{"id":21922,"date":"2026-05-26T16:04:57","date_gmt":"2026-05-26T09:04:57","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=21922"},"modified":"2026-05-27T08:58:09","modified_gmt":"2026-05-27T01:58:09","slug":"cv-marketing-coordinator","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/viet-cv-resume\/cv-marketing-coordinator","title":{"rendered":"CV Marketing Coordinator: c\u1ea5u tr\u00fac, campaigns v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n \u0111\u01b0a v\u00e0o"},"content":{"rendered":"
Marketing Coordinator (\u0110i\u1ec1u ph\u1ed1i vi\u00ean Marketing) l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng gi\u1eefa c\u00e1c ph\u00f2ng ban, agency v\u00e0 ph\u00f2ng kinh doanh \u0111\u1ec3 bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Marketing Manager th\u00e0nh campaign ch\u1ea1y \u0111\u01b0\u1ee3c. M\u1ed9t CV Marketing Coordinator<\/strong> t\u1ed1t ph\u1ea3i cho nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u1ea5y ngay kh\u1ea3 n\u0103ng \u0111i\u1ec1u ph\u1ed1i cross-team, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch campaign v\u00e0 brief agency r\u00f5 r\u00e0ng. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch c\u1ea5u tr\u00fac CV, k\u1ef9 n\u0103ng c\u1ea7n \u0111\u01b0a v\u00e0o v\u00e0 c\u00e1ch vi\u1ebft ph\u1ea7n kinh nghi\u1ec7m theo m\u00f4 h\u00ecnh STAR v\u1edbi metrics c\u1ee5 th\u1ec3.<\/p>\n\n T\u1ed5ng quan nhanh<\/strong><\/p>\n \u2013 CV c\u1ea7n \u0111\u1ecbnh v\u1ecb r\u00f5 Marketing Coordinator l\u00e0 vai tr\u00f2 v\u1eadn h\u00e0nh campaign, kh\u00f4ng tr\u00f9ng v\u1edbi Content Writer hay Performance Specialist.<\/p>\n \u2013 C\u1ea5u tr\u00fac 6 ph\u1ea7n: th\u00f4ng tin \u2013 Career Objective \u2013 Skills \u2013 Tools \u2013 Work Experience (STAR) \u2013 Education v\u00e0 Ch\u1ee9ng ch\u1ec9.<\/p>\n \u2013 B\u1ed9 ch\u1ee9ng ch\u1ec9 tham kh\u1ea3o: HubSpot Content Marketing, HubSpot Inbound, Google Ads Search, Meta Blueprint v\u00e0 PMP n\u1ebfu h\u01b0\u1edbng qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n.<\/p>\n<\/div>\n\n Tr\u01b0\u1edbc khi vi\u1ebft CV, \u1ee9ng vi\u00ean c\u1ea7n ph\u00e2n bi\u1ec7t Marketing Coordinator v\u1edbi c\u00e1c v\u1ecb tr\u00ed d\u1ec5 nh\u1ea7m nh\u01b0 Marketing Executive, Brand Executive hay Performance Marketing Specialist. Marketing Coordinator ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111i\u1ec1u ph\u1ed1i campaign cross-team: l\u00e0m vi\u1ec7c v\u1edbi Content, Design, Sales, Trade Marketing v\u00e0 agency b\u00ean ngo\u00e0i \u0111\u1ec3 campaign ch\u1ea1y \u0111\u00fang ti\u1ebfn \u0111\u1ed9, \u0111\u00fang ng\u00e2n s\u00e1ch v\u00e0 \u0111\u00fang brief. \u0110\u00e2y l\u00e0 vai tr\u00f2 mang t\u00ednh v\u1eadn h\u00e0nh cao, kh\u00f4ng ph\u1ea3i v\u1ecb tr\u00ed ra chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n \u2013 \u0110i\u1ec1u ph\u1ed1i campaign cross-team: l\u00ean timeline chi ti\u1ebft, theo d\u00f5i deliverable t\u1eeb Content, Design, Tech, agency; c\u1ea3nh b\u00e1o s\u1edbm khi c\u00f3 kh\u00e2u ch\u1eadm.<\/p>\n\n \u2013 Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch campaign: theo d\u00f5i PO, ho\u00e1 \u0111\u01a1n, chi ph\u00ed th\u1ef1c t\u1ebf so v\u1edbi k\u1ebf ho\u1ea1ch; b\u00e1o c\u00e1o Marketing Manager h\u00e0ng tu\u1ea7n.<\/p>\n\n \u2013 Brief agency v\u00e0 freelancer: vi\u1ebft creative brief \u0111\u1ea7y \u0111\u1ee7 objective, target audience, message house, KPI; review output tr\u01b0\u1edbc khi tr\u00ecnh qu\u1ea3n l\u00fd.<\/p>\n\n \u2013 Theo d\u00f5i performance: t\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u t\u1eeb Google Analytics 4, Meta Ads Manager, c\u00f4ng c\u1ee5 email marketing \u0111\u1ec3 chu\u1ea9n b\u1ecb b\u00e1o c\u00e1o end-of-campaign.<\/p>\n\n Khi x\u00e1c \u0111\u1ecbnh r\u00f5 ph\u1ea1m vi n\u00e0y, c\u00e1c ph\u1ea7n Career Objective v\u00e0 Work Experience trong CV s\u1ebd th\u1ed1ng nh\u1ea5t, tr\u00e1nh vi\u1ec7c CV b\u1ecb \u0111\u1ecdc nh\u1ea7m sang nh\u00f3m Content ho\u1eb7c nh\u00f3m Performance v\u1ed1n c\u00f3 y\u00eau c\u1ea7u chuy\u00ean m\u00f4n kh\u00e1c.<\/p>\n\n M\u1ed9t CV Marketing Coordinator n\u00ean g\u00f3i trong 1\u20132 trang, chia th\u00e0nh 6 ph\u1ea7n theo th\u1ee9 t\u1ef1 nh\u00e0 tuy\u1ec3n d\u1ee5ng quen \u0111\u1ecdc. Th\u1ee9 t\u1ef1 n\u00e0y gi\u00fap Recruiter ra quy\u1ebft \u0111\u1ecbnh “\u0111\u1ecdc ti\u1ebfp hay lo\u1ea1i” trong kho\u1ea3ng 20 gi\u00e2y \u0111\u1ea7u ti\u00ean khi s\u00e0ng l\u1ecdc.<\/p>\n\n Tr\u00ecnh b\u00e0y tr\u00ean file PDF, font Calibri ho\u1eb7c Inter c\u1ee1 11, d\u00f9ng \u0111\u1eadm cho job title v\u00e0 t\u00ean c\u00f4ng ty thay v\u00ec in nghi\u00eang ho\u1eb7c g\u1ea1ch ch\u00e2n \u0111\u1ec3 CV d\u1ec5 \u0111\u1ecdc tr\u00ean c\u1ea3 mobile l\u1eabn desktop.<\/p>\n\n Career Objective c\u1ee7a Marketing Coordinator n\u00ean tr\u00e1nh c\u00e1c c\u00e2u kh\u1ea9u hi\u1ec7u chung chung ki\u1ec3u “mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n trong m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng”. Nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ea7n ba th\u00f4ng tin: vai tr\u00f2 \u1ee9ng tuy\u1ec3n, n\u0103m kinh nghi\u1ec7m v\u00e0 m\u1ea3ng campaign n\u1ed5i b\u1eadt c\u1ee7a \u1ee9ng vi\u00ean.<\/p>\n\n V\u00ed d\u1ee5: “Marketing Coordinator v\u1edbi 3 n\u0103m kinh nghi\u1ec7m \u0111i\u1ec1u ph\u1ed1i campaign integrated marketing t\u1ea1i ng\u00e0nh FMCG, t\u1eebng qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch 4 t\u1ef7\/qu\u00fd cho 6 campaign 360 v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi 3 agency creative. M\u1ee5c ti\u00eau chuy\u1ec3n sang doanh nghi\u1ec7p c\u00f3 h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 m\u1edf r\u1ed9ng n\u0103ng l\u1ef1c brief performance v\u00e0 \u0111o l\u01b0\u1eddng ROAS theo t\u1eebng k\u00eanh.”<\/p><\/blockquote>\n\n C\u00e2u Objective tr\u00ean \u0111\u00e1p \u1ee9ng \u0111\u1ee7: \u0111\u1ecbnh v\u1ecb vai tr\u00f2, m\u1ea3ng ng\u00e0nh chuy\u00ean m\u00f4n, quy m\u00f4 ng\u00e2n s\u00e1ch \u0111\u00e3 qu\u1ea3n l\u00fd, l\u00fd do chuy\u1ec3n vi\u1ec7c v\u00e0 k\u1ef3 v\u1ecdng. \u0110\u00e2y l\u00e0 c\u00e1ch \u1ee9ng vi\u00ean 2\u20135 n\u0103m kinh nghi\u1ec7m n\u00ean \u01b0u ti\u00ean thay v\u00ec m\u00f4 t\u1ea3 m\u01a1 h\u1ed3 v\u1ec1 “\u0111am m\u00ea marketing”.<\/p>\n\n Ph\u1ea7n Skills n\u00ean chia th\u00e0nh ba nh\u00f3m \u0111\u1ec3 Recruiter d\u1ec5 \u0111\u1ed1i chi\u1ebfu v\u1edbi JD. Vi\u1ec7c g\u1ed9p t\u1ea5t c\u1ea3 k\u1ef9 n\u0103ng v\u00e0o m\u1ed9t danh s\u00e1ch d\u00e0i s\u1ebd l\u00e0m lo\u00e3ng th\u00f4ng \u0111i\u1ec7p v\u00e0 kh\u00f3 tra c\u1ee9u khi s\u00e0ng l\u1ecdc nhanh.<\/p>\n\n \u2013 Project management v\u00e0 \u0111i\u1ec1u ph\u1ed1i: l\u1eadp timeline Gantt tr\u00ean Asana ho\u1eb7c Trello, theo d\u00f5i deliverable, \u0111\u1ee9ng h\u1ecdp status h\u00e0ng tu\u1ea7n v\u1edbi Content\/Design\/Sales.<\/p>\n\n \u2013 Campaign briefing v\u00e0 ng\u00e2n s\u00e1ch: vi\u1ebft creative brief, media brief, ng\u00e2n s\u00e1ch campaign chi ti\u1ebft theo t\u1eebng k\u00eanh, theo d\u00f5i PO v\u00e0 h\u1ee3p \u0111\u1ed3ng agency.<\/p>\n\n \u2013 Performance tracking v\u00e0 content calendar: d\u1ef1ng dashboard theo d\u00f5i reach, CTR, CPL, ROAS; l\u1eadp content calendar th\u00e1ng cho fanpage, blog v\u00e0 email.<\/p>\n\n Sau khi li\u1ec7t k\u00ea c\u00e1c nh\u00f3m tr\u00ean, \u1ee9ng vi\u00ean n\u00ean th\u00eam m\u1ed9t c\u00e2u ng\u1eafn v\u1ec1 k\u1ef9 n\u0103ng ph\u1ee5 tr\u1ee3 nh\u01b0 ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi agency khu v\u1ef1c, ho\u1eb7c kh\u1ea3 n\u0103ng \u0111\u1ecdc s\u1ed1 li\u1ec7u A\/B test c\u01a1 b\u1ea3n. Ph\u1ea7n n\u00e0y gi\u00fap CV kh\u00f4ng b\u1ecb thi\u1ebfu chi\u1ec1u r\u1ed9ng m\u00e0 v\u1eabn r\u00f5 tr\u1ecdng t\u00e2m.<\/p>\n\n L\u01b0u \u00fd khi li\u1ec7t k\u00ea k\u1ef9 n\u0103ng<\/strong><\/p>\n \u2013 Kh\u00f4ng ghi “th\u00e0nh th\u1ea1o Google Analytics 4” n\u1ebfu m\u1edbi ch\u1ec9 xem dashboard m\u00e0 ch\u01b0a t\u1eebng d\u1ef1ng custom report ho\u1eb7c explore \u2014 nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 b\u1eadt GA4 th\u1ef1c t\u1ebf trong bu\u1ed5i ph\u1ecfng v\u1ea5n.<\/p>\n \u2013 Kh\u00f4ng li\u1ec7t k\u00ea c\u00f4ng c\u1ee5 ch\u01b0a t\u1eebng d\u00f9ng th\u1ef1c t\u1ebf; thay v\u00e0o \u0111\u00f3 ghi m\u1ee9c \u0111\u1ed9 “\u0111ang h\u1ecdc” ho\u1eb7c b\u1ecf qua \u0111\u1ec3 gi\u1eef \u0111\u1ed9 tin c\u1eady.<\/p>\n<\/div>\n\n Ph\u1ea7n Tools n\u00ean t\u00e1ch th\u00e0nh m\u1ee5c ri\u00eang v\u00ec \u0111\u00e2y l\u00e0 ti\u00eau ch\u00ed l\u1ecdc CV ph\u1ed5 bi\u1ebfn c\u1ee7a h\u1ec7 th\u1ed1ng ATS (Applicant Tracking System). Marketing Coordinator \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng n\u1eafm \u0111\u01b0\u1ee3c n\u0103m nh\u00f3m c\u00f4ng c\u1ee5 ch\u00ednh:<\/p>\n\n \u2013 HubSpot (CRM + Marketing Automation): qu\u1ea3n l\u00fd lead, lifecycle stage, d\u1ef1ng email workflow v\u00e0 landing page c\u01a1 b\u1ea3n.<\/p>\n\n \u2013 Google Analytics 4: theo d\u00f5i traffic, conversion, attribution event-based; bi\u1ebft d\u1ef1ng explore report cho campaign.<\/p>\n\n \u2013 Meta Ads Manager: hi\u1ec3u c\u1ea5u tr\u00fac campaign \u2013 ad set \u2013 ad, \u0111\u1ecdc s\u1ed1 CPM, CPC, CPL v\u00e0 bi\u1ebft xu\u1ea5t b\u00e1o c\u00e1o theo placement.<\/p>\n\n \u2013 Canva v\u00e0 b\u1ed9 Adobe c\u01a1 b\u1ea3n: t\u1ef1 x\u1eed l\u00fd visual \u0111\u01a1n gi\u1ea3n, resize creative theo k\u00edch th\u01b0\u1edbc t\u1eebng k\u00eanh khi agency ch\u01b0a k\u1ecbp giao.<\/p>\n\n \u2013 MailChimp ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng: d\u1ef1ng email blast, A\/B subject line, theo d\u00f5i open rate v\u00e0 click rate.<\/p>\n\n B\u00ean c\u1ea1nh n\u0103m nh\u00f3m tr\u00ean, c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n nh\u01b0 Asana, Trello, ClickUp ho\u1eb7c Notion l\u00e0 \u0111i\u1ec3m c\u1ed9ng quan tr\u1ecdng v\u1edbi vai tr\u00f2 \u0111\u1ee9ng gi\u1eefa nhi\u1ec1u ph\u00f2ng ban. Ghi r\u00f5 m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng “th\u00e0nh th\u1ea1o” ho\u1eb7c “c\u01a1 b\u1ea3n” \u0111\u1ec3 nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u00e1nh gi\u00e1 \u0111\u00fang.<\/p>\n\n1. Vai tr\u00f2 Marketing Coordinator v\u00e0 ph\u1ea1m vi c\u00f4ng vi\u1ec7c<\/h2>\n\n
<\/figure>\n<\/div>\n\n2. C\u1ea5u tr\u00fac CV chu\u1ea9n cho Marketing Coordinator<\/h2>\n\n
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\nPh\u1ea7n<\/th> N\u1ed9i dung ch\u00ednh<\/th><\/tr>\n<\/thead>\n 1. Th\u00f4ng tin c\u00e1 nh\u00e2n<\/strong><\/td> H\u1ecd t\u00ean, email chuy\u00ean nghi\u1ec7p, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, khu v\u1ef1c l\u00e0m vi\u1ec7c, link LinkedIn ho\u1eb7c portfolio campaign.<\/td><\/tr>\n 2. Career Objective<\/strong><\/td> 2\u20133 c\u00e2u \u0111\u1ecbnh v\u1ecb: vai tr\u00f2 Marketing Coordinator + n\u0103m kinh nghi\u1ec7m + m\u1ea3ng campaign n\u1ed5i b\u1eadt.<\/td><\/tr>\n 3. Skills<\/strong><\/td> Project management, campaign briefing, ng\u00e2n s\u00e1ch, performance tracking, content calendar.<\/td><\/tr>\n 4. Tools<\/strong><\/td> HubSpot, Google Analytics 4, Meta Ads Manager, Canva, MailChimp, Asana ho\u1eb7c Trello.<\/td><\/tr>\n 5. Work Experience<\/strong><\/td> 3\u20135 \u0111\u1ea7u vi\u1ec7c g\u1ea7n nh\u1ea5t, vi\u1ebft theo STAR k\u00e8m s\u1ed1 li\u1ec7u ROAS, leads, brand awareness.<\/td><\/tr>\n 6. Education & Ch\u1ee9ng ch\u1ec9<\/strong><\/td> Chuy\u00ean ng\u00e0nh Marketing, Truy\u1ec1n th\u00f4ng, Kinh t\u1ebf; k\u00e8m HubSpot, Google Ads, Meta Blueprint, PMP.<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n 3. Vi\u1ebft Career Objective \u0111\u1ecbnh v\u1ecb \u0111\u00fang vai tr\u00f2<\/h2>\n\n
4. Skills c\u1ea7n n\u00eau trong CV Marketing Coordinator<\/h2>\n\n
5. Tools \u2014 b\u1ed9 c\u00f4ng c\u1ee5 Marketing Coordinator n\u00ean th\u00e0nh th\u1ea1o<\/h2>\n\n
6. Work Experience vi\u1ebft theo STAR v\u1edbi metrics ROAS, leads, brand<\/h2>\n\n