{"id":18403,"date":"2026-04-21T15:45:46","date_gmt":"2026-04-21T08:45:46","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=18403"},"modified":"2026-05-06T16:11:23","modified_gmt":"2026-05-06T09:11:23","slug":"brand-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/tu-van-nghe-nghiep\/brand-marketing-la-gi","title":{"rendered":"Brand Marketing l\u00e0 g\u00ec? Vai tr\u00f2, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p chi ti\u1ebft"},"content":{"rendered":"

Trong khi Performance Marketing t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i ng\u1eafn h\u1ea1n (click, lead, sale), Brand Marketing<\/strong> h\u01b0\u1edbng t\u1edbi x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n, uy t\u00edn v\u00e0 c\u1ea3m x\u00fac l\u00e2u d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ea3ng “tr\u1ed3ng c\u00e2y” c\u1ee7a marketing \u2013 kh\u00f4ng ra qu\u1ea3 ngay nh\u01b0ng t\u1ea1o n\u1ec1n t\u1ea3ng b\u1ec1n v\u1eefng cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh. B\u00e0i vi\u1ebft gi\u1ea3i th\u00edch Brand Marketing l\u00e0 g\u00ec, so s\u00e1nh v\u1edbi Performance, chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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T\u1ed5ng quan Brand Marketing<\/strong><\/p>\n

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\u2013 \u0110\u1ecbnh ngh\u0129a: ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec nh\u1eadn di\u1ec7n, uy t\u00edn, gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

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\u2013 M\u1ee5c ti\u00eau: Brand Awareness (nh\u1eadn bi\u1ebft), Brand Preference (\u01b0a th\u00edch), Brand Loyalty (trung th\u00e0nh).<\/p>\n

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\u2013 KPI: Top-of-mind awareness, Brand Health Index, NPS, share of voice.<\/p>\n

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\u2013 V\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn: Brand Manager, Brand Executive, Brand Strategist, Brand Director.<\/p>\n<\/div>\n\n\n

1. Brand Marketing l\u00e0 g\u00ec?<\/h2>\n

Brand Marketing l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u2013 bao g\u1ed3m t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, th\u00f4ng \u0111i\u1ec7p, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 v\u1ecb tr\u00ed trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00e1c v\u1edbi Performance Marketing (\u0111o b\u1eb1ng click, conversion), Brand Marketing \u0111o b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 d\u00e0i h\u1ea1n: m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft (awareness), m\u1ee9c \u0111\u1ed9 \u01b0a th\u00edch (preference), t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh (loyalty) v\u00e0 th\u1ecb ph\u1ea7n th\u01b0\u01a1ng hi\u1ec7u (brand share).<\/p>\n

Trong th\u1ef1c t\u1ebf, Brand Marketing bao g\u1ed3m: x\u00e2y d\u1ef1ng brand platform (mission, vision, values, personality, tone of voice), thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n (logo, typography, color palette, packaging), l\u00ean chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng (ATL: TV, OOH, b\u00e1o; BTL: activation, sampling, event), v\u00e0 \u0111o l\u01b0\u1eddng brand health qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (brand tracking study).<\/p>\n

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“Performance Marketing gi\u00fap b\u1ea1n b\u00e1n h\u00e0ng h\u00f4m nay. Brand Marketing gi\u00fap kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 trong 10 n\u0103m t\u1edbi.” \u2013 Quan \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn trong c\u1ed9ng \u0111\u1ed3ng marketing Vi\u1ec7t Nam.<\/p>\n<\/blockquote>\n

2. Brand Marketing kh\u00e1c g\u00ec Performance Marketing?<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n
Ti\u00eau ch\u00ed<\/th>\nBrand Marketing<\/th>\nPerformance Marketing<\/th>\n<\/tr>\n<\/thead>\n
M\u1ee5c ti\u00eau<\/td>\nNh\u1eadn di\u1ec7n, uy t\u00edn, c\u1ea3m x\u00fac d\u00e0i h\u1ea1n<\/td>\nChuy\u1ec3n \u0111\u1ed5i, doanh s\u1ed1 ng\u1eafn h\u1ea1n<\/td>\n<\/tr>\n
KPI<\/td>\nAwareness, NPS, Brand Health Index<\/td>\nCPA, ROAS, conversion rate<\/td>\n<\/tr>\n
K\u00eanh<\/td>\nTV, OOH, PR, event, sponsorship<\/td>\nGoogle Ads, Facebook Ads, affiliate<\/td>\n<\/tr>\n
\u0110o l\u01b0\u1eddng<\/td>\nKh\u00f3 \u0111o tr\u1ef1c ti\u1ebfp, c\u1ea7n research \u0111\u1ecbnh k\u1ef3<\/td>\nReal-time tracking, attribution model<\/td>\n<\/tr>\n
Th\u1eddi gian th\u1ea5y k\u1ebft qu\u1ea3<\/td>\n6\u201312 th\u00e1ng tr\u1edf l\u00ean<\/td>\nNgay l\u1eadp t\u1ee9c \u2013 v\u00e0i tu\u1ea7n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n

Th\u1ef1c t\u1ebf, doanh nghi\u1ec7p m\u1ea1nh c\u1ea7n C\u1ea2 HAI: Brand t\u1ea1o n\u1ec1n, Performance thu ho\u1ea1ch. Coca-Cola chi 70% ng\u00e2n s\u00e1ch cho brand, 30% cho performance. Ng\u01b0\u1ee3c l\u1ea1i, startup giai \u0111o\u1ea1n \u0111\u1ea7u c\u00f3 th\u1ec3 chi 80% performance, 20% brand, r\u1ed3i d\u1ea7n c\u00e2n b\u1eb1ng khi ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

3. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Brand Marketing ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n

\u2013 Brand Positioning:<\/strong> x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00ed d\u1ee5: Volvo = an to\u00e0n, Apple = s\u00e1ng t\u1ea1o, Vinamilk = dinh d\u01b0\u1ee1ng gia \u0111\u00ecnh.<\/p>\n\n\n\n

\u2013 Brand Storytelling:<\/strong> k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua content, video, PR \u0111\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac. Chi\u1ebfn d\u1ecbch “Real Beauty” c\u1ee7a Dove l\u00e0 v\u00ed d\u1ee5 kinh \u0111i\u1ec3n.<\/p>\n\n\n\n

\u2013 Brand Experience:<\/strong> t\u1ea1o tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp qua event, pop-up store, sampling. Kh\u00e1ch h\u00e0ng “s\u1ed1ng” trong th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec ch\u1ec9 xem qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

\u2013 Brand Partnership:<\/strong> h\u1ee3p t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c ho\u1eb7c KOL\/influencer \u0111\u1ec3 m\u1edf r\u1ed9ng reach v\u00e0 t\u0103ng credibility. Collab collection gi\u1eefa H&M x Balmain, Grab x Momo.<\/p>\n\n\n\n

\u2013 Brand Architecture:<\/strong> qu\u1ea3n l\u00fd c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u khi c\u00f4ng ty c\u00f3 nhi\u1ec1u sub-brand. V\u00ed d\u1ee5: Unilever (house of brands), Apple (branded house).<\/p>\n\n\n\n

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L\u01b0u \u00fd v\u1ec1 ph\u00e1p l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

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\u2013 \u0110\u0103ng k\u00fd nh\u00e3n hi\u1ec7u t\u1ea1i C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 theo Lu\u1eadt S\u1edf h\u1eefu tr\u00ed tu\u1ec7 2005 (s\u1eeda \u0111\u1ed5i 2022) \u0111\u1ec3 b\u1ea3o v\u1ec7 brand.<\/p>\n

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\u2013 Lu\u1eadt Qu\u1ea3ng c\u00e1o 2012 quy \u0111\u1ecbnh n\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u01b0\u1ee3c so s\u00e1nh tr\u1ef1c ti\u1ebfp, gi\u00e8m pha \u0111\u1ed1i th\u1ee7.<\/p>\n

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\u2013 Lu\u1eadt B\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng 2023: cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i trung th\u1ef1c, kh\u00f4ng g\u00e2y hi\u1ec3u nh\u1ea7m.<\/p>\n<\/div>\n\n\n

4. C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p Brand Marketing t\u1ea1i Vi\u1ec7t Nam<\/h2>\n

C\u00e1c v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn trong m\u1ea3ng brand: Brand Executive (8\u201315 tri\u1ec7u\/th\u00e1ng), Brand Manager (25\u201350 tri\u1ec7u), Senior Brand Manager (40\u201370 tri\u1ec7u), Brand Director\/CMO (70\u2013200+ tri\u1ec7u). Ng\u00e0nh FMCG (Unilever, P&G, Nestl\u00e9) l\u00e0 “l\u00f2” \u0111\u00e0o t\u1ea1o brand manager h\u00e0ng \u0111\u1ea7u; ngo\u00e0i ra c\u00f2n c\u00f3 ng\u00e2n h\u00e0ng, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, F&B, th\u1eddi trang v\u00e0 c\u00f4ng ngh\u1ec7.<\/p>\n

K\u1ef9 n\u0103ng c\u1ea7n c\u00f3: consumer insight, brand strategy, creative brief, media planning, research analysis (Nielsen, Kantar), budget management, P&L \u0111\u1ecdc hi\u1ec3u. Ch\u1ee9ng ch\u1ec9 b\u1ed5 tr\u1ee3: CIM (Chartered Institute of Marketing), Mini MBA Marketing.<\/p>\n

Tham kh\u1ea3o c\u01a1 h\u1ed9i t\u1ea1i vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a>. \u0110\u1ecdc th\u00eam ng\u00e0nh Marketing l\u00e0 g\u00ec<\/a>.<\/p>\n\n\n

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L\u1eddi khuy\u00ean cho ng\u01b0\u1eddi mu\u1ed1n theo Brand Marketing<\/strong><\/p>\n

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\u2013 B\u1eaft \u0111\u1ea7u t\u1eeb FMCG Brand Executive n\u1ebfu mu\u1ed1n n\u1ec1n t\u1ea3ng v\u1eefng \u2013 \u0111\u00e2y l\u00e0 “tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o” brand t\u1ed1t nh\u1ea5t.<\/p>\n

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\u2013 R\u00e8n k\u1ef9 n\u0103ng consumer insight: t\u1eadp ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng qua data thay v\u00ec c\u1ea3m t\u00ednh.<\/p>\n

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\u2013 \u0110\u1ecdc case study th\u01b0\u01a1ng hi\u1ec7u m\u1ed7i tu\u1ea7n (Cannes Lions, Effie Awards) \u0111\u1ec3 m\u1edf r\u1ed9ng t\u01b0 duy s\u00e1ng t\u1ea1o.<\/p>\n<\/div>\n\n\n\n

5. Th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng Brand Marketing tr\u00ean CareerLink (Th\u00e1ng 5\/2026)<\/h2>\n\n

Theo d\u1eef li\u1ec7u c\u1eadp nh\u1eadt tr\u00ean CareerLink th\u00e1ng 5\/2026, m\u1ea3ng Ti\u1ebfp th\u1ecb \/ Marketing<\/strong> hi\u1ec7n c\u00f3 kho\u1ea3ng 929 tin tuy\u1ec3n d\u1ee5ng<\/strong> \u0111ang m\u1edf, trong \u0111\u00f3 vai tr\u00f2 Brand Executive, Brand Manager, Trade Marketing chi\u1ebfm t\u1ef7 tr\u1ecdng \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t t\u1ea1i nh\u00f3m doanh nghi\u1ec7p FMCG, F&B, m\u1ef9 ph\u1ea9m v\u00e0 b\u00e1n l\u1ebb t\u1ea1i TP.HCM v\u00e0 H\u00e0 N\u1ed9i.<\/p>\n\n\n

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T\u1ed5ng quan d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng Brand Marketing (CareerLink, T5\/2026)<\/strong><\/p>\n

\u2013 T\u1ed5ng tin tuy\u1ec3n m\u1ea3ng ti\u1ebfp th\u1ecb \/ marketing: 929 tin \u0111ang m\u1edf (to\u00e0n ng\u00e0nh)<\/p>\n

\u2013 M\u1ee9c l\u01b0\u01a1ng Brand Executive (1\u20133 n\u0103m): 12\u201322 tri\u1ec7u\/th\u00e1ng<\/p>\n

\u2013 M\u1ee9c l\u01b0\u01a1ng Brand Manager (3\u20136 n\u0103m): 25\u201345 tri\u1ec7u\/th\u00e1ng + th\u01b0\u1edfng campaign<\/p>\n

\u2013 Top khu v\u1ef1c tuy\u1ec3n nhi\u1ec1u: TP.HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng, \u0110\u1ed3ng Nai, B\u1eafc Ninh<\/p>\n<\/div>\n\n\n

Kh\u00e1c v\u1edbi Performance Marketing thi\u00ean v\u1ec1 s\u1ed1 li\u1ec7u real-time, Brand Marketing \u0111o b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 d\u00e0i h\u1ea1n nh\u01b0 Brand Awareness<\/strong>, Brand Equity<\/strong>, Net Promoter Score (NPS)<\/strong> v\u00e0 Share of Voice<\/strong>. C\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng FMCG (Vinamilk, Masan, Suntory PepsiCo, Unilever Vi\u1ec7t Nam) th\u01b0\u1eddng y\u00eau c\u1ea7u \u1ee9ng vi\u00ean Brand Manager c\u00f3 kinh nghi\u1ec7m tri\u1ec3n khai campaign 360 \u0111\u1ed9 \u2014 ph\u1ed1i h\u1ee3p c\u1ea3 ATL (TVC, OOH) v\u00e0 BTL (activation, sampling, trade marketing). M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1edbn c\u00f2n y\u00eau c\u1ea7u kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Kantar Worldpanel ho\u1eb7c Nielsen.<\/p>\n\n\n\n\n\n\n
C\u1ea5p b\u1eadc<\/th>\nM\u1ee9c l\u01b0\u01a1ng ph\u1ed5 bi\u1ebfn<\/th>\nK\u1ef9 n\u0103ng c\u1ed1t l\u00f5i<\/th>\nTool \/ Framework y\u00eau c\u1ea7u<\/th>\n<\/tr>\n<\/thead>\n
Brand Intern \/ Trainee<\/td>3\u20136 tri\u1ec7u (intern), 8\u201312 tri\u1ec7u (fresher)<\/td>Consumer research, market scanning<\/td>Excel, PowerPoint, Google Trends<\/td><\/tr>\n
Brand Executive (1\u20133 n\u0103m)<\/td>12\u201322 tri\u1ec7u<\/td>Campaign execution, brief agency, copywriting<\/td>Canva, Asana, GA4, Meta Business Suite<\/td><\/tr>\n
Brand Manager (3\u20136 n\u0103m)<\/td>25\u201345 tri\u1ec7u + th\u01b0\u1edfng campaign<\/td>Brand strategy, P&L, IMC planning<\/td>Kantar \/ Nielsen reports, NPS tools<\/td><\/tr>\n
Senior Brand Manager \/ Group Brand Manager<\/td>45\u201380 tri\u1ec7u + bonus n\u0103m<\/td>Portfolio management, mentoring team<\/td>Brand audit framework (Aaker, Keller)<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 xem th\u00eam c\u00e1c v\u1ecb tr\u00ed \u0111ang tuy\u1ec3n d\u1ee5ng t\u1ea1i chuy\u00ean m\u1ee5c vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a> \u0111\u1ec3 n\u1eafm r\u00f5 JD, k\u1ef9 n\u0103ng v\u00e0 m\u1ee9c thu nh\u1eadp ph\u1ed5 bi\u1ebfn cho t\u1eebng c\u1ea5p b\u1eadc Brand trong c\u00e1c ng\u00e0nh kh\u00e1c nhau (FMCG, c\u00f4ng ngh\u1ec7, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, l\u00e0m \u0111\u1eb9p).<\/p>\n\n\n

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L\u1eddi khuy\u00ean cho \u1ee9ng vi\u00ean Brand Marketing n\u0103m 2026<\/strong><\/p>\n

\u2013 \u0110\u1ea7u t\u01b0 1 case study c\u00e1 nh\u00e2n: ch\u1ecdn 1 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t nh\u1ecf, ph\u00e2n t\u00edch Brand Positioning theo Kapferer’s Brand Identity Prism r\u1ed3i \u0111\u1ec1 xu\u1ea5t 3 h\u00e0nh \u0111\u1ed9ng c\u1ea3i thi\u1ec7n \u2014 \u0111\u00e2y l\u00e0 t\u00e0i li\u1ec7u hay h\u01a1n m\u1ecdi ch\u1ee9ng ch\u1ec9 khi ph\u1ecfng v\u1ea5n.<\/p>\n

\u2013 H\u1ecdc c\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o Kantar Worldpanel ho\u1eb7c Decision Lab \u2014 c\u00e1c tin Brand Manager FMCG th\u01b0\u1eddng gi\u1ea3 \u0111\u1ecbnh \u1ee9ng vi\u00ean \u0111\u00e3 quen v\u1edbi c\u00e1ch di\u1ec5n gi\u1ea3i Penetration \/ Loyalty \/ Average Spend.<\/p>\n

\u2013 B\u1ed5 sung 1 kh\u00f3a ng\u1eafn v\u1ec1 Performance Marketing (GA4, Meta Ads c\u0103n b\u1ea3n) \u2014 Brand Manager hi\u1ec7n \u0111\u1ea1i kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi s\u1ed1 li\u1ec7u, ngay c\u1ea3 khi kh\u00f4ng tr\u1ef1c ti\u1ebfp ch\u1ea1y ads.<\/p>\n<\/div>\n\n\n\n\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n

1. Brand Marketing c\u00f3 c\u1ea7n bi\u1ebft ch\u1ea1y ads kh\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n

Kh\u00f4ng b\u1eaft bu\u1ed9c chuy\u00ean s\u00e2u, nh\u01b0ng n\u00ean hi\u1ec3u c\u01a1 b\u1ea3n \u0111\u1ec3 ph\u1ed1i h\u1ee3p v\u1edbi team performance. Brand Manager gi\u1ecfi hi\u1ec3u c\u1ea3 ATL l\u1eabn digital, nh\u01b0ng chuy\u00ean m\u00f4n ch\u00ednh l\u00e0 strategy v\u00e0 creative direction.<\/p>\n\n\n\n

2. M\u1ea5t bao l\u00e2u \u0111\u1ec3 th\u1ea5y k\u1ebft qu\u1ea3 Brand Marketing?<\/em><\/strong><\/p>\n\n\n\n

T\u1ed1i thi\u1ec3u 6\u201312 th\u00e1ng cho awareness, 2\u20133 n\u0103m cho brand preference v\u00e0 loyalty. \u0110\u00e2y l\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n \u2013 doanh nghi\u1ec7p k\u1ef3 v\u1ecdng ROI ng\u1eafn h\u1ea1n th\u01b0\u1eddng th\u1ea5t v\u1ecdng v\u1edbi brand.<\/p>\n\n\n\n

3. Fresher c\u00f3 v\u00e0o \u0111\u01b0\u1ee3c m\u1ea3ng brand kh\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n

\u0110\u01b0\u1ee3c, qua v\u1ecb tr\u00ed Brand Executive ho\u1eb7c Brand Management Trainee t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n FMCG. C\u1ea7n CV c\u00f3 project th\u1ef1c t\u1ebf (cu\u1ed9c thi marketing, case competition, internship agency) v\u00e0 k\u1ef9 n\u0103ng presentation t\u1ed1t.<\/p>\n\n\n\n

Brand Marketing<\/strong> l\u00e0 m\u1ea3ng x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n cho th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1c v\u1edbi Performance Marketing thi\u00ean ng\u1eafn h\u1ea1n. Doanh nghi\u1ec7p c\u1ea7n c\u1ea3 hai \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Ngh\u1ec1 brand \u0111\u00f2i h\u1ecfi t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, hi\u1ec3u kh\u00e1ch h\u00e0ng s\u00e2u v\u00e0 ki\u00ean nh\u1eabn v\u1edbi k\u1ebft qu\u1ea3 kh\u00f4ng \u0111\u1ebfn ngay. N\u1ebfu b\u1ea1n y\u00eau th\u00edch “k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u” v\u00e0 c\u00f3 t\u01b0 duy d\u00e0i h\u1ea1n, Brand Marketing l\u00e0 con \u0111\u01b0\u1eddng \u0111\u00e1ng theo \u0111u\u1ed5i.<\/p>\n\n\n\n\n

Minh An<\/strong><\/p>\n\n\n\n

B\u00e0i vi\u1ebft mang t\u00ednh tham kh\u1ea3o, th\u00f4ng tin m\u1ee9c l\u01b0\u01a1ng v\u00e0 y\u00eau c\u1ea7u c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

T\u00ecm hi\u1ec3u Brand Marketing l\u00e0 g\u00ec, kh\u00e1c g\u00ec Performance Marketing, chi\u1ebfn l\u01b0\u1ee3c x\u00e2y th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1. Xem ngay \u0111\u1ec3 hi\u1ec3u \u0111\u00fang ngh\u1ec1 brand trong ng\u00e0nh marketing.<\/p>\n","protected":false},"author":58,"featured_media":18462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-18403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/18403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=18403"}],"version-history":[{"count":8,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/18403\/revisions"}],"predecessor-version":[{"id":19444,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/18403\/revisions\/19444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/18462"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=18403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=18403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=18403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}