![\"marketer\"](\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-7mb66-xoc-dia\/wp-content\/uploads\/2025\/08\/25114700\/Gemini_Generated_Image_hopqcxhopqcxhopq-1024x1024.png\")
<\/figure>\n<\/div>\n\n\n5 c\u00e2u h\u1ecfi gi\u00fap marketer ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch th\u00f4ng minh<\/h2>\n\n\n\n\n\u201c\u0110\u1ec3 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, marketer c\u1ea7n b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00fang \u2013 n\u1ec1n t\u1ea3ng gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\nB\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn \u0111i\u1ec1u g\u00ec? M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/h3>\n\n\n\n
Tr\u01b0\u1edbc khi c\u1eafm c\u00fai v\u00e0o m\u1edb s\u1ed1 li\u1ec7u kh\u00f4 khan, ch\u1ecb Thanh H\u01b0\u01a1ng khuy\u00ean r\u1eb1ng h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n m\u1ed9t c\u00e2u ch\u00e2n t\u00ecnh: \u201cM\u00ecnh \u0111ang mu\u1ed1n g\u00ec v\u1eady?\u201d. B\u1ea1n \u0111ang mu\u1ed1n t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n \u0111\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u? Hay mu\u1ed1n th\u1eaft l\u01b0ng bu\u1ed9c b\u1ee5ng, t\u1ed1i \u01b0u t\u1eebng \u0111\u1ed3ng \u0111\u1ec3 m\u1ed7i xu b\u1ecf ra \u0111\u1ec1u \u0111\u1ebb ra ti\u1ec1n t\u1ea5n? Ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 c\u1ea3i thi\u1ec7n landing page \u0111\u1ec3 m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p v\u00e0o \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c? <\/p>\n\n\n\n
\u201cN\u1ebfu kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau th\u00ec vi\u1ec7c mi\u1ec7t m\u00e0i c\u00e0y \u0111\u1ed1ng s\u1ed1 li\u1ec7u ch\u1eb3ng kh\u00e1c g\u00ec m\u1eb7c \u00e1o phao lao ra bi\u1ec3n l\u1edbn m\u00e0 qu\u00ean mang theo la b\u00e0n. C\u1ee9 t\u01b0\u1edfng m\u00ecnh \u0111ang ti\u1ebfn xa, h\u00f3a ra ch\u1ec9 xoay v\u00f2ng trong m\u00eanh m\u00f4ng v\u00f4 \u0111\u1ecbnh, b\u01a1i m\u1ecfi c\u1ea3 tay m\u00e0 ch\u1eb3ng bi\u1ebft \u0111\u00e2u l\u00e0 b\u1ebfn b\u1edd\u201d, ch\u1ecb Thanh H\u01b0\u01a1ng d\u00ed d\u1ecfm so s\u00e1nh. <\/p>\n\n\n\n
Tuy nhi\u00ean, \u0111\u1eebng qu\u00e1 tham! N\u1ebfu \u00f4m \u0111\u1ed3m \u0111\u1ee7 lo\u1ea1i m\u1ee5c ti\u00eau, n\u00e0o l\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c, k\u00e9o \u0111\u01a1n, gi\u1eef ch\u00e2n kh\u00e1ch, l\u00e0m brand n\u1ed5i b\u1eadt, r\u1ed3i t\u1ed1i \u01b0u chi ph\u00ed th\u00ec k\u1ebft qu\u1ea3 th\u01b0\u1eddng l\u00e0 r\u1ed1i n\u00e3o tr\u01b0\u1edbc, r\u1ed1i d\u1eef li\u1ec7u sau. Cu\u1ed1i c\u00f9ng, kh\u00f4ng bi\u1ebft n\u00ean t\u1eadp trung v\u00e0o c\u00e1i g\u00ec, ph\u00e2n t\u00edch ra sao. V\u1eady n\u00ean, 1 – 2 m\u1ee5c ti\u00eau ch\u00ednh cho m\u1ed7i chi\u1ebfn d\u1ecbch l\u00e0 con s\u1ed1 \u201cv\u00e0ng\u201d. Kh\u00f4ng c\u1ea7n ho\u00e0nh tr\u00e1ng, ch\u1ec9 c\u1ea7n r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ee7 \u0111\u1ec3 b\u1ea1n bi\u1ebft m\u00ecnh \u0111ang l\u00e0m g\u00ec.<\/p>\n\n\n\n
V\u00e0 ch\u1ecb Thanh H\u01b0\u01a1ng c\u0169ng l\u01b0u \u00fd \u201cKh\u00f4ng ch\u1ec9 \u0111\u1eb7t m\u1ee5c ti\u00eau cho vui m\u00e0 ph\u1ea3i g\u1eafn k\u00e8m ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3 nh\u01b0 T\u0103ng 20% l\u01b0\u1ee3t \u0111\u0103ng k\u00fd email, Gi\u1ea3m 15% chi ph\u00ed m\u1ed7i \u0111\u01a1n h\u00e0ng trong 4 tu\u1ea7n\u201d… Th\u1ebf l\u00e0 b\u1ea1n c\u00f3 \u0111i\u1ec3m b\u00e1m, c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9, \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng l\u00e0 c\u00f3 s\u1ed1 li\u1ec7u r\u00f5 r\u00e0ng \u0111\u1ec3 b\u00e1o c\u00e1o, kh\u00f4ng ph\u1ea3i n\u00f3i chuy\u1ec7n ki\u1ec3u c\u1ea3m t\u00ednh hay ph\u1ecfng \u0111o\u00e1n\u201d. <\/p>\n\n\n\n
B\u1ea1n c\u00f3 \u0111ang xem \u0111\u00fang s\u1ed1 li\u1ec7u ch\u01b0a?<\/h3>\n\n\n\n
\u0110\u00f4i khi, ch\u00fang ta d\u1ec5 b\u1ecb \u201ch\u1edbp h\u1ed3n\u201d b\u1edfi nh\u1eefng con s\u1ed1 long lanh nh\u01b0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb ch\u1ea1m n\u00f3c, traffic t\u0103ng v\u00f9n v\u1ee5t hay like \u2013 share \u2013 th\u1ea3 tim ng\u1eadp tr\u00e0n nh\u01b0 m\u01b0a r\u00e0o \u0111\u1ea7u m\u00f9a. Nh\u00ecn th\u00ec vui \u0111\u1ea5y nh\u01b0ng vui th\u00f4i \u0111\u1eebng vui qu\u00e1, v\u00ec \u0111i\u1ec1u c\u1ea7n h\u1ecfi \u1edf \u0111\u00e2y l\u00e0 \u201cNh\u1eefng con s\u1ed1 n\u00e0y c\u00f3 th\u1ef1c s\u1ef1 li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau b\u1ea1n \u0111ang theo \u0111u\u1ed5i kh\u00f4ng?\u201d.<\/p>\n\n\n\n
\u201cB\u1ea1n mu\u1ed1n t\u0103ng doanh s\u1ed1 nh\u01b0ng l\u1ea1i m\u1ea3i m\u00ea ng\u1ed3i \u0111\u1ebfm like tr\u00ean Facebook? \u1eea th\u00ec, t\u01b0\u01a1ng t\u00e1c cao ai m\u00e0 kh\u00f4ng th\u00edch nh\u01b0ng n\u1ebfu ch\u1eb3ng ai m\u00f3c v\u00ed, ch\u1eb3ng ai b\u1ea5m \u201cMua ngay\u201d th\u00ec b\u1ea1n \u0111ang vun v\u00e9n s\u1ef1 h\u00e0i l\u00f2ng c\u1ea3m x\u00fac ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u1ee3i nhu\u1eadn\u201d, ch\u1ecb Thanh H\u01b0\u01a1ng gi\u1ea3i th\u00edch. <\/p>\n\n\n\n
Th\u1ebf n\u00ean ch\u1ecb cho r\u1eb1ng, tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, h\u00e3y t\u1ec9nh t\u00e1o h\u1ecfi l\u1ea1i: M\u00ecnh \u0111ang theo d\u00f5i \u0111\u00fang ch\u1ec9 s\u1ed1 ch\u01b0a? Con s\u1ed1 n\u00e0y c\u00f3 n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau kh\u00f4ng? B\u1edfi cu\u1ed1i c\u00f9ng, m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi nh\u00ecn th\u1ea5y m\u00e0 l\u00e0 khi\u1ebfn h\u1ecd h\u00e0nh \u0111\u1ed9ng. \u0110\u1eebng \u0111\u1ec3 b\u1ea3n th\u00e2n b\u1ecb m\u00ea ho\u1eb7c b\u1edfi nh\u1eefng con s\u1ed1 bi\u1ebft \u201cl\u00e0m m\u00e0u\u201d trong khi ch\u1ec9 s\u1ed1 th\u1ef1c s\u1ef1 quan tr\u1ecdng th\u00ec b\u1ecb b\u1ea1n cho ra r\u00eca. <\/p>\n\n\n\n
D\u1eef li\u1ec7u n\u00e0y t\u1eeb \u0111\u00e2u ra, c\u00f3 \u0111\u00e1ng tin kh\u00f4ng?<\/h3>\n\n\n\n
\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi s\u1ed1ng c\u00f2n tr\u01b0\u1edbc khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh r\u00f3t ng\u00e2n s\u00e1ch, \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c, hay \u0111i b\u00e1o c\u00f4ng v\u1edbi s\u1ebfp. V\u00ec kh\u00f4ng ph\u1ea3i d\u1eef li\u1ec7u n\u00e0o c\u0169ng trung th\u1ef1c nh\u01b0 b\u1ea1n mong \u0111\u1ee3i. C\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c \u201cn\u00f3i kh\u00e9o\u201d, c\u00f3 d\u1eef li\u1ec7u b\u1ecb \u201cth\u1ed5i ph\u1ed3ng\u201d v\u00e0 c\u0169ng c\u00f3 d\u1eef li\u1ec7u ngay t\u1eeb \u0111\u1ea7u \u0111\u00e3 l\u1ec7ch l\u1ea1c do tracking sai ho\u1eb7c thi\u1ebfu chu\u1ea9n x\u00e1c trong kh\u00e2u \u0111o l\u01b0\u1eddng.<\/p>\n\n\n\n
V\u00ec l\u00ed do n\u00e0y m\u00e0 ch\u1ecb Thanh H\u01b0\u01a1ng khuy\u00ean r\u1eb1ng tr\u01b0\u1edbc khi tin v\u00e0o m\u1ed9t con s\u1ed1 n\u00e0o \u0111\u00f3, h\u00e3y d\u00e0nh v\u00e0i ph\u00fat \u0111\u1ec3 \u201ctruy xu\u1ea5t ngu\u1ed3n g\u1ed1c\u201d b\u1eb1ng nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 Ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u, t\u1eeb Google Analytics, Facebook Ads, CRM n\u1ed9i b\u1ed9 hay m\u1ed9t file Excel b\u00ed \u1ea9n t\u1eeb n\u0103m 2019 n\u1eb1m s\u00e2u trong \u1ed5 D c\u1ee7a anh nh\u00e2n vi\u00ean c\u0169? D\u1eef li\u1ec7u c\u00f3 b\u1ecb tr\u00f9ng, thi\u1ebfu ho\u1eb7c \u0111o l\u1ec7ch kh\u00f4ng? D\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m s\u1ea1ch ch\u01b0a hay v\u1eabn \u0111ang t\u00ednh c\u1ea3 click c\u1ee7a nh\u00e2n vi\u00ean, bot spam ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb ch\u1ecb k\u1ebf to\u00e1n l\u1ee1 b\u1ea5m nh\u1ea7m?<\/p>\n\n\n\n
\u201c\u0110\u1eebng bao gi\u1edd \u0111\u1ec3 nh\u1eefng con s\u1ed1 \u0111\u1eb9p \u201c\u0111\u00e1nh l\u1eeba\u201d nh\u1ea5t l\u00e0 khi ch\u01b0a bi\u1ebft ch\u00fang \u0111\u1ebfn t\u1eeb \u0111\u00e2u, \u0111\u01b0\u1ee3c \u0111o nh\u01b0 th\u1ebf n\u00e0o v\u00e0 c\u00f3 th\u1ef1c s\u1ef1 ch\u00ednh x\u00e1c kh\u00f4ng. D\u1eef li\u1ec7u ch\u00ednh x\u00e1c l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn, ng\u01b0\u1ee3c l\u1ea1i d\u1eef li\u1ec7u \u201c\u1ea3o t\u01b0\u1edfng s\u1ee9c m\u1ea1nh\u201d ch\u1ec9 khi\u1ebfn b\u1ea1n l\u1ea1c \u0111\u01b0\u1eddng m\u00e0 c\u1ee9 ngh\u0129 m\u00ecnh s\u1eafp ch\u1ea1m \u0111\u00edch\u201d, ch\u1ecb Thanh H\u01b0\u01a1ng b\u1ed9c b\u1ea1ch. <\/p>\n\n\n\n
D\u1eef li\u1ec7u n\u00e0y \u0111ang k\u1ec3 c\u00e2u chuy\u1ec7n g\u00ec?<\/h3>\n\n\n\n
D\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng con s\u1ed1 v\u00f4 h\u1ed3n m\u00e0 ch\u00fang l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n \u1ea9n m\u00ecnh ch\u1edd b\u1ea1n gi\u1ea3i m\u00e3. N\u1ebfu ch\u1ec9 nh\u00ecn v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 kh\u00f4ng t\u00ecm hi\u1ec3u \u00fd ngh\u0129a \u0111\u1eb1ng sau, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111ang th\u1ef1c s\u1ef1 di\u1ec5n ra.<\/p>\n\n\n\n
Ch\u1ecb Thanh H\u01b0\u01a1ng g\u1ee3i \u00fd \u201cH\u00e3y qu\u00ean \u0111i nh\u1eefng c\u00e2u h\u1ecfi c\u0169 k\u1ef9 nh\u01b0 \u201cS\u1ed1 n\u00e0y cao hay th\u1ea5p? Thay v\u00e0o \u0111\u00f3, h\u00e3y \u0111\u00e0o s\u00e2u h\u01a1n \u201cCon s\u1ed1 n\u00e0y \u0111ang n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng?\u201d, \u201cChi\u1ebfn d\u1ecbch \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng hay l\u1ea1c l\u1ed1i?\u201d… V\u00ed d\u1ee5 khi t\u1ef7 l\u1ec7 tho\u00e1t (bounce rate) t\u0103ng cao, d\u1eef li\u1ec7u \u0111ang k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n bu\u1ed3n r\u1eb1ng landing page gi\u1ed1ng nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng b\u1ecf hoang, kh\u00e1ch v\u00e0o r\u1ed3i l\u1ea1i \u0111i ngay. Ho\u1eb7c khi chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t click (CPC) t\u0103ng v\u1ecdt, \u0111\u00f3 l\u00e0 l\u1eddi c\u1ea3nh b\u00e1o th\u1ecb tr\u01b0\u1eddng \u0111ang c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, \u0111\u1eebng ngh\u0129 ch\u1ea1y qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng nh\u01b0 x\u01b0a n\u1eefa! N\u1ebfu kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm ra nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0y, b\u1ea1n s\u1ebd m\u00e3i l\u00e0 nh\u00e2n v\u1eadt ch\u00ednh trong m\u1ed9t t\u1ea5n bi k\u1ecbch marketing m\u00e0 kh\u00f4ng h\u1ec1 hay bi\u1ebft\u201d. <\/p>\n\n\n\n
B\u1ea1n c\u00f3 \u0111ang \u0111\u1ec3 c\u1ea3m x\u00fac xen v\u00e0o kh\u00f4ng?<\/h3>\n\n\n\n
D\u00f9 l\u00e0 m\u1ed9t marketer \u201cg\u1ea1o c\u1ed9i\u201d hay m\u1ed9t newbie m\u1edbi v\u00e0o ngh\u1ec1, ai trong ch\u00fang ta c\u0169ng c\u00f3 nh\u1eefng l\u00fac dao \u0111\u1ed9ng tr\u01b0\u1edbc nh\u1eefng con s\u1ed1. C\u00f3 nh\u1eefng ng\u00e0y, ch\u00fang ta khao kh\u00e1t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng \u0111\u1ebfn m\u1ee9c m\u1ecdi ch\u1ec9 s\u1ed1 \u0111\u1ec1u tr\u1edf n\u00ean \u0111\u1eb9p lung linh, \u201c\u1ed5n \u00e1p\u201d v\u00e0 \u0111\u1ea7y ti\u1ec1m n\u0103ng, trong khi th\u1ef1c t\u1ebf d\u1eef li\u1ec7u \u0111ang th\u1ea7m th\u00ec \u201cN\u00e0y b\u1ea1n \u01a1i, t\u1ec9nh l\u1ea1i \u0111i, \u0111ang \u0111\u1ed1t ti\u1ec1n nh\u01b0 ph\u00e1o hoa cu\u1ed1i n\u0103m r\u1ed3i \u0111\u1ea5y!\u201d. <\/p>\n\n\n\n
Ch\u1ecb Thanh H\u01b0\u01a1ng cho bi\u1ebft, \u0111\u00f3 ch\u00ednh l\u00e0 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd mang t\u00ean confirmation bias (thi\u00ean ki\u1ebfn x\u00e1c nh\u1eadn) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c b\u1ea1n kh\u00f4ng t\u00ecm ki\u1ebfm s\u1ef1 th\u1eadt m\u00e0 ch\u1ec9 l\u1ee5c l\u1ecdi nh\u1eefng con s\u1ed1 \u1ee7ng h\u1ed9 cho ni\u1ec1m tin s\u1eb5n c\u00f3. K\u1ebft qu\u1ea3 l\u00e0, d\u1eef li\u1ec7u \u0111ang ph\u00e2n t\u00edch b\u1ed7ng bi\u1ebfn th\u00e0nh t\u1ea5m g\u01b0\u01a1ng n\u1ecbnh h\u00f3t, soi g\u00ec c\u0169ng \u0111\u1eb9p d\u00f9 chi\u1ebfn d\u1ecbch \u0111ang lao d\u1ed1c kh\u00f4ng phanh.<\/p>\n\n\n\n
\u201cB\u1edfi v\u1eady, h\u00e3y lu\u00f4n gi\u1eef m\u1ed9t c\u00e1i \u0111\u1ea7u l\u1ea1nh. \u0110\u1eebng bao gi\u1edd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh r\u1ed3i m\u1edbi t\u00ecm c\u00e1ch b\u00f3p m\u00e9o d\u1eef li\u1ec7u \u0111\u1ec3 ch\u1ee9ng minh m\u00ecnh \u0111\u00fang. H\u00e3y xem d\u1eef li\u1ec7u nh\u01b0 m\u1ed9t \u201cth\u00e1m t\u1eed l\u1ea1nh l\u00f9ng\u201d, kh\u00f4ng c\u1ea3m x\u00fac, kh\u00f4ng thi\u00ean v\u1ecb, ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u1ea7n theo d\u1ea5u v\u1ebft c\u1ee7a s\u1ef1 th\u1eadt, d\u00f9 s\u1ef1 th\u1eadt \u0111\u00f3 c\u00f3 kh\u00f3 ch\u1ea5p nh\u1eadn \u0111\u1ebfn \u0111\u00e2u\u201d, ch\u1ecb Thanh H\u01b0\u01a1ng t\u00e2m s\u1ef1. <\/p>\n\n\n\n
N\u1ebfu quy\u1ebft \u0111\u1ecbnh A, \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 n\u1ebfu kh\u00f4ng th\u00ec sao?<\/h3>\n\n\n\n
H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 th\u1ea5y A c\u00f3 v\u1ebb l\u00e0 ph\u01b0\u01a1ng \u00e1n \u201cngon \u0103n\u201d nh\u1ea5t. Thay v\u00ec v\u1ed7 \u0111\u00f9i c\u00e1i \u0111\u00e9t r\u1ed3i tri\u1ec3n khai ngay, b\u1ea1n n\u00ean t\u1ef1 h\u1ecfi: \u201cN\u1ebfu m\u00ecnh l\u00e0m theo A, \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra? Li\u1ec7u traffic c\u00f3 t\u0103ng nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1ea1i gi\u1ea3m? Li\u1ec7u chi ph\u00ed c\u00f3 \u0111\u1ed9i l\u00ean kh\u00f4ng? V\u00e0 n\u1ebfu m\u00ecnh kh\u00f4ng l\u00e0m A m\u00e0 l\u00e0m ng\u01b0\u1ee3c l\u1ea1i th\u00ec sao?\u201d. <\/p>\n\n\n\n
Ch\u1ecb Thanh H\u01b0\u01a1ng so s\u00e1nh vi\u1ec7c n\u00e0y gi\u1ed1ng nh\u01b0 ch\u01a1i c\u1edd v\u1eady. B\u1ea1n th\u1ea5y m\u1ed9t n\u01b0\u1edbc \u0111i c\u00f3 v\u1ebb hay nh\u01b0ng ng\u01b0\u1eddi ch\u01a1i gi\u1ecfi lu\u00f4n ngh\u0129 tr\u01b0\u1edbc 3 – 4 b\u01b0\u1edbc xem \u0111\u1ed1i th\u1ee7 s\u1ebd ph\u1ea3n \u0111\u00f2n th\u1ebf n\u00e0o? M\u00ecnh c\u00f3 \u0111ang d\u1ed3n v\u00e0o th\u1ebf b\u00ed kh\u00f4ng. Vi\u1ec7c \u0111\u1eb7t ra c\u00e1c k\u1ecbch b\u1ea3n ki\u1ec3u \u201cn\u1ebfu A th\u00ec B, n\u1ebfu kh\u00f4ng A th\u00ec C\u201d gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n, l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c r\u1ee7i ro v\u00e0 kh\u00f4ng b\u1ecb b\u1ea5t ng\u1edd tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i kh\u00f4ng mong mu\u1ed1n. <\/p>\n\n\n\n
Trong Marketing, d\u1eef li\u1ec7u c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi b\u1ea1n th\u00e2n thi\u1ebft ho\u1eb7c l\u00e0 k\u1ebb \u0111\u00e1nh l\u1eeba c\u1ef1c k\u1ef3 tinh vi t\u00f9y v\u00e0o vi\u1ec7c b\u1ea1n c\u00f3 bi\u1ebft \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 b\u00f3c t\u00e1ch t\u1eebng l\u1edbp th\u00f4ng tin hay kh\u00f4ng. V\u1eady n\u00ean, l\u1ea7n t\u1edbi khi b\u1ea1n s\u1eafp ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, thay v\u00ec h\u1ecfi nh\u00f3m ngh\u0129 sao, h\u00e3y th\u1eed h\u1ecfi d\u1eef li\u1ec7u tr\u01b0\u1edbc \u0111\u00e3, bi\u1ebft \u0111\u00e2u n\u00f3 c\u0169ng \u0111ang ch\u1edd c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u01b0\u1ee3c \u201cl\u00ean ti\u1ebfng\u201d!<\/p>\n\n\n\n
Hu\u1ef3nh Tr\u00e2m<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ecdi c\u00fa click \u0111\u1ec1u \u0111\u1ec3 l\u1ea1i d\u1ea5u v\u1ebft, marketer g\u1ea7n nh\u01b0 \u0111ang \u201cng\u1eadp l\u1ee5t\u201d trong d\u1eef li\u1ec7u, t\u1eeb l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, …<\/p>\n","protected":false},"author":58,"featured_media":11110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-11106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-ky-nang"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/11106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=11106"}],"version-history":[{"count":2,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/11106\/revisions"}],"predecessor-version":[{"id":17311,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/11106\/revisions\/17311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/11110"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=11106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=11106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=11106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u201c\u0110\u1ec3 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, marketer c\u1ea7n b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00fang \u2013 n\u1ec1n t\u1ea3ng gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n Tr\u01b0\u1edbc khi c\u1eafm c\u00fai v\u00e0o m\u1edb s\u1ed1 li\u1ec7u kh\u00f4 khan, ch\u1ecb Thanh H\u01b0\u01a1ng khuy\u00ean r\u1eb1ng h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n m\u1ed9t c\u00e2u ch\u00e2n t\u00ecnh: \u201cM\u00ecnh \u0111ang mu\u1ed1n g\u00ec v\u1eady?\u201d. B\u1ea1n \u0111ang mu\u1ed1n t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n \u0111\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u? Hay mu\u1ed1n th\u1eaft l\u01b0ng bu\u1ed9c b\u1ee5ng, t\u1ed1i \u01b0u t\u1eebng \u0111\u1ed3ng \u0111\u1ec3 m\u1ed7i xu b\u1ecf ra \u0111\u1ec1u \u0111\u1ebb ra ti\u1ec1n t\u1ea5n? Ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 c\u1ea3i thi\u1ec7n landing page \u0111\u1ec3 m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p v\u00e0o \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c? <\/p>\n\n\n\n \u201cN\u1ebfu kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau th\u00ec vi\u1ec7c mi\u1ec7t m\u00e0i c\u00e0y \u0111\u1ed1ng s\u1ed1 li\u1ec7u ch\u1eb3ng kh\u00e1c g\u00ec m\u1eb7c \u00e1o phao lao ra bi\u1ec3n l\u1edbn m\u00e0 qu\u00ean mang theo la b\u00e0n. C\u1ee9 t\u01b0\u1edfng m\u00ecnh \u0111ang ti\u1ebfn xa, h\u00f3a ra ch\u1ec9 xoay v\u00f2ng trong m\u00eanh m\u00f4ng v\u00f4 \u0111\u1ecbnh, b\u01a1i m\u1ecfi c\u1ea3 tay m\u00e0 ch\u1eb3ng bi\u1ebft \u0111\u00e2u l\u00e0 b\u1ebfn b\u1edd\u201d, ch\u1ecb Thanh H\u01b0\u01a1ng d\u00ed d\u1ecfm so s\u00e1nh. <\/p>\n\n\n\n Tuy nhi\u00ean, \u0111\u1eebng qu\u00e1 tham! N\u1ebfu \u00f4m \u0111\u1ed3m \u0111\u1ee7 lo\u1ea1i m\u1ee5c ti\u00eau, n\u00e0o l\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c, k\u00e9o \u0111\u01a1n, gi\u1eef ch\u00e2n kh\u00e1ch, l\u00e0m brand n\u1ed5i b\u1eadt, r\u1ed3i t\u1ed1i \u01b0u chi ph\u00ed th\u00ec k\u1ebft qu\u1ea3 th\u01b0\u1eddng l\u00e0 r\u1ed1i n\u00e3o tr\u01b0\u1edbc, r\u1ed1i d\u1eef li\u1ec7u sau. Cu\u1ed1i c\u00f9ng, kh\u00f4ng bi\u1ebft n\u00ean t\u1eadp trung v\u00e0o c\u00e1i g\u00ec, ph\u00e2n t\u00edch ra sao. V\u1eady n\u00ean, 1 – 2 m\u1ee5c ti\u00eau ch\u00ednh cho m\u1ed7i chi\u1ebfn d\u1ecbch l\u00e0 con s\u1ed1 \u201cv\u00e0ng\u201d. Kh\u00f4ng c\u1ea7n ho\u00e0nh tr\u00e1ng, ch\u1ec9 c\u1ea7n r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ee7 \u0111\u1ec3 b\u1ea1n bi\u1ebft m\u00ecnh \u0111ang l\u00e0m g\u00ec.<\/p>\n\n\n\n V\u00e0 ch\u1ecb Thanh H\u01b0\u01a1ng c\u0169ng l\u01b0u \u00fd \u201cKh\u00f4ng ch\u1ec9 \u0111\u1eb7t m\u1ee5c ti\u00eau cho vui m\u00e0 ph\u1ea3i g\u1eafn k\u00e8m ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3 nh\u01b0 T\u0103ng 20% l\u01b0\u1ee3t \u0111\u0103ng k\u00fd email, Gi\u1ea3m 15% chi ph\u00ed m\u1ed7i \u0111\u01a1n h\u00e0ng trong 4 tu\u1ea7n\u201d… Th\u1ebf l\u00e0 b\u1ea1n c\u00f3 \u0111i\u1ec3m b\u00e1m, c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9, \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng l\u00e0 c\u00f3 s\u1ed1 li\u1ec7u r\u00f5 r\u00e0ng \u0111\u1ec3 b\u00e1o c\u00e1o, kh\u00f4ng ph\u1ea3i n\u00f3i chuy\u1ec7n ki\u1ec3u c\u1ea3m t\u00ednh hay ph\u1ecfng \u0111o\u00e1n\u201d. <\/p>\n\n\n\n \u0110\u00f4i khi, ch\u00fang ta d\u1ec5 b\u1ecb \u201ch\u1edbp h\u1ed3n\u201d b\u1edfi nh\u1eefng con s\u1ed1 long lanh nh\u01b0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb ch\u1ea1m n\u00f3c, traffic t\u0103ng v\u00f9n v\u1ee5t hay like \u2013 share \u2013 th\u1ea3 tim ng\u1eadp tr\u00e0n nh\u01b0 m\u01b0a r\u00e0o \u0111\u1ea7u m\u00f9a. Nh\u00ecn th\u00ec vui \u0111\u1ea5y nh\u01b0ng vui th\u00f4i \u0111\u1eebng vui qu\u00e1, v\u00ec \u0111i\u1ec1u c\u1ea7n h\u1ecfi \u1edf \u0111\u00e2y l\u00e0 \u201cNh\u1eefng con s\u1ed1 n\u00e0y c\u00f3 th\u1ef1c s\u1ef1 li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau b\u1ea1n \u0111ang theo \u0111u\u1ed5i kh\u00f4ng?\u201d.<\/p>\n\n\n\n \u201cB\u1ea1n mu\u1ed1n t\u0103ng doanh s\u1ed1 nh\u01b0ng l\u1ea1i m\u1ea3i m\u00ea ng\u1ed3i \u0111\u1ebfm like tr\u00ean Facebook? \u1eea th\u00ec, t\u01b0\u01a1ng t\u00e1c cao ai m\u00e0 kh\u00f4ng th\u00edch nh\u01b0ng n\u1ebfu ch\u1eb3ng ai m\u00f3c v\u00ed, ch\u1eb3ng ai b\u1ea5m \u201cMua ngay\u201d th\u00ec b\u1ea1n \u0111ang vun v\u00e9n s\u1ef1 h\u00e0i l\u00f2ng c\u1ea3m x\u00fac ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u1ee3i nhu\u1eadn\u201d, ch\u1ecb Thanh H\u01b0\u01a1ng gi\u1ea3i th\u00edch. <\/p>\n\n\n\n Th\u1ebf n\u00ean ch\u1ecb cho r\u1eb1ng, tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, h\u00e3y t\u1ec9nh t\u00e1o h\u1ecfi l\u1ea1i: M\u00ecnh \u0111ang theo d\u00f5i \u0111\u00fang ch\u1ec9 s\u1ed1 ch\u01b0a? Con s\u1ed1 n\u00e0y c\u00f3 n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau kh\u00f4ng? B\u1edfi cu\u1ed1i c\u00f9ng, m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi nh\u00ecn th\u1ea5y m\u00e0 l\u00e0 khi\u1ebfn h\u1ecd h\u00e0nh \u0111\u1ed9ng. \u0110\u1eebng \u0111\u1ec3 b\u1ea3n th\u00e2n b\u1ecb m\u00ea ho\u1eb7c b\u1edfi nh\u1eefng con s\u1ed1 bi\u1ebft \u201cl\u00e0m m\u00e0u\u201d trong khi ch\u1ec9 s\u1ed1 th\u1ef1c s\u1ef1 quan tr\u1ecdng th\u00ec b\u1ecb b\u1ea1n cho ra r\u00eca. <\/p>\n\n\n\n \u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi s\u1ed1ng c\u00f2n tr\u01b0\u1edbc khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh r\u00f3t ng\u00e2n s\u00e1ch, \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c, hay \u0111i b\u00e1o c\u00f4ng v\u1edbi s\u1ebfp. V\u00ec kh\u00f4ng ph\u1ea3i d\u1eef li\u1ec7u n\u00e0o c\u0169ng trung th\u1ef1c nh\u01b0 b\u1ea1n mong \u0111\u1ee3i. C\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c \u201cn\u00f3i kh\u00e9o\u201d, c\u00f3 d\u1eef li\u1ec7u b\u1ecb \u201cth\u1ed5i ph\u1ed3ng\u201d v\u00e0 c\u0169ng c\u00f3 d\u1eef li\u1ec7u ngay t\u1eeb \u0111\u1ea7u \u0111\u00e3 l\u1ec7ch l\u1ea1c do tracking sai ho\u1eb7c thi\u1ebfu chu\u1ea9n x\u00e1c trong kh\u00e2u \u0111o l\u01b0\u1eddng.<\/p>\n\n\n\n V\u00ec l\u00ed do n\u00e0y m\u00e0 ch\u1ecb Thanh H\u01b0\u01a1ng khuy\u00ean r\u1eb1ng tr\u01b0\u1edbc khi tin v\u00e0o m\u1ed9t con s\u1ed1 n\u00e0o \u0111\u00f3, h\u00e3y d\u00e0nh v\u00e0i ph\u00fat \u0111\u1ec3 \u201ctruy xu\u1ea5t ngu\u1ed3n g\u1ed1c\u201d b\u1eb1ng nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 Ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u, t\u1eeb Google Analytics, Facebook Ads, CRM n\u1ed9i b\u1ed9 hay m\u1ed9t file Excel b\u00ed \u1ea9n t\u1eeb n\u0103m 2019 n\u1eb1m s\u00e2u trong \u1ed5 D c\u1ee7a anh nh\u00e2n vi\u00ean c\u0169? D\u1eef li\u1ec7u c\u00f3 b\u1ecb tr\u00f9ng, thi\u1ebfu ho\u1eb7c \u0111o l\u1ec7ch kh\u00f4ng? D\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m s\u1ea1ch ch\u01b0a hay v\u1eabn \u0111ang t\u00ednh c\u1ea3 click c\u1ee7a nh\u00e2n vi\u00ean, bot spam ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb ch\u1ecb k\u1ebf to\u00e1n l\u1ee1 b\u1ea5m nh\u1ea7m?<\/p>\n\n\n\n \u201c\u0110\u1eebng bao gi\u1edd \u0111\u1ec3 nh\u1eefng con s\u1ed1 \u0111\u1eb9p \u201c\u0111\u00e1nh l\u1eeba\u201d nh\u1ea5t l\u00e0 khi ch\u01b0a bi\u1ebft ch\u00fang \u0111\u1ebfn t\u1eeb \u0111\u00e2u, \u0111\u01b0\u1ee3c \u0111o nh\u01b0 th\u1ebf n\u00e0o v\u00e0 c\u00f3 th\u1ef1c s\u1ef1 ch\u00ednh x\u00e1c kh\u00f4ng. D\u1eef li\u1ec7u ch\u00ednh x\u00e1c l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn, ng\u01b0\u1ee3c l\u1ea1i d\u1eef li\u1ec7u \u201c\u1ea3o t\u01b0\u1edfng s\u1ee9c m\u1ea1nh\u201d ch\u1ec9 khi\u1ebfn b\u1ea1n l\u1ea1c \u0111\u01b0\u1eddng m\u00e0 c\u1ee9 ngh\u0129 m\u00ecnh s\u1eafp ch\u1ea1m \u0111\u00edch\u201d, ch\u1ecb Thanh H\u01b0\u01a1ng b\u1ed9c b\u1ea1ch. <\/p>\n\n\n\n D\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng con s\u1ed1 v\u00f4 h\u1ed3n m\u00e0 ch\u00fang l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n \u1ea9n m\u00ecnh ch\u1edd b\u1ea1n gi\u1ea3i m\u00e3. N\u1ebfu ch\u1ec9 nh\u00ecn v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 kh\u00f4ng t\u00ecm hi\u1ec3u \u00fd ngh\u0129a \u0111\u1eb1ng sau, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111ang th\u1ef1c s\u1ef1 di\u1ec5n ra.<\/p>\n\n\n\n Ch\u1ecb Thanh H\u01b0\u01a1ng g\u1ee3i \u00fd \u201cH\u00e3y qu\u00ean \u0111i nh\u1eefng c\u00e2u h\u1ecfi c\u0169 k\u1ef9 nh\u01b0 \u201cS\u1ed1 n\u00e0y cao hay th\u1ea5p? Thay v\u00e0o \u0111\u00f3, h\u00e3y \u0111\u00e0o s\u00e2u h\u01a1n \u201cCon s\u1ed1 n\u00e0y \u0111ang n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng?\u201d, \u201cChi\u1ebfn d\u1ecbch \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng hay l\u1ea1c l\u1ed1i?\u201d… V\u00ed d\u1ee5 khi t\u1ef7 l\u1ec7 tho\u00e1t (bounce rate) t\u0103ng cao, d\u1eef li\u1ec7u \u0111ang k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n bu\u1ed3n r\u1eb1ng landing page gi\u1ed1ng nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng b\u1ecf hoang, kh\u00e1ch v\u00e0o r\u1ed3i l\u1ea1i \u0111i ngay. Ho\u1eb7c khi chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t click (CPC) t\u0103ng v\u1ecdt, \u0111\u00f3 l\u00e0 l\u1eddi c\u1ea3nh b\u00e1o th\u1ecb tr\u01b0\u1eddng \u0111ang c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, \u0111\u1eebng ngh\u0129 ch\u1ea1y qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng nh\u01b0 x\u01b0a n\u1eefa! N\u1ebfu kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm ra nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0y, b\u1ea1n s\u1ebd m\u00e3i l\u00e0 nh\u00e2n v\u1eadt ch\u00ednh trong m\u1ed9t t\u1ea5n bi k\u1ecbch marketing m\u00e0 kh\u00f4ng h\u1ec1 hay bi\u1ebft\u201d. <\/p>\n\n\n\n D\u00f9 l\u00e0 m\u1ed9t marketer \u201cg\u1ea1o c\u1ed9i\u201d hay m\u1ed9t newbie m\u1edbi v\u00e0o ngh\u1ec1, ai trong ch\u00fang ta c\u0169ng c\u00f3 nh\u1eefng l\u00fac dao \u0111\u1ed9ng tr\u01b0\u1edbc nh\u1eefng con s\u1ed1. C\u00f3 nh\u1eefng ng\u00e0y, ch\u00fang ta khao kh\u00e1t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng \u0111\u1ebfn m\u1ee9c m\u1ecdi ch\u1ec9 s\u1ed1 \u0111\u1ec1u tr\u1edf n\u00ean \u0111\u1eb9p lung linh, \u201c\u1ed5n \u00e1p\u201d v\u00e0 \u0111\u1ea7y ti\u1ec1m n\u0103ng, trong khi th\u1ef1c t\u1ebf d\u1eef li\u1ec7u \u0111ang th\u1ea7m th\u00ec \u201cN\u00e0y b\u1ea1n \u01a1i, t\u1ec9nh l\u1ea1i \u0111i, \u0111ang \u0111\u1ed1t ti\u1ec1n nh\u01b0 ph\u00e1o hoa cu\u1ed1i n\u0103m r\u1ed3i \u0111\u1ea5y!\u201d. <\/p>\n\n\n\n Ch\u1ecb Thanh H\u01b0\u01a1ng cho bi\u1ebft, \u0111\u00f3 ch\u00ednh l\u00e0 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd mang t\u00ean confirmation bias (thi\u00ean ki\u1ebfn x\u00e1c nh\u1eadn) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c b\u1ea1n kh\u00f4ng t\u00ecm ki\u1ebfm s\u1ef1 th\u1eadt m\u00e0 ch\u1ec9 l\u1ee5c l\u1ecdi nh\u1eefng con s\u1ed1 \u1ee7ng h\u1ed9 cho ni\u1ec1m tin s\u1eb5n c\u00f3. K\u1ebft qu\u1ea3 l\u00e0, d\u1eef li\u1ec7u \u0111ang ph\u00e2n t\u00edch b\u1ed7ng bi\u1ebfn th\u00e0nh t\u1ea5m g\u01b0\u01a1ng n\u1ecbnh h\u00f3t, soi g\u00ec c\u0169ng \u0111\u1eb9p d\u00f9 chi\u1ebfn d\u1ecbch \u0111ang lao d\u1ed1c kh\u00f4ng phanh.<\/p>\n\n\n\n \u201cB\u1edfi v\u1eady, h\u00e3y lu\u00f4n gi\u1eef m\u1ed9t c\u00e1i \u0111\u1ea7u l\u1ea1nh. \u0110\u1eebng bao gi\u1edd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh r\u1ed3i m\u1edbi t\u00ecm c\u00e1ch b\u00f3p m\u00e9o d\u1eef li\u1ec7u \u0111\u1ec3 ch\u1ee9ng minh m\u00ecnh \u0111\u00fang. H\u00e3y xem d\u1eef li\u1ec7u nh\u01b0 m\u1ed9t \u201cth\u00e1m t\u1eed l\u1ea1nh l\u00f9ng\u201d, kh\u00f4ng c\u1ea3m x\u00fac, kh\u00f4ng thi\u00ean v\u1ecb, ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u1ea7n theo d\u1ea5u v\u1ebft c\u1ee7a s\u1ef1 th\u1eadt, d\u00f9 s\u1ef1 th\u1eadt \u0111\u00f3 c\u00f3 kh\u00f3 ch\u1ea5p nh\u1eadn \u0111\u1ebfn \u0111\u00e2u\u201d, ch\u1ecb Thanh H\u01b0\u01a1ng t\u00e2m s\u1ef1. <\/p>\n\n\n\n H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 th\u1ea5y A c\u00f3 v\u1ebb l\u00e0 ph\u01b0\u01a1ng \u00e1n \u201cngon \u0103n\u201d nh\u1ea5t. Thay v\u00ec v\u1ed7 \u0111\u00f9i c\u00e1i \u0111\u00e9t r\u1ed3i tri\u1ec3n khai ngay, b\u1ea1n n\u00ean t\u1ef1 h\u1ecfi: \u201cN\u1ebfu m\u00ecnh l\u00e0m theo A, \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra? Li\u1ec7u traffic c\u00f3 t\u0103ng nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1ea1i gi\u1ea3m? Li\u1ec7u chi ph\u00ed c\u00f3 \u0111\u1ed9i l\u00ean kh\u00f4ng? V\u00e0 n\u1ebfu m\u00ecnh kh\u00f4ng l\u00e0m A m\u00e0 l\u00e0m ng\u01b0\u1ee3c l\u1ea1i th\u00ec sao?\u201d. <\/p>\n\n\n\n Ch\u1ecb Thanh H\u01b0\u01a1ng so s\u00e1nh vi\u1ec7c n\u00e0y gi\u1ed1ng nh\u01b0 ch\u01a1i c\u1edd v\u1eady. B\u1ea1n th\u1ea5y m\u1ed9t n\u01b0\u1edbc \u0111i c\u00f3 v\u1ebb hay nh\u01b0ng ng\u01b0\u1eddi ch\u01a1i gi\u1ecfi lu\u00f4n ngh\u0129 tr\u01b0\u1edbc 3 – 4 b\u01b0\u1edbc xem \u0111\u1ed1i th\u1ee7 s\u1ebd ph\u1ea3n \u0111\u00f2n th\u1ebf n\u00e0o? M\u00ecnh c\u00f3 \u0111ang d\u1ed3n v\u00e0o th\u1ebf b\u00ed kh\u00f4ng. Vi\u1ec7c \u0111\u1eb7t ra c\u00e1c k\u1ecbch b\u1ea3n ki\u1ec3u \u201cn\u1ebfu A th\u00ec B, n\u1ebfu kh\u00f4ng A th\u00ec C\u201d gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n, l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c r\u1ee7i ro v\u00e0 kh\u00f4ng b\u1ecb b\u1ea5t ng\u1edd tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i kh\u00f4ng mong mu\u1ed1n. <\/p>\n\n\n\n Trong Marketing, d\u1eef li\u1ec7u c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi b\u1ea1n th\u00e2n thi\u1ebft ho\u1eb7c l\u00e0 k\u1ebb \u0111\u00e1nh l\u1eeba c\u1ef1c k\u1ef3 tinh vi t\u00f9y v\u00e0o vi\u1ec7c b\u1ea1n c\u00f3 bi\u1ebft \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 b\u00f3c t\u00e1ch t\u1eebng l\u1edbp th\u00f4ng tin hay kh\u00f4ng. V\u1eady n\u00ean, l\u1ea7n t\u1edbi khi b\u1ea1n s\u1eafp ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, thay v\u00ec h\u1ecfi nh\u00f3m ngh\u0129 sao, h\u00e3y th\u1eed h\u1ecfi d\u1eef li\u1ec7u tr\u01b0\u1edbc \u0111\u00e3, bi\u1ebft \u0111\u00e2u n\u00f3 c\u0169ng \u0111ang ch\u1edd c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u01b0\u1ee3c \u201cl\u00ean ti\u1ebfng\u201d!<\/p>\n\n\n\n Hu\u1ef3nh Tr\u00e2m<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ecdi c\u00fa click \u0111\u1ec1u \u0111\u1ec3 l\u1ea1i d\u1ea5u v\u1ebft, marketer g\u1ea7n nh\u01b0 \u0111ang \u201cng\u1eadp l\u1ee5t\u201d trong d\u1eef li\u1ec7u, t\u1eeb l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, …<\/p>\n","protected":false},"author":58,"featured_media":11110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-11106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-ky-nang"],"_links":{"self":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/11106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/comments?post=11106"}],"version-history":[{"count":2,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/11106\/revisions"}],"predecessor-version":[{"id":17311,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/posts\/11106\/revisions\/17311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media\/11110"}],"wp:attachment":[{"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/media?parent=11106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/categories?post=11106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb668s.com\/cam-nang-7mb66-xoc-dia\/wp-json\/wp\/v2\/tags?post=11106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}B\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn \u0111i\u1ec1u g\u00ec? M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/h3>\n\n\n\n
B\u1ea1n c\u00f3 \u0111ang xem \u0111\u00fang s\u1ed1 li\u1ec7u ch\u01b0a?<\/h3>\n\n\n\n
D\u1eef li\u1ec7u n\u00e0y t\u1eeb \u0111\u00e2u ra, c\u00f3 \u0111\u00e1ng tin kh\u00f4ng?<\/h3>\n\n\n\n
D\u1eef li\u1ec7u n\u00e0y \u0111ang k\u1ec3 c\u00e2u chuy\u1ec7n g\u00ec?<\/h3>\n\n\n\n
B\u1ea1n c\u00f3 \u0111ang \u0111\u1ec3 c\u1ea3m x\u00fac xen v\u00e0o kh\u00f4ng?<\/h3>\n\n\n\n
N\u1ebfu quy\u1ebft \u0111\u1ecbnh A, \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 n\u1ebfu kh\u00f4ng th\u00ec sao?<\/h3>\n\n\n\n