{"id":18566,"date":"2026-04-23T15:19:10","date_gmt":"2026-04-23T08:19:10","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=18566"},"modified":"2026-05-28T12:04:21","modified_gmt":"2026-05-28T05:04:21","slug":"cach-viet-cv-social-media-marketing","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/goc-ky-nang\/cach-viet-cv-social-media-marketing","title":{"rendered":"C\u00e1ch vi\u1ebft CV Social Media Marketing \u2013 m\u1eabu, portfolio v\u00e0 metrics n\u1ed5i b\u1eadt"},"content":{"rendered":"

Social Media Marketing (Ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i) l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c tuy\u1ec3n d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong l\u0129nh v\u1ef1c Marketing \u2013 Truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam. Theo d\u1eef li\u1ec7u CareerLink (05\/2026), chuy\u00ean m\u1ee5c Ti\u1ebfp th\u1ecb c\u00f3 kho\u1ea3ng 924 tin tuy\u1ec3n d\u1ee5ng \u0111ang m\u1edf, trong \u0111\u00f3 v\u1ecb tr\u00ed Social Media chi\u1ebfm 18\u201322%. M\u1ed9t b\u1ea3n CV Social Media Marketing<\/strong> chuy\u00ean nghi\u1ec7p n\u0103m 2026 kh\u00f4ng ch\u1ec9 c\u1ea7n ch\u1ec9n chu h\u00ecnh th\u1ee9c m\u00e0 ph\u1ea3i ch\u1ee9ng minh \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c qua metrics th\u1ef1c t\u1ebf v\u00e0 portfolio \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n

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T\u1ed5ng quan nhanh:<\/strong><\/p>\n

\u2013 CV Social Media Marketing n\u00ean d\u00e0i 1\u20132 trang, k\u00e8m link portfolio (Behance, personal website ho\u1eb7c Notion).<\/p>\n

\u2013 Metrics l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t: engagement rate, follower growth, reach, CPM\/CPC, ROAS.<\/p>\n

\u2013 Theo ph\u00e2n t\u00edch 200+ JD tr\u00ean CareerLink (Q2\/2026), 78% nh\u00e0 tuy\u1ec3n d\u1ee5ng y\u00eau c\u1ea7u th\u00e0nh th\u1ea1o Meta Business Suite + Google Analytics 4, 64% y\u00eau c\u1ea7u kinh nghi\u1ec7m ch\u1ea1y TikTok Ads.<\/p>\n

\u2013 M\u1ee9c l\u01b0\u01a1ng v\u1ecb tr\u00ed Social Media Executive n\u0103m 2026 dao \u0111\u1ed9ng 10\u201322 tri\u1ec7u \u0111\u1ed3ng (junior) v\u00e0 25\u201340 tri\u1ec7u (senior\/lead), t\u1eadp trung t\u1ea1i TP.HCM (62%) v\u00e0 H\u00e0 N\u1ed9i (24%).<\/p>\n<\/div>\n

1. C\u1ea5u tr\u00fac CV Social Media Marketing chu\u1ea9n n\u0103m 2026<\/h2>\n

CV cho v\u1ecb tr\u00ed Social Media Marketing c\u1ea7n c\u00e2n b\u1eb1ng gi\u1eefa s\u00e1ng t\u1ea1o v\u00e0 t\u00ednh chuy\u00ean nghi\u1ec7p. Nh\u00e0 tuy\u1ec3n d\u1ee5ng mu\u1ed1n th\u1ea5y \u1ee9ng vi\u00ean c\u00f3 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9 kh\u00f4ng ch\u1ec9 bi\u1ebft \u0111\u0103ng b\u00e0i l\u00ean fanpage. C\u1ea5u tr\u00fac CV n\u00ean \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp sao cho th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t xu\u1ea5t hi\u1ec7n trong 5 gi\u00e2y \u0111\u1ea7u khi nh\u00e0 tuy\u1ec3n d\u1ee5ng qu\u00e9t CV.<\/p>\n

\u2013 Th\u00f4ng tin c\u00e1 nh\u00e2n:<\/strong> H\u1ecd t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, LinkedIn, link portfolio. Kh\u00f4ng c\u1ea7n ghi \u0111\u1ecba ch\u1ec9 chi ti\u1ebft.<\/p>\n

\u2013 M\u1ee5c ti\u00eau ngh\u1ec1 nghi\u1ec7p (Career Objective):<\/strong> 3\u20134 c\u00e2u n\u00eau kinh nghi\u1ec7m, l\u0129nh v\u1ef1c chuy\u00ean s\u00e2u (B2C\/B2B\/D2C) v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n.<\/p>\n

\u2013 Kinh nghi\u1ec7m l\u00e0m vi\u1ec7c:<\/strong> Li\u1ec7t k\u00ea theo th\u1ee9 t\u1ef1 th\u1eddi gian ng\u01b0\u1ee3c, m\u1ed7i v\u1ecb tr\u00ed g\u1ed3m t\u00ean c\u00f4ng ty, ch\u1ee9c danh, th\u1eddi gian, m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c v\u00e0 th\u00e0nh t\u1ef1u \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u1eb1ng s\u1ed1.<\/p>\n

\u2013 Portfolio\/Case study:<\/strong> Link \u0111\u1ebfn 3\u20135 d\u1ef1 \u00e1n ti\u00eau bi\u1ec3u v\u1edbi k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n

\u2013 K\u1ef9 n\u0103ng c\u00f4ng c\u1ee5:<\/strong> Ph\u00e2n nh\u00f3m theo ch\u1ee9c n\u0103ng (qu\u1ea3n l\u00fd n\u1ed9i dung, thi\u1ebft k\u1ebf, ph\u00e2n t\u00edch, qu\u1ea3ng c\u00e1o).<\/p>\n

\u2013 H\u1ecdc v\u1ea5n v\u00e0 ch\u1ee9ng ch\u1ec9:<\/strong> B\u1eb1ng c\u1ea5p + ch\u1ee9ng ch\u1ec9 Meta Blueprint, Google Digital Marketing, HubSpot, TikTok Academy.<\/p>\n

M\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Anphabe (2025) cho th\u1ea5y 71% nh\u00e0 tuy\u1ec3n d\u1ee5ng marketing t\u1ea1i Vi\u1ec7t Nam \u0111\u00e1nh gi\u00e1 portfolio quan tr\u1ecdng ngang v\u1edbi CV, \u0111\u1eb7c bi\u1ec7t v\u1edbi v\u1ecb tr\u00ed Social Media. V\u00ec v\u1eady \u0111\u1ea7u t\u01b0 cho c\u1ea3 hai l\u00e0 c\u1ea7n thi\u1ebft, kh\u00f4ng n\u00ean ch\u1ec9 t\u1eadp trung v\u00e0o CV m\u00e0 b\u1ecf qua portfolio tr\u1ef1c tuy\u1ebfn.<\/p>\n

2. C\u00e1ch tr\u00ecnh b\u00e0y metrics v\u00e0 th\u00e0nh t\u1ef1u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h2>\n

Ph\u1ea7n kinh nghi\u1ec7m l\u00e0m vi\u1ec7c l\u00e0 n\u01a1i \u1ee9ng vi\u00ean c\u1ea7n ch\u1ee9ng minh n\u0103ng l\u1ef1c b\u1eb1ng s\u1ed1 li\u1ec7u. Trong Social Media Marketing, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, v\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng k\u1ef3 v\u1ecdng \u1ee9ng vi\u00ean bi\u1ebft c\u00e1ch d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 minh ho\u1ea1 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c thay v\u00ec ch\u1ec9 m\u00f4 t\u1ea3 nhi\u1ec7m v\u1ee5 chung chung.<\/p>\n\n\n\n\n\n\n\n\n\n
C\u00e1ch vi\u1ebft sai (m\u00f4 t\u1ea3 chung)<\/th>\nC\u00e1ch vi\u1ebft \u0111\u00fang (c\u00f3 metrics)<\/th>\n<\/tr>\n<\/thead>\n
Qu\u1ea3n l\u00fd fanpage Facebook c\u00f4ng ty<\/td>\nQu\u1ea3n l\u00fd fanpage 120K followers, t\u0103ng engagement rate t\u1eeb 1.5% l\u00ean 4.2% trong 6 th\u00e1ng (v\u01b0\u1ee3t KPI 28%)<\/td>\n<\/tr>\n
T\u1ea1o n\u1ed9i dung TikTok<\/td>\nS\u1ea3n xu\u1ea5t 80+ video TikTok, 3 video \u0111\u1ea1t tr\u00ean 1 tri\u1ec7u views, t\u0103ng 25K followers trong 3 th\u00e1ng<\/td>\n<\/tr>\n
Ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook Ads<\/td>\nQu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch 50 tri\u1ec7u\/th\u00e1ng, \u0111\u1ea1t CPA trung b\u00ecnh 15.000 \u0111\u1ed3ng, ROAS 4.5x tr\u00ean ng\u00e0nh FMCG<\/td>\n<\/tr>\n
Vi\u1ebft content marketing<\/td>\nS\u1ea3n xu\u1ea5t 40 b\u00e0i\/th\u00e1ng tr\u00ean 3 n\u1ec1n t\u1ea3ng, organic reach trung b\u00ecnh 50K\/b\u00e0i tr\u00ean Facebook (Q1\/2026)<\/td>\n<\/tr>\n
Qu\u1ea3n l\u00fd KOL\/KOC<\/td>\nTri\u1ec3n khai chi\u1ebfn d\u1ecbch 12 KOC nano (5K-50K followers), CPM gi\u1ea3m 38% so v\u1edbi KOL macro, engagement 6.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0110\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ng\u00e0nh Marketing v\u00e0 c\u00e1c c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft ng\u00e0nh Marketing l\u00e0 g\u00ec \u2013 t\u1ed5ng quan v\u00e0 c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m<\/a> \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

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“Trong Social Media Marketing, portfolio n\u00f3i to h\u01a1n CV. Nh\u01b0ng CV c\u00f3 metrics r\u00f5 r\u00e0ng s\u1ebd d\u1eabn nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u1ebfn portfolio, v\u00e0 portfolio s\u1ebd gi\u00fap b\u1ea1n c\u00f3 vi\u1ec7c.” \u2013 Tr\u01b0\u1edfng ph\u00f2ng tuy\u1ec3n d\u1ee5ng t\u1ea1i m\u1ed9t agency truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p.<\/p>\n<\/blockquote>\n

3. Portfolio v\u00e0 case study \u2013 y\u1ebfu t\u1ed1 t\u1ea1o kh\u00e1c bi\u1ec7t<\/h2>\n

Portfolio l\u00e0 th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong CV Social Media Marketing. \u0110\u00e2y l\u00e0 n\u01a1i \u1ee9ng vi\u00ean tr\u00ecnh b\u00e0y tr\u1ef1c quan nh\u1eefng g\u00ec \u0111\u00e3 l\u00e0m, thay v\u00ec ch\u1ec9 m\u00f4 t\u1ea3 b\u1eb1ng ch\u1eef. M\u1ed9t portfolio \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t s\u1ebd gi\u00fap nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u00e1nh gi\u00e1 nhanh phong c\u00e1ch s\u00e1ng t\u1ea1o, kh\u1ea3 n\u0103ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee9c \u0111\u1ed9 chuy\u00ean nghi\u1ec7p c\u1ee7a \u1ee9ng vi\u00ean.<\/p>\n

\u2013 N\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p 2026:<\/strong> Behance (cho thi\u1ebft k\u1ebf), Notion (linh ho\u1ea1t nh\u1ea5t \u2013 k\u1ebft h\u1ee3p text + media), personal website WordPress\/Wix, Google Drive (\u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3).<\/p>\n

\u2013 C\u1ea5u tr\u00fac m\u1ed9t case study:<\/strong> 3\u20135 case ti\u00eau bi\u1ec3u, m\u1ed7i case 200\u2013400 t\u1eeb, g\u1ed3m b\u1ed1i c\u1ea3nh, m\u1ee5c ti\u00eau, gi\u1ea3i ph\u00e1p, k\u1ebft qu\u1ea3 s\u1ed1.<\/p>\n

\u2013 \u0110\u1ecbnh d\u1ea1ng b\u1ed5 sung:<\/strong> Screenshot b\u00e0i post\/video \u0111\u1ea1t t\u01b0\u01a1ng t\u00e1c cao (k\u00e8m timestamp), infographic chi\u1ebfn d\u1ecbch, bi\u1ec3u \u0111\u1ed3 t\u0103ng tr\u01b0\u1edfng follower\/reach.<\/p>\n

M\u1ed7i case study n\u00ean tr\u00ecnh b\u00e0y theo framework STAR (Situation \u2013 Task \u2013 Action \u2013 Result) ho\u1eb7c CAR (Challenge \u2013 Action \u2013 Result). V\u00ed d\u1ee5: “Challenge: Fanpage 500 followers, kh\u00f4ng chi\u1ebfn l\u01b0\u1ee3c \u2192 Action: X\u00e2y d\u1ef1ng content calendar 16 tu\u1ea7n, s\u1ea3n xu\u1ea5t 5 Reels\/tu\u1ea7n, k\u1ebft h\u1ee3p 8 KOC seeding \u2192 Result: 15K followers sau 4 th\u00e1ng, engagement rate 5.8%, conversion v\u1ec1 website 1.200 lead”. C\u1ea5u tr\u00fac n\u00e0y gi\u00fap nh\u00e0 tuy\u1ec3n d\u1ee5ng n\u1eafm t\u01b0 duy gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ch\u1ec9 trong 30 gi\u00e2y.<\/p>\n

T\u00ecm ki\u1ebfm c\u00e1c v\u1ecb tr\u00ed Social Media Marketing \u0111ang tuy\u1ec3n t\u1ea1i chuy\u00ean m\u1ee5c ti\u1ebfp th\u1ecb<\/a> tr\u00ean CareerLink \u0111\u1ec3 bi\u1ebft nh\u00e0 tuy\u1ec3n d\u1ee5ng y\u00eau c\u1ea7u g\u00ec v\u00e0 chu\u1ea9n b\u1ecb CV ph\u00f9 h\u1ee3p.<\/p>\n

Tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft v\u1ec1 Social Media l\u00e0 g\u00ec<\/a> \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 l\u0129nh v\u1ef1c v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

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L\u1ed7i c\u1ea7n tr\u00e1nh khi g\u1eedi portfolio:<\/strong><\/p>\n

\u2013 G\u1eedi link portfolio b\u1ecb l\u1ed7i ho\u1eb7c y\u00eau c\u1ea7u quy\u1ec1n truy c\u1eadp. H\u00e3y m\u1edf link \u1edf ch\u1ebf \u0111\u1ed9 \u1ea9n danh (Incognito) tr\u01b0\u1edbc khi g\u1eedi \u0111\u1ec3 x\u00e1c minh.<\/p>\n

\u2013 \u0110\u1ec3 portfolio n\u1ed9i dung c\u0169 tr\u00ean 2 n\u0103m m\u00e0 kh\u00f4ng c\u1eadp nh\u1eadt \u2013 thu\u1eadt to\u00e1n Meta\/TikTok thay \u0111\u1ed5i nhi\u1ec1u, nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 nghi ng\u1edd n\u0103ng l\u1ef1c hi\u1ec7n t\u1ea1i.<\/p>\n

\u2013 Ghi “qu\u1ea3n l\u00fd fanpage” m\u00e0 kh\u00f4ng n\u00eau quy m\u00f4 followers, engagement rate, ng\u00e2n s\u00e1ch hay k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3.<\/p>\n

\u2013 Nh\u1ed3i nh\u00e9t qu\u00e1 10 case study \u2013 nh\u00e0 tuy\u1ec3n d\u1ee5ng d\u00e0nh trung b\u00ecnh 3 ph\u00fat cho portfolio, h\u00e3y ch\u1ecdn l\u1ecdc 3\u20135 case n\u1ed5i b\u1eadt nh\u1ea5t.<\/p>\n<\/div>\n

4. K\u1ef9 n\u0103ng c\u00f4ng c\u1ee5 v\u00e0 ch\u1ee9ng ch\u1ec9 c\u1ea7n highlight<\/h2>\n

Trong Social Media Marketing, k\u1ef9 n\u0103ng c\u00f4ng c\u1ee5 (hard skills) r\u1ea5t \u0111\u01b0\u1ee3c coi tr\u1ecdng v\u00ec thu\u1eadt to\u00e1n n\u1ec1n t\u1ea3ng thay \u0111\u1ed5i li\u00ean t\u1ee5c. Ph\u00e2n t\u00edch 200+ tin tuy\u1ec3n d\u1ee5ng v\u1ecb tr\u00ed Social Media Executive tr\u00ean CareerLink (Q2\/2026) cho th\u1ea5y b\u1ed9 k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ph\u1ed5 bi\u1ebfn nh\u1ea5t g\u1ed3m:<\/p>\n

\u2013 Qu\u1ea3n l\u00fd n\u1ed9i dung (90% JD y\u00eau c\u1ea7u):<\/strong> Meta Business Suite, Hootsuite, Buffer, Later (l\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i, qu\u1ea3n l\u00fd \u0111a n\u1ec1n t\u1ea3ng).<\/p>\n

\u2013 Thi\u1ebft k\u1ebf v\u00e0 video (76% JD):<\/strong> Canva, Adobe Photoshop, CapCut, Premiere Pro, InShot. N\u0103m 2026, th\u00e0nh th\u1ea1o CapCut Desktop \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n tr\u01b0\u1edbc do TikTok Shop b\u00f9ng n\u1ed5.<\/p>\n

\u2013 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u (78% JD):<\/strong> Google Analytics 4 (GA4), Meta Insights, TikTok Analytics, Social Listening tools (Brandwatch, YouNet Media).<\/p>\n

\u2013 Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (64% JD):<\/strong> Meta Ads Manager, Google Ads, TikTok Ads Manager. C\u00e1c c\u00f4ng ty FMCG\/Beauty c\u00f2n y\u00eau c\u1ea7u Pinterest Ads v\u00e0 LinkedIn Ads (B2B).<\/p>\n

\u2013 Ch\u1ee9ng ch\u1ec9 uy t\u00edn:<\/strong> Meta Blueprint Certification (mi\u1ec5n ph\u00ed, c\u00f3 8 ch\u1ee9ng ch\u1ec9 con), Google Digital Marketing & E-commerce (Coursera, ~49 USD\/kho\u00e1), HubSpot Social Media Marketing (mi\u1ec5n ph\u00ed), TikTok Academy For Business (mi\u1ec5n ph\u00ed t\u1eeb 2024).<\/p>\n

Theo kh\u1ea3o s\u00e1t Decision Lab (Q1\/2026), 58% nh\u00e0 tuy\u1ec3n d\u1ee5ng marketing tr\u1ebb t\u1ea1i Vi\u1ec7t Nam \u0111\u00e1nh gi\u00e1 ch\u1ee9ng ch\u1ec9 Meta Blueprint cao nh\u1ea5t, theo sau l\u00e0 Google (24%) v\u00e0 TikTok Academy (12%). Vi\u1ec7c thi v\u00e0 \u0111\u1ea1t 1\u20132 ch\u1ee9ng ch\u1ec9 n\u00e0y c\u00f3 th\u1ec3 n\u00e2ng v\u1ecb th\u1ebf CV l\u00ean \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t khi \u1ee9ng vi\u00ean ch\u01b0a c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m ch\u00ednh th\u1ee9c.<\/p>\n

5. \u0110\u1ed1i chi\u1ebfu y\u00eau c\u1ea7u nh\u00e0 tuy\u1ec3n d\u1ee5ng theo c\u1ea5p b\u1eadc<\/h2>\n

Ph\u00e2n t\u00edch 30 JD v\u1ecb tr\u00ed Social Media tr\u00ean CareerLink theo 3 c\u1ea5p b\u1eadc cho th\u1ea5y y\u00eau c\u1ea7u k\u1ef9 n\u0103ng v\u00e0 m\u1ee9c l\u01b0\u01a1ng kh\u00e1c nhau r\u00f5 r\u1ec7t. \u1ee8ng vi\u00ean c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u00ecnh thu\u1ed9c nh\u00f3m n\u00e0o \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh CV cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng tin tuy\u1ec3n d\u1ee5ng.<\/p>\n\n\n\n\n\n\n\n\n
C\u1ea5p b\u1eadc<\/th>\nKinh nghi\u1ec7m<\/th>\nL\u01b0\u01a1ng tham kh\u1ea3o<\/th>\nY\u00eau c\u1ea7u tr\u1ecdng t\u00e2m trong CV<\/th>\n<\/tr>\n<\/thead>\n
Intern\/Fresher<\/td>\n0\u20131 n\u0103m<\/td>\n5\u201310 tri\u1ec7u<\/td>\nD\u1ef1 \u00e1n c\u00e1 nh\u00e2n, cu\u1ed9c thi marketing, ch\u1ee9ng ch\u1ec9 free<\/td>\n<\/tr>\n
Executive<\/td>\n1\u20133 n\u0103m<\/td>\n10\u201322 tri\u1ec7u<\/td>\nMetrics theo n\u1ec1n t\u1ea3ng, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch, case study \u0111\u1ecbnh l\u01b0\u1ee3ng<\/td>\n<\/tr>\n
Senior\/Lead<\/td>\n3\u20136 n\u0103m<\/td>\n25\u201340 tri\u1ec7u<\/td>\nChi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, qu\u1ea3n l\u00fd team 3\u20138 ng\u01b0\u1eddi, ROAS & CAC<\/td>\n<\/tr>\n
Manager<\/td>\n5+ n\u0103m<\/td>\n35\u201360 tri\u1ec7u<\/td>\nP&L marketing, integrated campaign, leadership<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n

L\u1eddi khuy\u00ean cho fresher:<\/strong><\/p>\n

\u2013 N\u1ebfu ch\u01b0a c\u00f3 kinh nghi\u1ec7m ch\u00ednh th\u1ee9c, h\u00e3y x\u00e2y d\u1ef1ng 1\u20132 t\u00e0i kho\u1ea3n TikTok\/Instagram c\u00e1 nh\u00e2n \u1edf ng\u00e1ch c\u1ee5 th\u1ec3 (\u1ea9m th\u1ef1c, s\u00e1ch, fashion) \u0111\u1ec3 c\u00f3 case study cho portfolio.<\/p>\n

\u2013 Tham gia c\u00e1c cu\u1ed9c thi marketing nh\u01b0 Young Marketers, Marketing Arena, MarKom Brain \u0111\u1ec3 t\u00edch l\u0169y kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn v\u00e0 networking.<\/p>\n

\u2013 Ho\u00e0n th\u00e0nh \u00edt nh\u1ea5t 1 ch\u1ee9ng ch\u1ec9 Meta Blueprint ho\u1eb7c Google Digital Marketing trong 3\u20136 th\u00e1ng \u0111\u1ea7u \u0111\u1ec3 b\u1ed5 sung CV.<\/p>\n

\u2013 Ghi r\u00f5 th\u1eddi gian b\u1eaft \u0111\u1ea7u\/k\u1ebft th\u00fac c\u1ee7a t\u1eebng d\u1ef1 \u00e1n c\u00e1 nh\u00e2n, tr\u00e1nh \u0111\u1ec3 kho\u1ea3ng tr\u1ed1ng d\u1ec5 b\u1ecb nh\u00e0 tuy\u1ec3n d\u1ee5ng nghi ng\u1edd.<\/p>\n<\/div>\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Fresher ch\u01b0a c\u00f3 kinh nghi\u1ec7m Social Media th\u00ec CV n\u00ean vi\u1ebft g\u00ec?<\/em><\/strong><\/p>\n

H\u00e3y tr\u00ecnh b\u00e0y c\u00e1c d\u1ef1 \u00e1n c\u00e1 nh\u00e2n (qu\u1ea3n l\u00fd fanpage c\u00e2u l\u1ea1c b\u1ed9 tr\u01b0\u1eddng, t\u00e0i kho\u1ea3n TikTok c\u00e1 nh\u00e2n c\u00f3 t\u0103ng tr\u01b0\u1edfng), c\u00e1c cu\u1ed9c thi marketing \u0111\u00e3 tham gia v\u00e0 ch\u1ee9ng ch\u1ec9 online. S\u1ed1 li\u1ec7u t\u1eeb d\u1ef1 \u00e1n c\u00e1 nh\u00e2n (followers, view, engagement) v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb n\u1ebfu th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung. M\u1ed9t fresher c\u00f3 1 t\u00e0i kho\u1ea3n TikTok 10K followers organic s\u1ebd \u1ea5n t\u01b0\u1ee3ng h\u01a1n nhi\u1ec1u b\u1eb1ng \u0111\u1ea1i h\u1ecdc lo\u1ea1i gi\u1ecfi kh\u00f4ng c\u00f3 th\u1ef1c h\u00e0nh.<\/p>\n

2. CV Social Media n\u00ean d\u00f9ng m\u1eabu s\u00e1ng t\u1ea1o hay truy\u1ec1n th\u1ed1ng?<\/em><\/strong><\/p>\n

Tu\u1ef3 v\u00e0o c\u00f4ng ty \u1ee9ng tuy\u1ec3n. Agency v\u00e0 startup th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao CV s\u00e1ng t\u1ea1o (c\u00f3 infographic, m\u00e0u s\u1eafc, layout 2 c\u1ed9t). T\u1eadp \u0111o\u00e0n l\u1edbn v\u00e0 c\u00f4ng ty \u0111a qu\u1ed1c gia \u01b0u ti\u00ean CV truy\u1ec1n th\u1ed1ng, g\u1ecdn g\u00e0ng, d\u1ec5 qu\u00e9t b\u1eb1ng ATS (Applicant Tracking System). Nguy\u00ean t\u1eafc chung: s\u00e1ng t\u1ea1o nh\u01b0ng kh\u00f4ng r\u1ed1i m\u1eaft, file PDF d\u01b0\u1edbi 2 MB, \u0111\u1eb7t t\u00ean theo \u0111\u1ecbnh d\u1ea1ng “HoTen_ViTri_2026.pdf”.<\/p>\n

3. C\u00f3 n\u00ean \u0111\u00ednh k\u00e8m s\u1ed1 \u0111i\u1ec7n tho\u1ea1i Zalo v\u00e0 LinkedIn c\u00f9ng l\u00fac?<\/em><\/strong><\/p>\n

C\u00f3. Nh\u00e0 tuy\u1ec3n d\u1ee5ng t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng li\u00ean h\u1ec7 qua Zalo cho cu\u1ed9c g\u1ecdi nhanh, qua LinkedIn \u0111\u1ec3 xem profile chuy\u00ean m\u00f4n v\u00e0 t\u01b0\u01a1ng t\u00e1c chuy\u00ean nghi\u1ec7p. \u0110\u1ea3m b\u1ea3o profile LinkedIn \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ed3ng b\u1ed9 v\u1edbi CV, \u0111\u1eb7c bi\u1ec7t ph\u1ea7n “Featured” \u0111\u1ec3 pin c\u00e1c case study ti\u00eau bi\u1ec3u. Avatar Zalo v\u00e0 LinkedIn n\u00ean l\u00e0 c\u00f9ng m\u1ed9t \u1ea3nh chuy\u00ean nghi\u1ec7p \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n nh\u1ea5t qu\u00e1n.<\/p>\n

N\u1eafm v\u1eefng c\u00e1ch vi\u1ebft CV Social Media Marketing<\/strong> hi\u1ec7u qu\u1ea3 n\u1eb1m \u1edf vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa metrics \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, portfolio tr\u1ef1c quan v\u00e0 b\u1ed9 k\u1ef9 n\u0103ng c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng c\u1ea5p b\u1eadc. H\u00e3y lu\u00f4n g\u1eafn m\u1ed7i kinh nghi\u1ec7m v\u1edbi k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3, chu\u1ea9n b\u1ecb portfolio d\u1ec5 truy c\u1eadp v\u00e0 c\u1eadp nh\u1eadt theo xu h\u01b0\u1edbng m\u1edbi (TikTok Shop, Threads, AI content tools). M\u1ed9t CV \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng k\u1ebft h\u1ee3p portfolio th\u1ef1c chi\u1ebfn s\u1ebd gi\u00fap \u1ee9ng vi\u00ean t\u1ef1 tin \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c v\u1ecb tr\u00ed Social Media t\u1ea1i c\u1ea3 agency, in-house v\u00e0 brand qu\u1ed1c t\u1ebf.<\/p>\n

B\u00e0i vi\u1ebft mang t\u00ednh ch\u1ea5t tham kh\u1ea3o, kh\u00f4ng thay th\u1ebf t\u01b0 v\u1ea5n ngh\u1ec1 nghi\u1ec7p chuy\u00ean s\u00e2u t\u1eeb chuy\u00ean gia.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

H\u01b0\u1edbng d\u1eabn c\u00e1ch vi\u1ebft CV Social Media Marketing chuy\u00ean nghi\u1ec7p v\u1edbi portfolio, metrics c\u1ee5 th\u1ec3. K\u00e8m m\u1eabu CV v\u00e0 l\u1ed7i th\u01b0\u1eddng g\u1eb7p c\u1ea7n tr\u00e1nh t\u1ea1i \u0111\u00e2y.<\/p>\n","protected":false},"author":58,"featured_media":18596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-18566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-ky-nang"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/18566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=18566"}],"version-history":[{"count":6,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/18566\/revisions"}],"predecessor-version":[{"id":22353,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/18566\/revisions\/22353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/18596"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=18566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=18566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=18566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}