{"id":1745,"date":"2021-06-10T15:31:44","date_gmt":"2021-06-10T15:31:44","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=1389"},"modified":"2026-04-10T09:01:37","modified_gmt":"2026-04-10T02:01:37","slug":"ban-cheo-la-gi-loi-ich-cua-ban-cheo-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/kien-thuc-kinh-te\/ban-cheo-la-gi-loi-ich-cua-ban-cheo-doi-voi-doanh-nghiep","title":{"rendered":"B\u00e1n ch\u00e9o l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a b\u00e1n ch\u00e9o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"\n
B\u1ea1n \u0111\u00e3 t\u1eebng nghe \u0111\u1ebfn Cross-selling (b\u00e1n ch\u00e9o) trong kinh doanh. V\u1eady b\u00e1n ch\u00e9o l\u00e0 g\u00ec? C\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n\n\n\n B\u00e1n ch\u00e9o ti\u1ebfng Anh l\u00e0 Cross-Selling, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t k\u0129 thu\u1eadt b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e9o l\u00e9o \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n b\u1eb1ng c\u00e1ch mua th\u00eam m\u1ed9t ho\u1eb7c nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c mua ho\u1eb7c d\u1ef1 \u0111\u1ecbnh s\u1ebd mua.<\/p>\n\n\n\n Hay n\u00f3i c\u00e1ch kh\u00e1c, k\u1ef9 thu\u1eadt b\u00e1n ch\u00e9o n\u00e0y gi\u00fap b\u1ea1n t\u0103ng doanh s\u1ed1 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng \u201cr\u00fat h\u1ea7u bao\u201d.<\/p>\n\n\n\n B\u00e1n ch\u00e9o l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n b\u1eb1ng c\u00e1ch mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c mua.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n Upselling (b\u00e1n h\u00e0ng gia t\u0103ng) l\u00e0 m\u1ed9t k\u0129 thu\u1eadt b\u00e1n h\u00e0ng m\u00e0 ng\u01b0\u1eddi b\u00e1n thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua l\u1ef1a ch\u1ecdn, s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cao c\u1ea5p h\u01a1n so v\u1edbi m\u1ee9c ng\u01b0\u1eddi mua d\u1ef1 ki\u1ebfn ban \u0111\u1ea7u.<\/p>\n\n\n\n K\u1ef9 n\u0103ng b\u00e1n ch\u00e9o \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong c\u00e1c v\u1ecb tr\u00ed kinh doanh \u2014 tham kh\u1ea3o c\u01a1 h\u1ed9i t\u1ea1i chuy\u00ean m\u1ee5c vi\u1ec7c l\u00e0m b\u00e1n h\u00e0ng kinh doanh<\/a> tr\u00ean CareerLink.<\/p>\n\n\n\n B\u00e1n ch\u00e9o (cross-selling) t\u1ee9c l\u00e0 vi\u1ec7c ng\u01b0\u1eddi b\u00e1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 li\u00ean quan, trong khi Up Selling \u2013 t\u1ee9c l\u00e0 b\u00e1n cho kh\u00e1ch h\u00e0ng phi\u00ean b\u1ea3n cao c\u1ea5p h\u01a1n c\u1ee7a nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 mua ho\u1eb7c d\u1ef1 \u0111\u1ecbnh mua.<\/p>\n\n\n\n N\u00f3i m\u1ed9t c\u00e1ch kh\u00e1c, Up-selling l\u00e0 b\u1ea1n b\u00e1n theo h\u00e0ng d\u1ecdc, ngh\u0129a l\u00e0 ng\u01b0\u1eddi b\u00e1n gi\u1edbi thi\u1ec7u c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n so v\u1edbi ban \u0111\u1ea7u. Trong khi \u0111\u00f3, Cross- selling l\u00e0 b\u00e1n theo h\u00e0ng ngang, khi ng\u01b0\u1eddi b\u00e1n gi\u1edbi thi\u1ec7u ho\u1eb7c t\u00edch h\u1ee3p nhi\u1ec1u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ec3 m\u1eddi ch\u00e0o kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf ph\u1ea7n b\u00e1n ch\u00e9o l\u00e0 g\u00ec, v\u1edbi vi\u1ec7c kh\u00e9o l\u00e9o k\u1ebft h\u1ee3p \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u00e1n ch\u00e9o ph\u00f9 h\u1ee3p v\u00e0 kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn \u201cxu\u1ed1ng ti\u1ec1n\u201d th\u00ec ngh\u0129a l\u00e0 doanh nghi\u1ec7p \u0111\u00f3 s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n nhi\u1ec1u h\u01a1n trong khi chi ph\u00ed doanh nghi\u1ec7p b\u1ecf ra kh\u00f4ng qu\u00e1 nhi\u1ec1u.<\/p>\n\n\n\n
<\/figure>\n\n\n\nKh\u00e1i ni\u1ec7m b\u00e1n ch\u00e9o l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
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Ph\u00e2n bi\u1ec7t gi\u1eefa Cross-selling v\u00e0 Up-selling?<\/strong><\/h2>\n\n\n\n
L\u1ee3i \u00edch c\u1ee7a b\u00e1n ch\u00e9o l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
T\u0103ng doanh s\u1ed1<\/strong><\/h3>\n\n\n\n