2ng s\u1ea3n ph\u1ea9m d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 gi\u1edbi tr\u1ebb th\u00edch \u0111i ph\u01b0\u1ee3t. Biti\u2019s \u0111\u00e3 x\u00e2y d\u1ef1ng big idea l\u00e0 g\u00ec<\/strong>? \u0110\u00f3 ch\u00ednh l\u00e0 th\u00f4ng \u0111i\u1ec7p \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d – ch\u1ee7 \u0111\u1ec1 c\u1ee7a h\u01a1n 87.000 cu\u1ed9c \u0111\u1ed1i tho\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, xoay quanh c\u00e2u h\u1ecfi \u0111i du l\u1ecbch hay tr\u1edf v\u1ec1 v\u1edbi gia \u0111\u00ecnh trong d\u1ecbp T\u1ebft c\u1ed5 truy\u1ec1n. <\/p>\n\n\n\n

Th\u00f4ng \u0111i\u1ec7p: \u201cC\u00f3 \u0111i m\u1edbi c\u00f3 tr\u1edf v\u1ec1. \u0110i th\u1eadt xa, \u0111\u1ec3 kh\u00e1m ph\u00e1, \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m, \u0111\u1ec3 tr\u01b0\u1edfng th\u00e0nh h\u01a1n v\u00e0 tr\u00e2n tr\u1ecdng s\u1ef1 tr\u1edf v\u1ec1, tr\u00e2n tr\u1ecdng h\u00e0nh tr\u00ecnh tr\u1edf v\u1ec1 h\u01a1n. \u0110i th\u1eadt xa \u0111\u1ec3 tr\u1edf v\u1ec1!\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c viral m\u1ea1nh m\u1ebd trong gi\u1edbi tr\u1ebb, tr\u1edf th\u00e0nh th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t m\u00f9a 1, m\u00f9a 2 v\u00e0 c\u00e1c m\u00f9a chi\u1ebfn d\u1ecbch sau c\u1ee7a Biti\u2019s.<\/p>\n\n\n\n

Nh\u01b0 v\u1eady, thay v\u00ec t\u1eadp trung truy\u1ec1n th\u00f4ng v\u1ec1 s\u1ea3n ph\u1ea9m theo l\u1ed1i c\u0169, \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d c\u00f9ng Biti\u2019s Hunter l\u00e0 minh ch\u1ee9ng cho vi\u1ec7c ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t big idea th\u00e0nh c\u00f4ng v\u00e0 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch marketing vang d\u1ed9i. <\/p>\n\n\n\n

 \u201cJust Do It\u201d \u2013 Nike<\/h3>\n\n\n\n

Ch\u1ec9 v\u1edbi 3 ch\u1eef \u201cJust Do It\u201d (C\u1ee9 l\u00e0m \u0111i), Nike \u0111\u00e3 th\u00e0nh c\u00f4ng ph\u1ee7 s\u00f3ng to\u00e0n c\u1ea7u v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00f4 c\u00f9ng \u00fd ngh\u0129a: khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi d\u0169ng c\u1ea3m l\u00e0m \u0111i\u1ec1u m\u00ecnh th\u00edch, kh\u00f4ng c\u1ea7n e ng\u1ea1i b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n

\u0110\u01b0\u01a1ng nhi\u00ean, m\u1ed9t big idea c\u00f3 th\u1ec3 l\u00e0m n\u00ean chuy\u1ec7n ho\u00e0n to\u00e0n kh\u00f4ng ch\u1ec9 nh\u1edd v\u00e0o m\u1ed9t c\u00e2u slogan m\u00e0 c\u00f2n c\u00f3 s\u1ef1 b\u1ed5 tr\u1ee3 c\u1ee7a c\u00e1c video qu\u1ea3ng b\u00e1 v\u00e0 nh\u1eefng tuy\u1ebfn b\u00e0i truy\u1ec1n t\u1ea3i c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p, k\u1ec3 c\u00f9ng m\u1ed9t c\u00e2u chuy\u1ec7n nh\u01b0ng \u1edf nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau. Nh\u1edd v\u1eady, \u0111\u00e3 30 n\u0103m k\u1ec3 t\u1eeb khi chi\u1ebfn d\u1ecbch n\u00e0y ra \u0111\u1eddi, big idea n\u00e0y \u0111\u00e3 gi\u00fap Nike x\u00e2y n\u00ean m\u1ed9t l\u1ecbch s\u1eed huy ho\u00e0ng, gi\u00fap chi\u1ebfn d\u1ecbch \u0111\u00f3 in s\u00e2u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t case study \u0111\u00e1ng h\u1ecdc h\u1ecfi c\u1ee7a c\u00e1c  marketers.<\/p>\n\n\n\n

C\u00e1c b\u01b0\u1edbc t\u1ea1o n\u00ean big idea l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

B\u1eaft \u0111\u1ea7u v\u1edbi brief r\u00f5 r\u00e0ng<\/h3>\n\n\n\n

M\u1ed9t b\u1ea3n brief r\u00f5 r\u00e0ng s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ch\u1ec9 r\u00f5 nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang g\u1eb7p ph\u1ea3i. \u0110\u1ec3 x\u00e2y d\u1ef1ng big idea, b\u1ea3n brief c\u1ee7a b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c 2 c\u00e2u h\u1ecfi:<\/p>\n\n\n\n

– Th\u1ee9 nh\u1ea5t, b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec qua chi\u1ebfn d\u1ecbch n\u00e0y: t\u1ea1o ra nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn, thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c hay tang doanh s\u1ed1? M\u1ee5c ti\u00eau c\u00e0ng r\u00f5 r\u00e0ng, b\u1ea1n c\u00e0ng d\u1ec5 d\u00e0ng t\u1eadp trung t\u1ed1i \u0111a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n

– Th\u1ee9 hai, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai: h\u1ecd th\u00edch \u0111i\u1ec1u g\u00ec, h\u1ecd kh\u00f4ng th\u00edch \u0111i\u1ec1u g\u00ec, l\u1ed1i s\u1ed1ng c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o? Nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00e0ng k\u1ef9, b\u1ea1n c\u00e0ng \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi vi\u1ec7c t\u1ea1o ra m\u1ed9t big idea viral.<\/p>\n\n\n\n

Ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

B\u01b0\u1edbc th\u1ee9 2 s\u1ebd gi\u00fap marketer n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. D\u1ef1a v\u00e0o ph\u00e2n t\u00edch n\u00e0y, marketer c\u00f3 th\u1ec3 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n khai th\u00e1c th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3, \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 quy\u1ec1n \u01b0u ti\u00ean trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

T\u00ecm s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 insight kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

T\u1eeb insight \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch trong b\u01b0\u1edbc th\u1ee9 2, marketer s\u1ebd ti\u1ebfn h\u00e0nh t\u00ecm ki\u1ebfm \u0111i\u1ec3m chung, t\u00ecm ki\u1ebfm s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng: th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec cho kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb g\u00ec m\u00e0 th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m kh\u00e1c kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c?<\/p>\n\n\n\n

Tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn<\/h3>\n\n\n\n

Khi \u0111\u00e3 c\u00f3 \u00fd t\u01b0\u1edfng, vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 di\u1ec5n \u0111\u1ea1t \u00fd t\u01b0\u1edfng \u0111\u00f3 th\u00f4ng qua ng\u00f4n ng\u1eef v\u00e0 trau chu\u1ed1t cho n\u00f3 \u0111\u1ec3 r\u00fat g\u1ecdn m\u1ed9t \u00fd t\u01b0\u1edfng l\u1edbn th\u00e0nh m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn, \u0111i th\u1eb3ng v\u00e0o l\u00f2ng ng\u01b0\u1eddi.<\/p>\n\n\n\n

Ti\u00eau ch\u00ed c\u1ee7a m\u1ed9t big idea hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 t\u1ea1o ra m\u1ed9t big dea gi\u00e1 tr\u1ecb, b\u1ea1n c\u1ea7n hi\u1ec3u c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 c\u1ee7a m\u1ed9t big idea l\u00e0 g\u00ec.<\/p>\n\n\n\n

\u0110\u01a1n gi\u1ea3n, s\u00fac t\u00edch, d\u1ec5 ghi nh\u1edb<\/h3>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn cho c\u00f9ng m\u1ed9t nhu c\u1ea7u v\u00e0 ch\u00fang ta ch\u1ec9 c\u00f3 v\u00e0i gi\u00e2y \u0111\u1ec3 thu h\u00fat h\u1ecd. Th\u1ebf n\u00ean big idea c\u1ea7n \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u th\u00ec m\u1edbi nhanh ch\u00f3ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

C\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng<\/h3>\n\n\n\n

Big idea c\u1ea7n \u201c\u0111\u00e1nh\u201d ngay v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, x\u1eed l\u00fd nh\u1eefng kh\u00f3 kh\u0103n h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i, t\u1eeb \u0111\u00f3 thuy\u1ebft ph\u1ee5c h\u1ecd t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

G\u1ee3i nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

M\u1ed9t big idea hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i khi\u1ebfn kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap doanh nghi\u1ec7p b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng.<\/p>\n\n\n\n

C\u00f3 kh\u1ea3 n\u0103ng lan t\u1ecfa<\/h3>\n\n\n\n

Big idea t\u1ed1t s\u1ebd c\u00f3 s\u1ee9c m\u1ea1nh lan t\u1ecfa m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 \u0111em v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00f4ng \u0111\u1ea3o cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

D\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng \u0111\u1ec3 khai th\u00e1c nhi\u1ec1u kh\u00eda c\u1ea1nh li\u00ean quan<\/h3>\n\n\n\n

Big idea ph\u1ea3i l\u00e0 th\u00f4ng \u0111i\u1ec7p bao qu\u00e1t nh\u1ea5t gi\u1ed1ng nh\u01b0 ph\u01b0\u01a1ng h\u01b0\u1edbng c\u1ee7a chi\u1ebfn d\u1ecbch. T\u1eeb big idea c\u00e1c nh\u00e2n vi\u00ean marketing s\u1ebd tri\u1ec3n khai ra nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a xoay quanh \u00fd t\u01b0\u1edfng l\u1edbn n\u00e0y. <\/p>\n\n\n\n

C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cho nhi\u1ec1u k\u00eanh th\u00f4ng tin<\/h3>\n\n\n\n

M\u1ed9t big idea hi\u1ec7u qu\u1ea3 kh\u00f4ng th\u1ec3 ch\u1ec9 \u00e1p d\u1ee5ng cho v\u00e0i k\u00eanh th\u00f4ng tin \u00edt \u1ecfi. Big idea ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng t\u1eeb b\u00e1o in, b\u00e1o online, m\u1ea1ng x\u00e3 h\u1ed9i, TV\u2026 th\u00ec c\u00e0ng nhanh ch\u00f3ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 th\u00f4ng tin v\u1ec1 kh\u00e1i ni\u1ec7m big idea. Tin r\u1eb1ng b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi big idea l\u00e0 g\u00ec<\/strong> v\u00e0 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t big idea nh\u01b0 th\u1ebf n\u00e0o. Ch\u00fac b\u1ea1n x\u00e2y d\u1ef1ng n\u00ean th\u1eadt nhi\u1ec1u chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng v\u1edbi nh\u1eefng big idea khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u1eafc s\u00e2u v\u00e0o t\u00e2m tr\u00ed!<\/p>\n\n\n\n

Trang \u0110o\u00e0n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng m\u00e0 ch\u00fang ta nh\u1edb \u0111\u1ebfn \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb big idea. N\u1ebfu kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t big …<\/p>\n","protected":false},"author":58,"featured_media":4858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[61],"class_list":["post-4857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep","tag-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/4857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=4857"}],"version-history":[{"count":1,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/4857\/revisions"}],"predecessor-version":[{"id":4859,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/4857\/revisions\/4859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/4858"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=4857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=4857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=4857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}