{"id":16095,"date":"2026-04-01T16:27:28","date_gmt":"2026-04-01T09:27:28","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=16095"},"modified":"2026-05-22T15:51:55","modified_gmt":"2026-05-22T08:51:55","slug":"digital-marketing-manager-la-gi","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/tu-van-nghe-nghiep\/digital-marketing-manager-la-gi","title":{"rendered":"Digital Marketing Manager L\u00e0 G\u00ec? M\u00f4 T\u1ea3 C\u00f4ng Vi\u1ec7c, K\u1ef9 N\u0103ng V\u00e0 L\u1ed9 Tr\u00ecnh Th\u0103ng Ti\u1ebfn"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 di\u1ec5n ra m\u1ea1nh m\u1ebd, v\u1ecb tr\u00ed Qu\u1ea3n l\u00fd Ti\u1ebfp th\u1ecb S\u1ed1 (Digital Marketing Manager<\/strong>) ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng t\u1ea1i c\u00e1c doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1, qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 th\u1ef1c thi v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y ph\u00e2n t\u00edch chi ti\u1ebft vai tr\u00f2, k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ecb tr\u00ed n\u00e0y.<\/p>\n\n\n\n

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T\u1ed5ng quan v\u1ecb tr\u00ed Digital Marketing Manager:<\/strong><\/p>\n

\u2013 Vai tr\u00f2: Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing \u0111a k\u00eanh.<\/p>\n

\u2013 Y\u00eau c\u1ea7u kinh nghi\u1ec7m: Th\u01b0\u1eddng t\u1eeb 4\u20137 n\u0103m trong l\u0129nh v\u1ef1c digital marketing.<\/p>\n

\u2013 M\u1ee9c l\u01b0\u01a1ng tham kh\u1ea3o: 30\u201350 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng t\u00f9y quy m\u00f4 doanh nghi\u1ec7p.<\/p>\n

\u2013 B\u00e1o c\u00e1o cho: Gi\u00e1m \u0111\u1ed1c Marketing (CMO) ho\u1eb7c Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh (CEO) t\u1ea1i doanh nghi\u1ec7p nh\u1ecf.<\/p>\n<\/div>\n\n\n\n

1. Digital Marketing Manager l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Digital Marketing Manager<\/strong> (Qu\u1ea3n l\u00fd Ti\u1ebfp th\u1ecb S\u1ed1) l\u00e0 v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p trung ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. Kh\u00e1c v\u1edbi chuy\u00ean vi\u00ean th\u1ef1c thi (Executive\/Specialist), ng\u01b0\u1eddi \u1edf v\u1ecb tr\u00ed Manager ph\u1ea3i nh\u00ecn \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng th\u1ec3, k\u1ebft n\u1ed1i c\u00e1c k\u00eanh marketing l\u1ea1i v\u1edbi nhau v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh. T\u1ea1i Vi\u1ec7t Nam, v\u1ecb tr\u00ed n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c tuy\u1ec3n d\u1ee5ng nhi\u1ec1u trong c\u00e1c ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh (Fintech), b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG).<\/p>\n\n\n\n

Theo khung n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p c\u1ee7a Chartered Institute of Marketing (CIM) \u2014 t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o marketing h\u00e0ng \u0111\u1ea7u t\u1ea1i Anh Qu\u1ed1c, Digital Marketing Manager c\u1ea7n th\u00e0nh th\u1ea1o \u00edt nh\u1ea5t 3 trong 5 l\u0129nh v\u1ef1c: Content Marketing, Performance Marketing, SEO\/SEM, Social Media v\u00e0 Marketing Analytics. Ngo\u00e0i n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n, kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o \u0111\u1ed9i nh\u00f3m v\u00e0 t\u01b0 duy d\u1ef1a tr\u00ean d\u1eef li\u1ec7u (data-driven mindset) c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t ph\u00e2n bi\u1ec7t Manager v\u1edbi Senior Executive.<\/p>\n\n\n\n

2. M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a Digital Marketing Manager<\/h2>\n\n\n\n

C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Digital Marketing Manager r\u1ea5t \u0111a d\u1ea1ng, bao ph\u1ee7 t\u1eeb kh\u00e2u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn kh\u00e2u b\u00e1o c\u00e1o k\u1ebft qu\u1ea3. T\u00f9y theo quy m\u00f4 doanh nghi\u1ec7p, ng\u01b0\u1eddi \u0111\u1ea3m nh\u1eadn v\u1ecb tr\u00ed n\u00e0y c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp qu\u1ea3n l\u00fd t\u1eeb 3 \u0111\u1ebfn 15 nh\u00e2n s\u1ef1 thu\u1ed9c c\u00e1c m\u1ea3ng kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng nh\u00f3m c\u00f4ng vi\u1ec7c ch\u00ednh m\u00e0 h\u1ea7u h\u1ebft nh\u00e0 tuy\u1ec3n d\u1ee5ng y\u00eau c\u1ea7u khi \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng v\u1ecb tr\u00ed n\u00e0y.<\/p>\n\n\n\n

\u2013 X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ed1:<\/strong> Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch marketing theo qu\u00fd v\u00e0 n\u0103m, bao g\u1ed3m ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho t\u1eebng k\u00eanh (Google Ads, Facebook Ads, TikTok Ads, Email Marketing, SEO).<\/p>\n\n\n\n

\u2013 Qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169:<\/strong> Tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o, ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t (KPI) cho c\u00e1c th\u00e0nh vi\u00ean trong team nh\u01b0 Content Writer, SEO Specialist, Performance Marketer, Graphic Designer.<\/p>\n\n\n\n

\u2013 Gi\u00e1m s\u00e1t tri\u1ec3n khai chi\u1ebfn d\u1ecbch:<\/strong> Theo d\u00f5i ti\u1ebfn \u0111\u1ed9, ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 s\u00e1ng t\u1ea1o (creative), ph\u00ea duy\u1ec7t ng\u00e2n s\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o h\u1eb1ng ng\u00e0y.<\/p>\n\n\n\n

\u2013 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 b\u00e1o c\u00e1o:<\/strong> S\u1eed d\u1ee5ng Google Analytics 4, Google Data Studio (Looker Studio), Facebook Business Suite \u0111\u1ec3 \u0111o l\u01b0\u1eddng ROI, ROAS, CPA, CPL v\u00e0 tr\u00ecnh b\u00e0y b\u00e1o c\u00e1o cho ban gi\u00e1m \u0111\u1ed1c.<\/p>\n\n\n\n

\u2013 Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch:<\/strong> Ph\u00e2n b\u1ed5 v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed marketing, ph\u1ed1i h\u1ee3p v\u1edbi b\u1ed9 ph\u1eadn t\u00e0i ch\u00ednh \u0111\u1ec3 ki\u1ec3m so\u00e1t chi ti\u00eau theo k\u1ebf ho\u1ea1ch \u0111\u00e3 duy\u1ec7t.<\/p>\n\n\n\n

\u2013 H\u1ee3p t\u00e1c li\u00ean ph\u00f2ng ban:<\/strong> L\u00e0m vi\u1ec7c c\u00f9ng \u0111\u1ed9i ng\u0169 Sales, Product, Customer Service \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

Sau m\u1ed7i chi\u1ebfn d\u1ecbch, Digital Marketing Manager c\u1ea7n t\u1ed5 ch\u1ee9c bu\u1ed5i \u0111\u00e1nh gi\u00e1 (post-campaign review) \u0111\u1ec3 r\u00fat kinh nghi\u1ec7m v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp theo.<\/p>\n\n\n\n

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L\u01b0u \u00fd quan tr\u1ecdng:<\/strong> Nhi\u1ec1u doanh nghi\u1ec7p SME t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng g\u1ed9p vai tr\u00f2 Digital Marketing Manager v\u1edbi Brand Manager ho\u1eb7c th\u1eadm ch\u00ed y\u00eau c\u1ea7u ki\u00eam nhi\u1ec7m c\u1ea3 PR. Tr\u01b0\u1edbc khi \u1ee9ng tuy\u1ec3n, b\u1ea1n n\u00ean \u0111\u1ecdc k\u1ef9 m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c (JD) v\u00e0 h\u1ecfi r\u00f5 ph\u1ea1m vi tr\u00e1ch nhi\u1ec7m trong bu\u1ed5i ph\u1ecfng v\u1ea5n \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i c\u00f4ng vi\u1ec7c.<\/p>\n<\/div>\n\n\n\n

3. K\u1ef9 n\u0103ng c\u1ea7n c\u00f3 c\u1ee7a Digital Marketing Manager<\/h2>\n\n\n\n

\u0110\u1ec3 \u0111\u1ea3m nh\u1eadn t\u1ed1t v\u1ecb tr\u00ed qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb s\u1ed1, \u1ee9ng vi\u00ean c\u1ea7n k\u1ebft h\u1ee3p c\u1ea3 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n (hard skills) v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m (soft skills). Theo b\u00e1o c\u00e1o c\u1ee7a LinkedIn Talent Solutions, c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t 3 nh\u00f3m k\u1ef9 n\u0103ng: ph\u00e2n t\u00edch d\u1eef li\u1ec7u, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c. Vi\u1ec7c s\u1edf h\u1eefu c\u00e1c ch\u1ee9ng ch\u1ec9 qu\u1ed1c t\u1ebf c\u0169ng l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3 khi \u1ee9ng tuy\u1ec3n.<\/p>\n\n\n\n

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Nh\u00f3m k\u1ef9 n\u0103ng<\/th>\nChi ti\u1ebft<\/th>\nCh\u1ee9ng ch\u1ec9 li\u00ean quan<\/th>\n<\/tr>\n<\/thead>\n
Ph\u00e2n t\u00edch d\u1eef li\u1ec7u (Data Analytics)<\/td>\nGoogle Analytics 4, SQL c\u01a1 b\u1ea3n, Excel n\u00e2ng cao, Data Studio<\/td>\nGoogle Analytics Certification<\/td>\n<\/tr>\n
Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Paid Advertising)<\/td>\nGoogle Ads, Facebook Ads, TikTok Ads, t\u1ed1i \u01b0u ROAS\/CPA<\/td>\nGoogle Ads Certification, Meta Blueprint<\/td>\n<\/tr>\n
SEO & Content Strategy<\/td>\nNghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, on-page\/off-page SEO, content calendar<\/td>\nHubSpot Content Marketing, SEMrush Academy<\/td>\n<\/tr>\n
Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n (Project Management)<\/td>\nL\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e2n c\u00f4ng, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 b\u1eb1ng Asana, Trello, Jira<\/td>\nPMP, Agile Scrum Master<\/td>\n<\/tr>\n
L\u00e3nh \u0111\u1ea1o v\u00e0 giao ti\u1ebfp (Leadership)<\/td>\nCoaching \u0111\u1ed9i nh\u00f3m, thuy\u1ebft tr\u00ecnh, \u0111\u00e0m ph\u00e1n v\u1edbi vendor\/agency<\/td>\n\u2014<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n

Ngo\u00e0i b\u1ea3ng k\u1ef9 n\u0103ng tr\u00ean, kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 Marketing Automation nh\u01b0 HubSpot, Mailchimp, ActiveCampaign c\u0169ng \u0111ang tr\u1edf th\u00e0nh y\u00eau c\u1ea7u ti\u00eau chu\u1ea9n t\u1ea1i nhi\u1ec1u doanh nghi\u1ec7p. Digital Marketing Manager c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi nh\u01b0 AI trong marketing (ChatGPT, Midjourney cho s\u00e1ng t\u1ea1o n\u1ed9i dung) v\u00e0 marketing tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1edbi n\u1ed5i.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn trong l\u0129nh v\u1ef1c marketing, h\u00e3y tham kh\u1ea3o c\u00e1c v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m Ti\u1ebfp th\u1ecb t\u1ea1i CareerLink<\/a> <\/em><\/strong>\u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin tuy\u1ec3n d\u1ee5ng m\u1edbi nh\u1ea5t.<\/p>\n\n\n\n

4. L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn t\u1eeb nh\u00e2n vi\u00ean \u0111\u1ebfn Digital Marketing Manager<\/h2>\n\n\n\n
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Con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong ng\u00e0nh digital marketing th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 5 \u0111\u1ebfn 8 n\u0103m t\u00ednh t\u1eeb v\u1ecb tr\u00ed kh\u1edfi \u0111i\u1ec3m. T\u1ed1c \u0111\u1ed9 th\u0103ng ti\u1ebfn ph\u1ee5 thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n, quy m\u00f4 doanh nghi\u1ec7p v\u00e0 kh\u1ea3 n\u0103ng ch\u1ee9ng minh k\u1ebft qu\u1ea3 qua c\u00e1c chi\u1ebfn d\u1ecbch th\u1ef1c t\u1ebf. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u1ed9 tr\u00ecnh ph\u1ed5 bi\u1ebfn m\u00e0 nhi\u1ec1u chuy\u00ean gia marketing t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 tr\u1ea3i qua.<\/p>\n\n\n\n

\u2013 N\u0103m 1\u20132 (Fresher\/Junior):<\/strong> B\u1eaft \u0111\u1ea7u v\u1edbi v\u1ecb tr\u00ed Digital Marketing Executive ho\u1eb7c chuy\u00ean vi\u00ean m\u1ed9t m\u1ea3ng c\u1ee5 th\u1ec3 (Content, SEO, Paid Ads). Giai \u0111o\u1ea1n n\u00e0y c\u1ea7n t\u1eadp trung x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n v\u00e0 t\u00edch l\u0169y portfolio.<\/p>\n\n\n\n

\u2013 N\u0103m 2\u20134 (Senior\/Team Lead):<\/strong> Chuy\u00ean s\u00e2u v\u00e0o 1\u20132 m\u1ea3ng, b\u1eaft \u0111\u1ea7u h\u01b0\u1edbng d\u1eabn junior v\u00e0 nh\u1eadn tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch nh\u1ecf. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m n\u00ean ho\u00e0n th\u00e0nh c\u00e1c ch\u1ee9ng ch\u1ec9 Google Ads, Meta Blueprint ho\u1eb7c HubSpot.<\/p>\n\n\n\n

\u2013 N\u0103m 4\u20137 (Digital Marketing Manager):<\/strong> Qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 marketing s\u1ed1, ch\u1ecbu tr\u00e1ch nhi\u1ec7m KPI doanh thu t\u1eeb k\u00eanh digital, tr\u1ef1c ti\u1ebfp b\u00e1o c\u00e1o cho CMO ho\u1eb7c CEO.<\/p>\n\n\n\n

\u2013 N\u0103m 7+ (Head of Digital\/CMO):<\/strong> Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3, k\u1ebft h\u1ee3p c\u1ea3 offline v\u00e0 online, tham gia v\u00e0o quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ea5p cao.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 Digital Marketing Manager c\u0169ng l\u1ef1a ch\u1ecdn con \u0111\u01b0\u1eddng kh\u1edfi nghi\u1ec7p b\u1eb1ng c\u00e1ch th\u00e0nh l\u1eadp agency ho\u1eb7c t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00e1c doanh nghi\u1ec7p. Theo Lu\u1eadt Doanh nghi\u1ec7p 2020 (Lu\u1eadt s\u1ed1 59\/2020\/QH14), vi\u1ec7c th\u00e0nh l\u1eadp c\u00f4ng ty TNHH m\u1ed9t th\u00e0nh vi\u00ean ho\u1eb7c doanh nghi\u1ec7p t\u01b0 nh\u00e2n trong l\u0129nh v\u1ef1c t\u01b0 v\u1ea5n marketing kh\u00f4ng y\u00eau c\u1ea7u v\u1ed1n ph\u00e1p \u0111\u1ecbnh t\u1ed1i thi\u1ec3u.<\/p>\n\n\n\n

\n

\u201cDigital Marketing Manager kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi gi\u1ecfi ch\u1ea1y ads hay vi\u1ebft content. \u0110\u00f3 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi hi\u1ec3u business, bi\u1ebft \u0111\u1ecdc s\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i chi\u1ebfn l\u01b0\u1ee3c marketing v\u1edbi m\u1ee5c ti\u00eau doanh thu.\u201d \u2014 B\u00e1o c\u00e1o Digital Marketing Careers, LinkedIn Talent Solutions \u0110\u00f4ng Nam \u00c1.<\/p>\n<\/blockquote>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ed5ng quan ng\u00e0nh v\u00e0 c\u00e1c v\u1ecb tr\u00ed kh\u00e1c trong l\u0129nh v\u1ef1c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft ng\u00e0nh Digital Marketing l\u00e0 g\u00ec, h\u1ecdc nh\u1eefng g\u00ec, c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p<\/a><\/em><\/strong> tr\u00ean C\u1ea9m nang vi\u1ec7c l\u00e0m CareerLink.<\/p>\n\n\n\n

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L\u1eddi khuy\u00ean:<\/strong> Tr\u01b0\u1edbc khi \u1ee9ng tuy\u1ec3n v\u1ecb tr\u00ed Manager, h\u00e3y x\u00e2y d\u1ef1ng \u00edt nh\u1ea5t 2\u20133 case study chi ti\u1ebft v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch b\u1ea1n \u0111\u00e3 d\u1eabn d\u1eaft, bao g\u1ed3m m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch, k\u1ebft qu\u1ea3 \u0111o \u0111\u01b0\u1ee3c (ROI, leads, conversion rate). \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 thuy\u1ebft ph\u1ee5c nh\u00e0 tuy\u1ec3n d\u1ee5ng m\u1ea1nh m\u1ebd h\u01a1n b\u1ea5t k\u1ef3 ch\u1ee9ng ch\u1ec9 n\u00e0o.<\/p>\n<\/div>\n\n\n\n

5. Th\u1ecb tr\u01b0\u1eddng ngh\u1ec1 Digital Marketing Manager tr\u00ean CareerLink (2026)<\/h2>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ee9c tranh t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng v\u1ecb tr\u00ed digital marketing manager d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1eadp nh\u1eadt t\u1eeb CareerLink n\u0103m 2026. S\u1ed1 li\u1ec7u ph\u1ea3n \u00e1nh tin \u0111\u0103ng th\u1ef1c t\u1ebf v\u00e0 l\u00e0 tham chi\u1ebfu h\u1eefu \u00edch cho \u1ee9ng vi\u00ean \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n\n\n\n
Ch\u1ec9 s\u1ed1<\/th>D\u1eef li\u1ec7u CareerLink 2026<\/th><\/tr>\n<\/thead>\n
T\u1ed5ng s\u1ed1 tin tuy\u1ec3n d\u1ee5ng \u0111ang m\u1edf<\/strong><\/td>929 tin tuy\u1ec3n d\u1ee5ng \u0111ang m\u1edf tr\u00ean CareerLink 2026<\/td><\/tr>\n
M\u1ee9c l\u01b0\u01a1ng tham chi\u1ebfu theo c\u1ea5p b\u1eadc<\/strong><\/td>Trung b\u00ecnh:<\/strong> 13 \u2013 20 tri\u1ec7u\/th\u00e1ng
Theo c\u1ea5p b\u1eadc:<\/strong>
\u2013 Marketing junior 10\u201315 tri\u1ec7u
\u2013 Senior 20\u201335 tri\u1ec7u
\u2013 Marketing Manager 35\u201370 tri\u1ec7u\/th\u00e1ng<\/td><\/tr>\n
Top v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c tuy\u1ec3n nhi\u1ec1u<\/strong><\/td>\u0110a d\u1ea1ng v\u1ecb tr\u00ed t\u1eeb junior \u0111\u1ebfn senior \u2014 xem tin \u0111\u0103ng c\u1ee5 th\u1ec3 trong chuy\u00ean m\u1ee5c t\u01b0\u01a1ng \u1ee9ng<\/td><\/tr>\n
Khu v\u1ef1c tuy\u1ec3n d\u1ee5ng t\u1eadp trung<\/strong><\/td>TP.HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng<\/td><\/tr>\n
Doanh nghi\u1ec7p \u0111\u0103ng tuy\u1ec3n ti\u00eau bi\u1ec3u<\/strong><\/td>\u0110a d\u1ea1ng doanh nghi\u1ec7p FDI v\u00e0 n\u1ed9i \u0111\u1ecba<\/td><\/tr>\n
K\u1ef9 n\u0103ng v\u00e0 ch\u1ee9ng ch\u1ec9 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean<\/strong><\/td>\u2013 Google Ads + Meta Ads th\u00e0nh th\u1ea1o
\u2013 GA4 + Looker Studio
\u2013 Content + SEO writing
\u2013 Email marketing automation
\u2013 Performance Marketing + ROAS<\/td><\/tr>\n
Xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng 2026<\/strong><\/td>Generative AI + Performance Marketing \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i vai tr\u00f2 Marketing 2026 \u2014 k\u1ef9 n\u0103ng prompt engineering v\u00e0 ROAS analysis \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cao h\u01a1n marketing t\u1ed5ng qu\u00e1t.<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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G\u1ee3i \u00fd t\u1eeb d\u1eef li\u1ec7u CareerLink 2026<\/strong><\/p>\n

\u2013 \u1ee8ng vi\u00ean n\u00ean \u0111\u1ed1i chi\u1ebfu k\u1ef9 n\u0103ng v\u00e0 ch\u1ee9ng ch\u1ec9 c\u00e1 nh\u00e2n v\u1edbi y\u00eau c\u1ea7u th\u1ef1c t\u1ebf trong tin \u0111\u0103ng m\u1edbi nh\u1ea5t t\u1ea1i chuy\u00ean m\u1ee5c t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

\u2013 M\u1ee9c l\u01b0\u01a1ng tr\u00ean l\u00e0 d\u1ea3i tham chi\u1ebfu \u2014 thu nh\u1eadp th\u1ef1c t\u1ebf ph\u1ee5 thu\u1ed9c quy m\u00f4 doanh nghi\u1ec7p, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 kinh nghi\u1ec7m c\u1ee5 th\u1ec3.<\/p>\n

\u2013 \u0110\u1ea7u t\u01b0 ch\u1ee9ng ch\u1ec9 chuy\u00ean ng\u00e0nh v\u00e0 ngo\u1ea1i ng\u1eef l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 v\u01b0\u1ee3t l\u00ean trung v\u1ecb l\u01b0\u01a1ng.<\/p>\n<\/div>\n\n\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Digital Marketing Manager c\u1ea7n b\u1eb1ng c\u1ea5p g\u00ec?<\/em><\/strong><\/p>\n

Ph\u1ea7n l\u1edbn nh\u00e0 tuy\u1ec3n d\u1ee5ng y\u00eau c\u1ea7u b\u1eb1ng c\u1eed nh\u00e2n ng\u00e0nh Marketing, Qu\u1ea3n tr\u1ecb Kinh doanh (Business Administration) ho\u1eb7c Truy\u1ec1n th\u00f4ng (Communications). Tuy nhi\u00ean, kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 portfolio chi\u1ebfn d\u1ecbch th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n b\u1eb1ng c\u1ea5p. M\u1ed9t s\u1ed1 v\u1ecb tr\u00ed t\u1ea1i t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia c\u00f3 th\u1ec3 y\u00eau c\u1ea7u b\u1eb1ng MBA ho\u1eb7c ch\u1ee9ng ch\u1ec9 CIM.<\/p>\n

2. Digital Marketing Manager kh\u00e1c g\u00ec Marketing Manager truy\u1ec1n th\u1ed1ng?<\/em><\/strong><\/p>\n

Digital Marketing Manager t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn (online channels) nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, email, qu\u1ea3ng c\u00e1o s\u1ed1. Marketing Manager truy\u1ec1n th\u1ed1ng bao ph\u1ee7 c\u1ea3 k\u00eanh offline nh\u01b0 s\u1ef1 ki\u1ec7n, b\u00e1o ch\u00ed, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH). Xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i l\u00e0 hai vai tr\u00f2 \u0111ang d\u1ea7n h\u1ed9i t\u1ee5 th\u00e0nh Integrated Marketing Manager.<\/p>\n

3. M\u1ea5t bao l\u00e2u \u0111\u1ec3 tr\u1edf th\u00e0nh Digital Marketing Manager?<\/em><\/strong><\/p>\n

Trung b\u00ecnh t\u1eeb 4 \u0111\u1ebfn 7 n\u0103m k\u1ec3 t\u1eeb khi b\u1eaft \u0111\u1ea7u l\u00e0m nh\u00e2n vi\u00ean th\u1ef1c thi. T\u1ed1c \u0111\u1ed9 th\u0103ng ti\u1ebfn nhanh h\u01a1n n\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c t\u1ea1i startup ho\u1eb7c agency, n\u01a1i cho ph\u00e9p \u0111\u1ea3m nh\u1eadn nhi\u1ec1u vai tr\u00f2 v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch s\u1edbm h\u01a1n so v\u1edbi t\u1eadp \u0111o\u00e0n l\u1edbn.<\/p>\n

V\u1ecb tr\u00ed Digital Marketing Manager<\/strong> l\u00e0 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n t\u1ef1 nhi\u00ean cho nh\u1eefng ai \u0111am m\u00ea ti\u1ebfp th\u1ecb s\u1ed1 v\u00e0 mong mu\u1ed1n n\u00e2ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng trong t\u1ed5 ch\u1ee9c. T\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh, qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n \u0111\u1ebfn t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, vai tr\u00f2 n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c thi. V\u1edbi nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng ng\u00e0y c\u00e0ng t\u0103ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, \u0111\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn ngh\u1ec1 nghi\u1ec7p \u0111\u00e1ng c\u00e2n nh\u1eafc cho nh\u1eefng ai s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n.<\/p>\n

Minh An<\/strong><\/p>\n

B\u00e0i vi\u1ebft mang t\u00ednh ch\u1ea5t tham kh\u1ea3o. Y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 cho v\u1ecb tr\u00ed Digital Marketing Manager c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y theo ng\u00e0nh h\u00e0ng, quy m\u00f4 doanh nghi\u1ec7p v\u00e0 khu v\u1ef1c tuy\u1ec3n d\u1ee5ng.<\/em><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 di\u1ec5n ra m\u1ea1nh m\u1ebd, v\u1ecb tr\u00ed Qu\u1ea3n l\u00fd Ti\u1ebfp th\u1ecb S\u1ed1 (Digital Marketing Manager) ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 …<\/p>\n","protected":false},"author":58,"featured_media":16119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[98],"class_list":["post-16095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep","tag-kien-thuc-nganh"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/16095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=16095"}],"version-history":[{"count":13,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/16095\/revisions"}],"predecessor-version":[{"id":21540,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/16095\/revisions\/21540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/16119"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=16095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=16095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=16095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}