{"id":18632,"date":"2026-04-24T14:26:33","date_gmt":"2026-04-24T07:26:33","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=18632"},"modified":"2026-04-24T17:18:35","modified_gmt":"2026-04-24T10:18:35","slug":"cach-viet-cv-nganh-truyen-thong","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/viet-cv-resume\/cach-viet-cv-nganh-truyen-thong","title":{"rendered":"C\u00e1ch vi\u1ebft CV ng\u00e0nh truy\u1ec1n th\u00f4ng \u2013 H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc k\u00e8m m\u1eabu CV n\u1ed5i b\u1eadt"},"content":{"rendered":"\n
Ng\u00e0nh truy\u1ec1n th\u00f4ng (Media & Communications) t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a truy\u1ec1n th\u00f4ng s\u1ed1 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ed9t b\u1ea3n CV chuy\u00ean nghi\u1ec7p ch\u00ednh l\u00e0 “t\u1ea5m v\u00e9 v\u00e0ng” gi\u00fap \u1ee9ng vi\u00ean v\u01b0\u1ee3t qua h\u00e0ng tr\u0103m h\u1ed3 s\u01a1 c\u1ea1nh tranh kh\u00e1c. Hi\u1ec3u r\u00f5 c\u00e1ch vi\u1ebft CV ng\u00e0nh truy\u1ec1n th\u00f4ng<\/strong> ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng v\u1ecb tr\u00ed s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh ngay t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n <\/p> T\u1ed5ng quan nhanh<\/strong><\/p>\n <\/p> \u2013 CV truy\u1ec1n th\u00f4ng c\u1ea7n th\u1ec3 hi\u1ec7n c\u1ea3 k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung l\u1eabn kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n <\/p> \u2013 Portfolio ho\u1eb7c link s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi CV thu\u1ea7n v\u0103n b\u1ea3n.<\/p>\n <\/p> \u2013 M\u1ed7i v\u1ecb tr\u00ed trong ng\u00e0nh truy\u1ec1n th\u00f4ng (Content, PR, Media Planning) y\u00eau c\u1ea7u tr\u1ecdng t\u00e2m CV kh\u00e1c nhau.<\/p>\n<\/div>\n\n\n Ng\u00e0nh truy\u1ec1n th\u00f4ng bao g\u1ed3m nhi\u1ec1u m\u1ea3ng nh\u01b0 b\u00e1o ch\u00ed (Journalism), quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations), truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 (Internal Communications), s\u1ea3n xu\u1ea5t n\u1ed9i dung s\u1ed1 (Digital Content) v\u00e0 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social Media Management). M\u1ed7i m\u1ea3ng y\u00eau c\u1ea7u b\u1ed9 k\u1ef9 n\u0103ng v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y CV kh\u00e1c nhau. \u1ee8ng vi\u00ean c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ecb tr\u00ed m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft CV.<\/p>\n Theo b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng c\u1ee7a ManpowerGroup Vietnam, nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng s\u1ed1 t\u0103ng trung b\u00ecnh 15\u201320% m\u1ed7i n\u0103m. C\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics, Meta Business Suite v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd n\u1ed9i dung (CMS). \u1ee8ng vi\u00ean c\u00f3 kinh nghi\u1ec7m v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd c\u00f3 l\u1ee3i th\u1ebf \u0111\u00e1ng k\u1ec3 trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng.<\/p>\n \u2013 Nh\u00e0 tuy\u1ec3n d\u1ee5ng trong ng\u00e0nh truy\u1ec1n th\u00f4ng \u0111\u00e1nh gi\u00e1 cao \u1ee9ng vi\u00ean c\u00f3 portfolio th\u1ef1c t\u1ebf h\u01a1n l\u00e0 ch\u1ec9 li\u1ec7t k\u00ea k\u1ef9 n\u0103ng tr\u00ean CV.<\/p>\n \u2013 Kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111a n\u1ec1n t\u1ea3ng (cross-platform) v\u00e0 t\u01b0 duy d\u1ef1a tr\u00ean d\u1eef li\u1ec7u (data-driven) ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh y\u00eau c\u1ea7u ti\u00eau chu\u1ea9n.<\/p>\n \u2013 K\u1ef9 n\u0103ng vi\u1ebft l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i, nh\u01b0ng kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n (video, podcast, infographic) c\u0169ng r\u1ea5t quan tr\u1ecdng.<\/p>\n Xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng cho th\u1ea5y ng\u00e0nh truy\u1ec1n th\u00f4ng \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh sang digital, do \u0111\u00f3 CV c\u1ea7n ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c s\u1ef1 th\u00edch \u1ee9ng n\u00e0y.<\/p>\n \u0110\u1ec3 vi\u1ebft m\u1ed9t b\u1ea3n CV truy\u1ec1n th\u00f4ng \u1ea5n t\u01b0\u1ee3ng, \u1ee9ng vi\u00ean c\u1ea7n tu\u00e2n theo c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng nh\u01b0ng v\u1eabn th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 s\u00e1ng t\u1ea1o. Kh\u00e1c v\u1edbi CV ng\u00e0nh t\u00e0i ch\u00ednh hay k\u1ef9 thu\u1eadt v\u1ed1n c\u1ea7n s\u1ef1 trang tr\u1ecdng, CV truy\u1ec1n th\u00f4ng cho ph\u00e9p \u1ee9ng vi\u00ean th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh chuy\u00ean nghi\u1ec7p th\u00f4ng qua c\u00e1ch tr\u00ecnh b\u00e0y v\u00e0 l\u1ef1a ch\u1ecdn n\u1ed9i dung. Tuy nhi\u00ean, s\u00e1ng t\u1ea1o kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi l\u1ed9n x\u1ed9n \u2014 c\u1ea5u tr\u00fac logic v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u.<\/p>\n N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u01a1 h\u1ed9i trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, h\u00e3y kh\u00e1m ph\u00e1 c\u00e1c v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng t\u1ea1i vi\u1ec7c l\u00e0m b\u00e1o ch\u00ed, bi\u00ean t\u1eadp tr\u00ean CareerLink<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt y\u00eau c\u1ea7u m\u1edbi nh\u1ea5t t\u1eeb nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/p>\n\n\n C\u00e1ch s\u1eafp x\u1ebfp th\u1ee9 t\u1ef1 c\u00e1c ph\u1ea7n c\u0169ng quan tr\u1ecdng. N\u1ebfu b\u1ea1n c\u00f3 kinh nghi\u1ec7m phong ph\u00fa, \u0111\u1eb7t ph\u1ea7n kinh nghi\u1ec7m l\u00ean \u0111\u1ea7u. N\u1ebfu l\u00e0 sinh vi\u00ean m\u1edbi t\u1ed1t nghi\u1ec7p, h\u00e3y \u0111\u01b0a d\u1ef1 \u00e1n c\u00e1 nh\u00e2n v\u00e0 k\u1ef9 n\u0103ng l\u00ean tr\u01b0\u1edbc.<\/p>\n Ng\u00e0nh truy\u1ec1n th\u00f4ng \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch. \u1ee8ng vi\u00ean kh\u00f4ng n\u00ean ch\u1ec9 li\u1ec7t k\u00ea k\u1ef9 n\u0103ng m\u00e0 c\u1ea7n minh h\u1ecda b\u1eb1ng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 ho\u1eb7c con s\u1ed1 th\u00e0nh t\u00edch. Nh\u00e0 tuy\u1ec3n d\u1ee5ng mu\u1ed1n th\u1ea5y \u1ee9ng vi\u00ean kh\u00f4ng ch\u1ec9 bi\u1ebft s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 m\u00e0 c\u00f2n hi\u1ec3u c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh.<\/p>\n \u2013 K\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung (Copywriting) v\u00e0 bi\u00ean t\u1eadp l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i, \u1ee9ng vi\u00ean n\u00ean \u0111\u1ec1 c\u1eadp phong c\u00e1ch vi\u1ebft ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i hay email marketing.<\/p>\n \u2013 Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf nh\u01b0 Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) ho\u1eb7c Canva cho th\u1ea5y \u1ee9ng vi\u00ean c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o visual content khi c\u1ea7n.<\/p>\n \u2013 K\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng b\u1eb1ng Google Analytics, Meta Insights ho\u1eb7c Sprout Social gi\u00fap \u1ee9ng vi\u00ean n\u1ed5i b\u1eadt trong m\u1eaft nh\u00e0 tuy\u1ec3n d\u1ee5ng t\u00ecm ki\u1ebfm ng\u01b0\u1eddi c\u00f3 t\u01b0 duy data-driven.<\/p>\n “Trong truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i, ng\u01b0\u1eddi gi\u1ecfi kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n hay m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi bi\u1ebft \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e2u chuy\u1ec7n \u0111\u00f3.” \u2013 Quan \u0111i\u1ec3m tuy\u1ec3n d\u1ee5ng ng\u00e0nh media.<\/p>\n<\/blockquote>\n
<\/figure>\n\n\n\n1. T\u1ed5ng quan ng\u00e0nh truy\u1ec1n th\u00f4ng v\u00e0 xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng<\/h2>\n
2. C\u1ea5u tr\u00fac CV ng\u00e0nh truy\u1ec1n th\u00f4ng t\u1eebng b\u01b0\u1edbc<\/h2>\n
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\n \nPh\u1ea7n CV<\/th>\n N\u1ed9i dung c\u1ea7n c\u00f3<\/th>\n V\u00ed d\u1ee5 c\u1ee5 th\u1ec3<\/th>\n<\/tr>\n<\/thead>\n \n Th\u00f4ng tin c\u00e1 nh\u00e2n<\/td>\n H\u1ecd t\u00ean, S\u0110T, email, LinkedIn, portfolio<\/td>\n Link website c\u00e1 nh\u00e2n ho\u1eb7c Behance<\/td>\n<\/tr>\n \n M\u1ee5c ti\u00eau ngh\u1ec1 nghi\u1ec7p<\/td>\n V\u1ecb tr\u00ed m\u1ee5c ti\u00eau, l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng<\/td>\n “\u1ee8ng tuy\u1ec3n v\u1ecb tr\u00ed Content Strategist t\u1ea1i agency”<\/td>\n<\/tr>\n \n Kinh nghi\u1ec7m<\/td>\n Vai tr\u00f2, th\u00e0nh t\u00edch k\u00e8m KPI, chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt<\/td>\n “T\u0103ng 150% organic reach cho fanpage 200K followers”<\/td>\n<\/tr>\n \n K\u1ef9 n\u0103ng<\/td>\n C\u00f4ng c\u1ee5, n\u1ec1n t\u1ea3ng, k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o<\/td>\n Google Analytics, Canva, Adobe Premiere, SEO<\/td>\n<\/tr>\n \n D\u1ef1 \u00e1n ti\u00eau bi\u1ec3u<\/td>\n T\u00ean chi\u1ebfn d\u1ecbch, vai tr\u00f2, k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/td>\n “Chi\u1ebfn d\u1ecbch PR ra m\u1eaft s\u1ea3n ph\u1ea9m, \u0111\u1ea1t 5 tri\u1ec7u impressions”<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n 3. K\u1ef9 n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n nh\u1ea5n m\u1ea1nh trong CV truy\u1ec1n th\u00f4ng<\/h2>\n
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