{"id":18757,"date":"2026-04-28T15:00:22","date_gmt":"2026-04-28T08:00:22","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=18757"},"modified":"2026-05-28T15:28:29","modified_gmt":"2026-05-28T08:28:29","slug":"lo-trinh-thang-tien-cua-nhan-vien-marketing","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/tu-van-nghe-nghiep\/lo-trinh-thang-tien-cua-nhan-vien-marketing","title":{"rendered":"L\u1ed9 Tr\u00ecnh Th\u0103ng Ti\u1ebfn C\u1ee7a Nh\u00e2n Vi\u00ean Marketing T\u1eeb Fresher \u0110\u1ebfn Gi\u00e1m \u0110\u1ed1c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ng\u00e0nh marketing (ti\u1ebfp th\u1ecb) m\u1edf ra nhi\u1ec1u h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p \u0111a d\u1ea1ng, t\u1eeb chuy\u00ean vi\u00ean n\u1ed9i dung \u0111\u1ebfn gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng h\u00ecnh dung r\u00f5 <strong>l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean marketing<\/strong> qua t\u1eebng giai \u0111o\u1ea1n. B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch chi ti\u1ebft c\u00e1c c\u1ea5p b\u1eadc, k\u1ef9 n\u0103ng c\u1ea7n t\u00edch l\u0169y v\u00e0 m\u1ee9c th\u1eddi gian trung b\u00ecnh \u0111\u1ec3 th\u0103ng ti\u1ebfn, gi\u00fap b\u1ea1n ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ngh\u1ec1 nghi\u1ec7p d\u00e0i h\u1ea1n trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2026\/04\/28150938\/lo-trinh-thang-tien-cua-nhan-vien-marketing-1024x559.jpg\" alt=\"\" class=\"wp-image-18777\" srcset=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2026\/04\/28150938\/lo-trinh-thang-tien-cua-nhan-vien-marketing-1024x559.jpg 1024w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2026\/04\/28150938\/lo-trinh-thang-tien-cua-nhan-vien-marketing-300x164.jpg 300w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2026\/04\/28150938\/lo-trinh-thang-tien-cua-nhan-vien-marketing-150x82.jpg 150w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2026\/04\/28150938\/lo-trinh-thang-tien-cua-nhan-vien-marketing-768x419.jpg 768w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2026\/04\/28150938\/lo-trinh-thang-tien-cua-nhan-vien-marketing.jpg 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"background:#e3f2fd;border-left:4px solid #1565c0;padding:15px 20px;margin:20px 0;border-radius:4px\">\n<p><\/p><p><strong>T\u1ed5ng quan nhanh<\/strong><\/p>\n<p><\/p>\n<p><\/p><p>\u2013 L\u1ed9 tr\u00ecnh ph\u1ed5 bi\u1ebfn: Intern\/Fresher \u2192 Executive \u2192 Senior \u2192 Team Leader \u2192 Manager \u2192 Director \u2192 CMO.<\/p>\n<p><\/p>\n<p><\/p><p>\u2013 M\u1ed7i c\u1ea5p b\u1eadc \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng kh\u00e1c nhau, t\u1eeb th\u1ef1c thi chi ti\u1ebft (execution) \u0111\u1ebfn t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c (strategic thinking).<\/p>\n<p><\/p>\n<p><\/p><p>\u2013 Th\u1eddi gian th\u0103ng ti\u1ebfn trung b\u00ecnh t\u1eeb Fresher l\u00ean Manager l\u00e0 5\u20138 n\u0103m, t\u00f9y n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n v\u00e0 quy m\u00f4 doanh nghi\u1ec7p.<\/p>\n<p><\/p>\n<p><\/p><p>\u2013 C\u00e1c ch\u1ee9ng ch\u1ec9 nh\u01b0 Google Analytics, HubSpot Inbound Marketing, Meta Blueprint gi\u00fap t\u0103ng t\u1ed1c th\u0103ng ti\u1ebfn.<\/p>\n<p><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Giai \u0111o\u1ea1n Intern v\u00e0 Fresher Marketing (0\u20131 n\u0103m)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi marketer \u0111\u1ec1u tr\u1ea3i qua, b\u1ea5t k\u1ec3 b\u1ea1n t\u1ed1t nghi\u1ec7p t\u1eeb tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc n\u00e0o. Trong giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c giao nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ef1c thi c\u1ee5 th\u1ec3 d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a c\u1ea5p tr\u00ean tr\u1ef1c ti\u1ebfp. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 h\u1ecdc h\u1ecfi quy tr\u00ecnh, hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ef1c t\u1eadp sinh marketing (Marketing Intern) th\u01b0\u1eddng h\u1ed7 tr\u1ee3 vi\u1ebft content, qu\u1ea3n l\u00fd fanpage, t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u ho\u1eb7c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n &#8220;l\u00e0m \u0111\u1ec3 h\u1ecdc&#8221; \u2014 b\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng quan s\u00e1t v\u00e0 ghi ch\u00e9p quy tr\u00ecnh l\u00e0m vi\u1ec7c. N\u1ebfu th\u1ec3 hi\u1ec7n t\u1ed1t, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang v\u1ecb tr\u00ed ch\u00ednh th\u1ee9c Marketing Executive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Marketing Intern c\u1ea7n n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 Marketing Mix (4P\/7P), h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c k\u00eanh digital marketing c\u01a1 b\u1ea3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Fresher Marketing Executive \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng t\u1ef1 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c nhi\u1ec7m v\u1ee5 \u0111\u01a1n l\u1ebb nh\u01b0 vi\u1ebft b\u00e0i blog, ch\u1ea1y ads c\u01a1 b\u1ea3n tr\u00ean Facebook\/Google, ho\u1eb7c theo d\u00f5i l\u1ecbch \u0111\u0103ng b\u00e0i m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 K\u1ef9 n\u0103ng c\u1ea7n ph\u00e1t tri\u1ec3n giai \u0111o\u1ea1n n\u00e0y g\u1ed3m vi\u1ebft content, s\u1eed d\u1ee5ng Canva\/Photoshop c\u01a1 b\u1ea3n, thao t\u00e1c tr\u00ean Google Analytics v\u00e0 Facebook Business Manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a nhi\u1ec1u b\u1ea1n tr\u1ebb giai \u0111o\u1ea1n n\u00e0y l\u00e0 mu\u1ed1n l\u00ean v\u1ecb tr\u00ed cao nhanh ch\u00f3ng m\u00e0 b\u1ecf qua vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc. H\u00e3y t\u1eadn d\u1ee5ng 1\u20132 n\u0103m \u0111\u1ea7u \u0111\u1ec3 th\u1eed nghi\u1ec7m nhi\u1ec1u m\u1ea3ng kh\u00e1c nhau (content, ads, event, PR) tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh chuy\u00ean s\u00e2u m\u1ed9t h\u01b0\u1edbng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Giai \u0111o\u1ea1n Marketing Executive (1\u20133 n\u0103m)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sau kho\u1ea3ng 1 n\u0103m l\u00e0m vi\u1ec7c, b\u1ea1n s\u1ebd b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n Marketing Executive (Chuy\u00ean vi\u00ean Ti\u1ebfp th\u1ecb) \u2014 v\u1ecb tr\u00ed m\u00e0 b\u1ea1n b\u1eaft \u0111\u1ea7u ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ed9c l\u1eadp cho c\u00e1c d\u1ef1 \u00e1n ho\u1eb7c k\u00eanh marketing c\u1ee5 th\u1ec3. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng chuy\u00ean m\u00f4n s\u00e2u v\u00e0 t\u1ea1o d\u1ef1ng th\u00e0nh t\u00edch n\u1ed5i b\u1eadt. B\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p ph\u00f9 h\u1ee3p t\u1ea1i <a href=\"https:\/\/mb668s.com\/viec-lam\/tiep-thi\/136\" style=\"color:#1565c0;text-decoration:underline;font-weight:500\">chuy\u00ean m\u1ee5c vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt y\u00eau c\u1ea7u t\u1eeb nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i doanh nghi\u1ec7p SME, Marketing Executive th\u01b0\u1eddng ki\u00eam nhi\u1ec1u vai tr\u00f2. Trong khi \u0111\u00f3, t\u1ea1i t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 Unilever, P&amp;G, Vinamilk, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n c\u00f4ng v\u00e0o team chuy\u00ean bi\u1ec7t nh\u01b0 Brand Marketing, Digital Marketing, ho\u1eb7c Trade Marketing. M\u1ed7i h\u01b0\u1edbng \u0111i d\u1eabn \u0111\u1ebfn nh\u00e1nh th\u0103ng ti\u1ebfn kh\u00e1c nhau.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Nh\u00e1nh chuy\u00ean m\u00f4n<\/th><th class=\"has-text-align-left\" data-align=\"left\">C\u00f4ng vi\u1ec7c ch\u00ednh<\/th><th class=\"has-text-align-left\" data-align=\"left\">H\u01b0\u1edbng th\u0103ng ti\u1ebfn<\/th><\/tr><\/thead><tbody><tr><td>Digital Marketing<\/td><td>SEO, SEM, Social Ads, Email Marketing<\/td><td>Digital Marketing Manager \u2192 Head of Digital<\/td><\/tr><tr><td>Brand Marketing<\/td><td>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/td><td>Brand Manager \u2192 Marketing Director<\/td><\/tr><tr><td>Content Marketing<\/td><td>S\u1ea3n xu\u1ea5t n\u1ed9i dung, storytelling, blog, video<\/td><td>Content Lead \u2192 Head of Content<\/td><\/tr><tr><td>Trade Marketing<\/td><td>Khuy\u1ebfn m\u00e3i, POSM, qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i<\/td><td>Trade Marketing Manager<\/td><\/tr><tr><td>Performance Marketing<\/td><td>T\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i, growth hacking, A\/B testing<\/td><td>Growth Lead \u2192 Head of Growth<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u1ede c\u1ea5p Executive, b\u1ea1n c\u1ea7n th\u00e0nh th\u1ea1o \u00edt nh\u1ea5t 1\u20132 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o (Meta Ads, Google Ads) v\u00e0 bi\u1ebft \u0111o l\u01b0\u1eddng ROI (Return on Investment) cho t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 K\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean quan tr\u1ecdng: \u0111\u1ecdc hi\u1ec3u b\u00e1o c\u00e1o Google Analytics 4, Facebook Insights, v\u00e0 bi\u1ebft d\u00f9ng Google Data Studio (Looker Studio) \u0111\u1ec3 tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Ch\u1ee9ng ch\u1ec9 n\u00ean b\u1ed5 sung giai \u0111o\u1ea1n n\u00e0y: Google Analytics Certification, Google Ads Certification, HubSpot Content Marketing, Meta Blueprint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giai \u0111o\u1ea1n Executive c\u0169ng l\u00e0 l\u00fac n\u00ean b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean LinkedIn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng marketer \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf cho c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo d\u1eef li\u1ec7u 118 tin tuy\u1ec3n d\u1ee5ng marketing tr\u00ean CareerLink t\u00ednh \u0111\u1ebfn th\u00e1ng 4\/2026, m\u1ee9c l\u01b0\u01a1ng trung v\u1ecb cho ng\u00e0nh ti\u1ebfp th\u1ecb dao \u0111\u1ed9ng 15\u201330 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, bi\u00ean \u0111\u1ed9 kh\u00e1 r\u1ed9ng ph\u1ea3n \u00e1nh s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa c\u00e1c c\u1ea5p b\u1eadc. M\u1ee9c th\u1ea5p nh\u1ea5t ghi nh\u1eadn kho\u1ea3ng 7 tri\u1ec7u (v\u1ecb tr\u00ed Intern\/Fresher), trong khi c\u00e1c v\u1ecb tr\u00ed Senior ho\u1eb7c Manager c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u1ebfn 50 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng t\u00f9y quy m\u00f4 doanh nghi\u1ec7p. V\u1ec1 ph\u00e2n b\u1ed1 \u0111\u1ecba l\u00fd, TP. H\u1ed3 Ch\u00ed Minh d\u1eabn \u0111\u1ea7u v\u1edbi 39 tin \u0111ang tuy\u1ec3n, ti\u1ebfp theo l\u00e0 \u0110\u00e0 N\u1eb5ng (27 tin) v\u00e0 H\u00e0 N\u1ed9i (26 tin), cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng marketing ph\u00eda Nam v\u1eabn s\u00f4i \u0111\u1ed9ng nh\u1ea5t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2026\/05\/28152824\/nvvp-23-digital-marketing.png\" alt=\"L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn Marketing\" class=\"wp-image-22436\" style=\"max-width:100%;height:auto\" srcset=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2026\/05\/28152824\/nvvp-23-digital-marketing.png 1024w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2026\/05\/28152824\/nvvp-23-digital-marketing-300x300.png 300w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2026\/05\/28152824\/nvvp-23-digital-marketing-150x150.png 150w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2026\/05\/28152824\/nvvp-23-digital-marketing-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">3. Giai \u0111o\u1ea1n Senior Marketing v\u00e0 Team Leader (3\u20135 n\u0103m)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi 3\u20135 n\u0103m kinh nghi\u1ec7m, b\u1ea1n b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n Senior Marketing Executive ho\u1eb7c Team Leader \u2014 n\u01a1i vai tr\u00f2 chuy\u1ec3n d\u1ea7n t\u1eeb th\u1ef1c thi sang \u0111i\u1ec1u ph\u1ed1i v\u00e0 h\u01b0\u1edbng d\u1eabn. T\u1ea1i c\u1ea5p b\u1eadc n\u00e0y, b\u1ea1n b\u1eaft \u0111\u1ea7u qu\u1ea3n l\u00fd m\u1ed9t nh\u00f3m nh\u1ecf 2\u20135 ng\u01b0\u1eddi, l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa Executive v\u00e0 Senior l\u00e0 t\u01b0 duy. Executive t\u1eadp trung &#8220;l\u00e0m g\u00ec&#8221; v\u00e0 &#8220;l\u00e0m th\u1ebf n\u00e0o&#8221;, c\u00f2n Senior ph\u1ea3i tr\u1ea3 l\u1eddi &#8220;t\u1ea1i sao&#8221;. N\u0103ng l\u1ef1c t\u01b0 duy ph\u1ea3n bi\u1ec7n (critical thinking) v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Senior Marketing ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u1eadp k\u1ebf ho\u1ea1ch marketing quarterly\/yearly, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho t\u1eebng giai \u0111o\u1ea1n kinh doanh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Team Leader qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00f3m, ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5, coaching cho junior v\u00e0 b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp cho Marketing Manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 K\u1ef9 n\u0103ng c\u1ea7n c\u00f3: qu\u1ea3n l\u00fd d\u1ef1 \u00e1n (Project Management) v\u1edbi Asana, Trello ho\u1eb7c Monday.com, k\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh tr\u01b0\u1edbc Ban Gi\u00e1m \u0111\u1ed1c, v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 P&amp;L (Profit and Loss).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Ch\u1ee9ng ch\u1ec9 n\u00ean b\u1ed5 sung: Google Ads Display, HubSpot Inbound Marketing, ho\u1eb7c c\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 Digital Marketing Strategy t\u1eeb Coursera, edX.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;B\u01b0\u1edbc nh\u1ea3y t\u1eeb Senior l\u00ean Manager l\u00e0 b\u01b0\u1edbc nh\u1ea3y kh\u00f3 nh\u1ea5t trong s\u1ef1 nghi\u1ec7p marketing, v\u00ec b\u1ea1n ph\u1ea3i chuy\u1ec3n t\u1eeb t\u01b0 duy c\u00e1 nh\u00e2n (individual contributor) sang t\u01b0 duy qu\u1ea3n l\u00fd (people manager).&#8221; \u2014 Chia s\u1ebb ph\u1ed5 bi\u1ebfn t\u1eeb c\u00e1c Marketing Manager k\u1ef3 c\u1ef1u.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y c\u0169ng l\u00e0 giai \u0111o\u1ea1n nhi\u1ec1u marketer b\u1eaft \u0111\u1ea7u c\u00e2n nh\u1eafc gi\u1eefa hai con \u0111\u01b0\u1eddng: ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng chuy\u00ean gia (specialist track) ho\u1eb7c chuy\u1ec3n sang qu\u1ea3n l\u00fd (management track). C\u1ea3 hai \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb, quan tr\u1ecdng l\u00e0 b\u1ea1n hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh v\u00e0 mong mu\u1ed1n c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n\n\n\n<div style=\"background:#fff3e0;border-left:4px solid #ff9800;padding:15px 20px;margin:20px 0;border-radius:4px\">\n<p><\/p><p><strong>L\u01b0u \u00fd quan tr\u1ecdng<\/strong><\/p>\n<p><\/p>\n<p><\/p><p>\u2013 \u0110\u1eebng v\u1ed9i nh\u1ea3y vi\u1ec7c n\u1ebfu ch\u01b0a \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c sau 2 n\u0103m t\u1ea1i m\u1ed9t v\u1ecb tr\u00ed. \u0110\u00f4i khi, vi\u1ec7c \u1edf l\u1ea1i v\u00e0 ho\u00e0n th\u00e0nh m\u1ed9t d\u1ef1 \u00e1n l\u1edbn s\u1ebd t\u1ea1o th\u00e0nh t\u00edch m\u1ea1nh h\u01a1n cho CV.<\/p>\n<p><\/p>\n<p><\/p><p>\u2013 X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c ph\u00f2ng ban kh\u00e1c (Sales, Product, Finance) v\u00ec \u0111\u00e2y l\u00e0 k\u1ef9 n\u0103ng cross-functional c\u1ea7n thi\u1ebft cho v\u1ecb tr\u00ed Manager.<\/p>\n<p><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Giai \u0111o\u1ea1n Marketing Manager (5\u20138 n\u0103m)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Manager (Tr\u01b0\u1edfng ph\u00f2ng Ti\u1ebfp th\u1ecb) l\u00e0 c\u1ea5p b\u1eadc m\u00e0 b\u1ea1n ch\u00ednh th\u1ee9c \u0111\u1ea3m nh\u1eadn vai tr\u00f2 qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n, t\u1eeb con ng\u01b0\u1eddi, ng\u00e2n s\u00e1ch \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c. V\u1ecb tr\u00ed n\u00e0y \u0111\u00f2i h\u1ecfi k\u1ebft h\u1ee3p gi\u1eefa kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn, t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o \u0111\u1ed9i ng\u0169. T\u1ea1i c\u00e1c doanh nghi\u1ec7p v\u1eeba, Marketing Manager th\u01b0\u1eddng b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp cho CEO ho\u1eb7c COO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ede c\u1ea5p Manager, b\u1ea1n kh\u00f4ng c\u00f2n tr\u1ef1c ti\u1ebfp vi\u1ebft content hay ch\u1ea1y ads m\u00e0 chuy\u1ec3n sang qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 th\u1ef1c thi, ph\u00ea duy\u1ec7t k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 KPI t\u1ed5ng th\u1ec3. B\u1ea1n c\u1ea7n hi\u1ec3u s\u00e2u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh, h\u00e0nh vi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (Target Persona) v\u00e0 c\u00e1ch marketing \u0111\u00f3ng g\u00f3p v\u00e0o doanh thu. N\u1ebfu \u0111ang t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ng\u00e0nh, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i ph\u00e2n t\u00edch <a href=\"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/dinh-huong-nghe-nghiep\/nganh-marketing-la-gi\" style=\"color:#1565c0;text-decoration:underline;font-weight:500\">ng\u00e0nh marketing l\u00e0 g\u00ec v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n<\/a> \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Marketing Manager qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch marketing t\u1eeb v\u00e0i tr\u0103m tri\u1ec7u \u0111\u1ebfn h\u00e0ng t\u1ef7 \u0111\u1ed3ng\/n\u0103m, c\u1ea7n hi\u1ec3u v\u1ec1 budgeting, forecasting v\u00e0 \u0111o l\u01b0\u1eddng Customer Acquisition Cost (CAC).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Ph\u1ed1i h\u1ee3p v\u1edbi agency qu\u1ea3ng c\u00e1o, PR agency v\u00e0 \u0111\u1ed1i t\u00e1c truy\u1ec1n th\u00f4ng, \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 h\u1ee3p t\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 X\u00e2y d\u1ef1ng marketing playbook, SOP (Standard Operating Procedure) v\u00e0 quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t cho team marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giai \u0111o\u1ea1n n\u00e0y, k\u1ef9 n\u0103ng &#8220;qu\u1ea3n tr\u1ecb con ng\u01b0\u1eddi&#8221; tr\u1edf n\u00ean quan tr\u1ecdng ngang v\u1edbi k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n. Nhi\u1ec1u Marketing Manager th\u1ea5t b\u1ea1i kh\u00f4ng ph\u1ea3i v\u00ec thi\u1ebfu chuy\u00ean m\u00f4n m\u00e0 v\u00ec ch\u01b0a s\u1eb5n s\u00e0ng cho vai tr\u00f2 qu\u1ea3n l\u00fd con ng\u01b0\u1eddi.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Ti\u00eau ch\u00ed<\/th><th class=\"has-text-align-left\" data-align=\"left\">Senior Executive<\/th><th class=\"has-text-align-left\" data-align=\"left\">Marketing Manager<\/th><\/tr><\/thead><tbody><tr><td>Ph\u1ea1m vi tr\u00e1ch nhi\u1ec7m<\/td><td>1\u20132 k\u00eanh\/chi\u1ebfn d\u1ecbch<\/td><td>To\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng marketing<\/td><\/tr><tr><td>Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1<\/td><td>H\u01b0\u1edbng d\u1eabn 1\u20132 junior<\/td><td>Qu\u1ea3n l\u00fd \u0111\u1ed9i 5\u201315 ng\u01b0\u1eddi<\/td><\/tr><tr><td>Ng\u00e2n s\u00e1ch<\/td><td>\u0110\u1ec1 xu\u1ea5t, kh\u00f4ng ph\u00ea duy\u1ec7t<\/td><td>Ph\u00ea duy\u1ec7t v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m<\/td><\/tr><tr><td>KPI<\/td><td>KPI c\u00e1 nh\u00e2n\/nh\u00f3m nh\u1ecf<\/td><td>KPI ph\u00f2ng ban, g\u1eafn v\u1edbi doanh thu<\/td><\/tr><tr><td>T\u01b0 duy<\/td><td>Chi\u1ebfn thu\u1eadt (tactical)<\/td><td>Chi\u1ebfn l\u01b0\u1ee3c (strategic)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. Giai \u0111o\u1ea1n Marketing Director v\u00e0 CMO (8+ n\u0103m)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ecb tr\u00ed Marketing Director (Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb) v\u00e0 CMO \u2013 Chief Marketing Officer (Gi\u00e1m \u0111\u1ed1c Marketing) l\u00e0 \u0111\u00edch \u0111\u1ebfn cao nh\u1ea5t trong l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn ng\u00e0nh marketing. T\u1ea1i c\u1ea5p b\u1eadc n\u00e0y, b\u1ea1n tham gia v\u00e0o ban l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c marketing d\u00e0i h\u1ea1n v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CMO l\u00e0 th\u00e0nh vi\u00ean C-suite, tham gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3, kh\u00f4ng ch\u1ec9 ri\u00eang marketing. \u0110\u1ec3 \u0111\u1ea1t \u0111\u1ebfn v\u1ecb tr\u00ed n\u00e0y, b\u1ea1n c\u1ea7n c\u00f3 \u00edt nh\u1ea5t 10\u201315 n\u0103m kinh nghi\u1ec7m v\u1edbi th\u00e0nh t\u00edch qu\u1ea3n l\u00fd xu\u1ea5t s\u1eafc t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 Masan, Vingroup, FPT ho\u1eb7c doanh nghi\u1ec7p c\u00f9ng quy m\u00f4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Marketing Director x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n (3\u20135 n\u0103m), \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i marketing t\u00edch h\u1ee3p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 CMO ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa marketing v\u00e0 doanh thu, \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i gi\u1eefa s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng \u1edf c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c cao nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 K\u1ef9 n\u0103ng quan tr\u1ecdng: t\u01b0 duy kinh doanh (business acumen), qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh marketing, l\u00e3nh \u0111\u1ea1o chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (digital transformation) v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Nhi\u1ec1u CMO t\u1ea1i Vi\u1ec7t Nam c\u00f3 b\u1eb1ng MBA t\u1eeb c\u00e1c tr\u01b0\u1eddng nh\u01b0 \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP.HCM, RMIT ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh MBA qu\u1ed1c t\u1ebf, k\u1ebft h\u1ee3p v\u1edbi ch\u1ee9ng ch\u1ec9 chuy\u00ean ng\u00e0nh nh\u01b0 CIM (Chartered Institute of Marketing).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng ph\u1ea3i marketer n\u00e0o c\u0169ng c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn v\u1ecb tr\u00ed CMO. M\u1ed9t s\u1ed1 chuy\u00ean gia ch\u1ecdn tr\u1edf th\u00e0nh Marketing Consultant, Founder agency ho\u1eb7c chuy\u00ean gia \u0111\u00e0o t\u1ea1o. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u1ed9 tr\u00ecnh ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"background:#e8f5e9;border-left:4px solid #4caf50;padding:15px 20px;margin:20px 0;border-radius:4px\">\n<p><\/p><p><strong>M\u1eb9o h\u1eefu \u00edch<\/strong><\/p>\n<p><\/p>\n<p><\/p><p>\u2013 B\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng network v\u1edbi c\u00e1c C-level t\u1eeb giai \u0111o\u1ea1n Manager \u0111\u1ec3 m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn v\u00e0 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn.<\/p>\n<p><\/p>\n<p><\/p><p>\u2013 \u0110\u1ea7u t\u01b0 v\u00e0o k\u1ef9 n\u0103ng public speaking v\u00e0 thought leadership v\u00ec Director\/CMO th\u01b0\u1eddng \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i ngh\u1ecb ng\u00e0nh.<\/p>\n<p><\/p>\n<p><\/p><p>\u2013 Lu\u00f4n c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi: AI trong marketing, Marketing Automation, v\u00e0 Customer Data Platform (CDP) \u0111ang thay \u0111\u1ed5i c\u00e1ch marketer l\u00e0m vi\u1ec7c.<\/p>\n<p><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. K\u1ef9 n\u0103ng c\u1ed1t l\u00f5i c\u1ea7n t\u00edch l\u0169y qua t\u1eebng giai \u0111o\u1ea1n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed7i c\u1ea5p b\u1eadc trong l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn marketing \u0111\u00f2i h\u1ecfi b\u1ed9 k\u1ef9 n\u0103ng kh\u00e1c nhau. Hi\u1ec3u r\u00f5 \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n ch\u1ee7 \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 \u0111\u00fang k\u1ef9 n\u0103ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, tr\u00e1nh t\u00ecnh tr\u1ea1ng &#8220;gi\u1ecfi sai th\u1ee9&#8221; khi c\u1ea7n th\u0103ng ti\u1ebfn. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y t\u1ed5ng h\u1ee3p c\u00e1c k\u1ef9 n\u0103ng c\u1ed1t l\u00f5i theo t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Giai \u0111o\u1ea1n Fresher\u2013Executive: th\u00e0nh th\u1ea1o c\u00f4ng c\u1ee5 (tools mastery), k\u1ef9 n\u0103ng vi\u1ebft, t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi nhanh l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Giai \u0111o\u1ea1n Senior\u2013Team Leader: k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e2ng cao, l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng mentoring cho junior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Giai \u0111o\u1ea1n Manager: qu\u1ea3n tr\u1ecb ng\u00e2n s\u00e1ch, \u0111\u00e0m ph\u00e1n v\u1edbi \u0111\u1ed1i t\u00e1c, x\u00e2y d\u1ef1ng quy tr\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 tr\u1edf th\u00e0nh n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Giai \u0111o\u1ea1n Director\u2013CMO: t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c kinh doanh, l\u00e3nh \u0111\u1ea1o chuy\u1ec3n \u0111\u1ed5i, qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng (influence) \u1edf c\u1ea5p C-suite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, EQ (tr\u00ed tu\u1ec7 c\u1ea3m x\u00fac) ng\u00e0y c\u00e0ng quan tr\u1ecdng khi b\u1ea1n l\u00ean c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd. Kh\u1ea3 n\u0103ng l\u1eafng nghe, \u0111\u1ed3ng c\u1ea3m v\u00e0 gi\u1ea3i quy\u1ebft m\u00e2u thu\u1eabn s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 g\u1eafn k\u1ebft v\u00e0 \u0111\u1ea1t hi\u1ec7u su\u1ea5t cao. Tham kh\u1ea3o th\u00eam <a href=\"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/goc-ky-nang\/brand-marketing-la-gi\" style=\"color:#1565c0;text-decoration:underline;font-weight:500\">brand marketing l\u00e0 g\u00ec v\u00e0 vai tr\u00f2 trong doanh nghi\u1ec7p<\/a> \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 m\u1ed9t trong nh\u1eefng nh\u00e1nh th\u0103ng ti\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>1. Nh\u00e2n vi\u00ean marketing m\u1ea5t bao l\u00e2u \u0111\u1ec3 th\u0103ng ti\u1ebfn l\u00ean v\u1ecb tr\u00ed Manager?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1eddi gian trung b\u00ecnh t\u1eeb Fresher l\u00ean Marketing Manager l\u00e0 5\u20138 n\u0103m, t\u00f9y thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n, quy m\u00f4 doanh nghi\u1ec7p v\u00e0 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn n\u1ed9i b\u1ed9. T\u1ea1i c\u00e1c startup ho\u1eb7c doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng nhanh, l\u1ed9 tr\u00ecnh c\u00f3 th\u1ec3 r\u00fat ng\u1eafn c\u00f2n 4\u20135 n\u0103m n\u1ebfu b\u1ea1n c\u00f3 th\u00e0nh t\u00edch n\u1ed5i b\u1eadt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>2. Marketer n\u00ean ch\u1ecdn chuy\u00ean s\u00e2u m\u1ed9t m\u1ea3ng hay bi\u1ebft r\u1ed9ng nhi\u1ec1u m\u1ea3ng?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ede giai \u0111o\u1ea1n \u0111\u1ea7u (1\u20133 n\u0103m), n\u00ean th\u1eed nhi\u1ec1u m\u1ea3ng \u0111\u1ec3 t\u00ecm th\u1ebf m\u1ea1nh. T\u1eeb n\u0103m th\u1ee9 3 tr\u1edf \u0111i, n\u00ean ch\u1ecdn 1 m\u1ea3ng \u0111\u1ec3 chuy\u00ean s\u00e2u (T-shaped marketer): hi\u1ec3u r\u1ed9ng v\u1ec1 marketing t\u1ed5ng th\u1ec3 nh\u01b0ng gi\u1ecfi s\u00e2u \u1edf m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 nh\u01b0 Digital, Brand ho\u1eb7c Performance Marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>3. Ch\u1ee9ng ch\u1ec9 n\u00e0o quan tr\u1ecdng nh\u1ea5t cho s\u1ef1 nghi\u1ec7p marketing?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics Certification v\u00e0 HubSpot Inbound Marketing l\u00e0 hai ch\u1ee9ng ch\u1ec9 ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u00e1nh gi\u00e1 cao \u1edf giai \u0111o\u1ea1n Executive\u2013Senior. \u1ede c\u1ea5p Manager tr\u1edf l\u00ean, MBA ho\u1eb7c CIM s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n v\u00ec th\u1ec3 hi\u1ec7n t\u01b0 duy qu\u1ea3n tr\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean marketing<\/strong> l\u00e0 h\u00e0nh tr\u00ecnh d\u00e0i t\u1eeb v\u1ecb tr\u00ed th\u1ef1c thi \u0111\u1ebfn vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c, \u0111\u00f2i h\u1ecfi s\u1ef1 t\u00edch l\u0169y ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m li\u00ean t\u1ee5c. D\u00f9 b\u1ea1n ch\u1ecdn h\u01b0\u1edbng chuy\u00ean gia hay qu\u1ea3n l\u00fd, vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng l\u1eadp k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p s\u1ebd gi\u00fap b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 r\u00fat ng\u1eafn th\u1eddi gian \u0111\u1ea1t m\u1ee5c ti\u00eau. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o v\u00e0 c\u1ea7n b\u1ed5 sung k\u1ef9 n\u0103ng g\u00ec \u0111\u1ec3 s\u1eb5n s\u00e0ng cho b\u01b0\u1edbc ti\u1ebfn ti\u1ebfp theo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Minh An<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>B\u00e0i vi\u1ebft mang t\u00ednh tham kh\u1ea3o, th\u00f4ng tin c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1ecb tr\u01b0\u1eddng v\u00e0 doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean marketing qua t\u1eebng c\u1ea5p b\u1eadc t\u1eeb Fresher \u0111\u1ebfn CMO k\u00e8m k\u1ef9 n\u0103ng c\u1ea7n c\u00f3. Kh\u00e1m ph\u00e1 ngay \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p.<\/p>\n","protected":false},"author":58,"featured_media":18777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-18757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/18757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=18757"}],"version-history":[{"count":8,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/18757\/revisions"}],"predecessor-version":[{"id":22437,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/18757\/revisions\/22437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/18777"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=18757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=18757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=18757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}