{"id":1653,"date":"2022-09-20T09:04:35","date_gmt":"2022-09-20T09:04:35","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=1653"},"modified":"2025-12-23T16:37:45","modified_gmt":"2025-12-23T09:37:45","slug":"key-account-manager-la-gi-can-co-to-chat-dac-biet-nao","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/tu-van-nghe-nghiep\/key-account-manager-la-gi-can-co-to-chat-dac-biet-nao","title":{"rendered":"Key Account Manager l\u00e0 g\u00ec, c\u1ea7n c\u00f3 t\u1ed1 ch\u1ea5t \u0111\u1eb7c bi\u1ec7t n\u00e0o?"},"content":{"rendered":"\n

Key Account Manager l\u00e0 m\u1ed9t v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c tuy\u1ec3n d\u1ee5ng r\u1ea5t nhi\u1ec1u \u1edf c\u00e1c Agency chuy\u00ean v\u1ec1 Marketing. \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed v\u00f4 c\u00f9ng tr\u1ecdng y\u1ebfu v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00ec lu\u00f4n \u0111em v\u1ec1 doanh thu kh\u1ee7ng cho c\u00f4ng ty. V\u1eady, Key Account Manager l\u00e0 g\u00ec? H\u00e3y c\u00f9ng \u0111i t\u00ecm l\u1eddi gi\u1ea3i \u0111\u00e1p th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Key Account Manager l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

\u1ede c\u00e1c Agency, Account Manager l\u00e0 nh\u1eefng ng\u01b0\u1eddi gi\u1eef ch\u1ee9c v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00e1c \u0111\u1ea7u m\u1ee5c c\u00f4ng vi\u1ec7c nh\u01b0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho c\u00f4ng ty, t\u01b0 v\u1ea5n, trao \u0111\u1ed5i th\u00f4ng tin, duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 mang doanh thu v\u1ec1 cho c\u00f4ng ty.<\/p>\n\n\n\n

Tr\u00ean c\u1ea3 Account Manager ch\u00ednh l\u00e0 v\u1ecb tr\u00ed Key Account Manager. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1eafm gi\u1eef vai tr\u00f2 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng VIP c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 Key Account Manager chuy\u00ean ph\u1ee5 tr\u00e1ch c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn, nhi\u1ec1u ti\u1ec1m n\u0103ng \u2013 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng lu\u00f4n \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u0103n \u0111\u00f3n. V\u00ec l\u1ebd \u0111\u00f3, Key Account Manager \u0111\u01b0\u1ee3c v\u00ed von l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u201cki\u1ebfm ti\u1ec1n nu\u00f4i c\u1ea3 c\u00f4ng ty\u201d v\u00ec h\u1ecd lu\u00f4n l\u00e0 ng\u01b0\u1eddi \u0111em v\u1ec1 ngu\u1ed3n doanh thu kh\u1ed5ng l\u1ed3 nh\u1ea5t.<\/p>\n\n\n\n

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\u201cKh\u00e1c v\u1edbi Sales, Key Account Manager ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho c\u00f4ng ty.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n

C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a Key Account Manager l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Key Account Manager kh\u00f4ng ch\u1ec9 t\u1eadp trung x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n ph\u1ea3i qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n v\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u00f4ng vi\u1ec7c trong n\u1ed9i b\u1ed9 c\u00f4ng ty. C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Key Account Manager ch\u1eafc ch\u1eafn r\u1ea5t nhi\u1ec1u \u00e1p l\u1ef1c v\u00e0 c\u01b0\u1eddng \u0111\u1ed9 c\u00f4ng vi\u1ec7c v\u00f4 c\u00f9ng cao, c\u00f3 th\u1ec3 t\u00f3m t\u1eaft trong nh\u1eefng \u0111\u1ea7u m\u1ee5c c\u01a1 b\u1ea3n nh\u01b0 sau:<\/p>\n\n\n\n

\u00b7      T\u00ecm ki\u1ebfm, x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng;<\/p>\n\n\n\n

\u00b7      Ti\u1ebfp nh\u1eadn th\u00f4ng tin kh\u00e1ch h\u00e0ng, nh\u1eadn c\u00e1c v\u0103n b\u1ea3n c\u1ea7n thi\u1ebft t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 giao vi\u1ec7c cho c\u00e1c ph\u00f2ng ban, b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan \u0111\u1ec3 x\u00e2y d\u1ef1ng, ph\u00e2n t\u00edch v\u00e0 thi\u1ebft k\u1ebf proposal;<\/p>\n\n\n\n

\u00b7      L\u1eadp h\u1ee3p \u0111\u1ed3ng v\u00e0 \u0111\u01b0a ra c\u00e1c ch\u1ec9 s\u1ed1 KPI trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n v\u1edbi kh\u00e1ch h\u00e0ng;<\/p>\n\n\n\n

\u00b7      Gi\u1eef li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, trong v\u00e0 sau khi ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n;<\/p>\n\n\n\n

\u00b7      Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a d\u1ef1 \u00e1n trong t\u1eebng giai \u0111o\u1ea1n;<\/p>\n\n\n\n

\u00b7      Ch\u1ecbu tr\u00e1ch nhi\u1ec7m theo d\u00f5i v\u00e0 thu h\u1ed3i c\u00f4ng n\u1ee3 c\u1ee7a kh\u00e1ch h\u00e0ng m\u00ecnh ph\u1ee5 tr\u00e1ch;<\/p>\n\n\n\n

\u00b7      Qu\u1ea3n l\u00fd nh\u00f3m v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 KPI c\u1ee7a c\u1ea3 nh\u00f3m.<\/p>\n\n\n\n

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Xem th\u00eam: Vi\u1ec7c L\u00e0m Key account Manager<\/a> t\u1ea1i Careerlink <\/p>\n<\/blockquote>\n\n\n\n

Nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 \u0111\u1ec3 tr\u1edf th\u00e0nh Key Account Manager l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 Marketing\/ Digital Marketing<\/strong><\/p>\n\n\n\n

V\u00ec ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch, theo d\u00f5i, \u0111\u00e1nh gi\u00e1 v\u00e0 h\u1ed7 tr\u1ee3 nh\u00f3m x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng n\u00ean Key Account Manager c\u1ea7n ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c r\u1ea5t s\u00e2u v\u1ec1 Marketing\/ Digital Marketing \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng nh\u1eadn \u0111\u1ecbnh v\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh nh\u1eb1m \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 c\u1ee7a d\u1ef1 \u00e1n. M\u1eb7t kh\u00e1c, do \u0111\u1eb7c th\u00f9 c\u00f4ng vi\u1ec7c n\u00ean v\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng y\u00eau c\u1ea7u \u1ee9ng vi\u00ean c\u00f3 t\u1ed1i thi\u1ec3u 1 n\u0103m kinh nghi\u1ec7m trong ng\u00e0nh Digital Marketing m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m.<\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u00e0 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng<\/strong><\/p>\n\n\n\n

Key Account Manager l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa Agency v\u00e0 kh\u00e1ch h\u00e0ng, do \u0111\u00f3 v\u1ecb tr\u00ed n\u00e0y lu\u00f4n ph\u1ea3i chi\u1ec1u l\u00f2ng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh, ph\u1ea3i m\u1ec1m m\u1ecfng nh\u01b0ng c\u0169ng \u0111\u1ee7 nghi\u00eam kh\u1eafc \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a nh\u00f3m, tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng \u0111\u1ec3 x\u1ea3y ra t\u00ecnh tr\u1ea1ng tr\u1ec5 deadline. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi Key Account Manager ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u00e0 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng t\u1ed1t \u0111\u1ec3 c\u00f3 th\u1ec3 dung h\u00f2a m\u1ed1i quan h\u1ec7 c\u1ee7a c\u00e1c b\u00ean v\u00e0 kh\u1eafc ph\u1ee5c c\u00e1c s\u1ef1 c\u1ed1 ngo\u00e0i \u00fd mu\u1ed1n.<\/p>\n\n\n\n

Lu\u00f4n s\u00e1ng t\u1ea1o v\u00e0 kh\u00f4ng t\u01b0 duy theo l\u1ed1i m\u00f2n<\/strong><\/p>\n\n\n\n

M\u1ed9t khi kh\u00e1ch h\u00e0ng l\u00e0m vi\u1ec7c v\u1edbi Key Account Manager, h\u1ecd lu\u00f4n \u0111\u00f2i h\u1ecfi nh\u1eefng s\u00e1ng t\u1ea1o m\u1edbi l\u1ea1, ch\u01b0a t\u1eebng c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng ch\u1ea5p nh\u1eadn nh\u1eefng \u00fd t\u01b0\u1edfng tr\u00f9ng l\u1eb7p v\u00e0 thi\u1ebfu t\u00ednh \u0111\u1ed9t ph\u00e1. V\u00ec l\u1ebd \u0111\u00f3, s\u1ef1 s\u00e1ng t\u1ea1o l\u00e0 ph\u1ea9m ch\u1ea5t nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 khi n\u00f3i \u0111\u1ebfn k\u1ef9 n\u0103ng c\u1ee7a Key Account Manager l\u00e0 g\u00ec. T\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng th\u1ef1c s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra, \u0111\u1ed3ng th\u1eddi gi\u00fap cho Agency c\u1ee7a m\u00ecnh n\u1ed5i b\u1eadt gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

K\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i nh\u00f3m<\/strong><\/p>\n\n\n\n

M\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd kh\u00f4ng th\u1ec3 n\u00e0o thi\u1ebfu \u0111i k\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m. B\u00ean c\u1ea1nh \u0111\u00f3, Key Account Manager c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i nh\u00f3m l\u1edbn m\u1ea1nh cho ri\u00eang m\u00ecnh \u0111\u1ec3 tr\u1edf th\u00e0nh \u201cchi\u1ebfn th\u1ea7n b\u1ea5t b\u1ea1i\u201d, lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ngv\u00e0 Agency. Mu\u1ed1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 v\u00e0 khai th\u00e1c m\u1ecdi ti\u1ec1m n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean, gi\u00fap \u0111\u1ed9i nh\u00f3m ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n, l\u00e0m vi\u1ec7c n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n

K\u1ef9 n\u0103ng \u0111\u00e0o t\u1ea1o<\/strong><\/p>\n\n\n\n

Ngo\u00e0i vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd gi\u1ecfi, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 n\u0103ng l\u1ef1c \u0111\u00e0o t\u1ea1o n\u00ean nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd gi\u1ecfi \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm cho m\u00ecnh nh\u1eefng c\u00e1nh tay \u0111\u1eafc l\u1ef1c, gi\u1ea3m \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c c\u00f4ng vi\u1ec7c cho b\u1ea3n th\u00e2n, h\u1ed7 tr\u1ee3 b\u1ea1n trong c\u00f4ng vi\u1ec7c v\u00e0 d\u1eabn d\u1eaft \u0111\u1ed9i nh\u00f3m c\u00f9ng nhau \u0111i l\u00ean \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn h\u01a1n.<\/p>\n\n\n\n

Ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch<\/strong><\/p>\n\n\n\n

Key Account Manager b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch c\u1ee7a d\u1ef1 \u00e1n v\u00ec kh\u00e1ch h\u00e0ng tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi nh\u1eefng ph\u00e1t sinh ngo\u00e0i ng\u00e2n s\u00e1ch \u0111\u00e3 \u0111\u1ec1 ra. M\u1eb7t kh\u00e1c, b\u1ea1n lu\u00f4n ph\u1ea3i suy ngh\u0129 v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ec3 v\u1eeba \u0111\u1ea3m b\u1ea3o y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, v\u1eeba t\u1ed1i \u01b0u h\u00f3a bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn cho Agency.<\/p>\n\n\n\n

\u0110i\u1ec1u ph\u1ed1i c\u00f4ng vi\u1ec7c gi\u1eefa c\u00e1c ph\u00f2ng ban ph\u1ee5 tr\u00e1ch d\u1ef1 \u00e1n<\/strong><\/p>\n\n\n\n

Key Account Manager d\u00f9 t\u00e0i gi\u1ecfi \u0111\u1ebfn m\u1ea5y c\u0169ng kh\u00f4ng th\u1ec3 l\u00e0m m\u1ecdi vi\u1ec7c m\u1ed9t m\u00ecnh. M\u1ed9t d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng ph\u1ea3i c\u00f3 s\u1ef1 ph\u1ed1i k\u1ebft h\u1ee3p \u0103n \u00fd c\u1ee7a r\u1ea5t nhi\u1ec1u b\u1ed9 ph\u1eadn. Ngay khi nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c v\u0103n b\u1ea3n t\u1eeb kh\u00e1ch h\u00e0ng, Key Account Manager c\u00f3 tr\u00e1ch nhi\u1ec7m chia s\u1ebb nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft cho c\u00e1c ph\u00f2ng ban c\u00f3 li\u00ean quan v\u00e0 s\u1ebd ph\u1ea3i l\u00e0m vi\u1ec7c li\u00ean t\u1ee5c v\u1edbi c\u00e1c team Plan, Event, Creative, KOL, Outsource xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n th\u1eafc m\u1eafc Key Account Manager l\u00e0 g\u00ec th\u00ec b\u00e0i vi\u1ebft h\u00f4m nay ch\u1eafc ch\u1eafn \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n \u0111\u00e1p \u00e1n \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t. V\u1edbi t\u1ea7m quan tr\u1ecdng c\u1ee7a Key Account Manager trong m\u1ed9t doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u1ed9t Agency th\u00ec v\u1ecb tr\u00ed n\u00e0y r\u1ea5t \u0111\u00e1ng \u0111\u01b0\u1ee3c quan t\u00e2m, nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng ai \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing.<\/p>\n\n\n\n

Trang \u0110o\u00e0n<\/strong><\/p>\n\n\n\n

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