{"id":13351,"date":"2026-02-25T16:12:33","date_gmt":"2026-02-25T09:12:33","guid":{"rendered":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/?p=13351"},"modified":"2026-05-28T12:21:18","modified_gmt":"2026-05-28T05:21:18","slug":"co-nen-hoc-nganh-marketing-khong","status":"publish","type":"post","link":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/tu-van-nghe-nghiep\/co-nen-hoc-nganh-marketing-khong","title":{"rendered":"C\u00f3 N\u00ean H\u1ecdc Ng\u00e0nh Marketing Kh\u00f4ng? Ph\u00e2n T\u00edch C\u01a1 H\u1ed9i, Thu Nh\u1eadp V\u00e0 Th\u00e1ch Th\u1ee9c"},"content":{"rendered":"

Marketing n\u1eb1m trong nh\u00f3m ng\u00e0nh c\u00f3 l\u01b0\u1ee3ng th\u00ed sinh \u0111\u0103ng k\u00fd cao m\u1ed7i m\u00f9a tuy\u1ec3n sinh, nh\u01b0ng c\u0169ng khi\u1ebfn kh\u00f4ng \u00edt ng\u01b0\u1eddi ho\u00e0i nghi v\u1ec1 tri\u1ec3n v\u1ecdng th\u1ef1c s\u1ef1. B\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 c\u00f3 n\u00ean h\u1ecdc ng\u00e0nh marketing kh\u00f4ng<\/strong> qua g\u00f3c nh\u00ecn kh\u00e1ch quan v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc, th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng, thu nh\u1eadp v\u00e0 c\u1ea3 nh\u1eefng m\u1eb7t tr\u00e1i m\u00e0 \u00edt b\u00e0i vi\u1ebft \u0111\u1ec1 c\u1eadp \u0111\u1ea7y \u0111\u1ee7.<\/p>\n

\"C\u00f3<\/figure>\n
\n

T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 Marketing l\u00e0 ng\u00e0nh c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng l\u1edbn, theo Trung t\u00e2m D\u1ef1 b\u00e1o Nh\u00e2n l\u1ef1c TP.HCM c\u1ea7n kho\u1ea3ng 21.600 lao \u0111\u1ed9ng tr\u1edf l\u00ean m\u1ed7i n\u0103m.<\/p>\n

\u2013 Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o 4 n\u0103m bao g\u1ed3m c\u1ea3 marketing truy\u1ec1n th\u1ed1ng v\u00e0 digital marketing, y\u00eau c\u1ea7u kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00ean c\u1ea1nh s\u00e1ng t\u1ea1o.<\/p>\n

\u2013 Thu nh\u1eadp dao \u0111\u1ed9ng t\u1eeb 7\u201312 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng (m\u1edbi ra tr\u01b0\u1eddng) \u0111\u1ebfn 35\u201370 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng (c\u1ea5p gi\u00e1m \u0111\u1ed1c), ph\u1ee5 thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c, kinh nghi\u1ec7m v\u00e0 quy m\u00f4 doanh nghi\u1ec7p.<\/p>\n

\u2013 Ng\u00e0nh c\u00f3 t\u00ednh c\u1ea1nh tranh v\u00e0 \u0111\u00e0o th\u1ea3i cao \u2014 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi th\u00edch c\u00f4ng vi\u1ec7c \u1ed5n \u0111\u1ecbnh, \u00edt bi\u1ebfn \u0111\u1ed9ng.<\/p>\n<\/div>\n

1. Ng\u00e0nh marketing h\u1ecdc nh\u1eefng g\u00ec?<\/h2>\n

Tr\u01b0\u1edbc khi tr\u1ea3 l\u1eddi c\u00f3 n\u00ean h\u1ecdc ng\u00e0nh marketing kh\u00f4ng<\/strong>, b\u1ea1n c\u1ea7n h\u00ecnh dung r\u00f5 ng\u00e0nh n\u00e0y d\u1ea1y nh\u1eefng g\u00ec. Nhi\u1ec1u b\u1ea1n tr\u1ebb ngh\u0129 marketing ch\u1ec9 xoay quanh qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u0103ng b\u00e0i m\u1ea1ng x\u00e3 h\u1ed9i. Th\u1ef1c t\u1ebf, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n marketing bao ph\u1ee7 ph\u1ea1m vi r\u1ed9ng h\u01a1n nhi\u1ec1u, k\u1ebft h\u1ee3p l\u00fd thuy\u1ebft kinh doanh, t\u01b0 duy ph\u00e2n t\u00edch v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh.<\/p>\n

Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng<\/h3>\n

Trong hai n\u0103m \u0111\u1ea7u, sinh vi\u00ean \u0111\u01b0\u1ee3c h\u1ecdc c\u00e1c m\u00f4n \u0111\u1ea1i c\u01b0\u01a1ng v\u00e0 c\u01a1 s\u1edf ng\u00e0nh. Kinh t\u1ebf vi m\u00f4, kinh t\u1ebf v\u0129 m\u00f4 gi\u00fap hi\u1ec3u quy lu\u1eadt cung c\u1ea7u v\u00e0 h\u00e0nh vi th\u1ecb tr\u01b0\u1eddng. Th\u1ed1ng k\u00ea kinh doanh cung c\u1ea5p c\u00f4ng c\u1ee5 x\u1eed l\u00fd d\u1eef li\u1ec7u. Qu\u1ea3n tr\u1ecb h\u1ecdc v\u00e0 nguy\u00ean l\u00fd k\u1ebf to\u00e1n trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1eadn h\u00e0nh doanh nghi\u1ec7p t\u1ed5ng qu\u00e1t. Ti\u1ebfng Anh chuy\u00ean ng\u00e0nh c\u0169ng l\u00e0 m\u00f4n b\u1eaft bu\u1ed9c, b\u1edfi ph\u1ea7n l\u1edbn t\u00e0i li\u1ec7u marketing chuy\u00ean s\u00e2u \u0111\u1ec1u b\u1eb1ng ti\u1ebfng Anh.<\/p>\n

Kh\u1ed1i ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh<\/h3>\n

T\u1eeb n\u0103m th\u1ee9 ba, ch\u01b0\u01a1ng tr\u00ecnh \u0111i s\u00e2u v\u00e0o c\u00e1c l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. Qu\u1ea3n tr\u1ecb marketing (Marketing Management) t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh, l\u1eadp k\u1ebf ho\u1ea1ch theo m\u00f4 h\u00ecnh STP v\u00e0 marketing mix 4P\/7P. H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Consumer Behavior) nghi\u00ean c\u1ee9u c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd, v\u0103n h\u00f3a, x\u00e3 h\u1ed9i chi ph\u1ed1i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Nghi\u00ean c\u1ee9u marketing (Marketing Research) h\u01b0\u1edbng d\u1eabn thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t, thu th\u1eadp d\u1eef li\u1ec7u s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p, ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 b\u1eb1ng SPSS.<\/p>\n

Sinh vi\u00ean c\u00f2n h\u1ecdc Digital Marketing (SEO, SEM, Google Ads, Facebook Ads, TikTok Ads, email marketing, content marketing) v\u00e0 Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Management) v\u1ec1 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n, \u0111\u1ecbnh v\u1ecb, \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. M\u1ed7i m\u00f4n chuy\u00ean ng\u00e0nh \u0111\u1ec1u c\u00f3 b\u00e0i t\u1eadp t\u00ecnh hu\u1ed1ng \u0111\u1ec3 \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0o b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p th\u1ef1c t\u1ebf.<\/p>\n

K\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh<\/h3>\n

Sinh vi\u00ean c\u0169ng \u0111\u01b0\u1ee3c th\u1ef1c h\u00e0nh tr\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o th\u1ef1c t\u1ebf, s\u1eed d\u1ee5ng Google Analytics, l\u00e0m project nh\u00f3m m\u00f4 ph\u1ecfng chi\u1ebfn d\u1ecbch cho doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 tr\u01b0\u1eddng t\u00edch h\u1ee3p thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda c\u01a1 b\u1ea3n (Canva, Photoshop) v\u00e0 k\u1ef9 n\u0103ng vi\u1ebft content \u2014 hai n\u0103ng l\u1ef1c nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u00e1nh gi\u00e1 cao. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n b\u1ea3n ch\u1ea5t ng\u00e0nh v\u00e0 c\u00e1c nh\u00e1nh ngh\u1ec1 nghi\u1ec7p c\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i ng\u00e0nh marketing l\u00e0 g\u00ec, ra tr\u01b0\u1eddng l\u00e0m g\u00ec<\/a>.<\/strong><\/em><\/p>\n

2. C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m v\u00e0 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng<\/h2>\n

Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng ng\u00e0nh marketing t\u1ea1i Vi\u1ec7t Nam c\u00f3 nh\u1eefng t\u00edn hi\u1ec7u \u0111\u00e1ng ch\u00fa \u00fd.<\/p>\n

Nhu c\u1ea7u nh\u00e2n l\u1ef1c v\u1eabn \u1edf m\u1ee9c cao<\/h3>\n

Theo Trung t\u00e2m D\u1ef1 b\u00e1o Nh\u00e2n l\u1ef1c v\u00e0 Th\u00f4ng tin Th\u1ecb tr\u01b0\u1eddng Lao \u0111\u1ed9ng TP.HCM, ng\u00e0nh marketing c\u1ea7n kho\u1ea3ng 21.600 lao \u0111\u1ed9ng tr\u1edf l\u00ean m\u1ed7i n\u0103m. Nghi\u00ean c\u1ee9u “LinkedIn 2024 Fall Marketing Jobs Outlook” cho th\u1ea5y tin tuy\u1ec3n d\u1ee5ng marketing t\u0103ng 76% trong n\u0103m 2024. Nh\u00f3m ng\u00e0nh Marketing\/Truy\u1ec1n th\u00f4ng\/Qu\u1ea3ng c\u00e1o hi\u1ec7n x\u1ebfp th\u1ee9 ba trong c\u00e1c l\u0129nh v\u1ef1c c\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c cao, theo B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng th\u01b0\u1eddng ni\u00ean 2025\u20132026.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng t\u1ea1i chuy\u00ean m\u1ee5c vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/strong><\/em><\/a> \u0111\u1ec3 h\u00ecnh dung r\u00f5 h\u01a1n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e1c v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m ph\u1ed5 bi\u1ebfn<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n
V\u1ecb tr\u00ed<\/th>\nM\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c ch\u00ednh<\/th>\nK\u1ef9 n\u0103ng y\u00eau c\u1ea7u n\u1ed5i b\u1eadt<\/th>\n<\/tr>\n<\/thead>\n
Content Marketing<\/td>\nL\u00ean \u00fd t\u01b0\u1edfng, s\u1ea3n xu\u1ea5t n\u1ed9i dung cho blog, m\u1ea1ng x\u00e3 h\u1ed9i, email<\/td>\nVi\u1ebft l\u00e1ch, SEO, storytelling<\/td>\n<\/tr>\n
Digital Marketing Executive<\/td>\nCh\u1ea1y qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch<\/td>\nPh\u00e2n t\u00edch d\u1eef li\u1ec7u, Google Analytics, A\/B testing<\/td>\n<\/tr>\n
Brand Marketing<\/td>\nX\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/td>\nT\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/td>\n<\/tr>\n
Trade Marketing<\/td>\nL\u00ean ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1ea1i \u0111i\u1ec3m b\u00e1n, ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed9i sales<\/td>\nHi\u1ec3u k\u00eanh ph\u00e2n ph\u1ed1i, \u0111\u00e0m ph\u00e1n<\/td>\n<\/tr>\n
Marketing Research<\/td>\nThi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng<\/td>\nSPSS, x\u1eed l\u00fd d\u1eef li\u1ec7u, t\u01b0 duy ph\u1ea3n bi\u1ec7n<\/td>\n<\/tr>\n
Social Media Marketing<\/td>\nQu\u1ea3n l\u00fd fanpage, c\u1ed9ng \u0111\u1ed3ng, x\u00e2y d\u1ef1ng l\u1ecbch n\u1ed9i dung<\/td>\nS\u00e1ng t\u1ea1o, n\u1eafm b\u1eaft xu h\u01b0\u1edbng, k\u1ef9 n\u0103ng h\u00ecnh \u1ea3nh\/video<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Ranh gi\u1edbi gi\u1eefa c\u00e1c v\u1ecb tr\u00ed marketing ng\u00e0y c\u00e0ng m\u1edd, \u0111\u1eb7c bi\u1ec7t \u1edf doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. M\u1ed9t nh\u00e2n vi\u00ean t\u1ea1i SME c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m c\u00f9ng l\u00fac content, ch\u1ea1y ads v\u00e0 qu\u1ea3n l\u00fd fanpage. \u1ede t\u1eadp \u0111o\u00e0n l\u1edbn ho\u1eb7c agency, m\u1ed7i v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c chuy\u00ean m\u00f4n h\u00f3a s\u00e2u h\u01a1n.<\/p>\n

3. M\u1ee9c thu nh\u1eadp ng\u00e0nh marketing theo c\u1ea5p \u0111\u1ed9<\/h2>\n

Thu nh\u1eadp l\u00e0 y\u1ebfu t\u1ed1 th\u1ef1c t\u1ebf c\u1ea7n \u0111\u00e1nh gi\u00e1 b\u1eb1ng con s\u1ed1 c\u1ee5 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng tham kh\u1ea3o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u tuy\u1ec3n d\u1ee5ng v\u00e0 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
C\u1ea5p \u0111\u1ed9<\/th>\nKinh nghi\u1ec7m<\/th>\nM\u1ee9c l\u01b0\u01a1ng tham kh\u1ea3o (tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng)<\/th>\n<\/tr>\n<\/thead>\n
Th\u1ef1c t\u1eadp sinh<\/td>\n0 n\u0103m<\/td>\n3\u20135<\/td>\n<\/tr>\n
Fresher \/ Nh\u00e2n vi\u00ean m\u1edbi<\/td>\n0\u20131 n\u0103m<\/td>\n7\u201312<\/td>\n<\/tr>\n
Nh\u00e2n vi\u00ean c\u00f3 kinh nghi\u1ec7m<\/td>\n1\u20133 n\u0103m<\/td>\n10\u201318<\/td>\n<\/tr>\n
Senior \/ Tr\u01b0\u1edfng nh\u00f3m<\/td>\n3\u20135 n\u0103m<\/td>\n15\u201325<\/td>\n<\/tr>\n
Tr\u01b0\u1edfng ph\u00f2ng Marketing<\/td>\n5\u20138 n\u0103m<\/td>\n25\u201340<\/td>\n<\/tr>\n
Gi\u00e1m \u0111\u1ed1c Marketing (CMO)<\/td>\nTr\u00ean 8 n\u0103m<\/td>\n35\u201370+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n
\n

L\u01b0u \u00fd:<\/strong> C\u00e1c con s\u1ed1 tr\u00ean mang t\u00ednh tham kh\u1ea3o, t\u1ed5ng h\u1ee3p t\u1eeb d\u1eef li\u1ec7u tuy\u1ec3n d\u1ee5ng c\u00f4ng khai. Thu nh\u1eadp th\u1ef1c t\u1ebf ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1: v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd (TP.HCM v\u00e0 H\u00e0 N\u1ed9i th\u01b0\u1eddng cao h\u01a1n c\u00e1c t\u1ec9nh kh\u00e1c), quy m\u00f4 doanh nghi\u1ec7p (c\u00f4ng ty FDI, t\u1eadp \u0111o\u00e0n l\u1edbn c\u00f3 m\u1ee9c \u0111\u00e3i ng\u1ed9 kh\u00e1c bi\u1ec7t so v\u1edbi SME), l\u0129nh v\u1ef1c ng\u00e0nh h\u00e0ng (FMCG, c\u00f4ng ngh\u1ec7, t\u00e0i ch\u00ednh th\u01b0\u1eddng tr\u1ea3 cao h\u01a1n) v\u00e0 n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n.<\/p>\n<\/div>\n

M\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng: thu nh\u1eadp marketing kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb l\u01b0\u01a1ng c\u1ee9ng. Nhi\u1ec1u v\u1ecb tr\u00ed c\u00f3 th\u01b0\u1edfng KPI, hoa h\u1ed3ng theo hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ho\u1eb7c thu nh\u1eadp t\u1eeb freelance song song. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a thu nh\u1eadp c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed9ng theo k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n

4. L\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p trong ng\u00e0nh marketing<\/h2>\n

Kh\u00e1c v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh th\u0103ng ti\u1ebfn theo th\u00e2m ni\u00ean, marketing \u0111\u00e1nh gi\u00e1 ch\u1ee7 y\u1ebfu qua k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf. M\u1ed9t ng\u01b0\u1eddi gi\u1ecfi c\u00f3 th\u1ec3 l\u00ean qu\u1ea3n l\u00fd sau 3\u20134 n\u0103m, trong khi ng\u01b0\u1eddi kh\u00e1c m\u1ea5t g\u1ea5p \u0111\u00f4i th\u1eddi gian n\u1ebfu kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 n\u1ed5i b\u1eadt.<\/p>\n

Trong 1\u20132 n\u0103m \u0111\u1ea7u \u1edf v\u1ecb tr\u00ed Marketing Executive, b\u1ea1n tr\u1ea3i qua giai \u0111o\u1ea1n h\u1ecdc vi\u1ec7c th\u1ef1c s\u1ef1. C\u00f4ng vi\u1ec7c ch\u1ee7 y\u1ebfu l\u00e0 vi\u1ebft content, ch\u1ea1y ads theo brief c\u00f3 s\u1eb5n, h\u1ed7 tr\u1ee3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 b\u00e1o c\u00e1o s\u1ed1 li\u1ec7u h\u1eb1ng tu\u1ea7n. Giai \u0111o\u1ea1n n\u00e0y r\u00e8n k\u1ef9 n\u0103ng th\u1ef1c thi \u2014 l\u00e0m nhanh, l\u00e0m \u0111\u00fang, c\u1ea7n \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 k\u1ef7 lu\u1eadt.<\/p>\n

T\u1eeb n\u0103m th\u1ee9 3 \u0111\u1ebfn n\u0103m th\u1ee9 5, b\u1ea1n b\u1eaft \u0111\u1ea7u \u0111\u1ea3m nh\u1eadn vai tr\u00f2 Senior Executive ho\u1eb7c Team Lead. L\u00fac n\u00e0y, b\u1ea1n tham gia l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch nh\u1ecf v\u00e0 h\u01b0\u1edbng d\u1eabn th\u00e0nh vi\u00ean m\u1edbi. T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng nh\u00ecn b\u1ee9c tranh t\u1ed5ng th\u1ec3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n k\u1ef9 n\u0103ng th\u1ef1c thi \u0111\u01a1n l\u1ebb.<\/p>\n

\u2013 N\u0103m 5\u20138 (Marketing Manager):<\/strong> B\u1ea1n ch\u1ecbu tr\u00e1ch nhi\u1ec7m k\u1ebf ho\u1ea1ch marketing c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c khu v\u1ef1c, qu\u1ea3n l\u00fd \u0111\u1ed9i nh\u00f3m 5\u201315 ng\u01b0\u1eddi, ph\u1ed1i h\u1ee3p v\u1edbi Sales, Finance, R&D, \u0111\u1ed3ng th\u1eddi ch\u1ecbu \u00e1p l\u1ef1c KPI doanh s\u1ed1 v\u00e0 ROI.<\/p>\n

\u2013 N\u0103m 8 tr\u1edf l\u00ean (Marketing Director \/ CMO):<\/strong> B\u1ea1n ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch l\u1edbn, b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp cho CEO. V\u1ecb tr\u00ed n\u00e0y \u0111\u00f2i h\u1ecfi t\u1ea7m nh\u00ecn kinh doanh t\u1ed5ng th\u1ec3, kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf marketing.<\/p>\n

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Marketing l\u00e0 ng\u00e0nh m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 th\u0103ng ti\u1ebfn ch\u1ec9 b\u1eb1ng th\u00e2m ni\u00ean. Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i li\u00ean t\u1ee5c, ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i t\u1ef1 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c m\u1edbi m\u1ed7i ng\u00e0y \u2014 ho\u1eb7c ch\u1ea5p nh\u1eadn b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau.<\/p>\n<\/blockquote>\n

5. Ai ph\u00f9 h\u1ee3p v\u00e0 ai n\u00ean c\u00e2n nh\u1eafc k\u1ef9?<\/h2>\n

\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00f3 n\u00ean h\u1ecdc ng\u00e0nh marketing kh\u00f4ng<\/strong>, b\u1ea1n c\u1ea7n \u0111\u1ed1i chi\u1ebfu t\u1ed1 ch\u1ea5t b\u1ea3n th\u00e2n v\u1edbi y\u00eau c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u00e0nh. Kh\u00f4ng ph\u1ea3i c\u1ee9 th\u00edch s\u00e1ng t\u1ea1o l\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n

T\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh marketing<\/h3>\n

Ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u1edbi marketing th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng quan s\u00e1t v\u00e0 nh\u1ea1y c\u1ea3m v\u1edbi h\u00e0nh vi con ng\u01b0\u1eddi. B\u1ea1n \u0111\u1ec3 \u00fd t\u1ea1i sao m\u1ed9t qu\u1ea3ng c\u00e1o khi\u1ebfn m\u00ecnh d\u1eebng l\u1ea1i xem, t\u1ea1i sao s\u1ea3n ph\u1ea9m n\u00e0y b\u00e1n ch\u1ea1y c\u00f2n s\u1ea3n ph\u1ea9m kia th\u00ec kh\u00f4ng \u2014 \u0111\u00f3 l\u00e0 t\u01b0 duy marketing s\u01a1 khai.<\/p>\n

Ngo\u00e0i kh\u1ea3 n\u0103ng quan s\u00e1t, b\u1ea1n c\u1ea7n ch\u1ecbu \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c cao v\u00ec marketing g\u1eafn li\u1ec1n v\u1edbi deadline li\u00ean t\u1ee5c v\u00e0 KPI \u0111o l\u01b0\u1eddng r\u00f5 r\u00e0ng. T\u01b0 duy d\u1eef li\u1ec7u c\u0169ng ng\u00e0y c\u00e0ng quan tr\u1ecdng khi marketing hi\u1ec7n \u0111\u1ea1i kh\u00f4ng c\u00f2n d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh \u2014 b\u1ea1n c\u1ea7n \u0111\u1ecdc hi\u1ec3u s\u1ed1 li\u1ec7u t\u1eeb Google Analytics, b\u00e1o c\u00e1o qu\u1ea3ng c\u00e1o, k\u1ebft qu\u1ea3 A\/B test \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. Tinh th\u1ea7n h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c gi\u00fap b\u1ea1n kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu khi thu\u1eadt to\u00e1n v\u00e0 c\u00f4ng c\u1ee5 thay \u0111\u1ed5i nhanh ch\u00f3ng. K\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 thuy\u1ebft ph\u1ee5c c\u0169ng c\u1ea7n thi\u1ebft, b\u1edfi b\u1ea1n ph\u1ea3i tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng v\u1edbi s\u1ebfp, thuy\u1ebft ph\u1ee5c \u0111\u1ed3ng nghi\u1ec7p v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

Tr\u01b0\u1eddng h\u1ee3p n\u00ean c\u00e2n nh\u1eafc k\u1ef9<\/h3>\n

N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi th\u00edch c\u00f4ng vi\u1ec7c \u1ed5n \u0111\u1ecbnh, l\u1eb7p l\u1ea1i, \u00edt thay \u0111\u1ed5i \u2014 marketing c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p. Ng\u00e0nh n\u00e0y c\u00f3 t\u00ednh \u0111\u00e0o th\u1ea3i cao, \u0111\u1eb7c bi\u1ec7t \u1edf agency (c\u00f4ng ty d\u1ecbch v\u1ee5 marketing) n\u01a1i nh\u1ecbp l\u00e0m vi\u1ec7c r\u1ea5t nhanh, y\u00eau c\u1ea7u x\u1eed l\u00fd nhi\u1ec1u d\u1ef1 \u00e1n c\u00f9ng l\u00fac.<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng tho\u1ea3i m\u00e1i khi b\u1ecb \u0111\u00e1nh gi\u00e1 b\u1eb1ng con s\u1ed1 (l\u01b0\u1ee3t reach, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed m\u1ed7i kh\u00e1ch h\u00e0ng), b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y \u00e1p l\u1ef1c v\u00ec marketing hi\u1ec7n \u0111\u1ea1i \u0111o l\u01b0\u1eddng g\u1ea7n nh\u01b0 m\u1ecdi th\u1ee9. M\u1ed7i ng\u01b0\u1eddi c\u00f3 th\u1ebf m\u1ea1nh ri\u00eang, v\u00e0 ch\u1ecdn ng\u00e0nh ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n

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L\u1eddi khuy\u00ean th\u1ef1c t\u1ebf:<\/strong> Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh, h\u00e3y th\u1eed l\u00e0m m\u1ed9t d\u1ef1 \u00e1n nh\u1ecf li\u00ean quan \u0111\u1ebfn marketing: vi\u1ebft m\u1ed9t b\u00e0i blog, ch\u1ea1y th\u1eed qu\u1ea3ng c\u00e1o Facebook v\u1edbi ng\u00e2n s\u00e1ch nh\u1ecf, ho\u1eb7c qu\u1ea3n l\u00fd trang m\u1ea1ng x\u00e3 h\u1ed9i cho m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9. Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf s\u1ebd cho b\u1ea1n c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c h\u01a1n b\u1ea5t k\u1ef3 b\u00e0i vi\u1ebft hay l\u1eddi khuy\u00ean n\u00e0o.<\/p>\n<\/div>\n

6. Th\u00e1ch th\u1ee9c c\u1ee7a ngh\u1ec1 marketing c\u1ea7n bi\u1ebft tr\u01b0\u1edbc<\/h2>\n

B\u00ean c\u1ea1nh c\u01a1 h\u1ed9i, marketing c\u0169ng c\u00f3 nh\u1eefng m\u1eb7t tr\u00e1i m\u00e0 b\u1ea1n n\u00ean bi\u1ebft tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh.<\/p>\n

C\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 t\u1ed1c \u0111\u1ed9 \u0111\u00e0o th\u1ea3i nhanh<\/h3>\n

S\u1ed1 l\u01b0\u1ee3ng c\u1eed nh\u00e2n marketing t\u1ed1t nghi\u1ec7p m\u1ed7i n\u0103m r\u1ea5t l\u1edbn, c\u1ed9ng th\u00eam freelancer v\u00e0 ng\u01b0\u1eddi t\u1ef1 h\u1ecdc qua kh\u00f3a online, t\u1ea1o ra c\u1ea1nh tranh cao ngay t\u1eeb khi xin vi\u1ec7c. B\u1ea1n c\u1ea7n y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t \u2014 portfolio t\u1ed1t, kinh nghi\u1ec7m th\u1ef1c t\u1eadp, ho\u1eb7c chuy\u00ean m\u00f4n s\u00e2u \u1edf m\u1ed9t m\u1ea3ng c\u1ee5 th\u1ec3.<\/p>\n

\u00c1p l\u1ef1c KPI v\u00e0 b\u00e0i to\u00e1n ROI<\/h3>\n

Marketing hi\u1ec7n \u0111\u1ea1i g\u1eafn ch\u1eb7t v\u1edbi hi\u1ec7u qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. B\u1ea1n th\u01b0\u1eddng xuy\u00ean \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e2u h\u1ecfi: chi\u1ebfn d\u1ecbch n\u00e0y mang l\u1ea1i bao nhi\u00eau kh\u00e1ch h\u00e0ng, chi ph\u00ed bao nhi\u00eau cho m\u1ed7i \u0111\u01a1n h\u00e0ng, ROI l\u00e0 bao nhi\u00eau? N\u1ebfu kh\u00f4ng \u0111\u1ea1t KPI trong th\u1eddi gian d\u00e0i, v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb \u0111\u1eb7t d\u1ea5u h\u1ecfi. \u1ede nhi\u1ec1u doanh nghi\u1ec7p, ph\u00f2ng marketing l\u00e0 b\u1ed9 ph\u1eadn b\u1ecb c\u1eaft gi\u1ea3m s\u1edbm khi c\u00f4ng ty g\u1eb7p kh\u00f3 kh\u0103n t\u00e0i ch\u00ednh.<\/p>\n

Xu h\u01b0\u1edbng thay \u0111\u1ed5i li\u00ean t\u1ee5c<\/h3>\n

V\u00e0i n\u0103m tr\u01b0\u1edbc, Facebook l\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o ch\u1ee7 \u0111\u1ea1o. Ng\u00e0y nay, TikTok chi\u1ebfm ph\u1ea7n l\u1edbn s\u1ef1 ch\u00fa \u00fd. Thu\u1eadt to\u00e1n Google thay \u0111\u1ed5i h\u00e0ng tr\u0103m l\u1ea7n m\u1ed7i n\u0103m. C\u00f4ng c\u1ee5 AI \u0111ang thay \u0111\u1ed5i c\u00e1ch l\u00e0m content marketing. Ng\u01b0\u1eddi l\u00e0m marketing bu\u1ed9c ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 th\u00edch nghi \u2014 n\u1ebfu ng\u1ea1i thay \u0111\u1ed5i, b\u1ea1n s\u1ebd nhanh ch\u00f3ng l\u1ea1c h\u1eadu.<\/p>\n

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Th\u1ef1c t\u1ebf c\u1ea7n bi\u1ebft:<\/strong> AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang thay \u0111\u1ed5i nhi\u1ec1u c\u00f4ng vi\u1ec7c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n. Tuy nhi\u00ean, kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, th\u1ea5u hi\u1ec3u insight kh\u00e1ch h\u00e0ng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 v\u1eabn l\u00e0 n\u0103ng l\u1ef1c m\u00e0 m\u00e1y ch\u01b0a th\u1ec3 thay th\u1ebf. Ng\u01b0\u1eddi l\u00e0m marketing bi\u1ebft t\u1eadn d\u1ee5ng AI nh\u01b0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 s\u1ebd c\u00f3 l\u1ee3i th\u1ebf h\u01a1n ng\u01b0\u1eddi ch\u1ec9 l\u00e0m th\u1ee7 c\u00f4ng.<\/p>\n<\/div>\n

7. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

H\u1ecdc marketing ra tr\u01b0\u1eddng c\u00f3 d\u1ec5 xin vi\u1ec7c kh\u00f4ng?<\/em><\/strong><\/p>\n

Nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng marketing t\u1ed3n t\u1ea1i \u1edf h\u1ea7u h\u1ebft doanh nghi\u1ec7p, nh\u01b0ng c\u1ea1nh tranh cao do s\u1ed1 l\u01b0\u1ee3ng c\u1eed nh\u00e2n t\u1ed1t nghi\u1ec7p l\u1edbn. Sinh vi\u00ean c\u00f3 portfolio th\u1ef1c t\u1ebf, kinh nghi\u1ec7m th\u1ef1c t\u1eadp v\u00e0 k\u1ef9 n\u0103ng digital marketing c\u1ee5 th\u1ec3 (SEO, ch\u1ea1y ads, ph\u00e2n t\u00edch d\u1eef li\u1ec7u) s\u1ebd c\u00f3 l\u1ee3i th\u1ebf r\u00f5 r\u1ec7t.<\/p>\n

Kh\u00f4ng gi\u1ecfi s\u00e1ng t\u1ea1o c\u00f3 h\u1ecdc \u0111\u01b0\u1ee3c marketing kh\u00f4ng?<\/em><\/strong><\/p>\n

Marketing kh\u00f4ng ch\u1ec9 l\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung. Ng\u00e0nh n\u00e0y c\u00f3 nhi\u1ec1u m\u1ea3ng thi\u00ean v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, trade marketing \u2014 \u0111\u00f2i h\u1ecfi t\u01b0 duy logic nhi\u1ec1u h\u01a1n s\u00e1ng t\u1ea1o thu\u1ea7n t\u00fay. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf m\u1ea1nh c\u00e1 nh\u00e2n.<\/p>\n

Marketing truy\u1ec1n th\u1ed1ng hay Digital Marketing n\u00ean h\u1ecdc c\u00e1i n\u00e0o?<\/em><\/strong><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1i h\u1ecdc hi\u1ec7n nay th\u01b0\u1eddng d\u1ea1y c\u1ea3 hai. N\u1ec1n t\u1ea3ng marketing truy\u1ec1n th\u1ed1ng (chi\u1ebfn l\u01b0\u1ee3c, h\u00e0nh vi ti\u00eau d\u00f9ng, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u) v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i v\u00ec \u0111\u00f3 l\u00e0 t\u01b0 duy g\u1ed1c. Digital marketing l\u00e0 c\u00f4ng c\u1ee5 v\u00e0 k\u00eanh tri\u1ec3n khai, c\u00f3 th\u1ec3 t\u1ef1 h\u1ecdc b\u1ed5 sung. Quan tr\u1ecdng l\u00e0 n\u1eafm v\u1eefng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc.<\/p>\n

C\u00e2u h\u1ecfi c\u00f3 n\u00ean h\u1ecdc ng\u00e0nh marketing kh\u00f4ng<\/strong> kh\u00f4ng c\u00f3 \u0111\u00e1p \u00e1n chung cho t\u1ea5t c\u1ea3. N\u1ebfu b\u1ea1n c\u00f3 t\u01b0 duy ph\u00e2n t\u00edch, kh\u00f4ng ng\u1ea1i \u00e1p l\u1ef1c v\u00e0 s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng nhanh, marketing c\u00f3 th\u1ec3 l\u00e0 ng\u00e0nh ph\u00f9 h\u1ee3p n\u1ebfu b\u1ea1n s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o n\u0103ng l\u1ef1c v\u00e0 ch\u1ea5p nh\u1eadn m\u00f4i tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed5i nhanh. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 \u1ed5n \u0111\u1ecbnh cao, h\u00e3y t\u00ecm hi\u1ec3u c\u00e1c ng\u00e0nh kh\u00e1c. Ch\u1ecdn ng\u00e0nh kh\u00f4ng ph\u1ea3i ch\u1ecdn theo xu h\u01b0\u1edbng \u2014 m\u00e0 ch\u1ecdn theo s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 b\u1ea3n th\u00e2n.<\/p>\n

Minh An<\/strong><\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng quan; c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 thu nh\u1eadp th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c, kinh nghi\u1ec7m, v\u1ecb tr\u00ed, doanh nghi\u1ec7p v\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n

\n<\/p>","protected":false},"excerpt":{"rendered":"

C\u00f3 n\u00ean h\u1ecdc ng\u00e0nh marketing kh\u00f4ng? B\u00e0i vi\u1ebft ph\u00e2n t\u00edch ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m, m\u1ee9c thu nh\u1eadp v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn ng\u00e0nh marketing t\u1ea1i Vi\u1ec7t Nam.<\/p>\n","protected":false},"author":58,"featured_media":13363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[91],"class_list":["post-13351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep","tag-huong-nghiep"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/13351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=13351"}],"version-history":[{"count":6,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/13351\/revisions"}],"predecessor-version":[{"id":17007,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/13351\/revisions\/17007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/13363"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=13351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=13351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=13351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}